Discuss about the Business Report on The Lube Mobile.
After the emergence of the automobile an overall business opportunities have been developed within the automobile sector as well as mobile auto repair business (Carayannis, Sindakis & Walter, 2015). The objective of this paper is to conduct an evaluation of a new idea along with developing a new business model canvas for a new automobile company in Australia. The Lube Mobile Company is selected in this paper that is established in the year 2015 as a mobile application that offers online mechanical services. Feasibility analysis of this new mechanic business will also be carried out for evaluating critical success factor of the organization.
The Australian auto repair industry is observed to be an open sector which has decreased market share level concentration within the industry. Even though a large number of automobile companies operate within the industry, revenue is also distributed between several auto garages as well as mobile auto repair businesses (Gudiksen, 2015). It is gathered that there is absence of auto company or repair shop which is responsible for more the 10% revenue generated by the company. Due to this reason, the mobile mechanic businesses as well as small auto repair shops are accountable for a great percentage of successful businesses within the auto repair services industry. In such situation, the new businesses on the “The Lube Mobile” is deemed to be implemented for the cause that it is likely to attain high growth within Australian automobile service industry (Heikkilä, Bouwman, Heikkilä, Solaimani & Janssen, 2016). Another cause for which the proposed business model canvas of this automobile company is considered being suitable is because the businesses and the consumers have indicated increased demand for mobile auto repair services.
Another cause for which the new business approach is required within the auto repair industry is that as increased per capita disposable income as well as corporate profit facilitates the consumers in choosing suitable maintenance and auto repair services (Naggar, 2015). This is considered in comparison to “do-it-yourself” auto repair services. Increasing levels of disposable income are estimated to develop significantly which supports the consumers to spend a high amount on maintenance and repair of its automobiles. It is deemed to be vital for identifying mechanics, automobile engineers and technicians those do not attain enough finance in order to rent a shop for business in mobile auto repair garage. Another aspects that is found is regarding the fact that the auto mechanic personnel are roam on the highways with their mechanic toolbox in the search of vans, cars and trucks those are remained broken down (Rask, 2014). For surviving within the competitive business surrounding as mobile repair and Maintenance Company requires an increased technical knowledge this know-how is required in the area of offering standard auto repairs as well as with maintenance jobs that focuses on sustaining proper change for developing repair and servicing charges.
The Lube Mobile Company took into consideration the demands of customer along with market within which it has its business operations through providing exceptional value-added services (Ryu, Seo & Cho, 2016). The auto repair organization has considered providing exceptional advantage to its consumers through introducing its mobile auto mechanic sustenance, services as well as repair garage by means of offering introductory letters with brochures to every partner haulage along with transport companies. The organization also focuses on providing advantages regarding the auto repair biding, services as well as maintenance contract from the government and the cooperate organizations (Spieth, Schneckenberg & Ricart, 2014). Advertising the new businesses and the developed business model is deemed to be advantageous within important business automobile magazines, radio along with TV stations and the newspapers. This also considers listing the organization’s business in the yellow page advertisements that facilitates its clients to obtain additional advantages.
Distinct packages concerned with different categories of customers in order to work with their budgets as well as offering additional services (Terrenghi, Schwarz, Legner & Eisert, 2017). The advantages which will be provided by The Lube Mobile are repairing along with replacing automobile exhaust processes that considers repairing automotive transactions as well as automotive brakes. The Lube Mobile Company will also focus on offering advantageous services that includes automobile wheel alignments repair services, automotive transactions as well as automotive electric repair value added services.
Consumer safety and satisfaction is another major benefit that is offered by The Lube Mobile auto repair Service Company. Additional considerations for the consumers which needs fleet service might also be made sure by the organization. This is for the reason that the auto mechanics provides with more than two options which can be made is sustaining constant maintenance of consumer product expectations (Ryu, Seo & Cho, 2016). This is done in a way that the auto mechanics with support of highly skilled employees focuses on providing auto repair along with effective after sales services.
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Key Partners · Joint venture · Suppliers · Investors · Advertisers · Associates |
Key Activities · Consumer service by means of identification of the requirements of the customers · Acquiring raw materials along with advanced machinery · Better performing Supply chain management |
Value Propositions · Wide range of promotions for attaining customer attention · Operating in Supermarkets · Competitive pricing |
Consumer Relationships · Identification based on the culture and consumer segmentation and Personalization · Consumer satisfaction by means of mobile mechanic repair usage as well as maintenance garage · Reward programs |
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Key Resources · Brand · Identification of trends in order to introduce new products that supports mechanic service needs of the consumers · Ensuring presence of product in the market · Serves around 24 million consumers each week · Developing trends along with developing modern retail model which is followed by people in its stores |
Channels · Departmental stores · Websites · Mobile apps |
Consumer Segments · Small businesses · Households · Wide market for consumers those search for repairing and replacing vehicle engines · customers |
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Cost Structures · Salaries · Rent · Assets · Offices · Taxes · Cost of goods · Advertising and marketing |
Revenue Streams · Online sales · Retail sales |
In analyzing the new business idea of The Lube Mobile, it has been depicted that through conducing this business of mobile repair line is observed to attain huge success (Traganos et al., 2015). Through implementing these new businesses, the organization is expected to successfully compete successfully in the industry in which auto repair organizations operate. Relied on these aspects related with the auto repair business it can be indicated that for positive business changes growth an own price strategy must be implemented by the organization. This facilitates in developing the new idea of maintaining “The Lube Mobile” increasing feasible that can make sure offering benefits of reaching a huge consumer base in a short time span (Wrigley & Straker, 2016).
Conclusion
The objective of this paper is to conduct an evaluation of a new idea along with developing a new business model canvas for a new automobiles company in Australia. It is gathered from the report that the Australian auto repair industry is observed to be an open sector which has decreased market share level concentration within the industry. Even though a large number of automobile companies operate within the industry, revenue is also distributed between several auto garages as well as mobile auto repair businesses. Due to this reason, the mobile mechanic businesses as well as small auto repair shops are accountable for a great percentage of successful businesses within the auto repair services industry.
References
Carayannis, E.G., Sindakis, S. & Walter, C., (2015). Business model innovation as lever of organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104.
Gudiksen, S. (2015). Business model design games: Rules and procedures to challenge assumptions and elicit surprises. Creativity and Innovation Management, 24(2), 307-322.
Heikkilä, M., Bouwman, H., Heikkilä, J., Solaimani, S., & Janssen, W. (2016). Business model metrics: an open repository. Information Systems and e-Business Management, 14(2), 337-366.
Naggar, R. (2015). The creativity canvas: A business model for knowledge and idea management. Technology Innovation Management Review, 5(7), 50.
Rask, M. (2014). Internationalization through business model innovation: In search of relevant design dimensions and elements. Journal of International Entrepreneurship, 12(2), 146-161.
Ryu, J. M., Seo, Y. M., & Cho, H. J. (2016). A Study on Business Model of Fintech-Focus on the Business model canvas. Journal of Digital Convergence, 14(3), 171-179.
Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of the art and future challenges for the field. R&d Management, 44(3), 237-247.
Terrenghi, N., Schwarz, J., Legner, C., & Eisert, U. (2017). Business model management: current practices, required activities and IT support.
Traganos, K., Grefen, P. W. P. J., den Hollander, A., Turetken, O., & Eshuis, R. (2015). Business model prototyping for intelligent transport systems: a service-dominant approach. Beta Wroking Papers, Eindhoven University of Technology.
Wrigley, C., & Straker, K. (2016). Designing innovative business models with a framework that promotes experimentation. Strategy & Leadership, 44(1), 11-19.
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