Qualitative and quantitative are two different research design approach those are generally used by the researchers. For developing CRM in businesses the researchers determine that research design approach that is suitable for successful impletion of the research need. Two different case studies on CRM development for brand loyalty are selected for evaluating whether the research approaches are suitable enough or not.
The first topic is referred to as triangulation study for exploring the effect of the Pick and pay smart shopper program on the brand loyalty of the consumers. If proper research approaches and design are selected then only the researcher will able to deliver to the researchers. After considering the research topic, in most of the cases, the researchers select either primary or secondary research approaches. However, in some cases, it is found that the researchers select mixed data collection approaches that are both the primary and secondary data collection approaches (Punch 2013). It is found that combined data collection is one of the most efficient data collection approach regardless of the research topic.
This particular journal article paper focuses on the research methods and after evaluating the research paper it is determined that based on the research topic, a combined research approach considering both the qualitative and quantitative is very much helpful. The first case study is about the brand loyalty of the consumers by implementing CRM system in business organizations. It is determined that consumers are the most important asset for any business organization. The retail industry of South Africa is very much competitive in nature it means that for gaining measurable revenue from the competitive marketplace; the companies are needed to adopt different rules and organizational strategies as well (McNabb 2015). For this particular case study both the qualitative and quantitative research methods approaches are selected by the researcher. In order to build a stronger relationship between the brand and its consumers it is necessary to collect data accurately. In this paper it is determined that online survey questionnaires are conducted for data collection. From the resultant of the conducted survey it is found that mixed data collection approach is absolutely suitable for this particular South African retail industry examination. Due to excessive level of competition, it is found that the resultants generated from the survey questionnaires are very much helpful (Ritchie et al. 2013). Though in this case both the quantity is more important but still quality of the invoice is important as well.
|
Aspects |
Qualitative |
Quantitative |
|
Conceptual |
Qualitative data are based on the perspectives of the human nature rather informants. It also assumes both the negotiated reality and dynamics as well. |
Quantitative data are collected based on discovery of the facts of the social phenomena. It measures the measurable and mixed reality. |
|
Methodology |
With the help of the observation and interview answer of the participants data are collected. Considering the informant’s language data are reported and analyzed by themes of the descript ants. It mainly depends on the data quality. |
With the help f measuring things data are reported by using statistical analysis and with the help of numerical comparison data are collected. It mainly depends on the data quantity. |
The examination of this case study utilizes a blended strategy that look into different approach. An online survey was utilized to gather both qualitative and quantitative information from the resources. The poll was dispersed over a Facebook Forum using Google Forms. The survey was developed to assemble discoveries and frame conclusions relating to customers’ discernment and inclinations and also the impact that devotion programs have on their faithfulness towards the Pick and smart shopping marker. The most notable bits of knowledge from the examination discoveries were that the Pick and Payment for Smart Shopper steadfastness program does not appear to make clients more brand reliability or change their view of the brand. In order to build measurable revenue from the competitive market it is necessary to develop the customer relationship management and supply chain management at the same time (Levene 2016). ON the other hand loyalty of the consumers is another important factor that helps to improve the company’s brand loyalty at a higher rate.
Whereas the second case study implies that in order to make on the brand quality qualitative research design is very much beneficial. No such research level limitations are identified, for this research topic. It is determined that, collective data collection in terms of quality only for making entrepreneurial project in cape town, The idea of research can either be qualitative or be quantitative, or even be blended techniques also. The qualitative examine alludes to an accentuation on words as opposed to measurement in the gathering and investigation of information (Berger 2015). It regularly incorporates techniques, for example, overviews. This is diverse to quantitative research, which underscores the testing of hypotheses, a deductive approach what’s more, an attention on numbers. A blended strategy includes to a mixture of both qualitative and quantitative research approach for being utilized. This examination was qualitative in nature, embracing an interpretivism and epistemological introduction. In order to complete comprehend the inspiration and points of view for these entrepreneurial ventures in their image building process in detail.
For the first case study that is based upon the examination of a South Africa based retail industry’s brand loyalty considering CRM system, the researcher have used mixed data collection both the qualitative and quantitative for measuring the competitive market of South Africa. After considering the business ambiance it has been analyzed that though qualitative data analysis is much important but still at the same time, quantity and sample size of the participants those who are taking part in the data survey questionnaires, are also very much important.
Whereas in the second case study, the population and sample size are determined to measure the value of entrepreneurial projects in Cape Town depending on CRM and brand loyalty. Three different companies are undertaken to successfully complete the survey (Smith 2015). The three companies are Ucook, Skinny Scoop and Nifty250. Ucook is an online nutritious food processing and delivering service providers. In every week new and innovative recipes are included in the website. On the other hand, Skinny scoop is the first protein added ice cream delivery companies that is launched in South Africa. Again the Nifty 250 is a photograph printing companies. It is stress free method for printing photographs. It enables the users to create a link between the Instagram and the printed photograph (Mertens 2014). For collecting these data beyond quantitative, qualitative research methods approach is found to be more appreciable.
In these case studies both the qualitative and quantitative and even mixed data collection approaches are also applied by the researchers.
The key discoveries that got from the survey with three of the companies named as Skinny scoop, Ucook and Nifty250 it is determined that the organization has a solid feeling of reason and brand character. The organization, which was enrolled in the year of 2014, spent right around 18 months of emphatically concentrating on making the brand before really beginning to exchange (McCulloch 2016). The organization employed an imaginative office keeping in mind the end goal to help with the genuine visual part of the marking, for example, the bundling and the logo. It could be said that the selected approaches are very much appreciable.
Conclusion
From the overall discussion it has been found that, both the research methods are very much effective. Due to lack of time and budget sometimes the researchers fail to detect the accurate role and responsibilities of the research team members. It is determined that the practical and theoretical organizational requirement always varies from each other. Therefore, considering the resources the limitations of both qualitative and quantitative research approaches are determined in this particular paper. In addition to this paper also determined the answers of the evolutionary question sets. The limitations of the research approaches are also determined in this paper and in addition to that the structural framework and design are also demonstrated accurately
References
Berger, A.A., 2015. Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.
Creswell, J.W., 2013. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Hussein, A., 2015. The use of triangulation in social sciences research: Can qualitative and quantitative methods be combined?. Journal of Comparative Social Work, 4(1).
Levene, S., 2016. Collective case study on healthy brand building: A qualitative investigation of brand building methods used by entrepreneurial ventures in Cape Town.
Marshall, C. and Rossman, G.B., 2014. Designing qualitative research. Sage publications.
McCulloch, J., 2016. A Triangulation Study to Explore the Effects of the Pick’n Pay Smart Shopper Programme on Customer Brand Loyalty.
McNabb, D.E., 2015. Research methods for political science: Quantitative and qualitative methods. Routledge.
Mertens, D.M., 2014. Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications.
Punch, K.F., 2013. Introduction to social research: Quantitative and qualitative approaches. Sage. Venkatesh, V., Brown, S.A. and Bala, H., 2013. Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems. MIS quarterly, 37(1).
Ragin, C.C., 2014. The comparative method: Moving beyond qualitative and quantitative strategies. Univ of California Press.
Ritchie, J., Lewis, J., Nicholls, C.M. and Ormston, R. eds., 2013. Qualitative research practice: A guide for social science students and researchers. Sage.
Salazar, L.F., Crosby, R.A. and DiClemente, R.J., 2015. Research methods in health promotion. John Wiley & Sons.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
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