Discuss about the Advantages As Well As The Disadvantages Of The Use Of Social Networks.
“You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete.”
The above quoted lines of Buckminster Fuller give a pertinent overview of the significance of the technological advancement and the use to which it is being put to in the recent times. The “advent of globalization and the recent developments in the field of technology as well as the innovations has drastically changed the way most of the business organizations transact their business in the recent times” (Conrad and Newberry 2012). It is a “reflection of this that the majority of the business organizations in the present times opt for the various kinds of technology as well as innovations which are available to them for the conduct of their business operations” (Conrad and Newberry 2012). However, the process of the use of the various kinds of technology as well as innovations for the purposes of the business has both advantages and disadvantages (Wang, Pauleen and Zhang 2016). One of the most common technologies which the majority of the business organizations often take the help of is the platform of social media (Wang, Pauleen and Zhang 2016). It is significant to “note that the platform of social media is used by the majority of the business organizations not only for the process of effective communication with the diverse entities related to the business organization but also for the process of promotion of the products or the services offered by them to the customers or the end users” (Wang, Pauleen and Zhang 2016). This paper will discuss the “advantages as well as the disadvantages of the use of social networks” in the process of business by the various business organizations.
Communication generally refers to the process by means of which a particular message or information is transferred from one person to another. The process of communication generally requires the presence of three separate entities, namely “the sender, the medium and the receiver” (Conrad and Newberry 2012). The sender is the person who sends the message or the information, the medium is the process through which the information is being conveyed to the concerned people and the receiver is the person for whom the message or the information was intended (Wang, Pauleen and Zhang 2016). It is “generally seen that most of the business organizations in the present times take the help of the platform of the social media for the process of communication” (Kernbach, Eppler and Bresciani 2015). The platform of social media not only provides a less expensive medium of communication but also a very fast one (Kernbach, Eppler and Bresciani 2015). Thus, most “of the business organizations in the present times take the help of this particular technology” for the process of communication.
The employees are one of the building blocks of all the “business organizations and it is generally seen that dedicated as well as hard working employees” can “bring about the overall growth as well as the development of the entire business organization” (Sigmar, Hynes and Hill 2012). Therefore, “it becomes very important for the various business organizations to communicate effectively” with the employees related to them so that the “individual goals as well as the objectives of the various employees are in alignment with the overall goals as well as objectives of the concerned business organization” (Sigmar, Hynes and Hill 2012). Furthermore, it is “significant to note that the various employees related to a particular business organization needs to constantly need to be updated about the tasks which they need to complete” (Kernbach, Eppler and Bresciani 2015). It is here that that the concept of communication gains “special prominence in the field of the business world”. Therefore, the “various business organizations often take the help of the various platforms related to the social in a bid to achieve the process of effective communication with the employees” (Sigmar, Hynes and Hill 2012). Thus, it is “generally seen that the various business organizations in the present times have their social media platforms where they provides recent updates to the various employees related to the organization about the job roles which they need to complete” and also about the recent news which they need to know and which will help them “to perform their job roles in a much better manner” (Crews and Stitt-Gohdes 2012). The various platforms of the social media even help the various business organizations to relieve the level of stress felt by the various employees related to the business organization (Aral, Dellarocas and Godes 2013). It is significant to note that in the recent times because of the increase in the level of workload in the workplace the level of stress faced by the various employees has also increased and thus the various business organizations “by the use of the technology of social media try to reduce the level of stress felt by them” (Crews and Stitt-Gohdes 2012). Furthermore, the platform of social media provides a very interactive platform to the employees where they can not only reduce the level of stress felt by them but also interact with the other employees related to the same organizations and thereby built an effective relationship with their colleagues (Crews and Stitt-Gohdes 2012). Therefore, the “various business organizations often take the help of the various platforms of the social media to create a positive environment” at the workplace.
In the recent times the various shareholders related to a particular business organization have emerged as one of the “most important part of the business organization” (Aral, Dellarocas and Godes 2013). It is significant to note that the various “shareholders are the people who have invested in the business of the concerned business organization and therefore take an active interest in the business process of the concerned business organization” (Aral, Dellarocas and Godes 2013). Therefore, an effective communication with the “various shareholders becomes very important not only in the interest of the concerned business organization but also in the interest in the various shareholders” (Aral, Dellarocas and Godes 2013). In the recent “times it is seen that the various business organizations take the help of the various platforms of the social for the process of the communication with the various shareholders of the business organizations” (Schivinski and Dabrowski 2016). It is significant to note that “in the earlier times the various business organizations depended on the traditional means of communication” like “face-to-face interactions, seminars, publication of the annual reports and others” for the purpose of communication with the various shareholders of the concerned organization (Aral, Dellarocas and Godes 2013). Therefore, with the “introduction of the use of the social media for the purposes of business the various business organizations in the present times communicate with their shareholders” with the help of the various platforms related to social like emails, conference calls, Facebook, Twitter and others” (Sigmar, Hynes and Hill 2012). The use of the various platforms of the social media has much facilitated the communication between the shareholders and the business organizations. Therefore, the various business organizations no longer need to depend on the “various traditional means of communication for the purpose of communication with the various shareholders related to the business” (Schivinski and Dabrowski 2016).
The customers form “one of the most important parts of the various business organizations as they are ones who purchase the various products or the services manufactured by the concerned business organizations” (Schivinski and Dabrowski 2016). Therefore, “it becomes very important for the various business organizations to convey the relevant information” about the existing products as well as services offered by them or about the new products which are about to launch in the business market (Lyon and Montgomery 2013). It is here that the concept of “communication with the various customers related to a particular business organization gains prominence” (Lyon and Montgomery 2013). In the opinion of many people the customers need to be informed about the various products or the services offered by them to the customers so that they can opt for the services or the products offered by them to the customers (Sigmar, Hynes and Hill 2012). It is here that the concept of social media for the purpose of communication gains prominence. Thus, “it is seen that the various business organizations in the present times take the help of the various platforms of the social media for the purpose of communication with them” (Lyon and Montgomery 2013). Furthermore, “it is generally seen that the various business organizations in the present times have created various brand as well as fan pages over the various platforms of social media” like “Facebook, Twitter and others” in a bid to convey information to the various customers “about the products as well as the services offered by them to the customers” (Goh, Heng and Lin 2013). Moreover, these social media also help the various business organizations in another way as well. It is seen that in the present times the options which are available to the customers is more than it was in the traditional times and therefore the customers often compare and contrast the products offered by the various business organizations before actually opting for the services of those products or services (Goh, Heng and Lin 2013). Furthermore, “the feedbacks or the reviews given by the various existing customers or the users of the products or the services offered by a particular business organization also impacts the various customers in a considerable manner” (Goh, Heng and Lin 2013). In the “opinion of many people the use of the recent technology as well as recent innovations like the social media often helps the various business organizations to create a positive image for themselves and it is generally seen that the various business organizations in the present times take the help of the various platforms related to the social media to create a positive image for themselves” (Wang, Yu and Wei 2012).
The various business organizations in the present times in a bid to increase their profits and also to reach out to a larger number of people often take the help of the concept of globalization (Wang, Yu and Wei 2012). The various business organizations following this particular concept start their new businesses in other nations of the world. However, the major problem which these business organizations face in the other nations of the world is the problem of “cross cultural miscommunication” (Wang, Yu and Wei 2012). It is significant to note that the problem of “cross cultural communication” arises when the “people or the business organizations which are involved in the process of communication are from different cultural as well as social backgrounds” (Kwok and Yu 2013). Therefore, “it is often seen that the various business organizations take the help of the various platforms related to the social media to achieve the process of effective communication” with the diverse entities of the business organization from the different cultural and social backgrounds. It is significant to note that the use of the technology of social media obliterates the various barriers to the process of effective communication. The most common problem which arises during the process of the cross cultural communication is that the various entities “who are involved in the process of the communication fail to understand the thing or the message which the other person is trying to convey” (Kwok and Yu 2013). Therefore, the use of the technology of social media not only obliterates this particular barrier but also makes the process of communication a much better one for the various people involved in the process.
In the recent times the social media has emerged as one of the most common platforms for the process of promotion of the various products or the services offered by the concerned business organizations to the customers (Fall et al. 2013). The social media not only provides a “very cheap means for the process of promoting the various products as well as services offered by them to the various customers but it also provides a very fast medium for the same process” (Fall et al. 2013). It is significant to note that if the company follows the traditional methods of promoting the products or the services offered by them then it will not only have to spend a larger sum of capital for the promotional activities but it will also have to spend a lot of time for the same process (Sharp and Brumberger 2013). Therefore, it can be said that the various platforms related to social media offer a better option to the “various business organizations for the promotion of the products as well as the services offered by them to the various customers” (Hudson and Thal 2013). In addition to this, the various customers in the present times have become very technologically savvy and do not like to “opt for the products or the services offered by a particular business organization which does not have an effective online presence” (Sharp and Brumberger 2013). Therefore, it can be said that the use of the various platforms related to the social media is no longer an option for the various modern day business organization but has become a necessity (Kim and Ko 2012).
The technology of social media is a very recent time and was innovated only a few years ago. Therefore, much research has not been conducted in this particular field of communication. It is true that a lot of research has been conducted in the area of communication and the other aspects of the field of management however not many significant researches have been conducted on the “advantages as well as the disadvantages of the use of social network for the purpose of business”. Therefore, this particular research will be very useful in the present day context as it would not reveal the impact which the use of the innovation of social media “is likely to have on the business operations of the various business organizations but would also reveal the strength as well as the weaknesses of the use of the innovation of social media by the various business organizations”. Thus, the results derived from the research can be utilized by the various business organizations for the process of communication in their own business organization. Therefore, it would be fair to say that this particular research is likely to have a considerable amount of significance in the present day business world.
Conclusion
To conclude, effective communication is an essential requirement of the various business organizations and is “utilized by the various business organizations not only to convey relevant information about the products as well as services offered by them to the customers but also to convey the relevant information to the various employees related to the business organization” and also the shareholders who form an important part of the business organization. The recent technology as well as innovations has drastically modified the way the various business organizations communicate not only with the diverse customers but also the employees and the shareholders who are related to the business organization. It is specifically here that the innovation of social media has gained prominence in the recent times. The various platforms related to the social media not only provide a very fast but also a very inexpensive medium through which the various business organizations can communicate with the various entities related to the business organization. Furthermore, “in the present times it is also seen that the various business organizations take the help of the innovation of social media for the purpose of the promotion of the various products as well as services offered by them to the customers”. Therefore, it can be said that the use of social media for the purposes of communication in the business world has both positive as well as negative impacts however the positive effects far outweigh the negative impact of the use of social media for the process of communication in the business world. Thus, it would be apt to say that the social media is a much needed tool for the various business organizations and it is increasingly being used by the various business organizations to achieve the process of effective communication
References
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