The Wedding-Planning Industry And The Commodity Frontier

Discuss about The Report on Wedding-Planning Industry and the Commodity Frontier?

Demography discipline actually provides one amongst most powerful indicators for integration of the immigrants’ otherwise ethnic groups within multicultural societies through intermarriage amid people from dissimilar national origins and ethnic background. In fact, Marriage is very important demographic as well as life course occasion that usually signals the initiation of family formation plus childbearing (Blakely, 2007). Like with births plus deaths, another vital demographic event that are marriages have been recorded with registrar of the births, deaths plus marriages in nations which keeps records of such vital events. Such records are generally referred to important registration statistics plus are one amongst most important gatherings of the demographic information for any nation. There are several ways that the couples from dissimilar cultural backgrounds could choose to anyhow celebrate their real union called marriage. For us, being into event management business it will be just so sensible to have two different weddings for doing justice to both bride as well as groom (Boag and Cuskelly, 2000).

Being born plus raised in a Scottish family groom will actually prefer to have a lavish rich and very colorful wedding whereas belonging to African culture the bride will like to held a Libation ceremony that will be all about honoring elders where a prayer will have to be said plus an elder will present water otherwise liquor as offering to the God and ancestral spirits for attaining their blessing.

Scottish wedding- wedding traditions in Scotland are very rich plus colorful. From wooing plus courting, through Scottish wedding event, and on into home, traditions abound along with blessings and hilarity, as well as Scottish-ness. Beginning from initiation of courting procedure, the list will have to go through traditions and customs of the Scottish weddings in proper order in which they will take place, from Groom, leading to wedding ceremony plus on through At New Home. Within every single section, traditions will have to be listed in proper order of occurrence ~ except Wedding, which will be alphabetized as per their tradition and culture (Daniels and Loveless, 2007).

African wedding- In Africa weddings are a totally family affair plus involve mixing of two different lives, two dissimilar families, and at times even two diverse communities! There also are several wedding traditions within African continent and actually no two of these are accurately same. However, in every community bride plays very vital role and she is thus treated with immense respect as she becomes a connection between unborn and ancestors. Thus the as per our management bride will be treated with full respect and care. As the bride belongs to East Africa, thus grooms family will move to bride’s village plus will set up the whole novel house there (Embugushiki, 2010).

There will be several steps that will take place just before the marriage. Both bride and groom will be trained and tips will be provided on what is the actual way to be very suitable and caring partners. The bride will be sent to circumcision schools and there some women will teach her what is actually involved in any marriage, and within few ethnic groups she will also learn the secret codes as well as languages for better communication with her partner. Being in Wolof tribe elders of village will be gathered near the bride plus will give advice as well as gifts to her (Erlank, 2014).

From past experience, it can be said that blending of two diverse cultures is always additionally expensive, regardless of the slicing done. Based on who will pay for what, the money could be a vital factor while deciding the way in which the wedding would play out. As we can get some amazing deals from several venues, it will make extra sense to anyhow go ahead plus hold the ceremonies there. As the funds will be limited, thus we will need to get best possible sellers for catering and food and every other, it will make additional sense to totally concentrate finances upon single ceremony having two different traditions and cultures (Goyal, 2010).

Considering that Groom’s family is from Scotland and Bride’s from Africa it is totally agreeable to host two separate occasions at single event. Thus a sole location will be chosen for the event where both the families and relatives from both parts will be called. That way, people wouldn’t feel neglected. As the bride plus groom have their families in nearer proximity, and one side that is Groom’s side has a larger guest than the bride’s side, thus location will lay more emphasis on Groom’s culture and their likings (HARRIS, 2004).

There can several fun plus creative ways for incorporating the details from every side plus help families understand each other more appropriately. Here are some areas that will be considered —

At reception, a good fusion of African and Scottish dishes will be presented. Food from both the backgrounds will prove to be a great way for making people from both the sides feel extra comfortable having familiar tastes, plus exploration of new cuisine will also be possible (Humble, 2009)

It will be good if we explain all the rituals at each stage of ceremony, so that no guests feel that they are left out or that they are unable to understand what is actually happening

It will be a great time to bring in mix of both traditional and modern music. When using traditional dances and music, emphasis will be laid on both Scottish as well as African music. There will be plenty of options for organ music customary played plus people will love the idea of arranging a piper heralding bride’s arrival at ceremony. Bagpipes are also very popular, particularly for the traditional Scottish weddings, and people will find this sound tremendously moving (Lau and Hui, 2010). An advantage of this piper will be that he’s amongst of those few musicians that can play upon the move, thus he can actually offer the real feeling of the occasion while he walks bride into church otherwise later on when he signals arrival of top table at reception. Many thought plus consideration would go into dance, so songs for African guests must be chosen very carefully. This wedding ceremony will be totally complete without father-daughter dance as Africans have a tradition of such dance at all the weddings (Luts and Siimets, 2002).

In midst of the incorporating of two different cultures, it will be easy to anyhow forget that the bride and the groom have their own sole styles, too. We never want it to get diminished and proper will be taken as to the likings of both bride and the groom will have to be maintained properly.

We can get lot of help from the bride’s Mom and Groom’s mom as well. They might play a vital role in explaining all the details of the wedding and also their traditions and cultures. The help from families can help us understand the culture better and planning can be better (Mead, 2007).

For the bride, this wedding will be inherently a matter that will involve lot of spending and also will demand time, she will also spend time interacting with the friends and relatives. And they will all seem to provide advice for her. While dealing with the family especially the soon-to-be in-laws, it will be important for her to consider the lovable one’s feelings but she will need to have final say in the decision. Giving the bride proper time to appropriately reach out as well as listen to things that are important to prevents any type of misunderstandings otherwise unfulfilled desires later on. And as this is a multicultural wedding this will be doubly true. Proper care will be taken that any of the sides do not feel neglected and hurt. It will be made sure that the bride and groom both chat with each other’s family members to guarantee that everything is well executed in the way which respects plus honors both the backgrounds (Mehndiratta, 2008).

Until we start planning for wedding, we will not realize to what extent the wedding has come to look like a proper competitive sport. The bride might feel like she wants to have the best, and most creative, stunning, and unique, as well as perfectly-crafted ceremony that would unfold flawlessly, just like a movie. It will be very easy to anyhow get enfolded up in such mindset and initiate hunting down the vintage typewriters, perfect shade fir everything, thousands of the masons jars, and refuse to anyhow rest until it is all “perfect.” Such pressure could also intensify when we will be planning this multicultural wedding. As there’s nothing really wrong when having some cool wedding facts, it will be important to all time remember that every detail “stuff” also is minor to the reason why we are doing all this in first place. Thus before undertaking anything each and every bit must be discussed with both the families (MEIKLE, 1999).

It will be very important that management of crowd is done efficiently and it must be ensured that all this never ends up in any type of conflict. It will be necessary to ensure that smooth running of event takes place. Managing 300 guests will not be an easy task. So everything needs to be anyhow considered like crowd profile and parking. In selecting the location we will consider the extent to which it will be easy for people to attain access and also that what extent of car parking amenities will be made available. As 300 guests will arrive to the event there is an assumption of about 200 cars arriving at the party. For this we will make arrangement for parking of some 250 cars (WEISS and WELZ, 2014). Unplanned plus uncontrolled access as well as egress to the site can result in some serious accident. Stewards will be needed to direct people for the parking locations and setting of the cars in the parking zones. Both traffic flows as well as pedestrian routes will have to be taken into consideration. Good and efficient people will be required to manage the traffic and the cars.

Our roles as the event organizers will demand full care and extra concern for the event and all the facts detailed above will have to be considered. Being an event organizer we will have several vital roles as well as duties which will have to be accomplished. In this event, the typical duties would usually include:-

To research current market for identifying whether there are prospect for this form of events or not. That is all about searching whether the community of the location accepts such multicultural marriages or not .

To properly communicate with the clients for determining their precise requirement for the event.

We will need to anyhow create a methodical and complete proposal for event. This will include: – timelines and venues, suppliers, staffing, budgets and also legal obligations.

We will need to set and agree as well as control the budget

We will even need to properly book the venue for these events so that any clash does not take place in the peak moment.

We will also need to fully guarantee that insurance, safety, legal and health requirements are stick on

We will need to coordinate the venue management, contractors, caterers and stand designers as well as equipment hire.

We will have to plan room layouts as well as schedule entire workshops.

The ultimate straw of role of this event organizer will be that he/she will have to supervise disassemble as well as removal of event and even ensure about the clearing of venue competently after completion of the wedding event that took place in the venue.

Thus, event management at a multicultural wedding will never be an easy task, yet few cautions and simple tactics can make the planning proper and one that can be relied upon. Also these strategies have been strictly followed.

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Boag, A. and Cuskelly, G. (2000). Event management. Belconnen, ACT: Australian Sports Commission.

Daniels, M. and Loveless, C. (2007). Wedding planning & management. Burlington, MA: Butterworth-Heinemann.

Embugushiki, A. (2010). Doing Things with Words: A Speech Act Analysis of a Christian Wedding. African Research Review, 4(1).

Erlank, N. (2014). The White Wedding: Affect and Economy in South Africa in the Early Twentieth Century. Afr. stud. rev., 57(02), pp.29-50.

Goyal, S. (2010). Event management. New Delhi: Adhyayan Publishers & Distributors.

HARRIS, V. (2004). MANAGEMENT PRACTICE EVENT MANAGEMENT: A NEW PROFESSION?. Event Management, 9(1), pp.103-109.

Humble, Á. (2009). The Second Time ’Round: Gender Construction in Remarried Couples’ Wedding Planning. Journal of Divorce & Remarriage, 50(4), pp.260-281.

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MEIKLE, M. (1999). Scotland’s Last Royal Wedding: The Marriage of James VI and Anne of Denmark . By David Stevenson. Pp. 158. ISBN 0 85976 451 6. Edinburgh: John Donald. 1997. Pb. £14.95. The Scottish Historical Review, 78(2), pp.263-265.

Moran, J. (2009). How to start a home-based wedding planning business. Guilford Conn.: Globe Pequot Press.

WEISS, T. and WELZ, M. (2014). The UN and the African Union in Mali and beyond: a shotgun wedding?. International Affairs, 90(4), pp.889-905.

Whitford, M., Dunn, A. and Cooper, C. (2013). Event Management. Oxford: Goodfellow Publishers Ltd.