Discuss about the Study Of Improvement Of The Company.
The business organization that will be discussed in the study is about an MNC that sells spices all over the world. The company had initially started with a small start-up strategy that got expanded all over the world. The business was started by a restaurant chef who had a strong idea about taste and flavour. The study will discuss about the business communication strategy that the company must adopt the create a better place in the market. The international market is creating wider space for this business(Brink & Costigan, 2015). The market is creating readily accepted the product and has increased their product since the past few years. The business had initially started only in Australia but with time it expanded from Australia to Vietnam, India, Oman and Nigeria. The company is managing almost 8 to 10 thousand employees. They have customers all over the world.
The study is aiming to discuss about the improvement of the company in the further days also. The company has recently faced few issues regarding the communication skills used by the company in social and direct level of the company. The company has reached a certain height and now it is conducting business all over the world. However, the company is facing few basic issues that are hampering the reputation of the company in the market. The study will discuss about the issues that the company is facing and it will also discuss about the relevant steps that the company might have taken to improve its condition. The study will focus on the issues in detail and hi-light the factors that have created the issue. However, the discussion will also discuss about the relevant steps about the issues that the company might take to meet the issues and once again revive the condition.
The business is facing a lot of problem and that can be met by proper allocation and steps taken by the organization. The business that has created a reputation in the market must have a better influence in the future days also. Provided proper steps are taken by the organization. The organization is aiming to create a better reputation in the market and must make sure that they are reaching the consumer in proper way. The spice market in these country was already surviving with high prospective. The introduction of this company has created a better scope for the industry to grow and it will also survive. The company will be expanding in future days, provided they analyse the mistakes and rectify them accordingly. The necessary steps that the company might have taken to improve its condition will surely help the company to make a better place in the market. The scope for this business to expand in future days are very high, thus the business should consider their drawback and make necessary steps. The business that has such high demand in market will surely succeed in future days. Communication is a major part in every organization, to maintain a smooth running the organization must maintain a proper communication system in the business.
It is expected if the business is maintaining these strategies then the company will surely reach a new height in the future days. Communication plays a vital role in the business life. Communication helps to create a better understanding in business, thus it is very important that the business is conducting proper communication will all of their stake holders. The business that does not have a proper communication skill might have a negative impact in their work life(Chaney & Martin, 2013). The mentioned company is facing the same problem. The company is lacking proper communication inside the organization with the employees and workers. It is also unable to communicate properly with the outside world. Thus they must consider these points to create a better workplace and reputation in the market. The use of social media and network helps to connect the business in every corner of the world. The business that has a proper structured communication system with the initialization of network and social media the business has much higher scopes in future to create a better place in the international market(Ferraro & Briody, 2013). They do not need the requirement of receiving feedback from the customers. This is a blunder that the company does in case of recording performance management and business management. It is expected that the organization must record the feedback from the clients to get a better idea about the working standard of the business and the market condition of the business. However the company does not perform this and has blunt idea about the necessary steps that the company might have taken to improve their condition. A well-framed communication with the workers and customers is much needed in every business. The communication can be through internet, face to face, through a middle man, forms or any other strategies can be used by the business(Jagongo, & Kinyua, 2013).
The report will discuss about the basic issues that the company faces in their daily life. The mentioned company has been offered variety of scopes to expand and thus they should make sure that they are using the opportunity to build a better scope in the market. However, this company was established enough to create a better position for itself but could not remain in the condition due to lack of proper maintenance and management. The report will discuss and hi-light the issues and challenges that the company is presently facing. It will also give valid recommendation that the company might follow to rebuild their image and reputation in the market. The spice company is expected to flourish in the future days with their new strategy and standard of product, however, if the company is not following these strategies then there are chances that the company will remain in the present condition or see a further down fall. The report completely focuses on the uplifting of the company and show that a proper communication can rebuild the entire structure of a business culture.
Social media issue:
The company does not use social media like blogs, social networks to support the organization to share ideas and improve knowledge(Goleman, 2017). The introduction of social media has enhanced the use marketing system o g every organization. The social media is building a better platform for every business culture. It is improving the standard and working system of the business. The social media is one of the important factor for communication in present days. It is creating better scope for reaching the market and informing the consumer about the product type(Jagongo & Kinyua, 2013). Present days various business are uses different form to implement the marketing strategies to reach the consumers. The business culture is highly dependent on the social sites and media for informing the consumer about a new product, identifying the product, informing about the offers and discounts, attracting customers and creating a brand image in the market(Jussila, Kärkkäinen & Aramo-Immonen, 2014). The companies are using various hi-lighting techniques that are attracting the consumers to buy the product or recognize the name. A regular hammering of the product in social media automatically creates a place for the business in the market. Thus it is very important that a business is using all the social sites to create a better scope for business. The introduction of social media helps a business to create business pages and record the information about the business over there. These information’s will be viewed by the customers and they might get interested in them.
The business is highly mistaking by not using the social sites to reach the consumers. The social media not only helps to reach or communicate with the consumers but also makes a better place for sharing information and building knowledge and task management. The use of social media inform the customers about the product type and gives accurate product knowledge. It educates the user about the product and helps them to understand about the product and service of the company. The companies must assure a well framed social relation using the network to create an awareness about the business. The social media plays a vital role in building an image in the market and thus it has to be maintained. The use of blogs will help to inform the consumer about the product quality, type and standard of the company and the consumers will have a clear idea about it in a short span of time. The consumers can view the product and select their preferable brand in the market. The use of social network which is very common in present days helps to consumers to build a better scope to reach the consumer and gain their trust in the market(Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, Liu & Wu, 2013). It will also help in task management by the company. The task management that is used to achieve goals in life helps the business to reach the target. The proper task management with the help of social media will help the business to expand further and create a better place in the market. The does not uses these strategies to reach to market thus it is facing a down fall in the market.
The feedback actually shows the areas where the business has to improve itself and make changes to reach their respective goals. There can be various issues that the business is facing but is unable to understand or recognize. During this period of time the customer feedback plays a vital role. The feedback got form the consumer helps to understand where the business has to make necessary changes and what are the area that are causing the challenges to the organization. It act as a tool to save the business from risk and damage. The business never believed in feedback and neither did it maintained any such system. However the business must consider the issue and make sure to receive feedback from the consumers to get a clear review about the product and service that they are producing in the market(Morecroft, 2015). The product quality does not remain the same in every level of work. There might be a gap in any scale that the company is unable to identify and rectify. The feedback will help the consumer to understand better where the issue is and how to rectify it. The company should assure a well framed service to the consumer, however, if the service is not up to the mark the company must be informed about that. This is only possible if they using feedback forms or messages. This company does not use any such forms that gives them a feedback about the performance of the company(Pearson, 2017). There might be any technical error, any behavioural error or any other issue that the company is unable to understand. Thus, the company must take measurable step to identify the error and protect the company from any misconception or miscommunication.
A business foundation is based of trust and strategy that enhances the business in a suitable manner. The business must maintain a relation of trust and understanding among their employees, workers, clients and officials(Ru-Chu, 2013). The business must assure a well bond of understanding that has to be reflected in the work culture. The employees should also enjoy a proper relation of trust and understanding among each other. The relation is highly sensitive and can affect the business organization in many ways. The reason for mal-functioning of the business in this company is it slack of proper communication that has led to a breakage in the bond among each other and trust within the system. It is important to get back the previous condition where trust and understanding existed with full flow. The primary cause of conflict in this organization is the inter-cultural work place that is lacking trust and due to which the company is filled with chaos and misunderstanding(Sharp & Brumberger, 2013). The company has created a workplace where culture is present but mot maintained. It will be the company’s responsibility to rebuild the cultural value back to the company to maintain sustainability. Intercultural communication gap can be the reason for various problems. Body language, oral language and cultural formalities are present everywhere around the world. However, this organization has never taken a step to meet that gap or try to solve the issues that have caused the problem. Generally communication error occurs when an individual thinks in a particular way and is unable to explain that to other, thus the other person gets wrong conception about this person. These cases arises when there is a cultural and language barrier among the individuals(Treem & Leonardi, 2013). The company could have taken initiative to clear the barrier and enhance peace in work place. However, the company did not feel the necessity to do so. The communication gap in the internal environment of the company has created a huge mess among the workers and thus the productivity of the company has decreased to none. The company is facing issues where either the messages are not conveyed in a desired manner to the required person or the workers are not trusting each other. This is automatically hampering the reputation of the company. Employees are leaving their job and the market is having a negative idea about the company. Once a company that maintained 8000 workers is now reduced to 6500 workers. If the degradation continues in this manner then it will be really difficult for the company to continue in future.
Conclusion:
This above report has completely focused on the spice company that has started its journey from a small industry in Australia to a multinational company that is exploring all around the world. The company has seen new height in the past few years and has faced many high and low time during its journey. It has become an international brand shipping through different countries and is targeting for further expansion and success. The company has expanded its small brand to a huge company who is conducting 8000 employees all together and is dealing with a huge amount of consumer every day. The company has achieved a huge success which was unexpected by the company and now it is looking forward to explore more countries and attract new consumers. However, recently the company is facing some serious issues that are hampering the reputation of the company in the market. The company has misused their reputation by not considering a proper consideration of management in the company. The company has become very reluctant about the communication management of the company. It did not pay attention to the communication gap that was been created between the worker and the officials, the customer and the company, the company and its related sources. A gap in communication led to a huge chaos and misunderstanding that is leading to the downfall of the company. The company should have considered these points as communication plays a vital role in our daily life. Lack of proper communication is leading to a down fall and the company might face other issues due to this incident. Hence it must take it seriously and make necessary changes to improve the condition for a better future of the company.
Issue 1 Social Media:
The social plays a vital role to inform and make an information viral in the environment. The work of social media is extremely beneficial if it comes to information sharing or knowledge gaining. It is not possible for an individual to sit in a single corner and gather all the information at one single time. However, the introduction of internet and social media has helped to do so in the daily life. The social media can uplift or down a company only by its mere recommendation and review in the site. The company should take the following steps to improve their condition in the market:
If the company is bringing new strategies and ideas through social media then there are high chances that they will face a turning point in future and meet the gap that s faced by them. Thus, the company must assure a better communication in social media to improve their communication skill with the consumer and improve their condition in the market.
Issue 2 Feedback:
The feedback form the consumer helps an organization to get proper information about the entire working system. The communication system is also enhanced with the consumer when they are giving the feedback. In the feedback many important issues can be covered. A well framed organization always should make sure that they are receiving the feedback from the consumer as it is not possible every time to keep a note that how and where the service is getting hampered or damaged. The feedback form will give a clear idea that where the company has to make changes if required or how to achieve the next goal with proper planning. Steps that the company might take to improve the condition of the company are:
The inter-cultural communication defines a communication among the worker and consumer’s who does not belong to any similar cultural back ground. The inter- cultural difference is present in every corner of the world. The difference in culture can be met in various ways thus the company should make sure that they are supporting such incidents. The company is looking forward for an expansion and thus the expansion will not be only within a limited country. It will expand through a huge area that will include the variation in culture. To meet the variation the company has to adopt culture of different back ground and variation. The company can take the following steps to meet the issues faced by them:
Thus, if the company is taking the above mentioned steps then it is expected that the company will seek its previous position back in the market and soon will reach its target. The company that is seeing a down fall in the present day will surely improve their condition they will see new rise in their demand in the market and a better scope to survive in the market. The following things will determine whether the company is improving its condition or not:
Thus these will automatically lead to a better working of the company.
References:
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the workplace and AACSB-accredited business programs aligned?. Academy of Management Learning & Education, 14(2), 205-221.
Chaney, L., & Martin, J. (2013). Intercultural business communication. Pearson Higher Ed.
Ferraro, G. P., & Briody, E. K. (2013). The cultural dimension of global business. Upper Saddle River: Pearson.
Goleman, D. (2017). Leadership That Gets Results (Harvard Business Review Classics). Harvard Business Press.
Jagongo, A. O., & Kinyua, C. (2013). The social media and entrepreneurship growth (A new business communication paradigm among SMEs in Nairobi).
Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, 606-613.
Kaynak, E., Fulmer, R. M., & Keys, J. B. (2013). Do cultural differences make a business difference? Contextual factors affecting cross-cultural relationship success. In Executive Development and Organizational Learning for Global Business(pp. 41-66). Routledge.
Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., … & Wu, C. (2013). Investigating verbal workplace communication behaviors. The Journal of Business Communication (1973), 50(2), 152-169.
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Moran, R. T., Abramson, N. R., & Moran, S. V. (2014). Managing cultural differences. Routledge.
Morecroft, J. D. (2015). Strategic modelling and business dynamics: a feedback systems approach. John Wiley & Sons.
Pearson, R. (2017). Business ethics as communication ethics: Public relations practice and the idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Ru-Chu, S. H. I. H. (2013). Effect of using Facebook to assist English for business communication course instruction. Tojet: the Turkish online journal of educational technology, 12(1).
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