Colgate –Palmolive Company, is an American consumer product which primary focus is on distribution, production, and provision of personal care products. The company is trying to be the best company in providing own hygiene products. Profit motive where the company should be directed to achieving highest profit, customer satisfaction. Continuity of the business is the other organizational characteristics where the company should continue running all the time without closure. The company aims to be committed to undertaking showing integrity and respect to all people around the globe (Earl, 2001). The company is also trying to cope with the competitive environment which keeps on changing.
Once a company has joined global market they end up facing challenges as workforce management, unfamiliar laws and regulations, host country norms and customs (Clarke, 1999). Right management strategies will make sure that the customers are served on time, and the political risks are reduced. Colgate Company should ensure that there is sufficient communication so that the production and distribution will be fruitful (Harte & Jettema, 2017).
One the company are at peace with the politics they will avoid the political risks like adding to the taxes(Earl, 2005). Also when the company can launch new products, it is also a clear indication that the management operation is running in the best way. Fostering of the inclusive workplace which is a mirror to the global market is clear indication of improvement (Isaksson, Kiessling & Harvey, 2014). As a result of the inclusive workforce then there will be a creation of right workforce where the people will make contributions to the company.
The process should start with the company examining marketplace. Creation of opportunities that give financial viability will be of importance at this stage. The customers should be given attention so that the entrepreneur can get to understand their demands. All the governments would like to impose taxes to growing business for them to generate more profits. The company should make sure the charges are standard, and they are getting some benefits in return from the government (Min, 2002). Code of the conduct of the business organizations should be well understood for the smooth running of the business.
Describe The Process: List The Key Tasks Performed And Sequence Of Steps, People Involved, Equipment Used, Environmental Conditions, Work Methods, And Materials Used.
The process of manufacturing involves three significant steps namely; weighing, mixing and filling the tubes and finally packaging followed by shipping.
Water glycerine is mixed using mixing vat followed by other temporal humidity of the barrel, which is observed keenly to acquire good end product (Harte & Jettema, 2017)
Filling the tubes
The tubes are passed under blower machine, which removes the air, and dust particles before the toothpaste is filled.
Packaging and shipping
Sealed tubes are put in boxes, and that is what we call packaging. They are later stored in the warehouse waiting for distribution (Khanna & Rivkin, 2001).
People Involved
Suppliers of raw material and Customers are considered as major people involved. Distributors, brokers and intermediaries carry goods from the manufactures to the final consumer. Employees will also be involved to help in the manufacturing process.
Equipment used
Mixing vat is used to mix all ingredients while an optical device is used to rotate the tube to ensure that the air and dust are extracted during filling (Lambert & Enz, 2017).
Temperature and humidity are regulated to ensure ingredients mix correctly. Work method includes; Batch processing where the toothpaste is mixed in a conventional batch which equals 10,000 four ounce tubes.
The Players: External and Internal Customers, Suppliers and Process Operators.
External customers are the people who buy goods and services from Colgate Company, and they are not part of the organization (Mehta, 2017). Example of external customers are process operators and employees who carry out day to day operations of the company. Internal customers are suppliers, investors or shareholders.
Define Customer Expectations: What The Customer Wants, When, And Where, For Both External And Internal Customers.
Some of the customer’s expectation include; quality where customers prefer Colgate products of high quality and well-designed packets and tubes (Fidel, Schlesinger & Cervera, 2015). Usability is another expectation because customers prefer products that are easy to open and store. Availability is also a customer expectation since readily available products will always attract the customer.
Data should be collected manage understanding of the process easy. Information on identifying the website visitors Colgate should be able to contact their customers to respond to their comment and demands. Demographic data which show the customer’s population is essential to the company (Mehta, 2017).
The Perceived challenges Associated with the Process
Future uncertainties should be considered, and this is the changing in the economy which makes it difficult to forecast customer trends in the future. Managing finance poorly- some managers are not innovative enough to come up with ways of reducing costs and setting profits margin. Controlling process performance lack of timely flow of information and communication patterns makes it difficult to control process (Isaksson, Kiessling & Harvey, 2014).
Failure in distribution methods is the primary cause of the process performance. Lack of enough fund is another factor which affects the company performance.(Pinto, 1996) When there are not enough funds, the company fails to meet its goals and can even decline.
Develop Potential Changes Or Solutions To The Process, And Evaluate How These Changes Or Solutions Will Address The Primary Causes.
Establishing good accounting systems is also essential because it will help in the control of the funds. Proper ways of adverting will make more customers aware of the products (P & W, 2015). Use of online media is one of the best ways of advertisement because everybody can see the products across the globe (Khanna, T., & Rivkin, 2001)
The Coca-Cola Company Mission is to refresh the globe in body, mind, and spirit. To inspire moments of happiness through our brands and actions (Reilly & Hynan, 2014).
What Are Their Main Sources Of Revenue? What Are Their Main Costs Of Operation? (What Does Their Work Require Of Them? Think Regarding Both Time And Money.)
The company mainly generate income mainly by selling brands like the new coke, Dasani, Powerade. Coca-Cola Company has got both internal and external sources of income (Hitt, Xu & Carnes, 2016). Internal sources of coca cola industry include; owner’s investment, retained profit, the sale of stock, sale of fixed assets, and debt collection. The external income sources are Equity investments, Long-term debts, short-term loans, etc.
The main cost of operation
Operating costs are the expenses which are incurred during the process of industry.
Business operating costs
Fixed costs- they remain constant whether the industry is closed or running at full capacity and include items such as the rent of the building which the company is built.
Variable costs vary with the volume of production and include electrical bill, cell phones services, and uniforms of the employees (Clarke, 1999).
They are the costs of resources used by coca cola to maintain its existence. The charges are usually calculated regarding money, but the non-monetary overhead is measured by the time required to finish the activity. Example of the overhead cost include; payment of the fee of electricity for the company lights, rent for the space occupied by the business.
These are the cost incurred when managing and handling the material. It excludes the capital cost of buying or constructing the apparatus (Sahebjamnia, Torabi & Mansouri, 2015). Example of these costs includes salaries of the personnel, raw materials, license imposed by the government, maintenance equipment, insurance premium due to depreciation and damage due to uninsured losses like accident or fire.
The company was invented by John Pemberton who was a pharmacist in the year 1886. He first tried to invest in drugs which were not bearing successes before shifting into the beverages (Bakan, 2016). Proper marketing techniques were introduced by Candler, and more sales were made. Growth steps that coca cola company followed involved four steps; introduction, growth, maturity, and decline.
At this stage, the business profit was negative because funds were used to develop new products and test other products like alcoholic drinks (Stevens & Johnson, 2016).
A significant amount of capital was required, and the different products had to be outdoing competitors’ products. Economic of scale and line flow layout for production was encouraged because of product standardization (Nestle, 2016).
At this stage, the growth started to decline, and the primary goals were to make the company remain active in the market and to sustain their sales volume.
Decline stage was the last stage in the life cycle of the business, and the company has not reached this phase. The management is avoiding this stage by all means, and they are bringing innovations and adopting the new technologies in the global market (Sahebjamnia, Torabi & Mansouri, 2015).
I am currently running a processing industry. My company has created a conducive working environment which is increasing employee’s morale. Employees are proud to be part of the workforce, and that boasts the productivity. (Clarke, 1999). I have employed new technology to save time and use less labor in production. New machines which are advanced have made my company succeed (Hitt, Xu & Carnes, 2016).
Human resource is one of the areas that I should work on because employees should be given reasonable wages to motivate them to work. I will also avoid overworking them, and I will ensure that every work is allocated job according to their expertise.
Customer’s production goal should be made according to customers’ demands. My company should increase the volumes of processing to meet the increasing market demands(Min, 2002). Population increase will raise the market demand, and for excellent satisfaction, the issue should be considered (Earl, 2005).
Suppliers should be paid on time, and this will make the excellent relationship between the company and the stakeholders. I will ensure that the company is flexible to adopt changes in the global market and by so doing my company will be able to cope with other firms in the worldwide market.
References
Bakan, J. (2016). Social marketing: thoughts from an empathetic outsider. Journal of Marketing Management, 32(11-12), 1183-1189.
Clarke, A. (1999, June). International Journal Of project management. Practice use of key success factors to improve the effectiveness of project management, 17(3), 139-145. Retrieved March 28, 2018
Earl, M. (2001). Knowledge management strategies: Toward a taxonomy. Journal of management information systems, 18(1), 215-233. https://www.tandfonline.com/doi/abs/10.1080/07421222.2001.11045670
Earl, M. (2005, Jan 9). Journal of management information strategy. Knowledge management strategies: Towards a Taxonomy., 18(1), 215-233. Retrieved March 28, 2018
Fidel, P., Schlesinger, W., & Cervera, A. (2015). Collaborating to innovate: Effects on customer knowledge management and performance. Journal of business research, 68(7), 1426-1428.
Harte, B., & Jettema, M. (2017, July). Design of packaging that fills the promise and meets/Exceeds consumer expectation, 2, 23-45. Retrieved March 28, 2018
Hitt, M. A., Xu, K., & Carnes, C. M. (2016). Human Resource Management based theory in operations management research. Journal of Operations Management, 41, 77-94.
Isaksson, I., Kiessling, T., & Harvey, M. (2014). Corporate social responsibility: Why bother?. Organizational Dynamics, 43(1), 64-72. https://repository.bilkent.edu.tr/handle/11693/12972
Khanna, T., & Rivkin, J. W. (2001). Estimating the performance effects of business groups in emerging markets. Strategic management journal, 45-74. https://www.jstor.org/stable/3094254
Lambert, D. M., & Enz, M. G. (2017). Issues in supply chain management: Progress and potential. Industrial Marketing Management, 62, 1-16.
Mehta, N. (2017). Colgate-Palmolive’s Attempt of Patenting Toothpaste Formula. In Patent Law and Intellectual Property in the Medical Field (pp. 148-169). IGI Global.
Min, H. (2002, July). Computers and industrial engineering. Supply chain modeling: past, present, and future, 43(1), 231-249. Retrieved March 28, 2018
Nestle, M. (2016). Food industry funding of nutrition research: the relevance of history for current debates. JAMA internal medicine, 176(11), 1685-1686.
Pinto, J. (1996). Power and politics in project management.Retrieved March 28, 201
Reilly, A. H., & Hynan, K. A. (2014). Corporate communication, sustainability, and social media: It’s not easy (really) being green. Business Horizons, 57(6), 747-758.
Sahebjamnia, N., Torabi, S. A., & Mansouri, S. A. (2015). Integrated business continuity and disaster recovery planning: Towards organizational resilience. European Journal of Operational Research, 242(1), 261-273.
Stevens, G. C., & Johnson, M. (2016). Integrating the supply chain… 25 years on. International Journal of Physical Distribution & Logistics Management, 46(1), 19-42.
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