This paper will discuss the United Nations Foundation and its leaders of the Foundation. It will also point out the six stakeholders of the company and briefly explains them. It will also survey the characteristics of the stakeholders whether they are latent, aware, active and activist groups. Moreover, the paper will point out the useful information that the stakeholders want to hear from the company. It will also discuss the most effective tools of interaction and the most significant facts about the company and the stakeholders.
The United Nations Foundation (UNF) was founded in the year 1998 as a $1 billion gift from Mr. Ted Turner to support the works of United Nations (UN). It was also built to inspire other donors to support the UN in its works (Fernandez-Feijoo, 2014). Its head office is in the city of Washington D.C, USA. UNF concentrates mainly on the child health, weather change, and energy, sustainable growth, technological development, women and girls all over the world.
The UNF is currently managed by President and Chief executive officer Kathy Calvin. Timothy E. Wirth was the President of UNF from the year 1998 to 2013. Ted Turner is the Chairperson of the Board, and Aaron Sherinian is the present Chief Communications Officer and Spokesperson of UNF (Mok, Shen, & Yang, 2015). Other distinguished Board members are Queen of Jordan Rania Al-Abdullah, Founder and Chairperson of Infosys N. R. Narayan Murthy, ex-Secretary-General of UN Kofi Annan, ex-US Ambassador and Mayor of Atlanta Andrew Young. Gro Harlem Brundtland and Muhammad Yunus are among other distinguished persons (Ayuso, Rodríguez, García-Castro, & Ariño, 2014).
The six main stakeholders of UNF are as follows:
The brief explanation of six main stakeholders of UNF are as follows:
Latent – This is the group that is not willing to engage in any activity of the company. If the unwillingness is due to lack of information, communications should be made on the realization of the problems that are affecting them. If the stakeholders are stimulated, but not active, then interaction should be made on the probable reasons of unwillingness by decreasing the views of restrictions or utilizing sentimental signs to increase the emotional bond. The stakeholders of UNF are not latent as they actively take part in every program of the UN.
Aware – This group of the stakeholders is inactive but aware of the circumstances of the company. The company should involve in an active interaction between the company and the stakeholders. The company should begin the interaction and inspire the actions of the aware stakeholders. They should help them to arrange and be active in the company if there are common grounds of beliefs. The stakeholders of UNF are aware stakeholders as they are always busy and fully alert of the company.
Active – This group should involve in responsive interaction as this stakeholder is already performing. The company should react to their performance whether it is positive or negative and participate in the two-way interaction. The interaction should not be one-sided interaction as this interaction would be to find sensible solutions to any issues that take place between the company and the stakeholders. The stakeholders of UNF are active stakeholders as they actively take part and interact with the company.
Activist – This group arises around the company to set up some improvements about their specific problem or concern. This group usually occur from regular peoples instead of those who are working in government sectors. This group is less official in the framework of their company and could be the small and casual group (Maraddi, Prabhuraj, & Hiremath, 2016). This group could differ in their goals and causes for their existence and their decision-making process. The NGOs are under the category of activist stakeholders as they work for welfares of the peoples and tries to solve their problems.
Any venture is successful when it fulfills the targets and demands of the stakeholders. Stakeholders like to hear what is going on and appreciate themselves that the investment is their brilliant plan. They desire to observe the progress of the ventures (Sindi Saadany, & Shaaban, 2017). The company should involve the stakeholders to solve the problems, mainly when the company needs to make decisions that are out of the limits of the company. This same technique could also be applied to the risk management methods.
Mediums of social media like Facebook could be utilized efficiently in UNF for interacting with the stakeholders. Some tools like Yammer are mainly made to build social media networks in the boundaries of a specific area of the company (Lorant, Grard, and Nicaise, 2016). The interaction by email has become common and is the very effective method to share data with the stakeholders. It is easily manageable and less costly medium of interaction.
UNF trains, associates and encourage individuals to promote vaccines worldwide as one of the most effective means to protect the lives of the children in developing nations (Mehmet et al., 2018). Encouraging the women and girls, providing those with educational and financial facilities and protecting their health and human rights are essential in the world to remove poverty, attain social integrity and alleviate the population of the world. These works are done by the United Nations Foundation for their stakeholders.
Conclusion
This paper had discussed the United Nations Foundation and its leaders of the Foundation. It had also pointed out the six stakeholders of the company and briefly explained them. It had also surveyed the characteristics of the stakeholders whether they are latent, aware, active and activist groups. Moreover, the paper had pointed out the useful information that the stakeholders want to hear from the company. It had also discussed the most effective tools of interaction and the most significant facts about the company and the stakeholders.
References
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