Discuss about the Impact Of It Processes In Organizations.
Woolworth’s communication system:
Although computers were invented in the early 1900’s, the proper usage of computer had started from 1969. The biggest communication network across the world was computer networking. The mentioned company is using various communicative tools to reach the customers and maintain a bond among the workers since a long period. Initially they used only emails and wired systems to communicate with the customers and among each other (Ferri-Reed 2013.). Today the company has increased its multi-channel services for customers to reach the customers. Hence, it is expected that soon the company will create the largest market for domestic online buyers. Unlike previous days, the company has created atwitter and facebook account recently to reach the customers in social sites (KhinHlaet al 2014). The company is well aware about the social breaches and cyber crimes that might occur in the present days. The company has IT rules for the employees to prevent excess use of social sites or data breaches (Arliet al 2013.). The company tends to attract the future workers by using latest communicating tools. Apart from internal communication, the company aims to reach the customers and inform them about the offers and discounts provided to the customers on weekly basis (Cornelissen and Cornelissen 2017). The company uses its communicating technology to provide awareness message to everyone. The management used a centralized form of organizational behavior. Sections of company employees were student working for part time pay scale. They worked under the whole timers. Due to lack of communication and informal hierarchical system, the employees were demotivated. The company can be recommended to meet the staff regularly and motivate them to meet the work goals. They staff should be given authority and responsibility that will motivate them to work. If these measures are considered it is expected the company will not face any issues related to communication gap.
In the early days, the Australian Airlines used Morse code for communication between aircrafts, ships and ground stations. The messages used to be exchanged with different nation and Australia with this code. The technicians used transmitters, receivers and antenna system for communication while radio operators had typewriters for recording received messages In today’s generation have specialized regulations and equipment to support communication and navigation. They are heading for a wireless communicating system to increase the operation efficiency and effective information exchange system. The airlines are already using internet and LAN for internal communication (Leung, Schuckert and Yeung 2013.). They also use internet for external factors like advertisement and providing information. They want to establish a private network to increase ground communication. This type of network will provide a cost effective, latest and flexible solution for all the issues faced by present system. The wireless communication in airlines in divided into two parts- The airside and terminal wireless systems. The airside area includes communication for caterers, planes and mechanics. The terminal wireless communication includes communication between the employees, passenger and security person. The organization has empowered their staff’s to solve their own affairs, although the company helps each other to resolve issues that affect the workers motivation and well-being. This motivated the workers and has a good impact in them. The officials interact with the employees regularly exchanging ideas and strategies from the workers; they also collect feedback from the workers on daily basis. They maintain a flat structure in most cases and allow a free flow of communication among the workers in every level. The company maintains a decentralized structure that might lead to bureaucracy. The management takes good care that the employees are well managed and motivated towards their work goals. The Australian Airlines aims to maintain a well-balanced relationship and communication system among the workers and customers. They maintain a decentralized structure to ensure that the workers are not de-motivated or the customers are dissatisfied with their performances. However, Australian Airlines includes a variety of airlines merging to form the airlines. Thus, even when the organization has a particular strategy and target, it might not be same for all the companies coming under this Organization. Various companies have different infrastructure and management system (Kooand Lohmann 2013). There might be few companies that might not be maintaining the similar strategy. It is recommended to those companies that they must maintain such skills to improve their working standard. The advanced technology has improved the communication system in the organizations and has improved the management skills of the companies. The Australian airlines consisting of various companies should follow the strategies to improve their management system and build a better relationship with their employees and customers.
Woolworth’s strategic thinking:
In the early 70’s the business strategies only included the size, growth and planning of the business. They believed in horizontal, vertical, diversification structure. The business strategies were measured on the regulatory environment. By the 80’s the need for technology had already emerged in the companies (Hubbard, Rice and Galvin 2014). Now the company has changed its objectives and strategies. They aim to create a powerful portfolio business, maintain a system excellence. The company has built a team that meets the issues faced by the customers, workers and suppliers. The voice of client programs receives a daily feedback from their customers. This enables the company to know about their drawbacks and make required changes. The management teams are trying to innovate their offers to the clients and attract the customers online or offline. The mobile facility has increased the customer’s opportunity to buy product whenever they want, it has also increased their scope of buying product of their range and choice. They are introducing themselves to mobile apps, websites, social sites, virtual stores and home delivery facilities. They have introduced money back offers for their loyal customers, which attracts the customers to stick to the brand. They communicate to their customers through various communication channels to take a review of their management system, products and behavior. The feedback helps the company to make the required change according to the evolution and modernization. They use latest technology to keep a updated store directory, a updated and improved information about the fresh and new quality in their store (Dee 2013). Earlier this was not possible as the technology was not so flexible. They use centralized structure in management, which is also planning to change. They are targeting to empower the employees with the right to take decision. This would motivate the workers to achieve the target. Recommendation for the company can be- they should increase interaction among the workers of different level and workers. They should use other technologies to improve their interaction with the customers and workers. The marketing strategies should be improved to inform their customers about the offers and ales given by them (Moscardoet al 2013).
The airlines are already a modernized and advanced form of technology. Since the 60’s they are on a verge of change and evolution trying to bring their best with the help of more develop technology and systems. The present management strategies of airlines are to move to a system where information can be used and shared through multiple systems and networks(Shaw 2016). Today they believe that a mutual working skill, strategy and understanding has to be maintained among the workers to maintain harmony and peace in workplace. They must link their resources, equipment, facilities among the airport workers and workers related to the network. They using technologies to maintain flight information, slot timings, slot change or delays (Payne and Frow 2013). They use specialized systems for maintain the runway, flight arrival-departure information, flight approaching times, aircraft registration. The aeronautical billing system is used to calculate the time taken by the flights for parking, passenger information is used to calculate the aeronautical charges. Digital systems and LED screens are used to display the flight information, which is a latent innovation of technology. Staff management system includes usages of LAN for displaying and updating to the staffs. The web site is also used by the airport to inform the workers. The management system includes the report data. This includes printed and screen data which act as a vital tool for the betterment of the work area. The reports are segregated in the basis of month, week and days (Chen and Hu 2013). The airport market uses invoicing. The management system has made the management system easier than the previous times. IT has made prominent change in work field and management strategies. A planned dataflow and information display makes the management system easier. This wireless network enables the passengers to access data easily and reduces the chance for misunderstanding and chaos. The increase in customers or passenger increases the quantity of data that has to be maintained. The advanced technology has helped the organizations to improve their skill and work style in every aspect. The Australian Airlines can be recommended to use these resources judicially and make appropriate use of them. The organizations should make sure that all the companies that fall under this organization are maintaining the same strategy for betterment in their work.
References:
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia andWalmart US: Best practices in supply chain collaboration. Journal of Economics, Business &Accountancy Ventura, 16(1).
Chen, P.T. and Hu, H.H.S., 2013. The mediating role of relational benefit between servicequality and customer loyalty in airline industry. Total Quality Management & BusinessExcellence, 24(9-10), pp.1084-1095.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory andpractice. Sage.
Dee, M., 2013. Welfare surveillance, income management and new paternalism inAustralia. Surveillance & Society, 11(3), p.272.
Ferri-Reed, J., 2013. Quality, conflict, and communication across the generations. TheJournal for Quality and Participation, 35(4), p.12.
Hubbard, G., Rice, J. and Galvin, P., 2014. Strategic management. Pearson Australia.
KhinHla, T., Hegarty, M., Russell, P., Drake? Brockman, T.F., Ramgolam, A. andUngern? Sternberg, B.S., 2014. Perception of pediatric pain: a comparison of postoperative
pain assessments between child, parent, nurse, and independent observer. PediatricAnesthesia, 24(11), pp.1127-1131.
Koo, T.T. and Lohmann, G., 2013. The spatial effects of domestic aviation deregulation: acomparative study of Australian and Brazilian seat capacity, 1986–2010. Journal ofTransport Geography, 29,pp.52-62.
Leung, R., Schuckert, M. and Yeung, E., 2013. Attracting user social media engagement: Astudy of three budget airlines Facebook pages. In Information and communication technologiesin tourism 2013 (pp. 195-206). Springer, Berlin, Heidelberg.
Moscardo, G., Lamberton, G., Wells, G., Fallon, W., Lawn, P., Rowe, A., Humphrey, J.,Wiesner, R., Pettitt, B., Clifton, D. and Renouf, M., 2013. Sustainability in Australian business:principles and practice. Wiley-Blackwell.
Payne, A. and Frow, P., 2013. Strategic customer management: Integrating relationshipmarketing and CRM. Cambridge University Press.
Shaw, S., 2016. Airline marketing and management. Routledge.
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