In the current scenario, it is seen that the competition level is increasing in various industries. So, it is important for the company to confirm that all the different departments are aligned so that the competition level can be minimized. There are many problems that impact on the progress of the companies. The problems are structural problems, communication, issues related to management and failure to adopt change. It is also seen that company do not give focus on any approach related to management as every company takes into consideration best approach that determines internal and external factors of the company.
It is essential for the organizations to ensure that there is flexibility so that change can be adopted that can impact on the taste and preferences of the customers. Organizations that are not flexible cannot maintain proper relevancy towards the target market and can also lose competitive advantage (Carter et al., 2013).
This paper demonstrates a proper evaluation of organization, a women clothing business that is recognized in the market. In analysis, the focus will be given to the issues that are encountered and the aspects that should be considered for these issues. It is important to address the issues in a company as it helps to implement the strategies that will enhance the performance of the organization.
The paper also gives recommendations for the company and on the modifications that are required in organization. The recommendations are made on how modification should be done in management practice, and on the structure and response to modification so that the problems that are faced can be avoided (Rugman et al., 2012).
By taking into consideration the case study of company, there are many issues that are recently handled by the organization. The problem is that the goods are refunded by the customer just because of the low quality. For every organization, the product quality that is offered to the customers is important as it determines the overall performance in the market (Talib et al., 2011). For Casual Togs this can give a loss to its loyal customers. The company faces challenges to attract more customers towards the products that are offered. It is seen that the consequence of this problem includes a drop in the revenue of the organization and its brand position in the market. It is analyzed in the case that organization suffers from a huge rivalry in the apparels sector and also in the new one that is coming up (Schmitz and Isidor, 2017).
Next problem is in the human resource department. The organization is not able to attract the candidates who possess the required skills that can help the company to run the business. This is seen that by the halt that takes place in the construction of the organization’s distribution channel just because of the non-availability of the qualified person who can supervise the construction project. Also, it is seen that two designers of the organization resigned. This has also minimized the overall production level in the nine centers.
The budget manager Andy Johnson and Sol Green who is the market analyst is not able to speak to other person. It is seen that there is communication problem between the workers in the company. Judy, who was the vice president of the company, is aggressive at the time of communication with the workers.
There are also various incidents that are seen in the case that shows the disappointment of the organization officials and the workers to adopt change. Example: Many changes are objected by Judy as it is said that they are expensive. Next incident is when the suggestions are not accepted by Andy that is given by Bill Smith, his assistant. The suggestions are given on the new approaches that can be considered in analyzing the routine sales printouts so that sales forecast can be enhanced. Also, the issue is in operations as it is seen that the competitiveness of the organization is declined and also the staff members resist the change.
Problem about the organization is that the old customers are reducing and also the goods are given back to the customers just because of the low quality. For any company, it is important to win the loyalty of the customers by giving products on time and of good quality. Next issue that gives direct impact on Casual Togs is approaches to human resource management. By considering the case study, it is seen that there is no proper opportunities available to develop the career. It is also seen that impact is given on organizational commitment of workers that impact the overall productivity level (Dervitsiotis, 2011).
The problem of disappointment to adopt change also added to the issues that are handled by Casual Togs. It is seen that the president of the organization gave the freedom to all department heads to make decisions that are good for the company (Lutgen-Sandvik & Tracy, 2012). It is also argued that a challenge is possessed to decision making at the time of rapid change that should be considered by every department supervisor. These all factors have given impact on the effectiveness of Casual Togs productivity and also the changes that the company adopts (Choi et al., 2012). It reflects that the company requires flexibility so that relevancy can be maintained with the target markets.
This section reflects on the major matters that are faced by the company. These consider the disappointment of the organization in terms of quality and also to motivate the workers that affect the level of commitment. So, many measures should be put in the place so that the problems can be overcome (Myers et al., 2012).
By considering the problem it can be analyzed that to change the present situation the focus should be given on the approaches. Quality issues has given negative impact and also enhanced returns of goods. So it is important to take direct measure to ensure that the organization designers pay attention to information so that quality of products can be enhanced.
It is also important to oversee the process of quality management so that defective products can be minimized. As seen in the case study, Research of the market is carried that emphasizes on the sales that are predictable in certain seasons. It is essential to incorporate the latest trends in the market so that customer wants can be considered properly (Rosenfeld, 2012).
Human resources are one of the valuable properties and play a great role to achieve success. It is essential for the companies to enhance the motivation of the workers so that productivity and profitability can be enhanced. One problem at casual Togs is that the workers are from different nationality. In this case, the president of the company should ensure that policy related to equality is considered to offer all the employees equal opportunity. This will not only boost the motivation level of the workers to work effectively but also appeal more job seekers. The meeting of organization that takes place between the managers and employees and the leaders of other departments within the company were informal and full of arguments. This shows that it is a failure to analyze the authority at the time of meetings. It is seen that such meetings will not be able to achieve objectives. To avoid such situation it is important that president of the company should implement change so that informal meetings can turn to formal meetings. This will enhance the chance to achieve overall goals and objectives (Hongjun & Yajia, 2012).
In the recent case, it is seen that there is interference by the managers of different departments. It is important for an individual to question an action that is taken place in another department. Also, communication is important in the organization (Davis, 2015).
It is necessary for the company to consider the important requirements. Suggestions for change are:
There are many modifications that should be made in the management practices of the company. Judy the vice president is the people who raise the issue. The anger of her to workers as well as with other sections should be considered. Also, she is one of the important shareholders in the organization and there is a chance of discharge from the position that she has. Instead, she wants to be stimulated to join the meetings of the management so that employee management approach can be enhanced.
It is also important for her to change the behavior and to become democratic in her management and communication. In persuasive management, the executives offer a clarification to their workers and take proper justification of the taken decision. In democratic management, the workers give ideas in the process of decision making so that the views with the good votes is nominated (Bratton & Gold, 2012).
CY’S approach is simple for the managers of the organizations. This has also given impact on how they manage the suppliers and who take benefit of the leniency to safeguard tenders as they supply products at high price. Also, the consultative approach to management helps the heads to take correct decisions so that meeting can be conducted smoothly (Hill et al., 2014). It is also essential to consider authority at the time of conducting the meetings in the organization. By this, it can be easy to achieve overall goals and objectives in a proper manner (Diefenbach & Sillince, 2012).
At the time of giving suggestion on the changes the focus should be given on the organizational structure of the company. It is built on the formal nature of meetings that take place between department leaders of the organization. The shortage of clear hierarchy of authority in the organization shows that organizational structure of the company is adhocratic. Also, this structure helps in encouraging creativity and innovation among the workers and also helps to adjust changes in the market. There are also many demerits like it is difficult to resolve the problems that take place on the routine basis. By considering the case study, Judy is the vice president who has more authority than the president of the company (Cloutier et al., 2015).
In this situation, the organization requires considering the changes in its structure to a more formal structure of bureaucratic. This type of structure limit the innovation and creativity but it may be best for company for many reasons. These consist of the decision-making process; reduce the exposure of risk and also to acknowledge the structure of authority that should be considered. When this structure is implemented then it eliminates the emotionally charged informal meetings situations and every person will interfere. By this, it will enhance the productivity and profitability in an effective manner (Diefenbach & Todnem, 2012).
It is seen that this sector is competitive in nature. It is important for the organization to be elastic so that changes can be implemented and maintained in the target markets. A strategy that is considered to achieve its goals is to conduct a survey and carry the activities on the routine basis. This can be done by taking customer feedback. Market research also consists to study the strategies that are used by many companies. By market research, only the company is able to adjust its products according to the demand of the customers .By these market research efforts, it is seen that the company can effectively compete with other competitors in the market (Wright et al., 2012).
To achieve competitive advantage in this sector depends on the overall abilities of the organization that is seen in the human resource of the organization. It is essential for the company to appoint workers who are not only fit but also original to consider the idea which is best suited. Innovation can be encouraged between the workers in the company by considering proper strategies. Employees at casual togs require informing on the inevitability of the change that takes place in the organization. It can be done if resistance to change of the employees is minimized. The changes that should be applied at Casual Togs take into consideration technological advancement in the manufacture of its apparel of the designs so that the market wants can be considered effectively (Witell et al., 2011).
Conclusion
This paper presents an analysis of the company. Casual Togs is an organization that deals in manufacturing and distributing the appraisals of the women. After two decades of operations, the act of the organization in the market fell due to many reasons that are underlined in the report. The reasons are poor quality of the goods that led to enhancement in the products that are returned. It also led to attracting the old consumers. Next problem that is analyzed is the failure to keep workers so that organizational commitment can be enhanced. The cause of these issues is also seen in the report and also suggestions are made to improve the situation of the company by the president of the organization. Suggestions that are offered at the time of management change and how the organization can respond quickly by considering the changes in the business environment. Also, recommendations are given to increase the brand position of the company.
To achieve large market share it is essential for the company to consider the expansion of the product line. The company should also introduce men and children clothing so that the sale can be enhanced. Introducing the female apparel like skirts, pants can give benefit to the organization.
In this case the focus is also given on the high cost of production is incurred by the organization. Some of the costs are inevitable and also the organization should decrease the overall costs by taking into consideration appropriate strategies that help to maximize production. The approaches that can be considered are reducing the errors in the products offered to the customers.
If human resource management considered, the business should confirm that it hires talented and innovative candidates who will contribute towards the success of the company. Some of the approaches to motivation consist of giving remuneration at a reasonable cost and also rewarding the employees. It is also seen that fashion industry is competitive and is not able to motivate and retain the workers which can great a disadvantage for the company (Rathi and Lee, 2015). So, it is important for the company to enhance the motivation level and also to retain employees so that overall goals and objectives can be attained (De Gieter and Hofmans, 2015).
References
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Cloutier, O., Felusiak, L., Hill, C. and Pemberton-Jones, E.J., 2015. The importance of developing strategies for employee retention. Journal of Leadership, Accountability and Ethics, 12(2), p.119.
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