World University: Enhancing Business Model And Role Of Social Media

Discussion

IT or information technology solely refers to anything that is eventually related to various computer technologies like networking, hardware, Internet, people, data or software for completing or executing the business processes of an organization (Dahlstrom, Walker & Dziuban, 2013). All the organizations have properly implemented this information technology with the purpose of simplifying the operations for information and also managing or controlling networks or computer systems or the technical areas of the businesses. IT management is the other important and significant factor for implementing information technology within any business. Each and every layer of system is controlled with IT management.

The following report will be outlining the case study of World University. Various significant details will be given in the report. They have undertaken various decisions for the university. Two business processes are given in this scenario for the proper enhancement of their business model. The significant role of social media will also be given within the report with suitable recommendations.

Case Study

World University is the group of few private universities that is providing several online courses to the students worldwide. The students have the core opportunity to take up their classes from any part of the world, without even visiting the campus (Jones et al., 2014). All the classes are taken online and thus all the interactions are also done online. The lecturers of this particular organization are from all the various popular universities worldwide. The organization is supposed to bring major success in the education sector.

Decisions Taken by Senior Management

The first decision that the senior management of the university has taken is that they should incorporate a specific customer loyalty scheme, with name Study together. This student will get a credit fee when they would refer to any other student (Laudon & Laudon, 2015). It is fixed credit fee that is paid either by PayPal or by credit card. Thus, all the students are much happy with the processes. Furthermore, there are various applications and these applications are are much faster than the rest of the universities.

The second decision that they have taken for their business is to provide various laptops to the students. They do not require buying laptops or E-books. World University is thus providing a previously configured laptop to their students (Bardhan & Thouin, 2013). All the necessary software will be present within it. The expenses of this laptop are taken with the course fees and hence there is no chance of avoidance of the facility.

Two Suitable Business Processes for Enhancing Model

Business process can be defined as the collection of various associated tasks that search in the ends for the products or services delivery to their client. This is the set of activities, which help to complete the organizational goals and objectives. Two suitable business processes for enhancing the business model of World University are as follows:

1. i) Incorporation of Compliance: The first business process that would be needed for enhancing the business model of World University is the incorporation of compliance within the business (Wagner, Beimborn & Weitzel, 2014). The term compliance refers to any type of safety audit or legal checking. It is the basic kind of confirmation or certification that any company utilizes to fulfil their significant requirements regarding regulations rules, standards and legislations. Each of the mentioned standards as well as regulations is extremely important and thus must be followed by all the students and staffs of World University. This particular university must incorporate or implement the business process of compliance within their business to reduce the chance of illegal actions and activities within the business. The students feel safe as well as secured with the presence of rules or compliance within the business (Kellermann & Jones, 2013). There are various advantages of the presence of compliance in the World University business.
2. ii) Process of Risk Management:  The next important business process that should be incorporated within the business of World University is the process of risk management (Bilbao-Osorio, Dutta & Lanvin, 2013). Risk management is the procedure for the successful recognition, calculation and even prioritizing various important risks, which are to be followed by means of perfect allocation of various resources and thus minimizing and controlling the various unfortunate events. Thus, the situational utilities as well as opportunities are maximized. The most significant objective of this risk management process is that it provides assurance to the fact of uncertainty not degrading the quality of the services of World University (Sun & Jeyaraj, 2013). Risk management process is extremely important for them for reducing all the risks and threats of the organizational model. The main advantages of the risk management process include lack of errors, controlling chances of risks, loss of information and many more.

The two above mentioned business processes will be extremely important for this organization and they should incorporate these processes for their business.

Case Study

Role of Social Media to Promote Business Model

The platform of social media can be eventually defined as a computer aided technology, responsible for the facilitation of any kind of sharing or creation of information or data, same ideologies, various expressions, career interests or any other in any virtualized network or virtualized communication (Schwalbe, 2015). The several communication modes are provided with the help of social media. This is considered as the most important characteristic of any social media platform. This social media thus, should be utilized by the World University for the purpose of promotion of their business model.

World University is a new university for online courses. They should be careful enough for their marketing of their services and courses. The students would be able to know about all these courses easily and promptly (Bloom et al., 2014). The role of social media within their business is inevitable and thus they should utilize this platform for promoting their business model. There are various roles of social media for the business of World University. They are given below:

1. i) Interacting with Target Audience: The first important role of social media in the business of World University is that it is utilized for helping in proper interaction with the target audience (Eason, 2014). In this case study, these target audiences are the several students of the university. These students are interested in taking admissions in World University. All the students of the World University do have the particular capability to simply comment on the various posts or provide significant feedbacks to all of their services of this university in the registered or official page of social media platform. Once, they get several responses as well as feedbacks from their respective students, World University would be having the idea of changing the business processes for providing intense popularity to the university. Moreover, as there are constant changes or alterations within the business processes of any business, this can bring out several problems for the students or lecturers (Schnoll, 2015). These problems could be solved with the help of social media as the interactions would bring out all the important requirements of the students. Hence, their problems could be easily resolved.
2. ii) Improving the Responsiveness: The second important role of social media within the organization of World University is improving the responsiveness. This platform of social media is eventually utilized for the purpose of making a significant process to provide as well as receive any type of feedback. All of these feedbacks are much lesser than the any other feedback (Holtshouse, 2013). If a particular student is facing various problems or issues regarding all the courses of this university, the student would have the ability in sharing their problems or issues over the social media platform. This would be required for the students in getting satisfied and thus customer satisfaction is induced.

iii) Market or Competition Position: The next important and significant role of social media is knowing about the position of the organization within the market and even knowing about the positions of the competitors of the organization. As World University is a new online institution, they should have the clear idea about all the other leading universities, who are providing online courses (Lloyd, 2017). This could be easily done with the help of social media. It helps to demonstrate the significant position of the organization within the market place and also their competitors. Information should be present regarding these positions.

1. iv) Effective as well as Efficient Marketing: The next important advantage of the social media within the business of World University is effective as well as efficient marketing (Han & Mithas, 2013). Social media platform is utilized for generating various interests amongst each and every follower of social media page. All of these followers would be responsive towards the World University and thus there is a constant marketing possible amongst them. This not only influences the approach of blatant marketing, but also induces the various other approaches. Moreover, there is an inherent creativity within the social media platform for the purpose to help the World University for marketing and advertising the various courses or services and thus providing notification to the students worldwide (Mishra, Akman & Mishra, 2014). As World University is a new online institution, marketing is the most important requirement for them. Awareness is also spread in any organization by means of social media. Thus, World University would be ethically and morally correct.
2. v) Searching of Worldwide Students: Another important advantage of the social media presence that World University would be getting is that they would be able to search for several students in the world (Galegher, Kraut & Egido, 2014). This type of platform helps any organization in completing the business processes easily and promptly. Furthermore, it can find out any student, who is present in any corner of the world and thus mitigating the problems of locating a particular student.
3. vi) Easy Affordability: The next important advantage of social media in World University is its easy affordability. It does not incur huge cost and thus could be easily afforded by all. As the World University is a new online university, the overall budget of this organization is much lower than the rest of the universities (Luftman et al., 2013). Various marketing campaigns take up huge amount of money and thus World University does not have the capability to engage these marketing campaigns. They would simply use the platform of social media for fulfilling their requirements in an extremely cost effective way.

vii) Database Maintenance: Another significant role of social media for promoting the business model of World University is the maintenance of database. Moreover, database is also managed easily with the help of this social media. There are in-built databases and hence the every type of information is stored here making the process easy.

Conclusion

Therefore, from the above discussion, it can be concluded that information technology is the use of infrastructures, networking devices, physical devices, computers and many more for creation, processing, securing, storing as well as exchanging various data or information forms. The operations of an enterprise are properly executed with the help of information technology. The significant commercial use of information technology properly encompasses the computer technology as well as telephony. There is a difference between information technology and information system. Information system is restricted in performing only a limited number of functions; whereas information technology is programmed for several tasks. Any type of network administration and web development is properly done with IT. Information technology is a broad concept that requires be managing or controlling properly. Thus, IT management is utilized in the organizations. It is the proper discipline by which the resources of IT are managed according to priorities or requirements. The above report has properly outlined the various facts regarding World University. Significant details are being provided in this case. Recommendations are also given within the report.

World University is the group of few private universities, which are providing various online courses to their students. In spite of being on the top, this organization often faces few problems. The few recommendations that would be helpful for the organization are as follows:

1. i) The first recommendation is the perfect incorporation of risk management process in the existing business. When the process of risk management will be present in their business, they can easily solve as well as mitigate the various risks in the business easily. The chance of the risks will also be reduced by this and thus the probability of risk is found out significantly. Hence, it is extremely important for the World University.
2. ii) The second recommendation to the World University is the inclusion of several regulations or laws in the businesses. These rules and regulations are extremely vital for them, since this reduces the several illegal actions present within the business. Moreover, the security of the students is also enhanced through this implementation.

iii) The next important recommendation to the World University is the proper implementation of information system within the business. Information system is responsible for storing any type of data or information and thus maintaining the integrity of the data. Being a university, they should implement the information system for securing all types of confidential data or information.

The three above-mentioned recommendations are expected to help the organization of World University to become more popular and execute the business processes properly.

References

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