Discuss about the Sustainability In Transport And Logistics Sector.
This report will focus on preparing a business model canvas on the specific company named Boeing Australia. The business model canvas is one of the best business model tools by which one can understand about the company. They have been facing certain issues in their business online and this would surely enhance the business operations of the company effectively.
The chief purpose of this report is to analyze the different issues that have been identified about this company. There are nine building blocks in this BMC and there is a strong relationship between these nine building blocks. Many risks have been identified in this company and these risks will have to be mitigated in order to enhance its performance. Some changes will have to be incurred into this company so that the company can perform better.
Other than that some critical success factors for the betterment of this company will be analyzed as well. The competitive market in the aviation industry has to be focused properly. The primary target will be to mitigate the risks and gain the competitive advantage over their rivals.
Boeing Australia is considered to be the biggest aerospace company in the world (Boeing.com.au, 2018). They are one of the pillar companies in the aerospace and defense industry indeed. They have been providing their customers with several products and services since their quality of products is of very high quality indeed. This company was being founded in the year 2002. The headquarters of this company is located at Brisbane in Australia (Boeing.com.au, 2018). The total number of employees of Boeing Australia is more than 3000 as of now. They control almost seven subsidiary divisions in Australia that looks after the operations of the company all over the country (Boeing.com.au, 2018).
The different kinds of the products that are being offered to the clients by Boeing Australia are the commercial airliners, the aircrafts that are used for the Australian defense services, support for the aerospace devices, the devices which are used for the military system in Australia, launch systems, the advance information and communication systems and many other devices (Boeing.com.au, 2018). They also provide the performance-based logistics services to the clients as well. They are very much inclined to expand their product line and services as well. This would enhance their business capabilities to a large extent (Kumar, Gaur & Pattnaik, 2012). One of their biggest assets is the leadership and innovation in their business. As they follow the democratic leadership, they will focus on building a innovative workforce that will positively contribute to their aim of touching the sky and gain the best spot in the market (Boeing.com.au, 2018).
The CEO of Boeing Australia is Darren Edwards who has been running the organization from February 2017. He has been very successful in bringing the organization to a better spot in order to achieve the organizational objectives. There are many departments that run under him. The different departments are the HR department, accounting and finance department, marketing department, logistics and supply chain department and many others (Cascio, 2018). He has practiced the democratic leadership technique that has catered to the better running of the teams.
The company offers different types of services to their customers (Wilson et al., 2016). He has been running the organization in a way by which they can expand their business and building new customer segments as well. Thus they will go on to gain the competitive advantage over their competitors with continuous effort.
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Key Partner The key partners are corporate or the government alliances who are the clients of Boeing Australia. Their other key partners are the joint ventures in other powerful countries like Saudi Arabia, China and others. They have made the R & D agreements with the various government organizations and their several business partners (Soriano & Huarng, 2013). |
Key Activities Their key activities are to provide the government organizations with the value added products. They aim to provide the best military aircrafts for the safety of the nation. They want to develop their business positively. |
Value Proposition One of the primary value propositions is to provide the clients with the best quality products. This will surely improve their business performance as well. They should make it sure that the government organizations can access their services anytime during the urgency. |
Customer Relationships Boeing Australia is sure to build a better customer relationship with the customers. The customers should be able to approach the key managers anytime (Best, 2012). The regional managers and the sales managers should be able to respond to the queries of the customers 24*7. |
Customer Segments The target customers of Boeing Australia are the several government organizations who want their defense aircrafts ready to fight against the enemies (Armstrong et al., 2015). The commercial airliners can also be considered as the target segments for Boeing Australia. The transport and logistics companies can also be the target segments for Boeing Australia (Oberhofer & Dieplinger, 2014). |
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Key Resources The equipments for making the aircrafts, the raw materials. |
Channels Social media and wholesale equipment suppliers. The products can be supplied through the major stakeholders (Saravanakumar & SuganthaLakshmi, 2012). |
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Cost Structure The fixed costs are definitely of high level indeed. The operations costs, inventory costs and the R & D costs can sum up to at least 50& of the total costs (Wild, 2017). |
Revenue Streams The revenue streams can come up from the special passes for the customers. They can offer several schemes for their stakeholders. |
There is a very strong relationship between the nine building blocks of the business model canvas for Boeing Australia. These key segments can be considered as very important for Boeing Australia indeed. The cost structure is very essential for the company to get the most profitability indeed. Whatever issues are being faced by the company can be overcome by implementing the proper cost structure (Dudin et al., 2015).
The value proposition is also another important component since it helps the organization to gain the competitive advantage over others. If Boeing Australia can understand the value proposition of the other rival companies they can surely stay ahead in the competition. Thus they can implement the proper strategies indeed (Dudin et al., 2015).
The company can use the various channels to create a new customer base and expand their business properly. The various issues can be solved in this manner as well. The different customer relationships can be understood in this manner (Dudin et al., 2015).
The revenue stream has to be analyzed by Boeing Australia so they can be able to handle the brokerage fees, costs of inventory, advertisement costs in social media and other costs. Thus they can gain the competitive advantage by using several strategies.
There are certain critical success factors that will be discussed in this segment to highlight the future opportunities for Boeing Australia. If they want to gain the competitive advantage they might have to implement certain strategies. The critical success factors for this company are:-
There are certain risks that could be identified in terms of this organization. The risks have to be mitigated in order to provide the customers with the better service all the time indeed. The ways to cope up with these risks are:-
In case Boeing Australia was my company I would have preferred some ways to improve its business operations. I would have liked to increase the key channels indeed. This would surely increase the opportunities for expansion of the business. The expansion of the key channels would surely improve the value proposition of the company. Thus I would have made more profits by implementing some change tools. I would have trained my employees to gain the competitive advantage. Thus Boeing Australia would be able to be more successful.
Conclusion
This paper can be concluded by saying that Boeing Australia has been able to build a successful business model canvas that would be able to get more customers in their pocket. The BMC of Boeing Australia will be helpful to identify the risks in the company. The key channels, partners and resources will surely be helpful for them indeed to gain them the competitive advantage.
References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Best, R. (2012). Market-based management . Pearson Higher Ed.
Boeing.com.au. (2018). Boeing: Boeing Australia – Home. Boeing.com.au. Retrieved 26 March 2018, from https://www.boeing.com.au/
Cascio, W. (2018). Managing human resources. McGraw-Hill Education.
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting.
Kumar, V., Gaur, A. S., & Pattnaik, C. (2012). Product diversification and international expansion of business groups. managementInternational Review, 52(2), 175-192.
Oberhofer, P., & Dieplinger, M. (2014). Sustainability in the transport and logistics sector: lacking environmental measures. Business Strategy and the Environment, 23(4), 236-253.
Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444-4451.
Soriano, D. R., & Huarng, K. H. (2013). Innovation and entrepreneurship in knowledge industries. Journal of Business Research, 66(10), 1964-1969.
Talluri, S. S., Kull, T. J., Yildiz, H., & Yoon, J. (2013). Assessing the efficiency of risk mitigation strategies in supply chains. Journal of Business Logistics, 34(4), 253-269.
Wild, T. (2017). Best practice in inventory management . Routledge.
Wilson, A., Zeithaml, V., Bitner, M. J., & Gremler, D. (2016). Services marketing: Integrating customer focus across the management . McGraw Hill.
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