Discuss about the Social Media Marketing for Innovation and Applied Studies.
In the recent scenario, Social media marketing plays a great role. It has been seen that by focusing on social media marketing the companies have achieved growth. Social Media marketing is related to a concept in which the companies focus on marketing the products or the services on a social platform. It has been seen that social marketing refers to the method of attracting the attention of the customers by marketing on the social media sites. It has been analyzed that it is a popular medium to promote the products or the services to the large audience in less time. The thesis statement is “Advantages of Social Media Marketing”.
There are many advantages related to social media marketing. The first advantage is related to the increased brand awareness. It has been seen that social media is one of the cost-effective media of digital marketing which is taken into consideration to syndicate the content and also enhance the visibility of the company. It can be evaluated that at the time of implementing the strategy of social media, the positive impact is seen on the brand recognition as it is taking into consideration a large number of audience. To start the process of marketing the company has to make social profiles so that interaction can be made with the large audience. When customers will see the content the brand awareness enhances as it is a platform through which the customers can easily gain the information in context to the new products or services introduced in the market. Each and every post that is posted will gather a large number audience. It has been analyzed that with the help of social media platform it can be easy for to enhance the exposure if the products and services (Alharbie, 2015).
Next advantage is related to the more inbound traffic. When the focus is given on the marketing your business on the social media platform, it has been seen that the inbound traffic enhances among the customers. The individuals who are familiar with the brand will search for the same keywords and the ranking is done accordingly. Without utilizing the platform of social media as a part of a marketing strategy it can be difficult to reach the loyal customers. It has been seen that every social media profile opened by the company is a gateway to the website and also the post which is posted by the company it an opportunity to attain new customers (Vinerean et al., 2013). Social media is considered as a melting point of various types of individuals who have different backgrounds and behavior. It has been analyzed that different individuals have different needs and also the way of thinking is different of every individual. So, it can be stated that with the use of social media platform the company can easily focus on the variety of versatile customers globally.
Next advantage is related to the improved engine rankings. With the help of social media marketing, it can be possible for the business to enhance or improve the ranking of the engine. When the pictures are posted on the page of the companies then it attracts some site traffic and also success can be achieved easily. Search engine optimization is essential for attaining the high page rankings. It has been seen that social media helps to create a good image of the business in the market by having proper rankings. For instance: each and every individual uses Google to search the information and they won’t search the past page because they find the answers on the first page. So, in this ranking plays an important role and it also helps to attract more customers towards the company. Social media marketing helps to gain popularity and also growth in the market (DeMers,2018).
Next advantage which is related to social media marketing is better customer satisfaction. Social media is a network and also the platform of communication. Through social media marketing, it can be simple to enhance the satisfaction level of the customers. Customer feel satisfied when they see pages and also the post posted by the company and it shows that company is reliable. Also through social media platform, the customers can communicate with the management and can resolve their queries. When customers are given a response on the page they feel good as they think that they are given more priority. The interaction with the customers on the social media sites is an opportunity to show the compassion with the customers. When a person has some question or complaints then social media platform helps to consider the matter by using interpersonal dialogue.
Social media marketing helps both the customers and the company. The customers can get the knowledge about the product and company can easily achieve large customer’s base (Dukart, 2018). Customers do not hesitate at the time of buying new products and services from social media marketing as they can easily review the views and comments of the other customers. The ranking is also considered as one of the important factors that help to enhance the satisfaction level of the customers. So, it is important for the company to be active on the social media platform and should market the products so that satisfaction level of the customers can be enhanced. If customers are satisfied then the company can easily achieve growth in the competitive environment.
Next benefit is related to cost-effectiveness. It is seen that it is one of the cost-effective sources that help the company to promote its products and services in the market at low cost. To sign up and create an account is free of cost and on social media platform, any paid promotion which is considered is of a low price if the comparison is made with the other marketing tactics. To be a cost-effective is one of the advantages because it has been seen that just because of this large market share can be captured in less time and also the investment is low in promoting products and services. It is an effective platform that helps the company to achieve success and due to this growth also enhances (Whiting and Deshpande, 2014). If a comparison is made with the conventional marketing it has been seen that social media marketing does not need a lot of investment. By having proper internet connections the company can easily reduce the marketing cost by a proper margin. The traditional marketing methods fade out just because of the less resource intensive methods. So, it has been seen that social media to promote products and services is one of the most effective methods that reduce the overall operational cost of the company (Kelly et al., 2015).
Next advantage is related to the improvisation in the overall conversation rates. It has been seen that the majority of the individuals are using social media. Social media and advertising are considered as two components which are considered so that the customers can be targeted by considering the social media platforms like Facebook and Instagram. With the enhancement of the brand visibility that is availed from the social media, the advertisement can lead to enhancement in the overall conversation with the customers. Sales and profits can also be enhanced in an effective manner.
Social media also establish the brand as an authority and also the thought of a leader. Social media is considered as a platform that helps to establish the brand as an authority in the specified industry. For instance: The Ceo of Tesla’s motors is known as an authority which focuses on energy efficiency and also in innovation. The twitter feed is covered with the content related to the topics of his opinions on the specified industry.
Next advantage is related to the improvisation in sales. It has been seen that company focuses on marketing the products on social sites which helps the company to improve the overall sales and also give enhancement in the overall activities of the company. if the focus is given business to business companies it has been seen that utilization is made of the networks like LinkedIn so that decisions can be directly reached and conversation can take place in a proper manner. Through this platform, the customer gets awareness about the products and they are induced to purchase the products b seeing the post of the products and services offered by the company. Through this platform, the customers can easily purchase the products as the company offer the option of home delivery and also online booking.
So, by analyzing the paper it has been concluded that social media marketing plays a great role in the recent scenario. It has been seen that in this paper the advantages which are explained re related to increased brand awareness, more inbound traffic, better customer services, the improved engine rankings, customer satisfaction, cost effectiveness and improvisation in the overall conversation rates. If the strategy related to social marketing is taken into consideration than it can be easy for the company to accomplish overall goals and objectives in an effective manner.
References
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), p.873.
DeMers,J., 2018.Benefit of social media marketing.[Online]. Available at: https://www.forbes.com/sites/gradsoflife/2018/05/17/how-a-culture-of-doing-the-right-thing-can-be-good-for-business/#4d637e9fc9bb , [Accessed on 29 May, 2018].
Dukart,B., 2018.Benefit of social media.[Online]. Available at: https://coschedule.com/blog/benefits-of-social-media-marketing-for-business , [Accessed on 29 May, 2018].
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), p.66.
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The Journal of Applied Business and Economics, 16(5), p.74.
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