Dsicuss about the Team Communication Platforms And Emergent.
In the current study Australia based supermarket stores Woolworths have been taken into consideration. Founded in December 1924, the company has an annual revenue worth 43.9 AUS dollars with almost 1, 11,000 employees. Woolworths along with Coles forms a duopoly and accounts to almost 80% of the Australian market (woolworths.com.au 2018). Woolworths mainly specialises in selling grocery items such as fruit, meat, vegetables and packaged meats etc. Woolworths presently operates 1000 stores across Australia, which has made it one of the most popular brands amongst the target customer segment. Additionally, some of the features of Woolworths such as the “click and collect” have made the entire shopping experiences from Woolworths even more feasible. The customers could easily place the orders through online mode which are delivered to their doorsteps .
Woolworths have been promoting the aspect of health within their target customer segment very intensely. Time and again, they have come up with these programs such as “the fresh food people”. These programs are launched with a view to generate sufficient customer awareness regrading consuming sufficient fresh fruits and vegetables. Woolworths had implemented a number of loyalty schemes for its target customer segment. Some of these are in the form of extra reward points collected on very purchase made. For example, in august 2016, Woolworths had announced that every dollar spent at the Woolworths pvt limited is equivalent to 1 Woolworth dollar. The implementation of such intelligent pricing strategies or policies could further help the brand in gaining additional customer base. Additionally, these redeem points could be claimed by the customers at later stages while shopping from the Woolworths stores. In this respect, it faces additional competition from some of the similar market leaders such as WESTFARMERS and METCASH etc. These are global grocery supermarkets offering stiff competition to Woolworths. In
February 2016, WESTFARMERS established new division for its department stores KMART and TARGET.
The WESTFARMERS cover a number of divisions such as departmental stores, supermarkets, liquors, home improvements. It is one of Australia’s largest private sector employers with around 220,000 employees. With new stores opening at every prime locations of Australia such as Adelaide, Brisbane, and the WESTFARMERS provides stiff competition to the Woolworths grocery stores in terms of diversity and human labour.
However, Woolworth is a brand and has a loyal customer base. in order to keep the market growing as well as serving its target population better Woolworths has decided to open new stores across Brisbane and Adelaide than the already existing ones. The Woolworths has decided to become one of the leading grocery store in Australia by expanding its outreach in terms of the number of stores easily accessible to target customers. A business organization is answerable to the shareholders, customers and employees by virtue of its products and services (Nickerson 2015) The shareholders are the ones who are vesting their money within the business projects and stand equally responsible for the profits or the losses. The customers have to be engrossed by providing them with new and innovative products and technologies (Moshiri and Cardon 2014). Additionally, opening of new market stores in prime locations can also help in reaching out to the maximum number of customers along with the development of product awareness (Chaudhri 2016). The provision of quality services is also dependent upon the training and skills possessed by the store staffs. Woolworths places special importance upon development of an effective bond with stakeholders and believes in making them a part of every important move of the business (Rubtsova et al. 2015). For the purpose of which individual press release have been developed for each section of stakeholder.
Notice
Woolworths would like to grow larger in terms of services and operations.
Dear stakeholders,
Please note that Woolworths would like to add a few more feathers to its wings by increasing its number of stores. Woolworths have been operating across 1000 odd stores spread all throughout Australia. However, now we at Woolworths are thinking of increasing our operations standards by bringing more diversity within the range of products offered. Additionally, we value out stakeholders and their immense patience and support with the brand that Woolworths is! Therefore, in order to provide you with much better service we are getting one step closer to you. Hence, we would like to welcome you to become a part of our new endeavours as Woolworths in planning to open a number of retail stores at the Adelaide and Brisbane region.
Additionally, at our stores we appreciate your presence. At the same time we also ensure that we are contributing a part of the profits towards the social development as a part of our philanthropic projects. Therefore, at Woolworth very extra dollar paid on the purchase of a product will be used for promoting philanthropic activities.
To get you through quickly we have chalked down some easy points for you
Last but not the least, I would like to highlight that Woolworths have always considered it stakeholders as a part of its family. Hence, we are there to help you with anything and everything you want.
Thankyou
Woolworths CEO
(signature)
Dated – 8 May 2018
Notice
Always at Woolworths
“The Fresh food people”
Dear employees,
Firstly, we would like to thank you to be a part of the Woolworths family for so long. At Woolworths, we d ream together. Over the years, each one of you has contributed significantly towards making Woolworths one of the biggest supermarket grocery chains or retailer in Australia.
I am sure all of you would agree that change is good sometimes both for the organization as well as the employees. However, with changes comes great responsibilities for which we need you support. As you all know that Woolworths have been operating around many stores spread through Australia.
However, we would now like to expand our roots even further where we would be opening new stores in the Adelaide and the Brisbane region of Australia. We already have a number of stores spread across the Australian territory. However, with the present move we aim to grow larger and better. Our stores will be having a number of advance management features which I would like to discuss with you all.
I invite you all to become a part of the extended customer support services provided at Woolworths and add more value to your career.
Website- https://www.woolworths.com.au/
Dated – 8 May 2018
Notice
Always at Woolworths
“The Fresh food people”
Dear customer,
We thank you for the constant support and trust which you have levied upon us which helped us in g rowing from a small store to a large organization.
You have always loved our products and used our services with great satisfaction. Similarly, we have loved catering to your needs and requirements times and again. Hence, we thought this way we could come one step closer to you. For your kind information, we would like to inform you that we are coming closer to you with our new stores at Adelaide and Brisbane. Some of the highlights from the initiative have been highlighted over here for you knowledge and concern.
Personal relations manager
Woolworths stores enterprises
Email at:
Website: – https://www.woolworths.com.au/
Dated – 8 May 2018
References
Anders, A., 2016. Team communication platforms and emergent social collaboration practices. International Journal of Business Communication, 53(2), pp.224-261.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative: Perspectives from CSR managers. International Journal of Business Communication, 53(4), pp.419-442.
Darics, E., 2015. Introduction: Business communication in the digital age—Fresh perspectives. In Digital business discourse(pp. 1-16). Palgrave Macmillan, London.
Kaul, A., 2014. Effective business communication. London: PHI Learning Pvt. Ltd, pp.105-216.
Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised approach to the business communication curriculum. Business and Professional Communication Quarterly, 78(2), pp.167-193.
Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national survey. Business and Professional Communication Quarterly, 77(3), pp.312-329.
Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business communication: A research agenda. Language Teaching, 48(3), pp.390-404.
Rubtsova, M., Kapustkina, E., Karapetyan, R., Kovalev, I. and Rasskazov, S., 2015. The social environment and business communication in English: A small-scale research on front-line staff performance in Russia, Spain and France. International Review of Management and Marketing, 5(4).
Turnage, A.K. and Goodboy, A.K., 2016. E-mail and face-to-face organizational dissent as a function of leader-member exchange status. International Journal of Business Communication, 53(3), pp.271-285.
Uysal, N., 2016. Social collaboration in intranets: The impact of social exchange and group norms on internal communication. International Journal of Business Communication, 53(2), pp.181-199.
woolworths.com.au 2018, woolworths.com.au , Available at: https://www.woolworths.com.au/ [Accessed on 7 May. 201
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