Tourism can be considered as one of the most significant facets that influences the growth of the Australian economy. These days, there are several factors that influence individuals to travel to different places. Work requirements of individuals also compel them to travel from one place to another. However, other facets comprise of travel for educational purposes else wise for holidays. Diversity of different categories of landscapes as well as regions has always fascinated tourists to different parts of Australia. However, the major site of Australia comprise of rainforest, desert areas of red sand, coral island and for the most part the Great Barrier Reef. Fundamentally, the tourism section of the nation has undertaken numerous novel initiatives for the development of the same. Essentially, it can be hereby mentioned that tourism industry of the nation contributes towards 3% of the total GDP of Australia.
A precise strategy has to be designed by the tourism segment in a bid to attract more number of tourists to visit the nation. However, one of the most significant types of business that can be adopted based on tourism business is the business on travel agency (Amelung & Nicholls, 2014). Again, the travel agency or else the travel agents deliver tourists with requisite facilities as well as requisite services for roaming around the nation. Mahadevan (2014) asserts that it is the responsibility of the travel agency or else the travel agents to care for and look after the tourists and deliver them a safe as well as relaxing place for staying, delivering them with appropriate transport whenever required, managing and planning tours. In essence, they can deliver all of these services separately or else offer the services together as a complete package. In addition to this, tourists can also have the option to select the apt kind of assistance that they require. Again, tourism authorities therefore also have the need to recruit expert and professional travel agents who can deal with different kinds of difficulties that the tourists can encounter. Moreover, travel agents also need to be very much well-versed regarding diverse pertinent matters for example; availability of diverse hotels, tourists spots as well as transports to augment the total number of bookings leading to augmentation of the number of tourists in the nation (Ruhanen et al., 2015).
Travel agencies can assume different categories of businesses. However, these days the online platform for booking can be considered as the most significant category. People are in this day and age very busy. Despite busy schedule of people, people catch time to go on exploring and visiting new places, but, it becomes quite impossible for them to go physically and make all the necessary bookings for their tours and travels. So, availability of the facility of online booking can assist people in carrying out the necessary bookings as per their convenience that is at anytime and from anywhere they like (So et al., 2014). In addition to this, internet connectivity also helps tourists to explore all the available alternatives presented by the agencies and choose from the official websites of the travel agencies. In addition to this, the tourists can also have admittance to multiple agencies and compare the charges set for the services delivered by the travel agencies. This way, the tourists can compare and select the best offers provided by different travel agencies and select the ones that suit their needs best. In today’s world, this online business can be referred to as the most significant platform of business.
It is also important to have offices of tourism so that people can easily visit and consult tour experts in person. Therefore, brick and mortar offices at diverse locations also need to be made available to people in addition to online platforms of business. Again, there needs to be site oriented offices where expert tours and travel agents can attend clientele and answer their queries (Huveneers et al., 2017). Nonetheless, this facility can also be beaten by the online market and people can acquire all the requisite information from the internet sources.
On the other hand, the second significant category of tourism business is promotions. Leaflets along with brochures also need to be designed and at the same time distributed at different locations to let people know about the agency as well as their services delivered. However, this too can be carried out online since the leaflets or else pamphlets might possibly get lost. Again, advertisements also need to be attractive enough to draw the tourists to the specific travel agents (Turton, 2014). The benefits of food, lodging, assistance of travel guide also need to be well presented through the advertisements.
The specific category of tourists that can be chosen comprise of the baby boomers. As such, baby boomers make an effort to spend their vacation time visiting new tourist spots. Newly married couples or else young also are enthusiastic about visiting new and attractive tourist spots (Dwyer et al., 2014). Again, young people also fund interest in exploring new destinations and looking for exciting journeys. However, tourism of Australia has different types of packages as there are mountains, deserts, sea beaches and forest areas altogether in the nation. Therefore, it is of great demand to all the tourists.
Financing can be regarded as one of the most essential criteria for carrying out foreign trips. In this regard, it can be hereby mentioned that tourism packages delivered to the travellers for varied purposes as discussed are reasonable and at the same time easily affordable to the clientele. Essentially, honeymoon couples also have inclination to organize expensive trips. Therefore, it can be supposed that they have adequate funds to have enough money costly trips (Dobson & Hooper, 2015). This cannot be considered to be a huge problem. Essentially, greater number of tourists gets attracted by delivering them with excellent deals, arrangements, advertisements as well as offers.
Australian tourism agencies might possibly consider profitable business ventures that can help them to provide trips at a comparative lower cost. Furthermore, trip to not much famed yet beautiful locations can be arranged at comparatively low prices. Essentially, trips conducted by students of different schools or else universities need to be financed at low costs delivering unique discounts (Hughes & Ye, 2015). Particularly, these trips can be arranged to different regional areas. This is assumed to attract to more tourists and students to travel throughout the nation and thus enhancing the entire economy and financial system of the nation.
Figure1: Important Indicators of Tourism over Years
(Source: Dwyer et al., 2014).
The above figure reflects that the indicators of domestic tourism of the nation Australia. However, the overall influence of tourism industry on the GDP of Australia has been presented in the below figure.
Figure 2: Effect of Tourism on GDP and Employment of Australia
(Source: Bo, 2014)
Conclusion
Based on the thorough discussions as well as analysis of statistics, it can be hereby inferred that tourism industry is one of the fastest growing segments in Australia and has already influenced approximately 4% of GDP of Australia. Again, it can also be mentioned that with passage of time, tourism industry of Australia is going to be one of the most significant industry operating in the nation. The study also helps in understanding the fact that increasing number of international tourists is visiting diverse places of the nation. Therefore, the industries also need to be incorporating necessary alterations in a bid to meet the increasing demands appropriately in the upcoming period.
References
Amelung, B., & Nicholls, S. (2014). Implications of climate change for tourism in Australia. Tourism Management, 41, 228-244.
Bo, Z.H.O.U., 2014. Ecological Agricultural Tourism in Australia and Its Enlightenment to China. Tianjin Agricultural Sciences, 6, p.007.
Dobson, C., & Hooper, K. (2015). Insights from the Australian Tourism Industry. RBA Bulletin, March, 21-31.
Dwyer, L., Pham, T., Forsyth, P., & Spurr, R. (2014). Destination marketing of Australia: Return on investment. Journal of Travel Research, 53(3), 281-295.
Hughes, K., & Ye, I. (2015). Interpreting Australian landscapes for Chinese visitors. CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, 534.
Huveneers, C., Meekan, M. G., Apps, K., Ferreira, L. C., Pannell, D., & Vianna, G. M. (2017). The economic value of shark-diving tourism in Australia. Reviews in Fish Biology and Fisheries, 27(3), 665-680.
Mahadevan, R. (2014). Understanding senior self-drive tourism in Australia using a contingency behavior model. Journal of Travel Research, 53(2), 252-259.
Ruhanen, L., Whitford, M., & McLennan, C. L. (2015). Indigenous tourism in Australia: Time for a reality check. Tourism Management, 48, 73-83.
So, K. K. F., McLennan, C. L., Becken, S., Marshall, J., & Pang, B. (2014). Investigating drivers of overall trip satisfaction and expectations: an evaluation of Chinese visitors to Australia. G20 FIRST EAST-WEST DIALOGUE ON TOURISM AND THE CHINESE DREAM, 96.
Turton, S. (2014). Climate change and rainforest tourism in Australia. Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development, 70.
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