Foodora GmbH is an organization which has its origin in Berlin and offers delivery of food based on the orders which are received on an online basis. The organization mainly offers meals from more than 9000 restaurants which have been selected from all over the world. The Foodora app is used by the customers and the corporate platform so that they are able to browse the local restaurants, place the orders and further track the orders (Foodora.com., 2018). The organization was established in the year 2014. The food based delivery app was founded in the year 2014. The operations of the company are mainly based on the ways by which the app can be used in an effective manner by the customers. The nine building blocks of Foodora will be analysed in the report. The interrelationships of the blocks are also analysed in the report based on which the risks of business operations have been discussed (Foodora.com., 2018).
The customer segments of the food delivery app mainly consist of the corporate customers or the normal consumers. The customers of the app also include the students and the different working professionals all over the country. The people who like the food to be delivered at the comfort of their home have been an important part of the customer segment.
|
Australia |
|
|
Sex |
50% male and 50% female |
|
Income |
£40,000 |
|
Average transaction speed |
20 to 60 |
|
Other characteristics |
Users of credit cards and home owners |
Table 1 – Source – Created by author
The key partners of the Foodora food delivery app are those who are able to provide the raw materials to the company for products that it offers to the customers. The associates in this case are mainly, the restaurants, delivery associates and the technology vendors as well. These associates help the organization to develop its products in an active manner (Aversa et al., 2015).
|
Customer type |
New Customers |
Existing customers |
|
Delivery partners |
15% |
10% |
|
Restaurants |
12% |
5% |
Table 2 – Source – Created by author
The main value proposition of the Foodora food delivery app is related to the taste, quality, hygiene, speed of the services, consistency and accessibility that it offers to the consumers. The lesser rates which are delivered for the food products and high quality of services are an important part of the value proposition of the Foodora app (Fritscher & Pigneur, 2014).
The most important activities which are performed by the food delivery app in order to fulfil the demands and needs of the customers include, home deliveries, marketing activities of the company and bulk orders. These activities of Foodora food delivery app are able to provide the services which are to be delivered to the consumers (Dudin et al., 2015).
The diverse channels of Foodora app which play a significant part in services of the company include, the mobile app, call centres, mobile devices, internet services, print media and word mouth based advertising channels. The channels are essential to provide appropriate services to the customers (Ghezzi et al., 2015).
The most significant revenue streams that plan an important part in the proper operations of Foodora food delivery app are related to the methods by which the company can progress in a sustainable manner. The main revenue of the firm is gained from the deliveries of food that are provided to the consumers. The fees that are paid by the restaurants based on various services is also a portion of the revenue streams (Gonçalves & da Silva, 2017).
The cost structure of the company is thereby built on the salary that is provided to the delivery staff, the license based fees and the transportation based activities. The costs of the corporation based on the channel costs are an important part of the cost structure that is created by the Foodora food delivery app (Joyce & Paquin, 2016).
The major resources of Foodora food delivery app are thereby related to the physical infrastructure and IT infrastructure of the company. The restaurants which are a part of the partnership based activities of the company act as an important resource which helps in providing the orders to the customers (Plenter et al., 2017).
The relations which are developed with the consumers play an important part in the successful operations of the companies. Foodora food delivery app is able to function in the food industry in an active way with the personal help which is delivered to them. The computerization related activities of the company are also significant for efficient services that can be delivered to the consumers with great speed (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016). Social media plays an important role in the ways by which the firm is able to maintain relationships with the customers.
The building blocks of the business model canvas are interconnected with each other which is supportive for effective services and products that are provided to the customers. The partners of Foodora food delivery app are helpful in providing the suitable services and products to the consumers. The actions which are executed by the company are significant aspects which affect diverse consumer segments of the firm. Value proposition of the organization is important for Foodora food delivery app to assist the consumers in an active manner. The distribution channels of Foodora are able to create customer relationships which prove to be effective in nature (Vargas, Calva & Camacho, 2015). The cost based structure of Foodora helps in determining the products and services that can provided to the customers. The costs can be helpful in determining volume of incomes which need to be grown by the organization in order to function in the food industry in a sustainable way.
The aspects which have been cooperative for Foodora for gaining success in the industry are based on the formation of an active delivery model which is essential across diverse channels. The dependable experience which has been delivered by the app to the consumers have played a significant in providing appropriate food products to consumers of Foodora. The company has become capable of gaining various capabilities of shaping the market which has been helpful for Foodora so that the company can lead the food delivery industry. The company has developed new and inventive ways of delighting the consumers and providing effortless experiences (Zolnowski & Böhmann, 2014).
The accomplishment of Foodora is built on the ways by which the organization is able to interrupt the industry with the help of its inventive services. The application of technologies has been the most significant action that has been a reason behind the achievement of Foodora food delivery app. The company has created effective partnerships with different restaurants all over the world so that the best quality food can be provided to the customers in an effective manner. Innovation and technology has been able to act as a critical success factor for the Foodora food delivery app (Vargas, Calva & Camacho, 2015).
The main danger that can be confronted by Foodora is built on the methods by which the organization is able to increase the trust of the consumers in the area of its processes. The food delivery based services that are delivered to the consumers are entirely based on the efficiency related issues. The information of the consumers need to be kept safe by the organization so that they are able to assist them in an active way. The low efficiency related threats which are faced by the company can lead to a lack of consumers for the company in the industry of food delivery (Zolnowski & Böhmann, 2014). The consumers can be safe from the problems which can be confronted by them in the diverse procedures. The service based value requires to be maintained successfully by Foodora in order to preserve its successful place in the food industry. The food delivery industry has faced many issues due to the entry of new organizations within the market and the similar services that are provided by them. The company will thereby need to lessen these threats in order to function in the food delivery industry.
The variations that are required to be implemented in the business model largely contains, the variations in the number of associates of the company and expand its channels as well. The associations which are formed by Foodora food delivery app requires to be adequately active so that the new customers can be attracted towards the company in an operative way. The app based services of the company requires to be developed so that the consumers are capable to receive extra services and their demands can be satisfied as well. The evaluations which are delivered by the consumers on the app of Foodora can act as an active basis of data for the company in order to develop the service and the product that are offered as well (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016). The marketing related activities of Foodora food delivery app need to be developed so that the organization is able to create more awareness about its services and products among the consumers.
Conclusion
The analysis in the report can thereby be settled by asserting that building blocks of the business model of Foodora food delivery able was able to portray that the company requires to enhance its processes which can help the app to maintain its position in the food industry. The organization has to moderate the threats which are being confronted in the market so that it is able to operate in a lucrative manner in the food market. The organization can thereby develop the business model in a way which will be helpful in giving tough competition to other organizations which provide delivery related services in the Australian industry.
References
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