Discuss about the Uber for San Francisco California.
A dynamic leadership is a main source for development and running of cooperate giant. The secret of the success of any company depends upon the art of leadership, its style of working and strategy. It is the spirit of leader that keeps on motivating everyone all the time. Most companies provide its policies planning programs and its objectives. Some cultural conclusions from leadership approaches are; the quality of employees is very important for business growth (Isaac Mostovicz, Kakabadse, & Kakabadse, 2009). If the employees are skilful, honest, dedicated and sincere then they give excellent results in any given situations as compared to unskilled, less motivated and less dedicated workforce. A better coordination between various departments of a company also helps the company not only to gain financially but also improves effective and efficient management (Isaac Mostovicz, Kakabadse, & Kakabadse, 2009). The inner strength of the company is to define the mission, the objectiveness and strategies correctly and to get all the basic assumptions right at the start of any company, with its dealings and practices must not only be fair but also be just.
It is a phenomenon which was started in the year 2009 with its headquarters in San Francisco California (USA).It has become an international transport company. The idea to form such a company was conceptualized by Garrett Camp and Travis Kalanick. Who had a vision “Where lifestyle meets logistics (UBER, 2017). By the year 2015 UBER services have spread over 58 countries, 300 cities worldwide. UBER has been the pioneer in giving a new dimension in transportation (UBER, 2017). UBER has brought its services on the tip of the finger of its customers who with a mere touch on the Uber app on its Smartphone can easily access to the world of UBER
UBER has set up for its self-certain guidelines which are very useful and important for the safety and security of its passengers. UBER also ensures every client of its treated with humility and care and has a zero tolerance policy towards discrimination on the basis of sex, colour, caste, creed or religion and also for physical disabilities which are protected by federal law (Ou, & Hsu, 2013). The policies of Uber are such which will not tolerate the indecent and violent behaviour of any driver or passenger. There should be mutual humility and respect between drivers and passengers under the company rules it is not allowed and is not appreciated by the company that the drivers and passengers to make personal queries and physical proximity and physical contacts are the complete numbers.
The future of the organization is very bright and secure with regards to its financial health and good will as it is aiming and striving to increase its clients and customer base by 30% to 40% every month and worldwide (Nasri, & Zarai, 2013). UBER has left its competitors far-far behind and is using social media like face book and twitter to influence its present and future customers and highlight its major services. The main objective of the company is to reach out to its customers within a period of fewer than ten minutes from the time of request call made to them through their app (Perši?, Marki?, & Perši?, 2016). The company has employed in its service a team of dedicated, sincere, loyal and honest staff members who are striving and working 24×7 hours and 365 days to keep it much -much ahead of its competitors and rivals. UBER believes that its staff forces at the top and bottom level of management are its main assets and backbone of its organization (“Uber Technologies Inc: Company Profile – Bloomberg”, 2017). UBER has now become a market leader in the field of transportation. It is highly rated in the field of customer satisfaction among its compotators. The company is planning to start its operations in 18 to 25 countries within a span of one year. UBER has prepared itself to face and overcome any obstacles in its path of achieving this goal. Even with its short time experience, it has really excelled in this field (“Uber Technologies Inc: Company Profile – Bloomberg”, 2017).
The company, on one hand, provides reasonable excellent and easy to use and convenient transport to its customer. With it’s easy to use an app it helps its customers to book get a taxi from anywhere and at what price you will pay depending on their destination(Tsalikis, & Peralta, 2017). The customer also has the facility to track its journey and can make payment through credit debit cards of any bank. All the above activities can be done on smart phones with a mere touch of a finger. And gone are the days when one had to wave his or her hand to hail a taxi standing on the side of the road (Quesada, & Gazo, 2007). This service provides direct interaction between the passenger and the driver and there is no role of the dispatcher.
Cars greatest benefit of UBER is the reasonable price with maximum comfort and connivance as compared to other taxi operators. There is the rating system whereby the passengers can make choice of cars and verified drivers before undertaking a ride (Ng, & Kee, 2012). The major drawback that UBER is facing in its progress is that it skirts rules and regulations laid done by the local authorities which have led to fines imposed on the company.
The major factor which has majorly contributed to its growth is price surging that is the prices of the rides go up with the increase in demand. This surge in prices creates a problem to some of its riders (“Uber Resources for Media Professionals”, 2017). UBER sends out a warning for the price rise as the demand increases. UBER rides are still reasonable for rides in luxury cars at a mere touch of a Smartphone (“Uber Resources for Media Professionals”, 2017). UBER today has eaten away a major share of business of small and medium taxi operators
The use UBER taxi service has become so convenient and easy that people are no longer interested in owning their private car. Seeing the future potential and with the view to make maximum profits number of private car owners have now collaborated with UBER (Attia, Boubetra, & Saoud, 2014). The company with a view to diversifying its business into a field of ice cream bbq and roses on valentine day it has given a new dimension to its business.
Uber has set a new benchmark for customer satisfaction in the business of cab hiring. They are not only providing taxi services at economical prices but also with a lot of comfort and convenience and also accepting payments through credit/debit cards from their customers besides cash. It gives its quality services and satisfied customers at the economical price (Attia, Boubetra, & Saoud, 2014). By giving personalized services to its old and new customers and develop long term business relations with them and in terms of customer satisfaction UBER is far -far ahead of its competitors and rivals. UBER aims to be a leader in embracing new technologies, product innovations/market intelligence etc and offering competitive end to end solutions to customers at globally competitive prices with effective supply chain management (Sheard, 2009).
Conclusion
The main objective of UBER is to give its clients a safe, comfortable, convenient and economical journey and increase its customer base by many folds in the world over. The motto of UBER is to attract its clients through quality. The company’s vision is to create an inexpensive and effective mode of transportation in this modern world. The employees of the company are various. Levels of Management from Top to Bottom work as a team to meet world class standards and targets for its services (Ushakov, & Arkhipov, 2014). The company keenly and aggressively works 24×7, 365 days to meet their goals and targets of excellence, however, high they may be. The sincere, keen and dedicated team of UBER has given UBER a global edge over its competitors and rivals. The company spectrum of management styles, work culture is the main driving force behind UBER success story. The name and good will Uber has created for itself globally in such a short span of time has made this company rank among the top ranked companies is this category of business. It has created a revolution in the field of public and private transportation and logistics. The company has achieved unparalleled success globally with its spirit of teamwork and togetherness and has achieved the pinnacle of success.
References
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