Discuss about the Personal Branding And My Future Plans.
Personal branding refers to the practice of the people and individuals marketing themselves and branding their respective careers. It helps entrepreneurs and individuals in establishing a good impression or image in others’ minds. This helps an individual to recognize the field they are expert in, while establishing their credibility and reputation. An individual can differentiate himself/herself from others, which in turn helps in building self confidence (Khedher, 2014).
The report throws light how personal branding helps in developing, refining and deploying one’s one personality. It helps in establishing an image of a person by creating a good impression in others’ minds. It involves the way a person discloses himself/herself and the transparency plays a major role in this (Vallas & Cummins, 2015).
In this report, I have discussed about myself and my future plans, that is, the profession I want to pursue after my graduation. I have investigated four platforms of social media, that is, Facebook, Twitter, Instagram and LinkedIn, in order to get an idea about the best one for publishing my profile. Moreover, it includes a brief analysis about my own self and the reasons why business partners or employers would get the right impression about me. My first and foremost plan is to start a costume jewelry business in Sydney. Along with that, I would also like to make my career in personal shopping.
Personal branding helps in managing the impression and reputation to create a good impression in someone’s mind. It involves self disclosure, therefore, requires transparency and honesty to maintain the credibility. Personal branding helps one to understand himself/herself better, as a result, helps in building one’s personality. At times, it can also be called self positioning (Karaduman, 2013).
I want to start a business of costume jewelry in Sydney after completing graduation. Different designs of earring, necklaces, pendants and bangles will be manufactured. All the products will have unique designs which will differentiate it from other jewelers of the city, attracting more and more customers. Initially, the size of the jewelry shop would be medium, depending on the capital. The customers will have a wide range of costume jewelry offerings to choose from. They will also have the facility to customize the items based on their choice. Moreover, the design of a shop highly matters in order to attract people. The shop will have colorful lights all over, along with wall arts as I love painting.
Along with that, I would also like to become a personal shopper, since I have a great fashion sense. My passion for fashion will help me inspire others to look good and feel best. Every individual have their own sense of style and fashion; and with my strong passion regarding the fashionable products and fashion industry would help me become the best one. I have a great knowledge about products and recent trends, which will surely help me achieve my goals. I have full confidence in leading each and every customers or clients to have their best shopping experience ever.
Starting a business is an important career step. The first and foremost step an individual needs to undertake before starting a new business venture is to decide what type of entrepreneur he/she wants to become. It is important to have a clear understanding on the type of business a person hopes to acquire. It can be an independent business or buying a franchise or a corporate enterprise. In my opinion, starting an independent venture is more beneficial, as the business type fits my personal as well as business goals. I would like to become an independent business owner as I don’t want to work under someone’s authority (Ward & Yates, 2013). I will have the freedom to change the products, services and business pattern anytime, based on my own personal choices and desires, keeping in mind the fluctuating market conditions. I will have the authority over the investment timings and decisions depending on the capital. Therefore, this will give me the accessibility to expand my business anytime I want, after doing a detailed homework or research work regarding the background of my business (Nolan, 2015).
Moreover, my knack for fashion and products will help me become a successful personal shopper. My great communication skills will help me develop a deep and a long last relationship with my clients. I believe listening to the client’s demands and desires is more important than imposing one’s own ideas. This will help me understand what they actually want. Therefore, building a strong client base will become easier for me (Renko et al., 2015). Furthermore, I will have certain advantages regarding my lifestyle, since I am a family oriented person. It will be my choice when and where to work, as a result, it will help me spend quality time with my family. I can have a creative freedom and satisfaction by implementing new ideas and skills, while watching the business succeed (Leitch, McMullan & Harrison, 2013).
Digital technology offers ample amount of opportunities for setting up one’s personal profile. In the era of Facebook, Twitter, Instagram and LinkedIn, self marketing has become easier and broader. In my opinion, Twitter accounts are more professional; therefore, gaining a fan base in the beginning is difficult. After a thorough investigation of the four social networking sites, I have decided to choose LinkedIn and Instagram to publish my profile, as these are the most suitable ones, according to me. In my LinkedIn profile, I am going to present myself as a hard headed businessman and a voracious entrepreneur. Along with that posting thoughts about leadership skills and qualities weekly, will help me promote myself on a long run (Koryak et al., 2015). First thing that is to be kept in mind is the impression, therefore, selecting a professional profile picture and definitely not some unprofessional selfie, will be impactful. This might require help from some professional photographer, but the results will worth the effort. The headline of the profile will be the job summaries with an impactful title, which will help others, differentiate my job profile from the competitors (Wetsch, 2012).
Posts must be strictly based on leadership pieces and thoughts provoking content. In the meantime, I will be able to promote my products, by announcing discounts and offers, upcoming events, contests and others. Publishing regularly will benefit me in several ways by increasing the number of viewers, attracting more and more subscribers, brand recognition and increasing sale revenues (Salpeter, 2013). Usage of professional keywords like entrepreneurship, voracious businessman, leader and others will surely help in enhancing my personalized marketing strategy. This will help me gain some prospective clients over LinkedIn. Maintaining the image will reflect the professionalism and communicate subtle hints regarding my personality and attitude. Moreover, since I have a creative mind I will choose some background images that will contain my organization’s brand colors (Dutta, 2012).
Similarly, setting up an account on Instagram will benefit me in a huge way. Firstly, I can promote myself as a hard hitting entrepreneur, which will gain me more and more followers. I will present my account with my favorite quotation, “Dream big to make your dreams come true. Let us get addicted to bettering ourselves”. Huge fan base will help me gain media attention. In my opinion, not all can become a successful entrepreneur, but an entrepreneur can rise from anywhere. Moreover, I can promote my products on Instagram to attract my customers. It will help me sell my products on a global platform (Philbrick & Cleveland, 2015). It enables digital marketing, which will help me reach the international customers. Web technology helps in improving the business marketing and reach to the furthest corners. Online purchases would help the business getting international acclamation, it should be tracked and checked whether any customer is facing any kind of problem or not, on a daily basis. Customers can give their feedback also and it will help me regulate their demands and desires (Morgan, 2013).
Publishing a clear idea regarding myself, on these two platforms, would help me get right impression of the business partners, non potential employers and my followers. Moreover, after gaining success from these two platforms, I will open my own Facebook page and promote myself as well as my brand. Facebook is widely used and most popular among the teenagers. It will help me gain more followers and self marketing can be done in a huge way. Setting up private groups will be a part of my strategy, to directly connect with my clients (Harris & Rae, 2012).
Conclusion
To conclude, personal branding is more like building a charismatic personality. It is important to think about oneself as a brand. This helps an individual to recognize the field they are expert in, establishing the credibility and reputation, while advancing their career and building self confidence at the same time. It helps in establishing an image of a person by creating a good impression in others’ minds. Therefore, it involves the way a person discloses himself/herself and the transparency plays a major role in this.
Auditing one’s online presence helps in keeping track of the followers’ type and attitude. Having a secured personal website helps in ranking an individual’s name on search engines. Moreover, a person should always find new and creative ways to promote himself/herself. He/she must have a control over what he likes shares and comments on the social media, as it plays a big role in shaping his reputation. Hence, in order to create a strong impact on others, individuals should utilize the social networking outlets in order to brand themselves.
References
Dutta, S. (2012). What’s your personal social media strategy. Harvard business review, 88(11), 127-130.
Harris, L., & Rae, A. (2012). Building a personal brand through social networking. Journal of Business Strategy, 32(5), 14-21.
Karaduman, ?. (2013). The effect of social media on personal branding efforts of top level executives. Procedia-social and behavioral sciences, 99, 465-473.
Khedher, M. (2014). Personal branding phenomenon. International journal of information, business and management, 6(2), 29.
Koryak, O., Mole, K. F., Lockett, A., Hayton, J. C., Ucbasaran, D., & Hodgkinson, G. P. (2015). Entrepreneurial leadership, capabilities and firm growth. International Small Business Journal, 33(1), 89-105.
Leitch, C. M., McMullan, C., & Harrison, R. T. (2013). The development of entrepreneurial leadership: The role of human, social and institutional capital. British Journal of Management, 24(3), 347-366.
Morgan, M. (2013). Personal branding: Create your value proposition. Strategic Finance, 93(2), 13.
Nolan, L. (2015). The impact of executive personal branding on non-profit perception and communications. Public Relations Review, 41(2), 288-292.
Philbrick, J. L., & Cleveland, A. D. (2015). Personal branding: building your pathway to professional success. Medical reference services quarterly, 34(2), 181-189.
Renko, M., El Tarabishy, A., Carsrud, A. L., & Brännback, M. (2015). Understanding and measuring entrepreneurial leadership style. Journal of Small Business Management, 53(1), 54-74.
Salpeter, M. (2013). Social networking for career success. Learning Express.
Vallas, S. P., & Cummins, E. R. (2015). Personal branding and identity norms in the popular business press: Enterprise culture in an age of precarity. Organization Studies, 36(3), 293-319.
Ward, C., & Yates, D. (2013). Personal branding and e-professionalism. Journal of Service Science (Online), 6(1), 101.
Wetsch, L. R. (2012). A personal branding assignment using social media. Journal of advertising Education, 16(1), 30.
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