Discuss about the Tourism Planning for International and Domestic.
For many countries in the world, tourism is the main and the most important source of business. Tourism is one such activity that requires a lot of coordination and planning. Tourism is essentially travelling for leisure, recreational, business or family purposes. The travel is generally of a limited or short duration. Tourism can refer to two types of travel – international and domestic. Tourism is an activity that requires proper planning in order to properly fulfill or complete the tour in an efficient and adequate manner. Tourism planning is an essential part in the sphere of tourism. It is the process of considering the requirements of people who are planning a trip, and using those prerequisites to determine the best programs, activities and resources for the trip (Boniface, 2013). The tourism planning is required and intended for the local businesses and the residents of the location and the tourists who travel to that particular place. The development of the tourism also requires a good planning in order to be successful. There are also many positive and negative aspects of tourism planning which should be taken into consideration. Tourism planning is important for analyzing the probable trends and the itinerary for the tourists for a specific tour to a particular destination. In a country, there are many locations, which become the favorite for the tourists all around the world. Tourism planning not only involves participation of the tourists or the potential tourists, but also with government agencies to develop the infrastructure that is tourism related (Lee, 2013). The tourism planning also includes the participation of the private sector like the restaurants and hotels. It also includes participation from travel companies, transport companies and also popular outlets or tourist destinations.
The positive impact of tourism planning is that, with the help of a thorough planning, the economy of the country can be boosted. The inflow of tourists from all around the world to a specific destination will not only boost up the economy of the country but also make it popular amongst the tourists from all across the globe. The tourism planning is important for the tourists as well as the target country. However, there are also many negative impacts of tourism planning. Tourism planning damages the physical environment of the country. There stands a risk of damage of the historical or the cultural resources and landmarks by unruly set of tourists (De Vita & Kyaw, 2016). Pollution, overcrowding and traffic problems remain as risks and negative impact of tourism planning. There are many negative marketing impacts of tourism planning as well. There is a risk of failure to capitalize on new marketing opportunities; there might be the absence of the existence of adequate awareness in the prime markets, lack of understanding and coordination among the individual operators. There might be a failure on the part of the government or the tourism company to act on the important issues, opportunities and problems of the common interest to the industry.
Consulting with relevant stakeholders is important and a useful part of tourism planning. The stakeholders in the tourism industry are tourists, tour operators, the government, local residents, and NGOs. The stakeholders are important and an essential part of the tourism industry as well as the tourism planning. For a successful tourism planning, consulting with these stakeholders is important. Taking into consideration the views and the opinions of these five stakeholders holds a place of supreme importance in deciding the success or the failure of the tourism planning for a particular destination of a particular country. The tourists are the most important part of the tourism planning. Consulting and taking into consideration the opinions of the tourists is important as their opinion counts and is pivotal in tourism planning. The tour operators are the next important set of people who influence the tour planning and the outcome and development of tourism of a country (Ma & Hassnik, 2013). The tour operators decide the itinerary of the tour, the hotels and restaurants and the places to visit for the tourists. They are one of the most important group of people in the tourism planning. The government is an important factor in tourism planning as the rules and regulations set by the government often influence the tourism of a country. The government also looks into the well-being and protects the interest of the tourist if they are somehow put into trouble for various reasons. The government puts up advertisements to lure in tourists to exotic destinations of the country. The government protects the interest of the tourists as well as the local residents. The local residents of the place are also important in tourism planning as the local residents often decide the future and the trend of the tourism in the particular place. The behavior of the local residents towards the tourists of the place or the country also acts as a major factor in deciding the fate of tourism of a country. The NGOs play a pivotal part in the deciding factor of tourism of a country. The tourism planning of a country is dependent on these five factors.
Tourism in a country plays a major role in boosting up the economy of the country. Success in tourism depends on various factors. However, tourism acts as a major contributor to the economies of some countries. The impact of tourism on a country can be efficiently analyzed with the help of Cost Benefit Analysis (CBA) or Return on Investment (ROI). The cost-benefit analysis is a process with the help of which, the decisions for a business is analyzed (Hunter, 2012). The advantages or the benefits of a particular situation or an action that is business related are summed up and the costs that are associated with the implementation of those actions are deducted from that. The returns on investment is a performance measure that is used to evaluate the efficacy of an investment or for comparing the efficiency of different investments. The return on investments is important to gauge the profitability of an investment. The ROI is a popular metric owing to its simplicity and versatility (Newsome, Moore &Dowling, 2012). The ROI is the gain that is obtained from a specific investment subtracted from the cost of investment, divided by the investment cost. The return on investment in this case is the economic boost that is going to be gained in the process of tourism development. Since Clipper Bay is a seaside destination, it is going to attract a lot of tourists from all over the world. The return on investment on the tourism of Clipper Bay
Tourism is an important contributor to the economy of a country as it serves as a major catalyst to boost up the revenue and thus the GDP of the country. The cost benefit analysis of a company is the process of estimating the significant revenues and costs of a particular project. The analysis shows whether the benefits of a particular investment or change justifies the related costs or not. Clipper Bay is a region, which has a settlement of 5000 people. This means that it is a quaint little place at the tip of the peninsula. The place has a scenic beauty that is accentuated by the hills and the beautiful beach. There are many limestone caves and many formations of rock pool inside the caves. The location, being close to the sea, can use fishing as an important tool to attract the tourists from all around the world (Briassoulis & Van der Straaten, 2013). As the population of Clipper Bay is not that high, the place is secluded and is perfect for tourists who want to escape to a crowd free destination. The place has a rich history, which can be shared by the local residents of Clipper Bay. Clipper Bay is famous for its tasty seafood cooked by the local womenfolk. This can attract the tourists who are foodies. The handicraft of the place is also well received by the tourists. The region is also famous for a festival that marks the beginning of the fishing season. The festival is typified by the presence of customary and traditional cultural and religious rites and a feast that lasts for a week. The traditional heritage attracts the tourists from all over the world to the quaint region of Clipper Bay. Therefore, it can be seen that the tourism industry of Clipper Bay can an efficient option to rejuvenate the economy of the region.
One of the important considerations for the development of the area and the development of the tourism to the region of Clipper Bay is the presence of a good infrastructure. The potential of a region usually depends on the infrastructure of the region. Tourism infrastructure is the elementary foundation for the development of tourism of a particular place. The significance of the tourism infrastructure is reflected in the distribution and the production of the tourism services. The arrival of tourists, in some places, improves the efficiency of the human resources at the specific region or place. The types of tourism infrastructure are broadly categorised into three parts: social infrastructure, transport infrastructure and environmental infrastructure.
Types of tourism infrastructure
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If the context of the region of Clipper Bay is considered, the social, environmental and the transport infrastructure are all conducive to encouraging a growth and development of the tourism industry. The tourism infrastructure is important for the development and growth of the tourism industry. The social infrastructure refers to the accommodation facility of the tourists that is available in the place, various locations or attractions that attract the tourists to the destination (Buckley, 2012). The social infrastructures include hotels, galleries, convention centers and other important facilities. The environmental infrastructure of a particular destination is the natural value of the region that attracts the tourists. For instance, the national parks, natural reserves, sanctuaries and marine parks, all act as the environmental infrastructure of a region. The environmental infrastructure can attract the tourists from all over the globe as the beautiful forests, sanctuaries and the natural reserves automatically attracts the tourists. The transport infrastructure comprises of the destination access to the international as well as domestic tourists. It includes the roads, railways and airports of a particular country (Sinclair-Maragh, Gursoy & Vieregge, 2015).
Although tourism is a great option for the quaint town of Clipper Bay, there are many potential advantages and disadvantages of developing tourism in that region. The potential advantages of developing tourism in the Clipper Bay region largely is economic as well as socio-cultural. The development of tourism in this area can bring in good returns to the region and thus improve the economic condition of the region. The region is known for the many maritime activities that are the USP of the area since it is a sea-facing place. The geographical detail of the region is extremely beautiful and interesting. The town is located at the foot of a series of hills and has a beautiful beach, which can be accessed easily. The area is rather barren and is not conducive for farming. Thus, tourism is the only option for this specific area.
The tourism offers an alternate solution for boosting up the economy of the country. The economy of the country is greatly boosted by the tourism industry of the region.
Along with the advantages, there are certain disadvantages too for the development of tourism of the region. The economy of the region is highly dependent on the tourism and fishing industry. The local residents are extremely dependent on these two businesses for their livelihood. Any fall or dip in the number of tourists in this region might lead to a fall in the economy of Clipper Bay. Since the local government is not very active in promoting any type of alternate type of businesses to sustain the livelihood of the local residents, it means that the tourism can influence the economy of the country. The local residents practice a very religious and traditional way of life. Therefore, apart from tourism, the town does not have any other option of access to the outside world. Another disadvantage for developing tourism in the town is that it takes all the attention of the local administrative body. It does not invest any of its time to develop any other alternative option of business of the region.
The potential economic advantages and disadvantages of developing tourism at Clipper Bay are:
The town of Clipper Bay is heavily dependent on the tourism of the town. The economy of the region is dependent on fishing and other activities related to the sea. One of the main disadvantage of developing tourism in the town of Clipper Bay is that it limits the economic growth of the country as tourism can work on a specific price guideline and not grow any time soon.
One of the main advantages of developing tourism in the Clipper Bay area is that it can boost the economy of the country greatly. This is by collecting the revenues from the various tourist destination, the hotels and the restaurants. The tourism development for Clipper Bay area is important as the livelihood of people living in that area solely depends on the fishing industry and the tourism industry. Another advantage of the development of tourism in the area of Clipper Bay is that it can provide and create the opportunity of many job positions in the area. The major economic advantage is that the tourism can help the small town of Clipper Bay become prominent on the world map.
There are some socio-cultural advantages and disadvantages of developing tourism in the area of Clipper Bay. The socio-cultural advantages of developing the tourism in Clipper Bay region is that it can promote an intermingling of the tourists and the locals, which can promote a healthy growth of culture amongst the locals of the region. The interaction between the locals and the tourists can enrich the culture of Clipper Bay. The disadvantage of developing tourism in Clipper Bay is that the dominance tourism as a business option limits the scope of expanding the means of earning livelihood (Woo, Kim & Uysal, 2015).
Therefore, it can be said conclusively that since the Clipper Bay has an exquisite scenic beauty and is bordered by the sea with hills, forests and caves present, tourism can be one of the main businesses of the region. The socio-cultural set up of the region is traditional and presents a unique and beautiful mix of tradition and culture which can be attractive to the tourists visiting the place. Developing tourism is one of the main steps to improve the economy of Clipper Bay. For the future, the town should concentrate on developing other aspects of the town that might prove to be beneficial for the town. The socio-cultural impact of tourism in Clipper Bay is undoubtedly high. The interaction between the tourists and the locals are bound to give rise to an amalgamation of two culture, points of view and beliefs. The life of the locals can improve which can be brought about by the tourists or by the facilities provided by the government for the tourists. Widening of the cultural horizons can also be a result of tourism in Clipper Bay. Tourism can help in the conservation of the cultural and local heritage.
References:
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