The Rose Garden is a tourist hub on the major Australian highway of the Fraser Island which enjoys perennial tourists of all ages both national and global. However the authorities have been relying on the manual upkeep of data and servicing so far. But advance International Information technology and global competition demands the upgrading of data keeping in advanced information system. Also the organization has incurred penalty for wrong improvisation of manpower data during audit by government safety surveillance. In the light of the above it becomes necessary to make a project plan for the upgrading of information system and assess the viability of it in terms of revenue generation. Our study deals with this project.
Fraser Island is a tourist spot in Australia with high tourist turn over throughout the year. Rose Garden is a tourist hub on the highway of Fraser Island which enjoys around 20000 tourists every year on the spot. It is a vacation spot to where the holiday parties and couples goes and rests after their long drives. The wide highways connects many other places of Queensland and people come here both for enjoying the spot or staying here while on their tour to the other places of inchest. The vicinity to the beautiful tourist spots of Australia nearby, spread through Queensland with natural resources and wide topography draw perennial tourists throughout from different parts of the world.
Rose Gardens has been enjoying this catchment of tourists naturally but it has researched and found out flaws in its information system which makes its services out-dated. It cannot tap on the global tourists as its competitors have been doing. If it updates the information system, the revenue it will earn will increase to an exponential multi-fold rate and will give it great boost in business.
However the boost in the information system needs a lot of research, hard work and investment. Hence Rose Gardens has hired a project manager to weigh the pros and cons of the viability of such a project. Along with boosting the information system it is necessary also to revamp the building structure and the civil construction to accommodate appropriate deployment of the Information system which is high-tech and mostly wireless. Similar is the requirement for deployment of a new High-tech information system above everything else. Adequate manpower resource is to be deployed to ensure the functioning of the up-gradation. Similarly is necessary the allocation of financial resources for the functioning of the project. But we have to weigh whether this financial expenses incurred will be viable and if we can earn enough revenue from the spot which will ultimately be profitable for the organization.
The scope of the project is to revamp the outdated information system of the tourist spot Rose Gardens. The same will enable the business to get clients in increased multi-fold and will increase the revenue in an increased rate hitherto unforeseen. With the costs being ideal for hiking, biking, boating and fishing, Fraser Island tourist spot Rose Gardens will draw the maximum of tourists in its attractive leisure hub. Both fixed and wireless devices will be updated and information will be available in laptops, tablets, mobile phones an electronic media. Along with the same the brochures and pamphlets will be redesigned in adequate quantities to get the same utilized for the project . The outdated information pamphlets and brochures will either be exhausted up quickly before the successive launch of the new information system or will be made redundant. The information system to educate customers will be backed by robust planning and execution of other departments like the finance, human resources, planning, Information technology etcetra.
Thus the scope of updating of information system will help in the overhaul of the system requirement and make the tourist spot most equipped to handle posh customers and enhance the revenue earning.
The equipped modern information system will help in smooth and easy flow of work and even will be able to make some complex human processes easier. The best features of an updated information technology will be easy user access and best customer interface. Updated Information system at the tourist spot will help increase the customer satisfaction score and help in easy redresses of wants and grievances. The data available in any field will be up to date helping in easy deliverance and operational knowledge and adequacy. The speed of operations will increase while the cost will come down significantly as there will be required lesser manpower for operations. At the same time cumber some process and initial security like access through electronic identity checker will help decrease casualties and compliance problems.
However there is security of another kind which can be at stake. Information system of any organization is prone to be poached by data hackers and they can manipulate things like customer data base for their own gain and Rose Garden tourist spot’s sanctity and growth may be at jeopardy.
Secondly if there is ever a system failure for a short time just without notice, replication through manual service will not only become tough but almost impossible. Thirdly the deployment and upgrading of the system will require money which will cut a bit on the revenue. If the increase in customers does not happen as is expected for the upgraded facility, it will burn a hole in the pocket of the organization.
The project outcome will be as follows:
The upkeep of information will be modernized and the system will keep the information in a compact form enabling the availability of the data easily and authentically.
The retrieval of information and assessments of major information on human resource, labour cost, logistic availability and cost, customer relation management will be easier and fast.
The user interface with customers and staff will be easier , smooth and fast
Less manpower will be required to be deployed and more of automation will help increase the efficacy of the process bringing down the turn – around time.
Paper works will reduce considerably replacing the manual data keep and maintenance and record keeping will be compact and retrievable.
The information on the new facilities etc. will be easily updated on electronic information and brochures giving the customer the knowledge about the availability of the facilities of the tourist spot
Booking for pleasure sport like biking, hiking, boating can be maintained easily and can be monitored by the tourist hub allowing them to earn a substantial part of the revenue from the enhanced facilities.
Access and identification of customers will be able to be controlled easily and the system of overall management and operations will be better monitored.
The information about the facilities can be advertised on electronic media in captivating ways to entice more customers and increase in the revenue generation on a whole.
Cost of labour will significantly decrease again increasing the revenue generation and at the same time Rose Garden will earn the fame of being the tourist hub with best modern facilities in Fraser Island.
However the upgrading of the facilities to high-tech one will require to educate the existing staff and train them in the Operation of Electronic information system through wireless devices, computer and mobile applications and will even require experts in the field of the operation of Electronic Information system.
Still the facilities will be updated and it will have lesser compliance errors and penalties in future.
Internal Resources require: The main input or resource required is the fund to update the resources. Hence finance is the prior internal resource to update such a project.
The second aspect of internal resource allocation is the deployment of knowledgeable manpower who can handle such a system with adequate operational knowledge. The existing manpower needs to be upgraded to efficiency through both internal and external training. Hence both internal and external human resources will be necessary.
The system devices need to be updated with wireless devices, laptops, and computers even electronic data punchers and cameras. Hence such inputs will be external but will be deployed with internal manpower.
The facilities will be brought to the site of operation through external logistic mode and transport is an external output.
For the upgraded system to be deployed some changes in the construction and extra construction of building will be required hence the external resources of building material will be required.
External contractors and man powers will be required for proper running and operation of the facilities.
Normal external resources like water and electricity are required and are among the primary external resources required to run the business.
Advertising and media are the external resources which will be required to publicize the modern improved facilities being provided and this will help draw and retain customers. Other than that there will be requirement of websites and electronic data base which are external resources.
The cost break down structure is attached herewith in the first appendix – appendix 1 with this Report . The project has started in the month of June 2017 with the construction of modernized building to home the deployment of upgraded information system which will at once increase the upkeep of Information system and increase the capacity of the tourist hub to accommodate more tourists in number
To attract the perennial tourist catchment the beautification of the spot was done first followed by the building construction capacitating the project for infrastructure development. Then the CEO Mr. Kibell did the project development out laying all the actions and work break structures that will be necessary. Human resource has started working from the first phase onwards gathering competent people to fructify the project. Finance had given a cost estimation. It got involved to install the hardware and after the completion of the same they will start initiating the software implementation of the project. The logistics department has been looking after procuring from the very start.
The financial cost estimate is presented in a Gantt Chart Pdf and excel file in appendix 2 and 3 and gives the estimate of the cost versus the earning potential over last three quarters of financial year 2017 to 2018. Please find attached the same in appendix 3 and 4 attached with the sheet in PDF an excel format.
The cost structures has been like as follows:
|
Financial Statement Chart for Rose Garden |
status |
Income Category |
Income Amount |
Expense Category |
Exp Amount |
|
Fianancial Heads |
|||||
|
Project Development Cost |
$16,992,450.00 |
||||
|
Building Construction |
Yes |
construction |
$6,699,800.00 |
||
|
Beautification |
Yes |
Hosting |
$35,550.00 |
||
|
Information System Revamping |
Yes |
Marketing |
$100,000.00 |
||
|
Advertising |
Hold |
Marketing |
$1,100.00 |
||
|
Human Resource |
|||||
|
Staff recruitment |
Yes |
Human Resource |
$2,000.00 |
||
|
Payroll |
Yes |
Human Resource |
$10,000,500.00 |
||
|
Staff Welfare |
Hold |
Human Resource |
$5,000.00 |
||
|
Medical |
Yes |
Human Resource |
$7,000.00 |
||
|
Statutory Benefits |
Yes |
Human Resource |
$120,000.00 |
||
|
Transportation Cost |
Yes |
transport |
$7,000.00 |
||
|
Taxes |
Yes |
tax |
$6,500.00 |
||
|
Hardware installation |
Yes |
Hardware |
$8,000.00 |
||
|
income from tourists |
Yes |
revenue |
$1200000000 |
As the income over three quarters will be more over the investment for the revamping of the structure for upgrading of information system we can see that the revenue will increase in an exponential rate over time hence we recommend the taking up of the project.
We have seen that the investment will be a onetime one which will help increase the revenue Consistently to many folds. There will be initial hick-ups in upgrading the system but it will help in Increased customer interaction and the updated customer interface. There will be less casualty in Compliance and Rose Garden can earn the name of a world famous Tourist spot attracting both indigenous an global customers over time . The revenue generated will give financial boost to the organization and also the updated system will increase the USP of the tourist hub making it the competent one among its peers. The change however should go through an able change management initiation. Existing staff should be trained adequately to come up to the standard of efficiency appropriate for the high-tech information system and the process of change should be in phases. Pilot testing of projects should be done before running it completely to avoid hassles and harassments and the deployment of modern system should be full-proof once initiated. High Security of data servers etcetra should be maintained for better security and confidentiality purpose and adequate precautions should be taken from the organisation’s end to maintain the same.
References
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wwhttw.supplychainopz.com. 2017. 7 Best Project Management Books Written by Project Gurus. [ONLINE] Available at: https://www.supplychainopz.com/2015/04/project-management-book.html.htpp://www.supplychainopz.com. [Accessed 7 September 2017].
https://eternalsunshineoftheismind.wordpress.com. 2017. Advantages and disadvantages of information systems for businesses.. [ONLINE] Available at: https://eternalsunshineoftheismind.wordpress.com/2013/02/16/advantages-and-disadvantages-of-inform. [Accessed 7 September 2017].
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