Discuss about the Trend in Business Environment.
In this, research project, the advertising campaign and strategy of Gulmohar Education and Migration Services, Sydney based Australian company, is to be discussed. They provide education and migration related services (Smyth, Darmody and Lyons 2013). How they have gained market share during the recent times by improving their marketing and advertising strategy and how they can improve that more in near future. Gulmohar Education and Migration Services is expertise in providing services relating to migration and visa to students, businessperson, employees of a company and tourists (Robinson et al. 2013).
Gulmohar Education and Migration Services have adequate staffs that have expert knowledge and skills to provide advices relating migration. Migration is a field where rules, regulations and government policies are constantly changing which is a major issue of travelling to different countries (Hewson, Vogel and Laurent 2015). They have come up with new strategies to minimize the complexities related to migration. Their professional team conducts a background assessment of the person willing to migrate and then give expect advice based on the assessment to minimize or nullify the problems faced by them migrating (Berger 2015). They process each application with due cares and gives opinion for securing their visa.
There are various types of visas so they make sure that their client’s are provided with all information before they select a particular visa. Even if their clients think that, the types of visas available are not matching with their circumstances they have professional to guide them (Zikmund et al. 2012). They are now focusing on the advertising strategies to increase their impact on the market, survive, and thrive in this competitive market since they face a lot of competition from other companies in this industry.
Gulmohar Education and Migration Services also provides services relating to education to the student within Australia and all over the world so they can get into better colleges to have a successful career in the field they have interest (Panneerselva 2014). They give professional advice to the students all over the world willing to study in Australia to motivate them and boost up their career. Australia is a great place for education as it has numerous numbers of universities ranked best in the world. Gulmohar Education and Migration Services have link ups and agreement with many universities and help to students to get admission in those universities according to their grade achieved previously and their strong point (Eldering et al. 2014).
In order to remain in this competitive market and improve their market share they to focus on their marketing strategies and improve their market chain in order to get to more number of peoples wanting service relating to migration and students are willing to be admitted in reputed university (Chalela et al. 2016). They need to take help of social media and advertising agencies to promote their company. They should create blog of their company in twitter so that peoples get to know about their company and information of the services provided by them.
The researcher should use two types of method to conduct a research, which are primary and secondary method. Primary research is done for a new research in order to get answers for some specific questions and issues. In primary research information and data comes straightforward from various sources. It involves surveys, focusing on groups, questioner, observation, personal interviews and field trials (Ishaq, Javed and Karim 2015). It is based on facts. It uses scientific method for conducting market research though various researchers uses various methods for research (Flickinger et al. 2015). Primary research can be said to be typically innovative research, which helps the researchers to understand the background of the research.
The other method of conducting research is secondary method, which uses information already available publicly that has been used previously for other purpose. Secondary research is also known as desk research. It involves using information available from internet through various websites and social networking sites (Yeh 2015). It also includes information available on books, journal, government data and annual report of the company that are easily available. The cost of secondary research is comparatively less than primary research. It uses the information available based on any primary research done earlier and internal secondary information (Utz, Schultz and Glocka 2013). Data available from secondary resource are not specific and does not address the exact question
The study on Gulmohar Education and Migration Services is to be conducted by the researcher using the above two methods to get an idea of its advertising strategy on its migration and students related services. These two methods will help the researcher to understand the current market strategy of Gulmohar Education and Migration Services and the ways by which they can improve their advertising strategy in near future (Li and Yan 2015). If the company has some drawbacks in their present advertising strategy then how they can remove it and implement better ways to advertise their company.
The main difference between primary research and secondary research is that primary research uses information that are directly available and are original in nature whereas secondary research uses information that has been obtained from any previous primary research. Therefore, it can be said that primary research forms the basis of secondary research. It involves interpretation and analysis of primary research and data derived from primary research available on website and other sources (Xiao and Teng 2015). The researcher must conduct the secondary research of Gulmohar Education and Migration Services based on the primary research primary research previously done on Gulmohar Education and Migration Services by some other researcher.
These two-research methods are very important, as the researcher have to give his /her view on the advertising strategy of Gulmohar Education and Migration Services base on these. So if research is not conducted properly then the researcher will not be able to understand the current advertising strategies of Gulmohar Education and Migration Services and cannot suggest ways to improve its marketing strategy (Wan et al. 2014).
Detailed discussion of primary and secondary research of Gulmohar Education and Migration Services by the researcher is given below which will give a clear understanding of the services and facilities provided by the company.
In primary research, two types of information are to be gathered, which are specific and exploratory. Exploratory research is a type of research, which is open-ended and helps the researcher to identify a specific problem and address those issues by conducting interviews, which helps in answering lengthy questions from a small group of individuals. On the other hand, specific research is very precise and is helpful in solving problems detected by exploratory research. The format of the interview is structured in its approach (Qiu et al. 2015). The cost of the specific research is much more than exploratory research.
While conducting primary research the researcher has to decide the way in which he/she can contact and ask question to a particular group. Questions can be asked through email, personal interview or teleconferencing. The question asked should be to the point and short. The questions asked to an individual must be specific and it should relate to the field of his interest. A questionnaire should be less than two pages. The researcher can also post the questionnaire to the address of the respond and will be available from the post office. A proper cover letter must be sent with the questionnaire and an incentive must be provided with the questionnaire tomotivate the respondent to answer the questions. The response through mail has been found to be typically low. 5% response through is considered as a good response (Bryman 2015). Telephonic interview is considered as the most cost efficient method of primary research. Researcher has to make a script and memorize it for phone interview, confirm the respondent’s name at the start of the conversation and he must avoid pause during the interview because the interest of the respondent can drop quickly in this process.
The researcher should select 10-15 persons of Gulmohar Education and Migration Services who are related to the company either internally or externally such as employees, staffs, managers, person to whom they have provided migration related services and students to whom they have provided expert advice relating to education and their career. The researcher must conduct personal interview of some top-level management people of Gulmohar Education and Migration Services to understand the operation, management of the company and how do they take initiatives to advertise and promote their company.
The following methodology must be use by the researcher to conduct the primary research of Gulmohar Education and Migration:
Survey – It is the most important stage of primary research in which the researcher conducts a survey on 10-15 peoples or more to understand their response toward Gulmohar Education and Migration. It can be done in shopping mall, a roadside place or any university where an individual persons or groups of individuals are targeted. After those random questions, relating to Gulmohar Education and Migration Services must be asked to them in a sequential order and their reaction and response must be recorded (McMillan and Schumacher 2014). The researcher must also ask the individuals or groups to about how the company can improve its advertising strategy so they it reaches maximum number of people.
The researcher must also ask those peoples how many of them know about company and whether they are satisfied with the service provided with the company or not. While conducting the survey on 10-15 peoples the researcher must note down the percentage of people who have heard about Gulmohar Education and Migration, have used their services and are willing to use the services provided by the company. In this way, the researcher can have a clear-cut understanding of the market position of the company.
The researcher can also use social networking sites for conduct online surveys but
He/she should keep in mind the fact that online surveys give unpredictable rates of response and data, which are not very reliable because the no control at all over the persons who are responding. However, online surveys are much cheaper and simple than roadside and shopping mall surveys.
Survey can be done through postal also. There are no travelling expenses involved in this type of survey. The researcher can post his questionnaire to the 10-15 customers, employees and students of the company. The questions set in the questionnaire are must be different for each category of respondent (McMillan and Schumacher 2014). Postal survey is found to be economical only if huge numbers of feedbacks are received. There is no biasness on the interviewer as he can select the place and time to complete the questionnaire. There are also some drawbacks in postal surveys, which are rate of response is lower (approximately 3%-4%), the process of postal survey is very long and lengthy, misinterpretation of the questionnaires, questions are not always clear, simple and concise.
Survey can also be done through telephones. It does not involve any travelling cost and is very easy to administer. Comprehensive answers can be received if required and interview can be conducted even if interviewer and interviewee are not in the same place. There are also many disadvantages related to telephonic surveys, which are unexpected calls since most of the people generally do not like it (Bryman and Bell 2015). Each and every person do not have telephone so it does not represent the entire population, pursing people to attend the call is one of the most difficult task in telephonic survey, very low response rate due to calls not answered, many calls are found to be engaged and people are not willing to take the calls.
Observation – The researcher must after the survey is over, observe the response of the individual and groups so that they can have an idea of Gulmohar Education and Migration Services impact on the peoples and society. Sometimes responses do not actually match with the actual behavior of people. Observation done by videotaping how people react on the services provided by the company gives a real picture of customers response. If observation is not done properly then results obtained from survey will have no value. Based on the observation researcher must identify the faults in the advertising strategy of Gulmohar Education and Migration Services and suggest ways to improve it. Proper advertising will help the company to improve its market share and spread its services to a vast number of people.
Observation is of two types participation and unobtrusive. In participation, a researcher interacts with peoples who are participating and becomes a part of the community (Thomas, Silverman and Nelson 2015). However, in unobtrusive, researcher does not interact with the participant rather record their activities only.
Personal interview – The researcher must conduct personal interview of some of the person in the top management of the company like any directors or chief executive officers of Gulmohar Education and Migration. This will help them to have a transparent view of the company’s marketing strategy and there initiatives to improve advertising strategies in future. While conduction personal interview researcher must set a questioner for the person, he is interviewing which must cover all the relevant fields like objectives of the company, their future targets and their advertising strategies. If the researcher is not prepared with the entire questioner he/ she is going to ask to the CEO or any director of Gulmohar Education and Migration Services then he might be stuck at some point of time during the personal interview (Matthews and Ross 2014). This may turn out to be a bad impression on the executive and the personal interview round may not be successful.
The researcher should also interview some of the customers of Gulmohor so that
He is able to understand their satisfaction level achieved from the services delivered by Gulmohar Education and Migration. Researcher must at least conduct interview of one person who has migration service and one student who has taken education related service from Gulmohar Education and Migration. By this way, they can at least have an idea of the quality of all the services provided by the company. Researcher should also ask the customers how they have come to know about the company and various services provided by it. Researcher should also ask the customer whether they are happy with the services provided by the company or not (Yanow and Schwartz-Shea 2015). Customers should be given a feedback form where they can suggest ways to improve the advertising and marketing of the services provided by the company.
Researcher should also conduct a short personal interview with 10-15 employees and internal staff of Gulmohar Education and Migration to gain an understanding of the efficiency, knowledge and skills of their staffs. Advertising gets easier when the company have adequate staff to give expect advice to the persons having visa or migration related issues and also to students who are willing to study in Australia and build his/her career.
Focus on group – Researcher should also conduct a group discussion of respondent who have availed the services provided by Gulmohar Education and Migration Services and who are willing to take services from the company. The researcher must note down the queries of the respondent and their reaction on a certain question asked by him. The response of the customers forms the base of the survey on the basis of which researcher which be able to identify the weakness in the present advertising campaign and suggest ways to improve it (Rubin and Babbie 2016). The researcher must set two different groups, one for migration and one for advertising. The customers who have availed migration services from Gulmohar Education and Migration Services should be given a separate set of questioner and students who have availed education service must be given a separate set of questioner.
Their answer to the question given in the questioner and discussion with each other about the visa services provided by the company must be analyzed. How the company can improve its advertising and marketing strategy by giving advertisement on television, setting up hoarding and banners on the roadside and using internet to promote the company and services provided by it. In-group discussion researcher must also involve person who have not availed services from Gulmohar Education and Migration Services since after the discussion they may be willing to take services of the company. This can be a strategic part of advertising the company with the help of group focus.
Field trials – In this method door-to-door survey is made and respondents are asked question about the organisation. By this approach, they can identify how many people in the society know about the company and have used their services. The researcher can also have an idea of the effect of current marketing and advertising strategy adopted by the company on the society and its people. It will help the researcher to come up with new ways to improve the market impact of the advertising strategy.
Field trials can also be used to promote a new service to be provided by Gulmohar Education and Migration (Mertens 2014). The researcher can have an idea of people’s response on the new services and if required can modification can be done, based on comments received from the respondent. If the response is not good at all then the company may also decide to drop the new service and focus on other strategies to improve its advertising.
From the result of field trial, the advertising team of Gulmohar Education and Migration Services can have an idea of how their advertising strategy have put an impact on the respondent and whether they need to improve their strategy or not. If any improvement is required to be done then they can talk to the management of the company and discuss with them the proposed changes to be made in the advertising strategy and its affect on the society.
There are various advantages and disadvantages of primary research. Some of the advantages of primary research are issues which are being targeted are cleared, interpretation of data is better, all the data used are recent, the issues relating to proprietary are being solved. Some of the disadvantages of primary research are it is very costly, it is very time consuming, sometimes it may result in inaccurate feedbacks and a lot of resources is required to conduct primary research.
Secondary research is conducted from the information that already exists and is easily available at low cost. It is the compilation and organization of information already available from various sources such as reports, journals, information available from websites and government reports. It forms the basis of a primary research to be done by another researcher. This type of information is generally available on newsletter, magazines, pamphlets, trade publication and newspaper (Yin 2013). Purpose of secondary research is to clarify the question relating to research, focusing on primary research on a large scale and recognizing the answers, ruling out the irrelevant proposals. Internal and external secondary information is gathered within the firm of the researcher.
The techniques used to conduct secondary research are indentifying the domain and the place from where they can acquire the information, gathering the data that is already existing and analyzing those, comparing data that is available from different sources. Internal data includes information available from annual reports, government statistics, internal database and past marketing reports. At the time of gathering data, the researcher must verify the correctness of all the information available from various sources. Screen shot of data available on website must be done by the researcher as information on website may be changed in very short notice of time.
In case of Gulmohor Migration and Education Services, the management of the organization needs to conduct a thorough research based on the secondary data those are available in different websites, journals, books and articles. This secondary research will help the organization that is Gulmohor Migration and Education Services to get knowledge about the techniques of advertising those are applied by the competitors or the other organizations in order to attract more number of students and other customers (Zikmund et al. 2012). At the same time, the secondary data or the secondary research will help the company or the management of the company to identify or gather the expert’s suggestions regarding the improvement of the advertisement.
Here, the discussion has been based on the different sources of secondary data and their uses. Various sources of secondary research are as follows:
Websites: It is one of the most important sources for secondary research. The information available on company’s website are the most reliable source from where the researcher can have a clear cut understanding of the advertising strategy for various services provided by Gulmohar Education and Migration Services . However, the researcher must verify the correctness of the data gathered by comparing with the information gathered from primary research (Fowler Jr 2013). Information can also be available from various other websites and social networking sites like twitter, face book, linkedin where the company had advertised about its services. Researcher who have previously undertaken any primary research on Gulmohar Education and Migration Services and has report its advertising strategy on his website can also be used for conducting secondary research.
Main advantages that the organization that is Gulmohor Migration and Education
Services can get by availing the secondary data or information from websites are as under:
The management of the company can get the data very easily and within a very short time if the management gathers the secondary information from the websites.
On the other side, the management of Gulmohor Migration and Education Services can get the opportunity of gathering the secondary data from a wider source.
From the websites, the management of the organization can get the latest data regarding the different techniques of advertising (Zikmund et al. 2012).
Reviews of various critics on the advertising strategy of Gulmohar Education and Migration Services sited on various websites must also be taken into account for getting an idea of the company’s marketing strategy. The research must also study the information available on Gulmohar Education and Migration Services advertising strategy on any blog and micro blog. The interaction of the people through chat on blog must be given due importance very coming to any decision. Respondents thinking about the company and their views on the services provided by the company are to be noted down by the researcher for future use.
Textbooks: These are also very important source of information for secondary research. General textbooks for improving advertising strategy should also be consulted by the researcher to get an overview of marketing and advertising strategy (Hair Jr et al. 2015). If there is any particular for in which information about Gulmohar Education and Migration Services is given then he must also have an in-depth study of that book to understand all the facilities and services provide by the company, their management, operation and advertising strategy. If opinion of top management executives is given in the textbook on how the company is willing to improve its future advertising strategy then those opinion must be give due importance before coming to any conclusion.
Textbooks give the theoretical knowledge on the subject area. For example, if the
Management of the organization that is Gulmohor Migration and Education Services searches the information from the textbooks and then they can also know the theoretical validity of using textbooks (Banks and Zeitlyn 2015). From the textbooks, the management can also be aware of the importance of improving advertisement and they can get the information in a systematic manner. This is because in textbooks the information is available in chapter basis.
Textbook can be a very reliable source and is available quickly at cheaper cost. The note given by the author of the textbook and his view on the marketing strategies of Gulmohar Education and Migration Services must be taken into account. If he has given any opinion on improving the advertising strategy of the company then that must be taken into account by the researcher. After all the information available from the textbook is gather the researcher must compare it with the data available from primary survey and then analyze the difference and find out the reason of difference. It will help the researcher to suggest ways to improve the promotional strategy of Gulmohar Education and Migration Services.
Journal: It is the major source of information for secondary research. In journal, interview conducted previously of customers, some of the executive officers and few staffs of Gulmohar Education and Migration Services are given. These are obtained from any primary research conducted by any other researcher on Gulmohar Education and Migration Services. By studying this in depth, the researcher can have an idea of the previous advertising strategy of the company (Berger 2015). The initiatives taken by them to improve the advertising strategy in future and to what extent they have been able to achieve their set targets.
The major advantage of using the journals as a secondary source of the data or information is that the journals are easily available and at the same time, the management can get the data or information along with the detailed analysis of that. The management of Gulmohor Migration and Education Services can understand the basis of the data or how the data or the information is obtained. On the other side, if the data and information are collected from the journals, then the management of the organization can get the information based on different case studies, which give the knowledge based on the real life scenario.
The information available on journal can be manipulative at times as the information given by the executives of Gulmohar Education and Migration Services will be in favor of the company because no one will himself ruin the reputation of the company in which his interest is involved (Wimmer and Dominick 2013). Therefore, the researcher must verify the correctness of the information obtained from the interview of CEO or director with the information available from the primary research. If the researcher found any discrepancy in the source of information from primary with that of in the journal then he must analyze the difference and find out the correct information. On the basis on which he will be able to suggest ways for increasing the market share of Gulmohar Education and Migration Services so that it is able to maximize its exposure.
Annual report: Information available on the annual report of a company are the most reliable and authentic source of information for secondary research. The information available on the annual report of Gulmohar Education and Migration Services are prepared by the professionals of the company and are being audited by the chartered firms appointed by the company (Schwab 2013). Before relying on the information given on the annual report, the researcher must have an idea of the professional qualification, knowledge and skill of the staffs who have prepared the financial statement and various policies adopted by the company.
Researcher must also have a brief idea of the auditors who have conducted the audit of the company. Their opinion on the financial statement of Gulmohar Education and Migration Services must be taken into account before giving any suggestion on the advertising strategy of the company (Hewson, Vogel and Laurent 2015). The researcher from their interview conducted during primary research can determine the skills of the employee of Gulmohar Education and Migration Services. In the directors responsibility sector of the annual report of the company, director’s view on the various policies adopted by the company is given which may also include company’s current advertising and marketing strategy and the initiatives taken by the company to improve their advertising strategy in future.
Gulmohar Education and Migration Service must pay attention to the qualifications given by the auditor in their audit report since it may adversely affect the reputation of the company, as audit report is publically available on various website. The management of the company must give necessary justification for every qualification given in the audit report (Wimmer and Dominick 2013). The auditor of the company plays a pivotal role in determining the reputation of the company. A chartered firm has a large number of clients to whom they can refer Gulmohar Education and Migration Service if their clients are willing to take any migration or regulation related services.
There are many factors, which should be kept in mind while collecting secondary data. The credibility of the source from where the data is taken and the procedures used for collecting the data should be evaluated as they manipulates the accuracy of the data. Moreover, the information gathered will address the relevant issues that are to be addressed through the research (Hewson, Vogel and Laurent 2015). The major advantage of secondary market research is that it is more cost effective than the secondary data as it does not involve collection of data from various free and readily accessible sources.
The method of collection of secondary data also consumes less time than that of the primary data. Further, the use of secondary data will provide extensive data on Gulmohar Education and Migration Service from vast number of sources over a large range of issues. The secondary research on these companies will form the basis of secondary research. The information collected through secondary research on these companies will provide any idea to them about the efficacy of primary research. However, secondary research has some major drawbacks such as inaccuracy of the data collected, time lags for the data collected from historical sources, or proprietary issues in case of collecting data from the sources that have copyrights on them. Thus, these drawbacks should kept in mind by the secondary researcher while collecting data for the research.
In context with the research outcome, it can be easily represented that the initiative for focusing on advertisement to gain sustainable and potential clients. The research process that is used in this research is both the primary and the secondary analysis procedure. In the primary research process, the research approach that is followed is an observation of the business preceding that is done among the employees of Gulmohar Education and Migration Service and their clients. Telephone and online survey and from the direct interviews it is being found that the clients and the students are satisfied with the services provided by the organization. The performance of the organization is developing to such an extent that the organization receives “Agent of the Year 2016”. It is also being found that the students will attract by the active advertising content and procedure. Gulmohar Education and Migration Services handle the information and submitted documents of the applied candidate like Student Visa and educational certificates with utmost care. It is also learned from the research outcome that the concerned organization also provide different kinds of migration and visa like General Skilled Migration, Temporary and Permanent Residence Visa and 457 Temporary Long Stay Visa (Gems-edu.com.au, 2016). In addition to that, from the data research method for this research, it is found that the client is highly satisfied by the experts and business procedure they are heading towards for providing advice regarding migration to Australia, their customers. It is also depicted from the research that in future the researcher can take practical initiatives for more developed technology and advertisement methodology so that a clear and concise concept regarding the migration information can be provided to their clients.
The limitation of this research study is the disadvantage of the advertisement strategy. One of such pitfall is the less forcefulness of the advertisement as it lacks personal interaction with the target people (Firestone 2013). Some students may not able to know about the facilities and services the concerned organization is providing to the communal. Moreover, Osum (2016) mention that not all the information is being heightened in the advertisement due to some security purpose. This can be resolved if the migration service provider of Gulmohar Education and Migration Services communicate directly with their clients and students, who require the migration and Visa for their staying to other countries. The inflexibility of the advertisement is also a limitation for the organization as a standard content is used for the customers and it cannot be customized according to the user’s requirement (DePriest 2014). Exampling the scenario, the organization considered for this research illustrate that they are providing a different kind of Visa to the students but the country for which the Visa are available be not clearly mentioned.
Another limitation is the associated cost that is invested in addition to their operational business functionalities. Engstrom, (2013) depict that this extra charge sometimes added as an additional tax that is paid by the clients themselves and is added into distribution expenses. This increasing cost will require more clients to undertake their migration and visa services so that they can support their advertisement costs. Soba and Aydin (2013) demonstrate that the advertisement through television has the limitation of short life plus time shifting and it cannot provide many details. These informational advertisements are not entertaining and hence there is always a risk that a majority of people will not like this advertisement. In addition to that, if radio programs and on-air media conduct the ads, the organization may suffer from a short life of the advertisement and visual representation of the content that make the clients difficult to understand the provided details of the publications.
Moreover, Jhally (2014) mentions that in this technology developing world, tech-savvy people prefer online advertisement to the conventional method of advertising. In the context of the limitation in this field, the organization may felt for the competition among other competitors who advertise their migration and visa service to the communal with a better offer (Campo, 2012). These competitors may mimic their strategy and develop a rival organization, which will not be beneficial for Gulmohar Education and Migration Services. Moreover, Shu and Chiang (2012) portray that with the limitation of the study, the possibility that the targeted managing authorities like CEO and the manager of the concerned organization will not reveal their actual strategies and the outcome of their initiatives for marketing and advertising strategies. In addition, a limitation requires more concern of the organization towards the safety and security of content of the advertisement (Evans et al., 2013). These concerned organizations have to be more concerned about the regular assessment of the comment in their promotional advertisement so that no one can make offensive comments and if someone comments positively regarding their services so that the organization can make their existing customer more satisfied.
Conclusion
The research report is from the advertisement campaign on the concern of Gulmohar Education and Migration Services. The primary objective of this research report is to analyze the marketing and advertisement strategy and efficient measures for the improvement of the purpose of the concerned organization. A Huge percentage of students migrates from their home country to the other for education purpose and as a result, they require migration services and visa so that they can travel to that country for their studies. Moreover, from the research it has been found that Gulmohar Education and Migration Services has proficient staffs for advising the students regarding the migration procedure and educate them about the minimization process of the migration complexities. In addition to that, from the data collection method, it is found that the concerned organization has a different procedure of migrations relying on the country in which the students intend to migrate for their education. Gulmohar Education and Migration Services have link ups and agreement with many universities so that they can assist students for taking admission in those universities for the betterment of their procedure. However, the research is conducted by the two research process- primary and secondary. Four primary methods are considered for the research that is – observing the interpersonal relation between the customer and marketing manager regarding their migration procedure; telephone survey is being carried out for getting information from the existing customers regarding how much they are satisfied with the services provided by Gulmohar Education and Migration Services.
Moreover, an online survey is conducted for getting appropriate knowledge from more people, who are more associated with the social networking sites and can and face-to-face interview for getting exact information regarding the experience they have felt for the service the concerned organization has provided to them. The CEO of the organizations along with their managers are also interviewed for attaining information regarding their marketing and advertising strategies so that more students can know about their business proceeding. The managing authorities also have provided the information that they have taken initiative for SMS marketing platform to be more communicating with their clients through their smartphone devices. Secondary research has been conducted by attaining information and data from sources like magazines, company’s website and customer database. In order to support the research study, help from the journal, government data, and annual report is taken into consideration.
In the context of the future research of this assignment, a development of the safe and secure procedure of the method of the advertisement is necessary. As the concerned organization recently take the initiatives for advertising through social media, the secured system is crucial for conducting the advertisements. In addition to that, the interaction of the managing authorities with the clients becomes less forceful and inflexible.
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