Murree is Pakistan’s most popular hill station. Murree lies 50 kilometers northeast of Pakistani capital Islamabad at a comfortable altitude of 7500feet (2286 meters) in the Himalayan foothills at 33.35° north latitude and73.27 (Khan, 1992; Kumarasamy et al., 2010; Mumtaz, Khan, & Tanweer,2000; Taniya, 2008) ° east longitude.Murree is a mountainous area, forming part of outer Himalayas. The British colonial government constructed Murree hill station soon after it captured this part of then India in 1850.Murre lies between Kashmir Point and Pindi Point. (Javed, Naeem,Waheed, & Vohra, 2015) As the names suggest Kashmir point gives panoramic view of snow laden Himalaya and Pir Panjal ranges in Kashmir while the Pindi point overlooks national capital Islamabad and adjacent
Rawalpindi. At Pindi Point one can enjoy ride on a Chairlift three kilometers down to Bansragalli and enjoy a panoramic view of Hazara Mountains as well as Rawalpindi Islamabad. But know days Tourists facing a host of problems in MURREE including water shortage, parking problem and poor road condition harassment, misbehave.
There is no water in the pipelines provided by the Tehsil Municipal Administration, and traders are left with no choice but to purchase water from the TMA tankers. As a result, the price of water tanker has doubled. The government had announced to launch water scheme at Kohala to supply water to Murree but that project would take time. If additional water pump is installed at Jawa water resource, the supply can be doubled. The TMA and Rs10 million is given to water supply department annually in this Regard collect revenue.
However, water available at Java is not suitable for Drinking.
Another problem being faced by the tourists and local people is the dug-up roads. Several roads in Murree were dug up last year to lay pipelines, but they continue to lie in the same state as they were back then.
A ‘Boycott Murree’ campaign has been initiated on social media after several incidents of torture and harassment with the tourists have been reported. According to some tourists, local guides and agents harassed them and their families but despite their complaints, the authorities did not take any action against the perpetrators. Recently, a video emerged on social media where tourists going to a spot in Murree were being attacked, leading to ‘Boycott Murree’ campaign. Rallies were also held in this regard. The tourists are not the only sufferers, apparently. Local shopkeepers and hotel owners in the scenic town have also complained of misbehavior by some guides. Tourist faces many other problems like safety, Protection etc.
The name Murree is derived from ‘ marhi’, “high place ” although there is a popular belief it was named after the virgin Mary during the British times. It is situated on the southern slopes of the Western Himalayan foothills as they ascend to the Northeast towards Kashmir. During British Rule in the nineteenth century, its altitude was established at 7,000 feet (2,100 m), but its actual altitude has now been determined as 2,300 m (7,500 ft) above sea level. Murree is accessible by road from the centre of the Islamabad and Rawalpindi areas. It is still associated with Britain; many British fruits (including cherries, raspberries and strawberries) thrive locally. There is a church, built in 1857, located at the centre of the town, which is still used as a place of worship. Many houses around the church are still standing, functioning mostly as hotels. Fast food shops and newer restaurants have replaced old traditional restaurants. Murree has expanded since 1947 at a rate much greater than that which its infrastructure can sustain. Securing water and electricity has been a constant challenge. The packed bazaar has caught fire a number of times in the last 4century, and the growth of tourism and a construction boom have had an adverse effect on the local environment.
Travel and tourism has great association with other industries in the national economy making major indirect earns and also enhances foreign investment, opportunities of trade, investments in private, local development, and public infrastructure. Pakistan has rich potential of tourism due to its rich culture, geography
hical and biological diversity, and history. Tourism has developed as an instrument for creating considerable economic gains. The country has various tourist destinations at Swat, Malam Jabba, Behrain, Kalam, Shangla, Balakot, Kaghan, Naran, Ayoubia, Murree, Chitral, Gilgit Baltistan, Hunza, and Neelam valleys, other mountainous ranges, and historical and archaeological sites. Pakistan has great potential and offers diverse opportunities for tourists, such as trout fishing in the glacial water of Gilgit Baltistan and Swat rivers, Shandur Polo traditional tournament, paragliding, rock climbing, and trekking in northern areas, Jeep and camel safari in the Cholistan desert, Wild Boar hunting, and crabbing in the Arabian Sea.The tourists may experience problems relating to various factors such as unexpected expenses, pollution, safety and security, etc. In this study there are fifteen problems and tourists are grouped based on their problem intensity using cluster analysis.
The significance of this research is that I will highlight the main issue and factors that contribute against tourist in Murree.I hope Murree people change the behavior with tourist. Factors violence contributing to contribute:
No facilities available at picking spots
Research Methodology Mixed method research methodology has been adopted to investigate the proposed research questions in the present research. The detail of the research design is as follow:
In this research, the secondary sources of data such as annual reports and publications from Murree city office, broaches and booklets, other source documents, web information has been used to obtain in depth knowledge and information regarding the sites concerned.
Tourism has grown swiftly to become a major social and economic strength in the world. Tourism is a major contributor to the World’s market and economy, accounting for greater than nine percent of worldwide GDP and almost nine percent of jobs internationally, thereby making it one of the largest categories of international trade. . Tourism is a business where there is a growing positive balance of trade flowing from developed countries to developing countries.
Most of the respondents surveyed in Murree are students who have come to visit the tourist spot. Despite the security concerns, students and families come to relax and enjoy in this hilly area. These students come in groups arranged by their universities and colleges. These are mostly arranged trips with a leader who’s guiding the students throughout their trip. Businessmen also come to visit this tourist spot. They come with families once a month for entertainment purposes. Since most of the respondents are merely students, therefore, the most common education level which has been found in the respondents is intermediate level. There was also large number of respondents who have done bachelors degree and few were holding masters degree. Since mostly colleges trip come to these places from far flung areas, this is the reason that the majority of the respondents are having intermediate education level. Most of the respondents of the survey are Pakistanis belonging to different cities of Pakistan. The respondents from Pakistan were mainly from Punjab from cities like .When the respondents were asked about the ticketing price of outdoor recreational facilities, most of the respondents showed satisfaction. According to them, ticketing price is not very much high. Regarding transport cost, most of the respondents mentioned that it is fair and they showed contentment. Since this survey has been conducted off season, therefore, the price of commodities was found relatively lower than the peak season rates. Similarly, half of the respondents said that food items price is economical whereas some of them said it is higher than the normal rates. Housing rent nearby was found somewhat high when asked from the responde.nts. Since the rates of hotels nearby the main shopping areas in Murree are always touching the sky .
The purpose of this research is assured that tourisam is concern in a country’s economic and social development. Leisure time eliminates stress and makes a person feel relieved. From the key findings of this study, it has been devised that the recreational spots for tourist should be provided with better and advanced services for its visitors so that they can relax and enjoy their leisure time without facing any kind of problem. More studies should be carried out regarding the diversity of outdoor recreational spaces and their successful management. Development and regulatory authorities of parks and recreational areas should devise ways and means to promote better recreational areas which fulfill the demands of visitors.
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