Discuss about the Woolworths Winning Strategy.
The Change is considered as the most happening and the required law of nature. In all respects, the changes are required to fulfill the need of the organization. For defining the change and the structure of the change management in the organization, Woolworth Pvt. Ltd is selected here in this report for the discussion. This colloquially is known as the Woolies. The organization provides specific services in the retail market in all over the world. The reason for selecting the organization is that, this organization is already equipped with the new technical perspectives, but simultaneously needs an improvement in the existing aspects. The organization implemented the GEMMnet (Global Electronic Marketing and Merchandising Network) for creating the network on the international level and also provides the stable services to the consumers. The major purpose of preparing this report is to identify the suitable IT structure management for the processing and the critical analysis of the organizational change may also be observed by completing this suitable report (Woolworths Limited, 2012).
The organization needs are continually changing as per the requirement of the technology. The changes in the organization are considered as the major aspect related to the transformation and by this, the suitable changes are also observed thoroughly in the organization. There are various organizational needs that are required in the current organization, but the chief specific needs are the changes in the technological perspectives, the daily changing needs of the customers, the economic aspects which are responsible for bringing the monetary changes in the organization, suitable growth opportunities for the betterment of the organization and many more. To fulfill all the requirements and the daily business needs of the organization, the concept of organization change will bring the stable changes in the organization (Starr, 1999).
As specified in the paragraph above that the major organizational needs can only get fulfill by transforming the actual process which is carried out with the help of the information technology so, basically for bringing the change in the organization and the major strategies related to it, the IT structure for management needs to be identified in a well- defined manner.
Change Management structure is identified as the most admirable process by which the communication and suitable channel coordination can be built easily. By this, the internal environment can coordinate with the external environment in the easiest manner. As the organizational needs are changing continuously and the organization itself also wants the appropriate change in the organization, so they are switching towards the platform provided by the information technology.
The structure for the change management in an organization is prepared with the support of the definite framework. The impact of IT creates the positive impact on the organization and helps in providing the suitable output in an appropriate manner. The technological advancement will be helpful in providing the suitable results in the well-defined manner and also provide the suitable productivity in all respects. The structure of the change management is similar to the normal steps which are followed by any organization to bring the change, but the impact of the IT enabled services are highlighted in the well- defined way (Trotter, 2014). The major steps which are helpful in defining the IT structure management are defined below. These steps are mainly propounded by the Kotler to improve the performance of the organization. The implementation of the steps can be done by providing the assistance from the IT.
The first step for bringing the change in the existing structure is related to the creation of the urgency in which, the appropriate organization management structure reveals the plan in front of the employees and the customers. With the help of various softwares, the urgency can be explained to the people. The threats, opportunities and the other information are provided to the customers in reference to the new IT structure.
In the second step, the coalition management or the formation of the coordinated approach is essential. The acceptance of the new software and web related services by the Woolworth is not a simple task. So, the usage of the variety of sources, influence from the people, convincing the people and other aspects are essential for the improvement of the coalition management.
For the organization structure management, the third and the fourth step are mainly identified as the changing and communicating the suitable vision in an appropriate way. The suitable strategy and the communication plan will be decided for the betterment of the organization. The IT will be helpful in providing the suitable base to the development of the organization and the mission statement of the organization can also be fulfilled simultaneously.
In the fifth and sixth step of organizing the structure, the obstacles and the major issues related to the softwares are being tackled and short term learning and management system is to be introduced for the development of the suitable structure. By focusing on these aspects, the trust of the people may also increase and they can also prefer the modern system related to the IT (Inc., 2016).
In the final steps that are the concluding steps in the formation of the structure of the organization management, the building and execution of the changes can be defined and the implementation plan for the Information technology is also introduced by which, the suitable aspects can be defined in the suitable manner. By following all these steps, the suitable execution of the IT structure management can be done and Woolworth can able to earn maximum profit from it in all the respects.
Apart from this, the other steps which can be followed by an organization for IT structure change management are defined below.
The establishment of an appropriate communication plan is considered as the most progressive and the appropriate method to manage the IT structure in the organization. The communication plan can be developed with the suitable interaction and for this, the modern methods of communication can be used on the wide level. The promotion and the goodwill of an organization totally depends upon the sponsorship provided from the other organizations. The structure and the related aspects related to the Information technology and the tools & services provided by the information technology are helpful in providing the suitable assistance to the organization in all the possible manner (Uddin, 2012). The appropriate plan for coaching and training are the aspects by which, the organizational improvement can be done by taking the help from the information technology in all possible manner. There are various softwares and system defined for managing the aspects related to the organization and IT is the solution for that. Finally, the suitable management plan for tolerating the resistance can be identified for the organization to bring the changes in the existing structure.
By following all these aspects using the suitable assistance from IT, appropriate formation of the structure can be easily done. As Woolworth Ltd. is considered as the most famous and renowned name in the field of the retail sector, so is essential to prepare the suitable IT plan for the organization.
The introduction of the IT management in the structure will also develop the suitable competition among the competitors who are dealing in the same business of retail. On the local as well as on the international level, the Woolworth is facing tough competition. It is also identified that the organization which installs the softwares for the suitable process of completion, the similar organizations are identifying the competitive advantages. There are various transformations or changes which are observed in the organization and are also important for providing the competitive advantage to the organization in contrast to the other organizations. Major competitors of the Woolworth are the ALDI, Lidl and Costco which are holding the same position among the customers as the Woolworth possesses (Hoover’s Inc., 2016). Due to the interference of the Information technology in the organization, the changes which are observed are defined below: –
By using the Information Technology system in the existing structure, the most promising changes occurr in the organization which also provides the tough competition to the competitors.
The strategic aspects and the changes managed in the organization are complementary to each other. The main elements which support the strategic aspects are identified as the organizational structure, leadership and culture. The strategic thinking can only be managed when the ideas and the perspectives related to the organizational change management can be identified in an appropriate way (Barnat, 2014). The suitable strategy planning and the appropriate implementation of this process is helpful in clarifying the approaches related to the organizational structure management. In fact, the information technology also possesses the suitable aspects of managing the organization in a most appropriate manner (Woolworths Team, 2012).
The implementation or the changes related to the IT structure management actually bring the cost benefits as well as the risk associated with the existing structures. There are various types of methods that are identified to analyze the risk and the issues related to the existing structure. The cost benefits can be assumed with the help of the suitable softwares provided. By this, the evaluation of the process can be done in an appropriate manner. Apart from this, to manage the risk, the Stablerisk assessment plans is essential to be prepared which is also helpful in providing the suitable aspects related to the organization.
The risk which can cause the harm to the organization management structure are the issues related to the loss of data, management of the suitable data, acceptance of the people to accept the current changes in the data and the occurrence of the inappropriate circumstances in the existing scenario (Oster, 2016). These conditions can easily be removed by preparing the suitable risk assessment plan which possesses the main elements like the hazards, documenting issues and the other perspectives. By the proper assessment plan, the risk can be removed easily.
Conclusion
In the concluding section, all the major aspects are defined on the wide level. By identifying all the aspects thoroughly, it is quite clear that the information technology has its unique identity in maintaining the organization structure management in an appropriate manner. The most suitable changes are provided to the organization (i.e Woolworth) to manage the suitable aspects related to the organization. The impact of IT is also improving the existing condition of the organization in all the possible ways and also improves the aspects for risk assessment and the strategic approach in the organization. The competition also gets reduced in the organization after including the suitable softwares and web based services in a suitable method. So, it is essential o provide the IT base to every organization to improve it’s developmental aspects.
References
Barnat, R. (2014). Strategic Management: Formulation and Implementation. Strategy Implementation: Organizational Structure. Retrieved from https://www.strategy-implementation.24xls.com/en300
Hoover’s Inc. (2016). WOOLWORTHS LTD Competition: Top Competitors for WOOLWORTHS LTD. WOOLWORTHS LTD Competition: Top Competitors for WOOLWORTHS LTD. Retrieved from https://www.hoovers.com/company-information/cs/competition.Woolworths_Limited.9d1df771b86c9fd2.html
Inc., P. (2016). Five levers of organizational change management. Five levers of organizational change management. Retrieved from https://www.prosci.com/change-management/thought-leadership-library/five-levers-of-organizational-change-management
Mind Tools Ltd. (2016). Kotter’s 8-Step Change Model. Implementing Change Powerfully and Successfully. Retrieved from https://www.mindtools.com/pages/article/newPPM_82.htm
Oster, K. V. (2016). Risk Assessment Plan & Organizational Structure. Risk Assessment Plan & Organizational Structure. Retrieved from Risk Assessment Plan & Organizational Structure
Starr, E. (1999). Organizational Structure & Controls. Organizational Structure & Controls. Retrieved from https://www.albany.edu/faculty/es8949/bmgt481/lecture7.html
Thomas, S. (2012, August 29). Woolworths winning strategy. Woolworths winning strategy. Retrieved from https://www.financialmail.co.za/business/2012/08/29/woolworths-winning-strategy
Trotter, B. (2014). Structure changes that themselves drive change. Structure changes that themselves drive change. Retrieved from https://www.change-management.com/tutorial-improvement-systems-mod2.htm
Uddin, M. (2012). Woolworths Ltd – A Case Study Report. Scribd. Retrieved from https://www.scribd.com/doc/99563233/Woolworths-Ltd-A-Case-Study-Report
Woolworths Limited. (2012). Woolworths Limited official website. Retrieved from https://www.woolworthslimited.com.au/: https://www.woolworthslimited.com.au/
Woolworths Team. (2012). Strategy and Objectives. (Woolworths Limited) Retrieved from https://www.woolworthslimited.com.au: https://www.woolworthslimited.com.au/page/Who_We_Are/Strategy_and_Objectives/
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