The Soup Spoon is a Singapore based restaurant that was started by Andrew, Anna and Benedict in 2002 to serve the people of Singapore with healthy and delicious dishes (Baharudin, 2016). The restaurant developed its first outlet in Raffles city and has now established 24 outlets in the country (The Soup Spoon, 2017). The company is known for its healthy soup products that contain exceptional ingredients which are natural and sustainable. It looks forward to serve fresh and delicious recipes to its customers. The Soup Spoon is a restaurant that produces zero preservative and less processed food that is made up of sustainable ingredients. Apart from soup, the restaurant also caters fresh salads and lean meat dishes. The mission of the company is “to churn out healthy meal options that encourage an affordable, clean eating lifestyle for every individual” (The Soup Spoon, 2017). Thus, the food products contain no artificial flavoring, no added preservative and are made up of hundred percent grass fed beef. Anna is the designer of company’s master chef recipes. She hand crafts each and every soup recipe by pouring her love and care into it. Further, she also encourages clean and healthy eating and has been inspired to create her master recipes from her travel experience. The soups and dishes have been enriched with the flavors of each country that she has visited.
Apart from serving in restaurant, the company is also into food catering business and offers its services to offices and houses for parties and occasions.
The total revenue for the financial years 2016 and 2015 were $38.4 million and $41 million respectively (Soup Restaurant, 2017). The company witnessed a loss of 6.4% or $2.6 million in the year 2016 due to closure of three of its outlets (Soup Restaurant, 2017).
The Soup Spoon restaurant was founded with the aim to serve fresh and healthy soups to the people of Singapore as the country did not have any soup outlets (NBDA Asia, 2017). The founder of the company Anna Lim had the vision to create worldwide chain of company’s outlets and she wanted to create the Starbucks of soup. The company’s living kitchen concept is one of the most innovative concepts of the country that offers cozy and open space for the customers where they can have their conversation and gossip with friends with a view of open kitchen (Han, 2014). The concept was new and fresh that compelled the Singaporeans to leave their houses for a bowl of soup at The Soup Spoon. Thus, in the past fourteen years, the company has established its market for fresh and healthy soup. The other brands of the company are The Grill Knife, The Handburger, The Salad Fork and Mill Press Brews. Soup Broth Asia was established in 2010 with the aim to offer Chinese cuisine to the customers (Kwok, 2009). The Handburger was established in 2009 to offer affordable burgers especially to the male customers (Kwok, 2009).
The primary target audience of the restaurant is the busy professionals who do not have time to cook healthy and fresh meals for themselves. In fact, the company failed when it targeted the families and children at United Square. Thus, the company’s core customers are professionals, managers, businessman and executives (Kwok, 2009).
The restaurant offers a range of vegetarian and non vegetarian platters for the customers that includes roasted chicken, Japanese chicken, chicken balls, Brazilian chicken, steamed cake, pudding, lemon curd, chickpeas, pan cakes, fish soup, chocolate cake, range of salads, sea food platter, noodles, rice and soups dishes (The Soup Spoon, 2017). Thus, the company offers a variety of healthy food to the people of Singapore.
The Soup Spoon outlets and stores may have been able to attract a large number of busy professionals from all across the country between the age group of 22-38 years (Kwok, 2009), the company still has scope to expand its operations by identifying its weaknesses and opportunities. A SWOT analysis would make this clearer after deep research and analysis.
Strengths
The innovative and unique theme of restaurant with open kitchen and cozy sitting space for the customers has established the brand of the company in the market. Further, its large variety of food products with high quality ingredients has also attracted large number of professionals from the country.
Weaknesses
The core weakness of the company is its dependency on prime locations (Kwok, 2009). The company has its stores only on the prime locations that include locations nearby hospitals and gym to attract large number of audience for its healthy food products (Kwok, 2009). Another drawback of the company is the availability of limited suppliers in the country. Since the company make use of highly sustainable ingredients for which there are only limited suppliers. Further, the brand has only been able to attract female customers because of its healthy food oriented brand. The male customers prefer to have unhealthy food such as burger instead of soups. It was due to this reason the brand failed to attract the male consumers. The central management team of the company comprises of only three people Andrew, Anna and Benedict who take care of IT & Finance, kitchen and logistics and human resource and development of the company respectively (Baharudin, 2016). Thus, its small management team has limited the size of the company and the company has not been able to expand its operations.
Opportunities
With the increasing social trends for organic food and products, the consumers are preferring products made up of organic food material. Thus, the company could easily stretch its legs into organic food business to fulfill the needs and requirement of the customers. Further, with the increasing trend for outside food, there is a growth in food and beverage industry in Singapore. It was revealed in a survey that 61% of the Singaporeans prefer to dine at restaurant when they do not want to have lunch at their homes (Weber Shandwick, 2014). Thus, with food and beverage industry increasing at such a fast pace, the company could expand its retail stores in the country to increase its revenue and profits. Another existing opportunity for the company is to expand its market by entering the international market through franchise and self owned restaurants. This would bring the company on global level and it would be perceived as a global brand in the market.
Threats
The major threat for the company is unavailability of workers in the market. Singapore is a country with low population and thus, there is a shortage of labor supply in the market (YNG, 2015). Further, the franchise industry in the country is also messed up and does not have effective rules and regulations due to which the company is unable to expand its operations.
The company has witnessed loss of 6.4% in its revenue in the year and its revenue declined from $ 41 million to $ 38.4 million with a loss of $2.6 million (Soup Restaurant, 2017). This was due to the fact that company had to shut down its three operating stores in the country. The main challenge of the company is that it serves only healthy food products to the consumers and its stores are located nearby hospitals and gym to cater to the health conscious customers. It’s one of the stores was closed because family and children perceived it as healthy food brand and were therefore, not attracted towards it. Thus, the company must explore the current opportunities in order to cater to a large market segment of Singapore. Further, the company’s centralized and limited management team has not been able to expand its business operations worldwide. The company has only one retail outlet in Indonesia. Thus, following are the recommendations for the company to increase its profitability by growing its revenue and market share:
The Soup Spoon needs to develop a franchise based model for the restaurant in order to expand its operations worldwide and become a global brand.
The company must decentralize its team through franchise system in order to expand its market share.
The proposed management structure would create restaurants through franchise distribution in different parts of the world. In a franchise restaurant model, the second party would make some contribution to The Soup Spoon to acquire its patents and trademarks and the permission to use its brand name. The second party would enjoy because it would not have to make any efforts to create master chef recipes and innovative theme. The Soup Spoon would also enjoy in terms of global brand recognition and income generation. This would help the organization to generate funds and income in the form of licensing fee and ongoing royalties.
According to Riany et al (2012), there are three modes of strategies of organizational restructuring including portfolio, financial and organizational restructuring. Organizational restructuring has been found to be beneficial during low profits and sales. The companies have been able to reduce their operational costs by implementing appropriate strategies in the organization. The process helps a company to reduce its debts and restore its liquidity to continue the daily routine operations. The companies choose to invest into various opportunities as a part of their restructuring process to obtain higher returns and profits. Thus, financial restructuring of a company helps to increase the liquidity, reduce risk and cost of capital and enhances the control of shareholders.
According to Perrow & Davy (2008), organizational design facilitating processing of the information along with effective decision making demonstrate high levels of performance during crises and critical situations. In the view of Tyler & Wilkinson (2007), downsizing is one of the restructuring methods that helps to reduce the size of the company based on employee’s inability to compete. According to Mellahi & Wilkinson (2006), decentralization is the process that helps to reduce hierarchy level of an organization in order to provide benefit to employees at lower hierarchy level. According to Norley et al (2006), networking is another method that segments company into different sub units that operate independently. The process helps to increase the productivity and flexibility of company’s operations. The process has been adapted by the world’s largest companies including Samsung, Huyndai and Daewoo. The managers of the companies act as true leaders for the company. This reduces the size of the company to run its operations effectively in a particular region. Starbucks is another example of networking strategy. The company has been able to establish its outlet stores all over the world through its small sized cafes. The company has distributed franchise of its stores in different countries and has benefitted from the model in terms of profitability and brand identity. Further, the author also stated that outsourcing is also one of the restructuring strategies adopted by the companies to reduce their operational cost. In outsourcing, the companies are able to recruit employees at significantly low salaries that help the organizations to save a significant amount of their money. Further, they are also able to transfer company’s fixed costs into variable costs. Thus, in the view of author, outsourcing is one of the effective strategies that helps to reduce the company cost and increase its overall profitability.
According to Aliouche & Schlentrich (2011), franchise expansion model is another method of restructuring a firm. The model aims to identify the target countries for business expansion through market entry. The author stated that a firm must identify the potential countries for business expansion before selecting the mode of entry. In order to identify the appropriate method of entry, the company must analyze the macro-environmental and micro-environmental conditions of the country. The company could either use pure franchising model, master franchising model, plural form, licensing, acquisition & expansion or pure company (FDI).
In the view of Cox & Mason (2009), franchise model system is beneficial for the company as it ignores the issues and challenges related to supervision that could be associated to geographically dispersed outlets in a chain. The goals and objectives of the franchise based model are closely associated to the franchisor that motivates franchisor to put great efforts to increase sales and drive profitability to the company in terms of royalties. Another advantage of franchise model is that it helps to raise financial capital in the form of licensing fees that gives the part access to the business model and processes of the company. The company also has to provide training and operating manual to the third party along with continuous support. The company receives an ongoing royalty fee for the ongoing support and services. The authors also stated that a new franchisor faces the challenge to identify the number of optimum outlets and territory size. This is because the company can only have limited access to the market information of another country and that could lead to the creation of an imperfect model.
According to Hoy (2008), franchising model is one of the effective methods deployed by the companies for marketing. The franchise agreement restricts the independence of the owner. When the companies select the franchisors they give an entrepreneurship opportunity to them by giving them the complete authority to handle the business.
As has been discussed in the business case of The Soup Spoon, the company has a niche target market because of its limited range of food products. The company has been not been able to fully utilize its potential market of Singapore because of it market positioning. Thus, joint venture and decentralization of the team were the two proposed restructuring strategies for the company. A joint venture would help the company to expand its market worldwide by strategically partnering with the local companies of the country or the region. The company could easily benefit from the existing market of the company and could also gain access to the local vendors and sales and distribution network. Further, joint venture would also facilitate infrastructural support to the company without any investment for set up or manpower. The company could enter any market of the world by using joint venture strategy.
The report would present a brief of some of the potential market economies to gain an insight of the global market scenario. United States is the world’s largest economy and contributes to 22% (approximately) of the total world economy (Economy Watch, 2013). The country has made outstanding achievements in almost every sector including IT & animation, music and entertainment, education, aeronautics etc. The country could have been projected as a potential target market for the company but its prospects are diminished due to the ongoing recession and low employment that could pose challenges for the firm (Gilchrist, 2017). Australia is another country with potential market for food & beverage industry. The country has the largest manufacturing sub-sector for food and beverage industry with an annual income of $110.7 billion (Australian Food News, 2016). Meat processing and fruit & vegetables were the core sectors of the country in terms of revenue generation. Australia may seem to be lucrative market but there are economic challenges in the country such as the increasing Australian dollar, rising material cost trade deficit and a highly concentrated market could fade away the attractiveness of the country (Lasker, 2016).
China could be another potential market with the third largest economy of the world. The country has consistently been the world’s largest consumer for food and beverage products. The country exports have been consistently increasing in the last five years and exports from Spain to China increased by 48% in the first quarter of 2015 (EU SME, 2015). All the leading supermarket chains including Carrefour, Wal-Mart, Tesco and other global brands have already occupied their strong positions in the market of China (EU SME, 2015).
India could be another potential market for the company with one of the emerging economies of the world. The country has witnessed a growth of 34.6% in the food and beverage industry in the financial year 2013 (IBEF, 2015). Further, organic food and beverage industry also grew by 30.7% over a time span of 2009 to 2014 (IBEF, 2017).
From the above discussion, it can be construed that US, Australia and China are the saturated markets because they already have number of internationally recognized restaurant chain. On the other hand, India is one of the fastest growing economies and has a potential market for healthy and organic food products. Thus, the report suggests to enter the market of India in order to expand the market of The Soup Spoon. An environmental analysis of India is essential before entering the market in order to assess the opportunities, challenges and threats in the country. Thus, PESTEL analysis and Porter’s Five Forces analysis frameworks would be used in order to assess the country’s external environmental factors.
Political Factors
India is one of the largest democracies of the world with a federal form of government and stabilized political system. With the increasing phenomenon of globalization, the country had reduced its trade barriers that give an opportunity to the foreign and global companies to enter the market of India. Further, with the introduction of GST by the government, would facilitate simpler processes for the company as there would be no individual taxes for goods and services (Asthana, 2016). The food & safety laws and regulations of the country would support the company to improve its operational activities and maintain its food quality to ensure sustainable framework.
Economic Factors
India has the seventh largest economy of the world in terms of GDP and third largest in terms of purchase parity. India ranks third in terms of the most lucrative host economy during 2015-2017 in the world (IBEF, 2017). According to Central Statistics Organization and International Monetary Fund, India is the fastest growing economy. Further, as per the reports of IMF World Economic Outlook, the country is expected to grow at around 7.75% in the financial year 2016-17 (IBEF, 2015). Further, the organic and food & beverage market has also been expected to grow for the next five years. Thus, the company could easily grow its market with the growing economy of the country.
Socio-Cultural Factors
India is the second largest populated country after China. With the growing economy of the country, the standard of living has also been upgraded. The preference of Indians is based on brand recognition and global outlook of a firm (Gopal and Srinivasan, 2006). They are more attracted towards foreign brands as compared to local brands. Further, the global brands are considered to be of higher quality as compared to the local brands. The professionals, executives, managers and teens have become more health conscious to maintain their lifestyle and good looks (Hindustan Times, 2016). The people visit restaurants to maintain their status in their society and friend circle. Thus, with the changing lifestyle of consumers and rising standard of living, the company could enjoy prosperous growth in the country (Gopal and Srinivasan, 2006).
Technological Factors
With the emerging technology, the restaurants have incorporated advanced tools and machineries in the production of food products and dishes in order to serve larger number of audience. The Soup and Spoon could also use this as an opportunity to invest in its research and development cell.
Environmental Factors
The country has policies for corporate environment programs that would help the company to enhance its public image in the country (Ernst & Young, 203). Further, the focus on sustainable practice would also help the company to maintain its quality standards of food products.
Legal Factors
India has certain rules and regulations that the company would have to follow to run its operations. The minimum wages law must be fulfilled to ensure the well being of the employees at the restaurants. Animal welfare and regulation law must not be neglected as the country has very strict laws concerning the welfare of the animals in the country. The country does not permit to sell the beef of cow and buffaloes and has strict regulations for them. Since the company would be more focused on offering organic and healthy food products, therefore, it does not have to worry about the meat products. Also minimum wages act would not pose threat on company’s operations.
Threat of New Entrants: Moderate
The threat of new entrants in the market is moderate because of requirement of high investment for the set up. The set up of a restaurant would require planning, research and development, manpower, pre-operating cost and infrastructure cost that a small company could not bear. Further, the Indian government has been promoting FDI policy to invite foreign companies for investment which give an opportunity to the global companies to enter the market of India (The Economic Times, 2015). Thus, the high investment set up cost and government promoted FDI policy makes threat of new entrants a moderate factors.
Buyer’s Bargaining Power: High
The consumer in India has variety of choices in terms of food products and soup dishes. They could easily make their choices from The Soup Shop, Soups and Salads, CCD, Costa, Yo China, McDonalds (Gauba, 2015). Thus, with the availability of numerous food products the consumers have low switching cost as they can easily visit another restaurant or food chain if they are not satisfied with the services of the company. Thus, with numerous choices of food products and low switching cost, the bargaining power of the buyer is quite high.
Bargaining Power of Supplier: Moderate
India has limited number of suppliers for the food products that are being produced by The Soup Spoon. It is because of the fact that the country does not have proper mechanism for farming practices. Thus, the organic food ingredients is very expensive in the country and is being supplied by a limited number of suppliers. On the other hand, the country does not have greater number healthy food chains that limit the power of suppliers. Thus, there are limited number of suppliers for organic food products and limited number of restaurants and outlets selling healthy food in the country. Therefore, the bargaining power of suppliers is moderate.
Threat of Substitutes: Moderate
The products of The Soup Spoon are unique as they are made up of fresh and sustainable ingredients. As such there are no substitutes for healthy food products that are fresh and delicious, but the consumers could be attracted towards other beverages such as coffee, cold drinks, fast food (pizza, burger) and other fast food and aerated drinks. Further, the country also has a tradition of eating homemade food that could again pose threat on the company’s sales. Thus, the threat of substitutes is moderate because of increasing number of consumers for outside food and increasing awareness for healthy food products.
Existing Industry Rivalry: Low
At present, there are very few players offering healthy food products. The trend for healthy food products is increasing the country among the youth, professionals, house wives and adults because of increased awareness for their health. There are some local players that serves Chinese food, soups, salads, processed meat and other healthy food items that could pose threat to the company because of their established market.
From PESTEL analysis and Porter’s Five Forces analysis, it can be inferred that India is the most suitable location in terms of economic growth, increasing demand for healthy food, availability of raw material and labor, growing population and market demand, social upliftment of society and technology and infrastructure. Further, the increasing government support for FDI is another factor that would facilitate the company to establish its market in India.
In order to enter the market of India, the company would have to understand the market requirement so as to understand the buying behavior of the consumer. Franchise restaurant model is the proposed restructuring strategy for The Soup Spoon to enter the market of India. This would benefit the company to increase its earning through ongoing royalties and obtain a huge amount of funding through licensing.
Store Franchise: Matrix Arrangement
Franchise business model is the process of giving the right to use business model and brand name of an organization to the third party for an agreed upon time. The third party would receive the license to use the concept and theme of the restaurant in the Indian market along with the master chef recipes, trademarks and other proprietary tools. Further, the third party is also supposed to run the business as prescribed by the restaurant core team members.
Matrix arrangement ensures empanelment with the banks and financial institutes regarding the business. It assists in the process of setting up of a business process by integrating the required processes such procuring hygienic food ingredients, the systemized process of preparation of dishes and quality services. Further, the team would be trained based on the training manual of matrix.
An upfront franchise fee also called licensing fee would also be paid to the Soup Spoon that could vary between the range of $25, 000 to $35, 000. The Soup Spoon restaurant could calculate its franchise fee by determining the cost of company’s rights, cost of initial training, cost to allocate support resources, initial marketing cost, profit margin, procurement and set up cost.
(Source: Author).
The restaurant must also consider the policies of India regarding franchise model system. Apart from these factors The Soup Spoon should also analyze the market value of the restaurant in order to calculate the accurate franchise fee. Cost based approach, investment based approach and duration of franchise approach are the three models that are used by the organizations to calculate their franchise fees. After successfully calculating the initial franchise fee, the restaurant should also consider the ongoing royalties that are calculated from the gross sales of the franchised restaurant. Apart from royalties and licensing fee, the other fees are training fees, marketing fees, advertising fees, procurement fees and specific services fees.
Once the franchise fee has been calculated, the restaurant must explore various methods to promote its franchise based model in India. The first and foremost step that should be done is to create a webpage on the website of The Soup Spoon giving all the details about franchise of restaurant. The details could include the size of the restaurant, infrastructure and staff requirement, location of the restaurant, initial funding and other initial requirements. After updating on the website, the restaurant could advertise it on the different websites of India in order to reach the potential buyer.
Training modules would be required so as to ensure the quality of services in the India restaurant. Thus, the restaurant must develop suitable training modules so as to conduct a training program for the senior management team members, managers, waiters and front desk staff. India has a complete different culture, taste and traditions that need to be considered by the company. The company must make some adjustments in terms of concept and theme of restaurant so as to attract a large number of customers. For instance, Indians prefer to have spicy food as compared to the audience of Singapore, therefore, the head chef must develop new menus according to the taste buds of Indians.
The restaurant would now benefit from the franchising of the store in the following ways:
Conclusion
The report has thus, successfully analyzed the existing structure of Singapore food chain restaurant The Soup Spoon to suggest recommendations for its restructuring. SWOT analysis stated that the company’s innovative theme and fresh and sustainable products are the strengths that have supported its growth in the market of Singapore. Further, prime location and focus on healthy food products were evaluated as company’s weakness. The Soup Spoon has a great opportunity to offer organic food products and expand its business operations in Singapore and worldwide. The company faces the challenge of labor supply in the country.
Franchise based model was the proposed restructure for the company through which the company could easily expand its business operations and decentralize its team as well.
After an extensive research and discussion, it was inferred that setting up a franchise based restaurant in India would facilitate the growth of the company in the international market. PESTEL analysis revealed that India has a growing economy along with growing demand for healthy and organic products that would support the growth of the company. The country’s stabilized federal government and increasing government support for FDI in the country would again facilitate the market entrance of the company. Further, large and growing population of the country would surge the sales in the market. Porter’s five forces analysis revealed moderate bargaining power of suppliers because of very few market players. Moderate threat of new entrants and product substitute also were the favoring factors for business sustainability. Low competition because of very few market players would again facilitate smooth operations within the country giving the company an opportunity to dominate the market. Thus, using the frameworks PESTEL analysis and Porter’s Five Forces analysis, it was evaluated that India has to potential for the company because of its favoring economy and political conditions along with changing consumer lifestyle.
Franchise restaurant model was identified as an appropriate model for the company and in order to establish franchise based restaurant in India, the company must first calculate its franchise fee using cost based approach, investment based approach or duration of franchise approach. The franchising model would be beneficial to the company in terms of capital acquisition, ease of supervision, motivated management, increased profitability, global brand recognition and penetration of secondary and tertiary market.
References
Aliouche, E. H., & Schlentrich, U. A. (2011). Towards a strategic model of global franchise expansion. Journal of Retailing, 87(3), 345-365.
Asthana, S. (2016). GST Bill: Who will it benefit the most?. Business Standards. Available at: https://www.business-standard.com/article/economy-policy/gst-bill-who-will-it-benefit-the-most-116080100301_1.html [Accessed Online 10 April 2017].Australian Food News. (2016). Top Ten Food & Beverage Trends for 2017: Phil Lempert predictions. Australian Food News. Available at: https://www.ausfoodnews.com.au/2016/12/21/top-ten-food-beverage-trends-for-2017-phil-lempert-predictions.html [Accessed Online 10 April 2017].Baharudin, H. (2016). About The Soup Spoon. The New paper. Available at: https://www.tnp.sg/news/singapore/about-soup-spoon [Accessed Online 9 April 2017].
Cox, J., & Mason, C. (2009). Franchise network restructuring: Pressures, constraints and mechanisms. Entrepreneurship & Regional Development, 21(5-6), 503-527.
Economy Watch. (2013). United States Economy. Economy Watch. Available at:
https://www.economywatch.com/world_economy/usa [Accessed Online 12 April 2017].
Ernst & Young. (2013). Corporate Social Responsibility in India. Ernst & Young. Available at:
https://www.ey.com/Publication/vwLUAssets/EY-Government-and-Public-Sector-Corporate-Social-Responsibility-in-India/$File/EY-Corporate-Social-Responsibility-in-India.pdf [Accessed Online 2017].
EU SME. (2015). The Food & Beverage Market in China. EU SME. Available at:
https://www.ccilc.pt/sites/default/files/eu_sme_centre_report_-_the_food_and_beverage_market_in_china_update_-_july_2015.pdf [Accessed Online 10 April 2017].
Gauba, V. (2015). India’s fast-food industry is becoming a major market. CNBC. Available at:
https://www.cnbc.com/2015/04/02/indias-fast-food-industry.html [Accessed Online 12 April 2017].Gilchrist, K. (2017). US heading for recession after 2 years of unsustainable growth, economist says. CNBC. Available at:
https://www.cnbc.com/2017/03/28/us-heading-for-recession-after-2-years-of-unsustainable-growth-economist-says.html [Accessed Online 12 April 2017].
Gopal, A. and Srinivasan, R. (2006). The New Indian Consumer. Harvard Business Review. Available at:
https://hbr.org/2006/10/the-new-indian-consumer [Accessed Online 12 April 2017].
Han, W.W. (2014). Businesses stay loyal to their roots. Today Online. Available at:
https://www.todayonline.com/business/businesses-stay-loyal-their-roots [Accessed Online 9 April 2017].Hindustan Times. (2016). Health conscious: 21% Indians go gluten-free, 45% are vegetarians. Hindustan Times. Available at: [Accessed Online 12 April 2017].
Hoy, F. (2008). Organizational learning at the marketing/entrepreneurship interface. Journal of Small Business Management, 46(1), 152-158.
IBEF. (2015). FDI in India. IBEF. Available at: https://www.ibef.org/economy.aspx [Accessed Online 10 April 2017].IBEF. (2017). About Indian Economy Growth Rate & Statistics. IBEF. Available at: https://www.ibef.org/economy/indian-economy-overview [Accessed Online 10 April 2017].Kwok, J. (2009). The Story of The Soup Spoon – Savouring the Taste of Success. My News Desk. Available at: https://www.mynewsdesk.com/sg/pressreleases/the-story-of-the-soup-spoon-savouring-the-taste-of-success-620512 [Accessed Online 9 April 2017].
Lasker, P. (2016). Australian economy faces bif challenges in 2017 with mining bust a long way from over. ABC News. Available at:
https://www.abc.net.au/news/2016-11-30/australian-economy-faces-big-challenges-in-2017/8079750 [Accessed Online 12 April 2017].
Mellahi, K., and Wilkinson, A. (2006). Downsizing and innovation output: A review of literature and research propositions. British Academy of Management.
NBDA Asia. (2017). The Challenge. NBDA Asia. Available at:
https://www.nbdaasia.com/project/soup-spoon-union [Accessed Online 9 April 2017].
Norley, L., Swanson, J., and Marshall, P. (2006). A Practitioner’s Guide to Corporate Restructuring. US: City Planning Publishing.
Perrow, M.R., and Davy,Learning, A.J. (2008). Process for Crisis Management in Complex Organizations. UK: Cambridge University Press.
Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), pp.25-40.
Raff, H., Ryan, M. and Stähler, F. (2009). The choice of market entry mode: Greenfield investment, M&A and joint venture. International Review of Economics & Finance, 18(1), pp.3-10.
Riany, C.A. et al. (2012). Effects of Restructuring on Organization Performance of Mobile Phone Service Providers. International Review of Social Sciences and Humanities, 4(1), pp. 198-204.
Soup Restaurant. (2017). FOURTH QUARTER AND FULL YEAR FINANCIAL STATEMENTS AND DIVIDEND ANNOUNCEMENT FOR THE FINANCIAL YEAR ENDED 31 DECEMBER 2016.Soup Restaurant. Available at:
https://souprestaurant.listedcompany.com/newsroom/20170228_183311_5KI_BXCZI71P2Z4S4YGQ.1.pdf [Accessed Online 9 April 2017].
The Economic Times. (2015). 15 steps government has taken to attract investment from domestic private sector in defence. The Economic Times. Available at: https://economictimes.indiatimes.com/news/defence/15-steps-government-has-taken-to-attract-investment-from-domestic-private-sector-in-defence/articleshow/48212597.cms [Accessed Online 12 April 2017].
The Soup Spoon. (2017). About Us. The Soup Spoon. Available at: https://www.thesoupspoon.com/about-us/ [Accessed Online 9 April 2017].
Tyler, M., and Wilkinson, A. (2007). The tyranny of corporate slenderness: Understanding organizations anorexically. Work, Employment and Society, 21, 537-549.
Weber Shandwick. (2014). FOOD FORWARD TRENDS REPORT 2014 SINGAPORE. Weber Shandwick. Available at: https://webershandwick.asia/wp-content/uploads/2014/04/FF-SINGAPORE-16April.pdf [Accessed Online 9 April 2017].Wilkinson, A. (2007). Downsizing, rightsizing or dumbsizing? Quality, human resources and the management of sustainability. Total Quality Management & Business Excellence, 16 (9), 1079-1088. YNG, N.J. (2015). Attrition risk may put firms off SkillsFuture. Today Online. Available at: https://www.todayonline.com/singapore/attrition-risk-may-put-firms-skillsfuture [Accessed Online 9 April 2017].
Yüksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), pp.52-66.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download