Question:
Discuss about the Depth Of Learning Reflection Analysis.
This reflection report present the critically and depth of learning reflection analysis. It also assesses different learning experience that I have gained from this course, and program. It also shows different concepts that I have learned to implement in the future. This reflective journal has wider scope as it not only enhances the skill of a person but also increase the knowledge regarding social media.
I gained my understanding regarding the opportunities and challenges of internet marketing from this research. The internet marketing becomes a vital concept for an organization as well as customers because it saves the time and cost. The internet marketing a way by which an organization can sell their product and services to its potential customers in specified time. I also increased my knowledge towards the online advertising in an appropriate manner. I enhanced my awareness about some significant kinds of internet marketing methods named online advertising, email marketing and search engine optimization (SEO).Others methods are affiliate marketing and Social Media Marketing(Bolos, et al., 2016).
These methods can be effective to gain the profitability of an organization. The knowledge of social media can be effective for me to enhance my professional with personal life. In addition to this, I also increased my understanding reagrding e-marketing opportunities. The internet marketing can be beneficial for many reasons such as worldwide reach, lesser cost, round the clock marketing or advertising, attractive interesting promotions and speed. Moreover, it can be said that the e-marketing is useful to provide product and service to customers in less time with a lesser cost that can attract more customers. Beside this, I also learned about the challenges of e-marketing appropriately (Boone, et al., 2013).
At the same time, I also gained my understanding about certain factors that can directly influence the e-marketing in long term. These are marketing integration, security and privacy, impersonal service businesses, improving brand awareness, internet connectivity, and increasing cyber-crime. Another factor is a bad marketing campaign, low proportion of computer diffusion, a low fraction of customers entering into online businesses, intellectual assets and communication with the IT department (Habibi, et al., 2015).
In addition to this, I learned that the marketing integration method is combination of marketing communication tools like advertising, public relations, direct marketing, sales promotion, and social media. The combination of different marketing communication can create complexity in the e-marketing in long-term (Islam, 2016).
In addition, security and privacy can also influence the e-marketing in an appropriate manner. A large number of people cannot believe in e-marking because of lack of confidentiality of data. Therefore, it can be said that confidentiality is also a major issue for the e-marketing. In addition, I also gained my awareness regarding how a brand image can influence e-marketing. I learned that in case of organization cannot appropriately spread the awareness about the product and services then it can decline the sale of business. Furthermore, the lack of internet connectivity can decline the interest of people regarding e-marking that will be also a major challenge for e-marketing (Laudon, et al., 2013).
At the same time, I also learned about the opportunity that can influence brand promotion in long-run. I also gained my knowledge about some significant strategies that can be effective to overcome internet marketing challenges in a systematic manner. Further, I learned that there are some significant kinds of strategies that can be used by an organization to eliminate the research issues such as the implementation of digital marketing tools and marketing mix strategies. There are some significant kinds of digital marketing tools such as Facebook, Twitter, Google, e-mail, Instagram, and snapchat can be effective to directly communicate with consumers for spread the awareness of product and services in less time and cost (Lima, et al., 2015).
In addition, the marketing mix strategies can also support to promote the product and services and increased the brand awareness in the market. In addition to this, I also learned about primary objective of this research due to accomplishing research task in an effective manner. Moreover, I also gained my understanding about the importance of this project in future. I created my awareness towards the research design process that was implied to build the research methodology. It will aid to me for selecting technique to resolve the research issues (Pantano, et. al., 2015).
As a result, it will be effective to make an efficient research methodology towards the further research dilemma in the upcoming period. From this research, I increased my knowledge towards some significant factors of research methodology like sampling method, data collection method, research activity, data analysis, and research limitation. Along with this, I also learned that such methods will be effective to build an efficient research design about research issue in the upcoming period. At the same time, it will also improve my personal as well as professional career in long-run. I also improved my understanding towards some techniques of sampling collection method such asprobability and non-probability techniques (Strauss, 2016).
From this way, I learned that the probability sampling method can be significant for the research in case the research is subjective in nature. The probability sampling method is a way wherein the researcher can provide an equal chance to all the participants to give responses in survey thorough questionnaire. Besides this, the non-probability is also important for the research but it is used in case the research is objective in nature. The non-probability sampling method is not providing an equal chance to the respondents for responding regarding the research. Besides this, the probability sampling method uses the random sampling to select the sample size due to eliminating the biases from the research. On the other side, the non-probability method selects the participants on behalf of age, qualification, gender, and skills (Tsimonis, et al., 2014).
In addition, I learned that both probability and non-probability sampling methods were significant for me to improve my research skills and create the ability to choose respondents for collecting the data regarding the research dilemma. I also gained my awareness towards the data collection method from this research systematically. From this way, I understood about two types of data collection methods such as primary and secondary data collection method. I also learned about different kinds of sources to collect the data from primary data collection methods such as observation, survey through a questionnaire, an interview (West, et al., 2015).
The primary data collection method can be effective to obtain new or fresh information regarding the research issue. Beside this, I also gained my understanding about different sources of secondary data collection method such as academic publication, online and offline sources, textbook, academic journals, magazine, and company websites. The secondary data collection method is based on existing information. The knowledge of data collection method can support to improve my research skills systematically. In addition to this, I also gained my knowledge regarding the data analysis in depth that was used after the gathering the data (Pantano, et al., 2015). Further, I increased my knowledge towards qualitative and quantitative data collection method from this research. I gained my awareness regarding statistical data that will be executed to present the data named column diagram, graph, and charts. I also learned about the research limitation that can resist accomplishing the research task in an appropriate manner. Finally, I increased my understandingregarding Gantt chart is used forestimating the time for completing the project and research in a systematic manner. It can be effective for me to improve my additional skills related to appropriate time planning that will be effective to accomplish any kinds of task in long term (Strauss, 2016).
Conclusion
From the above interpretation, it can be concluded that this reflection report critically assess the learning experience that I have learned from this course. It also develops my different skills like research, marketing and technical skills. It can be also evaluated that this research is beneficial for me to enhance my professional career in long-term.
References
Bolos, C., Idemudia, E. C., Mai, P., Rasinghani, M., and Smith, S. (2016) ‘Conceptual Models on the Effectiveness of E-Marketing Strategies in Engaging Consumers’, Journal of International Technology and Information Management, 25(4), P. 3.
Boone, L. E., and Kurtz, D. L. (2013) Contemporary marketing. USA: Cengage learning.
Habibi, F., Hamilton, C. A., Valos, M. J., and Callaghan, M. (2015) ‘E-marketing orientation and social media implementation in B2B marketing’, European Business Review, 27(6), pp. 638-655.
Islam, T. (2016) ‘Emergence, opportunities and challenges of online marketing in Bangladesh: An observational review’, South Asian Journal of Marketing and Management Research, 6(9), pp. 1-18.
Laudon, K. C., and Traver, C. G. (2013) E-commerce. UK: Pearson.
Lima, E., Lopes, R. M., Nassif, V., and Silva, D. (2015) ‘Opportunities to improve entrepreneurship education: Contributions considering brazilian challenges’, Journal of Small Business Management, 53(4), pp. 1033-1051.
Pantano, E., and Viassone, M. (2015) ‘Engaging consumers on new integrated multichannel retail settings: Challenges for retailers’, Journal of Retailing and Consumer Services, 25, pp.106-114.
Strauss, J. (2016) E-marketing. UK: Routledge.
Tsimonis, G., and Dimitriadis, S. (2014) ‘Brand strategies in social media’, Marketing Intelligence and Planning, 32(3), pp. 328-344.
West, D. C., Ford, J., and Ibrahim, E. (2015) Strategic marketing: creating competitive advantage. USA: Oxford University Press.
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