The following report will evaluate the role of the social media in the shaping of the morale of the employees in the organizations. The organization chosen for this report is Woolworths. The various issues that come up regarding the de-motivation of the employees will be discussed over here in this report properly. The main issue for the de-motivation of the employees is the use of the social media in the workplaces so the employees do not get bored of the everyday office work and have some entertainment during the off times as well.
The main background of the issue is the fact that the employees in the chosen organization are not allowed to use the social media during the time of their works (Tuten & Solomon, 2017). It has been seen that most of the employees in the organization are sometimes get bored of doing the official works all through the day without having much freedom to do any work for their entertainment purpose. In fact this has impacted the overall productivity of the organization as well. This is why the organization is suffering the losses in the recent times. The marketing techniques of the organization are failing and the employees in the scompany are not able to communicate socially (Tuten & Solomon, 2017).
The main purpose of the report is mainly to make an analysis of the use of the social media in the organizations and the improvement of the marketing techniques because of that as well. The communication between the employees and the customers is very important and in the current global context, the social media is considered as one of the most important channels for making effective communication (Mangan, 2017). The actual purpose of this report is to make a thorough analysis of the several marketing techniques that will be helpful to handle the different kinds of tasks.
The main topic of the report will be to highlight on the usefulness of the social media in the workplaces (Mangan, 2017). It has to be mentioned that the organizations in the current times have inclined towards the use of the social media within the workplaces. It must be said that the organizations must let the employees use the social media because the organizations will be highly benefitted as they will be able to gain the important information about all the things that are happening all around (Sánchez Abril, Levin & Del Riego, 2012). The social media marketing has turned out to be one of the biggest ways of marketing in this modern competitive business environment. The organizations want to communicate with their customers to know about their likes and dislikes. Then they will be able to prepare the products. If the employees of Woolworths begin to communicate with the customers through social media marketing, this will be helpful for them indeed (Sánchez Abril, Levin & Del Riego, 2012).
The target audience for this plan should be the people who are associated with the organization and the active employees. It is because these are the only people who deal with the customers directly (Sánchez Abril, Levin & Del Riego, 2012). If they are allowed to connect with the customers and communicate directly, this will be a huge help for them. They will be able to report this matter directly to their higher authorities. This will indeed be a great success for them if they achieve their target of meeting the demands and requirements of the customers effectively.
Woolworths is considered as one of the largest retail supermarkets in Australia. It has a worldwide presence (Woolworths.com.au, 2018). The company is located at Bella Vista in New South Wales, Australia. The grocery store chain owned by Woolworths is definitely one of the largest indeed. The total number of employees in this organization is 111,000 (Woolworths.com.au, 2018). The company is a very famous and favored brand to the customers indeed. The grocery chain of Woolworths is controlled by their parent company Woolworths Limited. The foundation year of the company was 1924 (Woolworths.com.au, 2018).
The communication system can be interpreted in two ways. One is the communication between the employees and the customers and the seconds one is between the higher level managers and their subordinates. The communication system is indeed very important since this will make the entire process go very smooth indeed. In Woolworths, some communication strategies should be implemented like the verbal communication between the employees and the managers and the non-verbal communication using the social media platforms (Erdo?mu? & Cicek, 2012). This kind of communication system will indeed be very important for the organization. The marketing process will become easy, faster and very effective. This is why the implementation of the social media marketing is very important in Woolworths. On the other hand, if the co-workers are connected with each other, this will be a huge boost for the organization to increase the cohesion. This will strengthen the relationship between the employees and enhance the team work. The organization will surely be benefitted by this. The communication between the employees through the digital media will be a boon for Woolworths. They will be able to communicate even faster (Erdo?mu? & Cicek, 2012).
The use of the social media is a very useful way out to mitigate the several communication challenges indeed. If the communication between the employees and the customers of the company Woolworths do not take place properly, this will completely be a disaster for the overall productivity of the company. The strengthening of the relationship between the employees and the customers can be improved only by the implementation of the social media marketing policy (Erdo?mu? & Cicek, 2012).
The employee-employer relationship can thus be improved indeed. Various social media marketing channels can be used in this scenario like the Google+, Facebook, Instagram, Twitter, Linkedin and others. Some important challenges like the transfer of the important record keeping can be imporved by Woolworths by the use of social media as well (Chaffey, 2016). The fan following of the company will help in understanding of the basic services that it could provide to the customers. The referring of the organization to the friends and families of the customers will also increase the popularity of the organization as well. The records can be transferred through the various social media apps as well.
Woolworths should always practice the use of the social media channels in order to improve their effectiveness among the minds of the customers. The use of the technology will surely increase the growth of the organization (Chaffey, 2016). The customers will feel to be better engaged with the Woolworths in this scenario as well. Thus use of the social media in the workplace will continue to be one of the biggest things for the benefit of the company.
Conclusion
The paper can be concluded by saying that this strategy of using the social media is very effective since it will involve all the employees and the customers to be engaged properly in this process. Woolworths has felt that their sales ratio has been going downwards for quite some time now. This will require including all the stakeholders to engage in the social media marketing process. The purpose of this will be demonstrate the problems that are faced by the customers and providing the feedbacks. Thus Woolworths will be able to improve upon their strategy by connecting with their customers in a stronger way.
Carlson, J. R., Zivnuska, S., Harris, R. B., Harris, K. J., & Carlson, D. S. (2016). Social Media Use in the Workplace: A Study of Dual Effects. Journal of Organizational and End User Computing (JOEUC), 28(1), 15-31.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media Marketing.
Erdo?mu?, ?. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.
Mangan, D. (2017). Social Media in the Workplace.
Peoplematters.in. (2018). People Matters – Interstitial Site. [online] Available at: https://www.peoplematters.in/article/culture/social-media-and-its-effects-on-workplace-productivity15648?utm_source=peoplematters&utm_medium=interstitial&utm_campaign=learnings-of-the-day [Accessed 19 Jul. 2018].
Responsible Social Media Use in the Workplace. (2018). Retrieved from https://www.youtube.com/watch?v=SZPbJ1NDqX8 (“Responsible Social Media Use in the Workplace”, 2018)
Sánchez Abril, P., Levin, A., & Del Riego, A. (2012). Blurred boundaries: Social media privacy and the twenty?first?century employee. American Business Law Journal, 49(1), 63-124.
Social Media in the Workplace: Legal, Policy and Productivity Issues. (2018). Retrieved from https://www.youtube.com/watch?v=uLG9jwgAios (“Social Media in the Workplace: Legal, Policy and Productivity Issues”, 2018)
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