Advantages And Disadvantages Of Social Media Marketing For Information

Benefits of Choosing the Right Platforms for Marketing

Discuss about the Advantages and Disadvantages of Social Media Marketing for Information.

Social media refers to the various technologies that are mediated though the computers in order to help in the facilitation of the creation as well as the sharing of the varied kinds of career interests, information, the ideas, and other such form of expressions that might take place through the various networks and the communities that have been existing in the virtual world (Carr and Hayes 2015). The social media marketing might refer to the usage of the numerous platforms of social media as well as the various websites in order to bring about a promotion of the concerned product or the service that might need to be marketed by the concerned organization (Tuten and Solomon 2017). The following essay deals with the various advantages and the disadvantages that might be posed by the practices of the social media marketing that are practiced by a majority of the organizations that have been active within the various industries that tend to promote the products of the organization through the numerous active social media channels.

The major advantage of the marketing through the social media relates to the benefits and scopes that are related to the choice of the platforms and the sites that might help in the proper promotion and marketing of the products and the services that are marketed by the concerned company. This advantage of the marketing over the social media might help in the matters that pertain to the opportunity of the concerned business houses to connect to the target clientele of the organization in a better and more effective manner thereby helping in the establishment of the various matters that pertain to the increment of the client base of the concerned company thereby leading to the matters that deal with the overall improvement of the client base of the concerned company (Alharbie 2015). The companies are generally observed to conduct the necessary researches that might help to determine the site that has the highest number of members who belong to the key demographic sector that has been chosen by the concerned organization as the target clientele of the concern (Scott 2015). The researches on the various social media might also help in the revelation of the fact as to which social media site has received the maximum footfall thereby marking the concerned website to be one of the areas that might help in the achievement of an increase in the concerned clientele of the organization.

Developing an Effective Presence on Social Media

The other major advantage of the social media marketing is the fact that the social media marketing helps in the establishment of the effective presence on the part of the concerned organization over the various social media handles. The marketing of the various products and services over the social media platforms might help in the matters that deal with the various opportunities that deal with the potential gains and losses that might be related to the investment of a huge deal of time for a meagre return. Laroche, Habibi and Richard (2013) state that the concerned companies might have the chances of conducting an online survey among the various members who have been active in the various social media handles thereby helping in the conditions that might have led to the establishment of the concerned company as a leading company in the concerned industry. Kelly et al. (2015) states that the social media marketing might also prove to be beneficial to the concerned company since the social media platforms might also help the concerned company to develop an arena wherein the concerned company might conduct the sale and the purchase of the various products and the services that are offered by the concerned company. In other words, it might be said that the social media helps in the creation of a virtual market place for the various products that might not be available to the public at large or at the various offline stores. However, this might also prove to be a disadvantage during the situations that deal with the spending of a huge amount of time for the researches that might result in a very meagre returns.

The other advantage of social media marketing is the fact that deals with the implementation of the financial matters that are needed to advertise on the social media. The social media marketing might also help in the distinguishing of the concerned target clientele of the company by promoting the concerned product or the service in the social media platforms that deal with and are most visited by the target clientele of the concerned company. This advantage of the social media marketing has its flaw as well (Vinerean 2017). The advertisements over the social media might be curtailed and devised according to the target audience in case of the particular product. This might help in the matters that pertain to the advertisement and the promotions of the product as per the target audience of the concerned company that has been aiming at the promotional activities related to the concerned product. The disadvantage that might be faced by the organizations who have been promoting their products and services over the various social media platforms refer to the problems that are related to the indirect exclusion of a certain category and niche of the population (Lee, Hutton and Shu 2015). This might have led to the exclusion of a certain section of the society thereby imposing a limit on the number of the clients that the concerned organization might have catered to.

Targeting the Right Audience

The social media marketing also helps in the various matters that pertain to the direct interaction of the concerned department of the concerned organization with the target clientele of the organization. The direct contact and the correspondence of the concerned departments with the concerned clientele that has been targeted by the concerned organization might help the organization to receive a proper feedback on the matters that pertain to the various products and the services that have been launched by the organization. The presence of the concerned organization over the various social media handles assists the organization in the matters that pertain to the creation of the brand image within the minds of the concerned clients of the organization. However, the reputation of the organization might suffer in a worse manner even with the slightest mistake on the part of the concerned business organization (Whiting and Deshpande 2014). The concerned members of the fan base of the organization as well as the other netizens might resort to the various nasty ways to criticize an organization with may be a very small fault on the part of the organization (Rokka, Karlsson and Tienari 2014). The continuity of the failed communication or the blows on the goodwill of the company on a regular basis might result in severe consequences like leaving the virtual world by the concerned company thereby leading to the return of the concerned business to the stage of brick and mortar rather than having an online presence.

The social media landscape is subject to change within a few hours and this forms the very base of the concerned method of marketing. The various websites that might have closed down in the recent times might have been highly operational in the past days. In a similar manner, the social media platforms that are being used and are very popular in the recent times might grow into a wistful memory in the years to come. Thus, the various organizations that have been dealing with the concerned clientele of the organization might be advised to change according to the implementation of the various new policies that might have been implemented by the concerned social media sites (Felix, Rauschnabel and Hinsch 2017). The concerned organization might be advised to abide by the certain measures are implemented by the concerned social media platform wherein the concerned organization had been planning to expand. In the recent times, there has been a change in the policies that are being implemented within the various social media handles (Nadaraja and Yazdanifard 2013). These might include the various matters that deal with the lessening down of the various advertisements and promotional videos and other posts that are being circulated by the various companies. This might lead to the conditions that would be presenting a fewer number of posts that are being circulated among the various target clientele of the concerned organization due to the restrictions imposed within the various social media platforms. This activity might not be under the control of the concerned business thereby leading to a condition wherein the concerned business might be facing a huge loss.

Direct Interaction with Customers

In lieu of the above discussion it might be pointed out that the social media marketing might prove to be a boon as well as a bane for the concerned organization depending on the various matters that tend to affect the various members of the organization. The social media helps in the creation of a virtual market place for the various products that might not be available to the public at large or at the various offline stores. However, this might also prove to be a disadvantage during the situations that deal with the spending of a huge amount of time for the researches that might result in a very meagre returns. The advantage of the marketing over the social media might help in the matters that pertain to the opportunity of the concerned business houses to connect to the target clientele of the organization in a better and more effective manner.

References

Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), p.873.

Carr, C.T. and Hayes, R.A., 2015. Social media: Defining, developing, and divining. Atlantic Journal of Communication, 23(1), pp.46-65.

Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, pp.118-126.

Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.

Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82.

Lee, L.F., Hutton, A.P. and Shu, S., 2015. The role of social media in the capital market: evidence from consumer product recalls. Journal of Accounting Research, 53(2), pp.367-404.

Nadaraja, R. and Yazdanifard, R., 2013. Social media marketing: advantages and disadvantages. Social Media Marketing, pp.1-10.

Rokka, J., Karlsson, K. and Tienari, J., 2014. Balancing acts: Managing employees and reputation in social media. Journal of Marketing Management, 30(7-8), pp.802-827.

Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.

Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1).

Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The Journal of Applied Business and Economics, 16(5), p.74.