The week 1 introduced the concept of the design thinking. In addition to this it evaluated the need of the design thinking in the organizational context. Along with the description of the necessity of the design thinking, the lessons of the week was able correlate the concept of the business with the design thinking processes. The lesson was able to specify the design process as a detailed projection of the designer perspectives. The week’s assessment clarified that the process is significantly helpful in effective planning of the events and is widely used in the business context with the different forms like visualization of post-its.
The week’s lesson elaborates the different approaches of the design thinking process. The assessment portrayed that the approaches are significantly dependent on the various sets of skills and the problem solving ability. The assessment was significant in expressing the excellence of the logic of reasoning. The week also introduced the concept of reflective writing and the self-reflective aspect of the design thinking. The week’s assessment was clear in acknowledging the different parts in the form of thinking back to activity, analysing the activity and thinking the activity as a future reference. The week’s analysis also included a detailed information on the blog and the reflective report.
The week’s assessment started with the identification of the problem as it is significantly important to find out the problems in order to think of the solution so that the process does not contain any sort of mistakes. In the week’s activity, the experience of spending a day at the beach was achieved along with the precise observation at the other events following the design thinking approaches. The week’s assessment contained concept of Visualization while it was experienced with the master program in the year 2050. The second activity of the week included the description of the Persona.
In the week’s assessment, a brainstorming activity was conducted. The week’s assessment clarified that it was a group creativity technique which was employed to find a solution to a particular problem by obtaining large number of spontaneously contributed ideas from the participants. In the second activity, a precise concept on the journey mapping was achieved. The week’s assessment produced the concept of the journey mapping, which on the organizational context, is considered to be the movement of the customer through the inquiry for purchase, bargaining, evaluation of the cost in other business operation and placing the order. The week’s lesson was clear in specifying that the journey mapping on the organizational context helps the organization to keep a track of the customer’s movement.
The lessons of the week 5 is concentrated on the evaluation of the value chain and value network. The assessment analysed the impact of the quality products, costs in the value creation for an organization. It also described the origin of the total profit from the equation of the total value added and the total cost. The analysis in the week 5 is significant in prescribing the value network and the alternative VC diagram. Along with this, the assessment was able to evaluate the value change analysis approaches. The week’s assessment included mind mapping as the activity. The week’s lessons incorporated the method in which the information is visually mapped. The method is known as Mind mapping.
This week’s assessment was concentrated on the design research where the assessment specified that the qualitative approach us preferable over the quantitative as the qualitative contains detailed information regarding the research. Along with this the week’s assessment included the description of the semi-culture and the panel discussion. Apart from this, the lessons of this week included a brief discussion on the Delphi methods and the impact of it in the research procedure. The Lesson also had a brief discussion on the Activity Ethics Group Discussion and the Interview tips. Apart from that there was a video as well in order to improve the design thinking concept in the form of visualization. The video consisted 21 changes which was not significantly worthy of noticing compared to the scenario. Along with it, the activity of this week were the concept development with the application of DT tools.
The week’s learning concentrated on the understanding the effectiveness of prototyping and the methods in which the appropriate operations of designing features might be executed in order to solve the challenges with the generation of the effective solutions. The week’s activities are significant in describing the manner in which the general issues can be addressed through the application of the suitable models that are in accordance to the needs to requirements of the business. Along with that the assessment of the week involved a detailed discussion on the rapid prototyping, early prototyping and the latter rapid prototyping.
The Week’s assessment is significant in evaluating the impact of the different factors which has high influence on the safe launch of the concept or idea with precise focus on the concerns of the entrepreneur. The assessment of the week is able to describe that skills of the functions of the designer is highly influential for the project. Apart from that the assessment has major significance in increasing the skills of the designer’s observation in accordance to needs of the customers.
This week was solely dedicated on the recap of the lessons that were taught in the previous weeks. It enabled the students to have a recap of the lessons which will help them in creating notes of the practices that are important during the operations as an attentive designers. The week’s analysis included the description of the responsibilities and skills along with the approaches which are in need to be acknowledged by the designers. This was done with the objective to portray the qualities of flawless designer.
Design thinking as a concept comprises of the practice wherein issues are identified by firms and then framing proper solutions to those problems so that they are able to provide proper solutions to the clients (Birkeland, 2012). A number of steps and activities are undertaken to reduce the impact of these problems. This framework is basically used by designers to understand the patterns of problems faced by the clients and the taking the steps of defining, prototyping and testing the issues so that they can be resolved efficiently.
This report is intended to investigate and find out the activities that will help in acknowledging and increasing the different aspects of personal attributes and attributes that help in personal development. In this report a number of shortcomings and deficits will also be pointed out. Further, the deficits and shortcomings are worked upon and improved by the framing and implementation of an action plan. The report is prepared with the objective of investigating and identifying the different strengths and weaknesses of the individual who is trying to perform the role of a designer which essentially involves his skills in understanding and evaluating the needs and demand patterns of the clients as well as the decision making skills of the individual.
There are a lot of challenges and barriers facing a designer while one tries to work as per the demands and needs of the customers is what I have asserted over time. The most important and major barrier which has affected me personally is the concept of language barriers. In this context the communication gap initiated due to different reasons can be efficiently overcome by the usage of the features of empathy (Moultrie & Livesey, 2014). Studies assert that the implementation of empathy can help in easily understanding the customer’s wants and also finding out a feasible solution to their individual needs and problems. This feeling of empathy can be arrived at easily by placing oneself in the position of the entrepreneur of the country. In this respect, the identification of the issues faced by the entrepreneur is important as it will easily help to correlate these with the problems as well as the needs of the customers so that efficient and effective solutions that address both can be arrived at. Further in this context, understanding the needs of the entrepreneurs also becomes very important and this course has helped me to gather enough knowledge about the same.
Studies assert that the implementation of divergent and convergent thinking methods also helps in bolstering the design being used and implemented. A change in the organisational and operational structure of the firms is also sometimes very important for addressing the specific needs and changing demand patterns of the customers. Innovative power and the technologic al innovations applied and used to solve these problems is also extremely important (Velu, 2015). This is so because these systems help in providing the fastest and most advanced solutions to the problems identified in the first place. I have been able to figure out and understand the issues and problem s faced by the entrepreneurs as I was exposed to a scenario where the method of brainstorming was used to effectively arrive at solutions to problems being faced by understanding and evaluating the relevant positioning of the business. As a matter of fact, using logical reasoning to find answers to problems has also been a very good method for me to arrive at proper and valid solutions.
This module has also helped me to understand the most important and crucial values that enable designers to achieve targets in an easier manner and provide enhanced solutions at the very same time. It has also taught me to use the non-linear designing structure and frameworks so that the variables and attributes can be modified as per the needs of the clients.
The most important concept that I have learnt and tried to use is the concept of application of flexibility in catering to the changing needs and demand patterns of the clients. It is important to follow a two-way approach in which the designer has to efficiently perform efficient brainstorming coupled with use of empathy. This fulfils majority of the diverse needs of the clients by providing a transparent understanding of the psyche of the clients. It is equally crucial to eliminate the biases while carrying out the process of brainstorming and logical reasoning which I have learnt as a part of this course. This was taught and practically explained by inducing the problems of the client in the manner of brainstorming being under taken. This in turn will help the operations to be run and monitored successfully by the operations managers.
Further, it is of utmost importance that the no sense of judgment governs the process of decision making and formulation of the framework on the part of the designer as this will cause prejudices to hamper the presentation of the best solution to the consumers (Sonnessa, 2015). I have able to both identify and understand the different forms and kinds of biases that might prevent the designer from building efficient designing solutions. With the existence of biases and prejudices, the needs of the customer will neither be met nor will the firm be able to garner customer trust and satisfaction which will adversely impact the firm in the long run as the sustainability of the firm will be affected.
One of the different parts of the module has helped to understand the various processes and methods that can help in eliminating and mitigating the problems faced by the customers and the clients. I9 have personally understood these processes through the process of exemplification that was used as a part of the module. These lessons have also helped me to understand the various the communication and aesthetics procedures that can also help bolster the process of understanding of the needs and issues faced by the consumers. I have also learnt that the process of change management through the use of technology and innovation is very important in dealing with existing circumstances in an effective manner. I was also exposed to the various disruptive and forging models that are used for these purposes. Essentially, I have learnt that with the amalgamation of proper techniques of designing and use of innovative most of the radical changes can be implemented in any organisation.
Rationale – Increasing the amount of communication carried out by the designers with the consumers. Identification of the issues and problems faced by the consumers so that they can be solved and addressed by the designers based on the needs of the client.
Rationale –Using the method and concepts of brainstorming and logical reasoning in which mind mapping is effectively used to understand how innovative methods can be used to address the issues of the clients. The use of mapping will be effectively used to map the requirements of the entrepreneur as well as the client.
Rationale – The use of flexible non-linear frameworks and adaptive mind set on the part of the designer to tactfully handle problems both in the side of the entrepreneur and the clients. The aim is to better relate and understand the position of the client in comparison to the positioning of the firm at large. This will require the mindset of the designer to align towards the needs and requirements of both the clients and the entrepreneurs so that use of effective and innovated technology is possible.
Conclusion
In order to conclude, I can assert that on reflection I have found that this module has provided with a lot of knowledge and exposure regarding the operations and systems that help in efficiently running a business organisation. I have learnt how to use the methodologies of prototyping with the help of this module. The action plan provided in this report helps to better portray the approach that is to be taken for solving the designing problems. Essentially, designing can help in removing most problems faced by firms.
References
Birkeland, J. (2012). Design blindness in sustainable development: from closed to open systems design thinking. Journal of urban design, 17(2), 163-187.
Moultrie, J., & Livesey, F. (2014). Measuring design investment in firms: Conceptual foundations and exploratory UK survey. Research Policy, 43(3), 570-587.
Sonnessa, M. (2015). Bottom-Up Approach to Process and Organization Designing of Consulting Firms. In Agent-based Models of the Economy (pp. 118-130). Palgrave Macmillan, London.
Velu, C. (2015). Business model innovation and third-party alliance on the survival of new firms. Technovation, 35, 1-11.
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