Agnihotri, R., Dingus, R., Hu, M.Y. & Krush, M.T., (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
In this article, it has been mentioned that customer satisfaction has become the important initiative of the business organizations. Here the author has mentioned that after the introduction of social media in a business industry the demand as well as the interest of the customers, have changed. In order to conduct the research, the author has identified that structural equation model is being reflected through the information communication behaviour of the salesperson. In this study, the author has also identified that the social media influence the communication behaviour and by taking the advantages, the organizations enhance the responsiveness of the salesperson for the customer satisfaction. It has been mentioned in this article that the important influence of the salesperson behaviour through the social media can influence the customer relation related strategy of the company. In the above article, the importance of social media for influencing the needs and demands of the customers have been mentioned. On the other hand, it has also been identified that depending on the behaviour of the salesperson behaviour. The customer behaviour gets influence. Therefore, it can be said that this article will help the organizations to increase customer satisfaction by adopting effective social media using practices.
Cardon, P.W. & Marshall, B., (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), pp.273-293.
As stated by Cardon and Marshall (2015), social networking has become one of the important platforms for the organizations for attempting the development regarding team collaboration and communication. After surveying on 227 business organizations, it has been identified that social networking has the higher level of impact on the team collaboration and communicational practices compared to the other channels of communication. It has also been identified by the author that the in the case of organizational practices the business professionals use the social networking as a primary tool for developing team communication and collaboration. In the above article, the development of team communication and collaboration has been highlighted. This article can be useful for the organizations which are faxing the issue for managing effective team communication practices. It can be said that if the organization focuses on adopting the social networking tool, it will be beneficial for managing the better team communication and collaboration.
Colbert, A., Yee, N. & George, G., *(2016). The digital workforce and the workplace of the future.
As stated by Colbert, Yee and George (2016), technology has become one of the important elements of human life. Near about half of the world, population have started using the internet. In the current situation, the internet is being used in the school, college and every place. It has become one of the important parts in the case of sharing information. Here the author has identified that, with the increasing uses of digital technology, the business organizations have adopted it in developing the customer relationship. It is being used for managing the digital money and value perception of the organization. From the article, it can be said that with the increasing uses of digital technology in the workplace will help to develop efficiency in the near future.
Dong, Y., Bartol, K.M., Zhang, Z.X. & Li, C., (2017). Enhancing employee creativity via individual skill development and team knowledge sharing: Influences of dual?focused transformational leadership. Journal of Organizational Behavior, 38(3), pp.439-458.
According to Dong et al. (2017), it has been identified that the knowledge sharing is being considered as an important part in team development. Through the knowledge sharing process team creativity, innovation can be influenced. It has been identified in this study that the transformational leadership practices have the higher level of impact in the case of skill development, relationship development and knowledge sharing process. By using the theoretical implications, the author has mentioned that the cross-level contextual factors in an organization are being influenced due to the knowledge sharing process through TFL practices.
Hassan, S., Nadzim, S.Z.A. & Shiratuddin, N., (2015). Strategic use of social media for small business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, pp.262-269.
In this article, it has been identified that in the current scenario, the uses of social media has become one of the major concern for the companies. In the words of Hassan, Nadzim and Shiratuddin (2015), in the case of the small business organization, the social media is being used as the important marketing tool. In this article, the AIDA model has been highlighted as an essential marketing tool. It has been mentioned that the in order to adopt an effective marketing strategy, the AIDA model is beneficial. In this article, it has been identified that the business initiatives can be effective in the case of if the entrepreneur will focus on using social media as the important marketing tool so that the attention interest, desire and action of the customers can be easily analysed. The article can play a beneficial role in the case of dealing with the business communication-related practices in an effective manner. As people have become highly fond of technology, therefore, marketing through social media will help the organizations to develop the customer relationship.
Razmerita, L., Kirchner, K. & Nielsen, P., (2016). What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication. Journal of Knowledge Management, 20(6), pp.1225-1246.
In the words of Razmerita, Kirchner and Nielsen (2016), it has been identified that social media is being used for providing the knowledge and information so that the organizational communication can be developed. Here the author has identified the factors which influence the perception of the employees by highlighting the social media. In this study, the self-determination and social dilemma theory have been mentioned which play an important role in identifying the general drivers and the barriers in the organization. These barriers influence the knowledge sharing process as well as management support, motivations and internal processes. The article will be beneficial for the organization which are dealing with the issue regarding knowledge and information sharing. The organizations which have faced several challenges due to the employee perspectives will be able to develop the knowledge and information practices better.
Stark Nässlin, R., Gustafsson, E. & Åman, A., (2018). Digital Internal Communication: An investigation of digital communication tools used within three organizations and employees’ attitudes towards these tools.
In this article, it has been identified that the digital communicational tools gave the higher level of impact in the case of improving the knowledge and information sharing practices in an organization. According to the author, the digital communication tools are very effective in the case of dealing with the communicational flow in the organization. In this article, the attitude of the employees and changing organizational communication flow after the introduction of digital communicational tools have been highlighted. In this article, it has been identified that the internal communication of an organization is very important for developing the organizational hierarchy. Here the author has identified due to too much communication most of the times the employees get irritated. In this case, the communication gets affected. This article can be beneficial for the organization to understand how the excessive uses of digital tools influence the internal behaviour of the company.
Underwood, M.A., (2017). Intranet Exploitation of Social Network Knowledge Intelligence. In Harnessing Social Media as a Knowledge Management Tool (pp. 273-298). IGI Global.
In the words of Underwood (2017), the intranet is being considered as one of the oldest concepts which are being used in the business industry from near about 25 years for managing the business data communication process. It has been identified in this article that the after the technological improvement, the popularity of intranet has increased in the business industry. However, it is true that after the introduction of social media in the business industry, the uses of intranet has increased knowledge management practices. In this study it has been mentioned that in the current situation, the organizations are using social media for collaborating the group interaction, gathering knowledge and collecting information. The above article will be beneficial in the case of managing the organizational data or knowledge. Here depending on the social media, the business information system can be developed.
Vernuccio, M., (2014). Communicating corporate brands through social media: An exploratory study. International Journal of Business Communication, 51(3), pp.211-233.
In the words of Vernuccio (2014), in the current scenario, the emerging strategic approaches are being used for communicating with the corporate brands with the help of social media. Here the author has highlighted four clusters, which are characterized by individual approaches in the case of openness and interactivity to the corporate brand building practices via social media. In this article, the author has mentioned that the by using the social media effectively, the online corporate communication practices can be done in an effective manner. The author said that by encouraging the online business practices, corporate organizations would be able to develop effective .branding strategies. Therefore, in the article, it has been identified that for developing corporate building strategy and corporate communication the role of social media is very important. The article can be beneficial for both the small and large business organizations as it has discussed the importance of social media in the case of developing corporate communication and corporate building strategy. Depending on this research, the business communication can be effectively developed.
Wang, W.Y., Pauleen, D.J. & Zhang, T., (2016). How social media applications affect B2B communication and improve business performance in SMEs. Industrial Marketing Management, 54, pp.4-14.
As stated by Wang, Pauleen, and Zhang (2016), in the current business scenario, the Social media Apps are frequently being used in the case of personal communication. In the current situation, the social media apps are being used as the important channel for developing the customer relationship. Here the author has discussed that in the case of business to business communication, the coal media has become one of the major tools. In this article, the author has tried to highlight the relationship between the SMA capabilities and B2B communicational practices. In order to conduct the research, the researcher has focused on the small and medium sized organizations. In this article, the author has also mentioned the SMA capabilities through the Media synchronicity theory. In the above article, it has been identified that the proper relationship between the SMA capabilities and B2B communication practices are required in a positive manner. By highlighting the MST model, the organizations will be able to increase the SMA capabilities.
Agnihotri, R., Dingus, R., Hu, M.Y. & Krush, M.T., (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
Cardon, P.W. & Marshall, B., (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), pp.273-293.
Colbert, A., Yee, N. & George, G., (2016). The digital workforce and the workplace of the future.
Dong, Y., Bartol, K.M., Zhang, Z.X. & Li, C., (2017). Enhancing employee creativity via individual skill development and team knowledge sharing: Influences of dual?focused transformational leadership. Journal of Organizational Behavior, 38(3), pp.439-458.
Hassan, S., Nadzim, S.Z.A. & Shiratuddin, N., (2015). Strategic use of social media for small business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, pp.262-269.
Razmerita, L., Kirchner, K. & Nielsen, P., (2016). What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication. Journal of Knowledge Management, 20(6), pp.1225-1246.
Stark Nässlin, R., Gustafsson, E. & Åman, A., (2018). Digital Internal Communication: An investigation of digital communication tools used within three organizations and employees’ attitudes towards these tools.
Underwood, M.A., (2017). Intranet Exploitation of Social Network Knowledge Intelligence. In Harnessing Social Media as a Knowledge Management Tool (pp. 273-298). IGI Global.
Vernuccio, M., (2014). Communicating corporate brands through social media: An exploratory study. International Journal of Business Communication, 51(3), pp.211-233.
Wang, W.Y., Pauleen, D.J. & Zhang, T., (2016). How social media applications affect B2B communication and improve business performance in SMEs. Industrial Marketing Management, 54, pp.4-14.
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