Question:
Discuss About The Anticipating Localization Effects Of Clean?
The new and unique feature introduced by Nokia Corporation in their smartphones will help them to attain the more consumers get attracted towards it while it will also help the organization to solve various types of issues to its users. Apart from the new feature introduced in its smartphones by Nokia, they have also adopted the latest technology which is Android operating system which enhances the phones’ performance as well a better experience is provided to its users (Beelen, et. al., 2014). Following are some of the issues which will be resolved with the help of the innovative feature included in the Nokia’s smartphones as well as the latest operating system technique adopted by them:
The issue which breaks the rhythm of performing the task or with the effect of issue, organization or consumers are unable to perform its activities are known as problem. In the context of smartphone, expectations of consumers are increasing rapidly and in order to fulfil those requirements and to fix the issues faced by the consumers, organization adopts the idea of invention.
For instance, user has secret and confidential information in his phone and the he has locked his phone through password or with any pattern lock. This can be easily traceable and can be hacked effortlessly, hence; secret information could be leaked easily. To improve the privacy of the user in terms of smart phones, Nokia has introduced face detection unlock pattern and with the help of this, till the time phone will not recognise the authorised user’s face, phone will not get unlocked. Hence, dripping of secret or any information is impossible (Boons, et. al., 2013).
The feature of face detection will improve the feasibility because it is observed and reviewed that smart phone users have faced forgot password issues a lot and in this situation, they need to consult the service centre in order to reset the password. But in the scenario of face detection unlock pattern by Nokia Corporation to unlock the phone, forgot password issue will not be faced by its users (Cañeque & Hart, 2015).
If someone tried to unlock the phone without the owner’s permission, the phone will record the data of the particular person and that information will help the user to identify the suspicious person who tried to unlock the phone without user’s permit (Cole, et. al., 2013).
Apart from these major issues, the feature invented by the Nokia Corporation in their smartphones will help its users to resolve various types of issues as well as it will also enhance the experience of using smart phones to its users. Nokia Corporation would be able to enhance their market position in the competitive business environment and it will also enhance the organization’s performance in terms of increasing the productivity as well as the innovation will also help the organization to gain its competitive advantage in the global market (Dentchev, et. al., 2016).
The innovation launched by the organization is quite impressive and this will help the consumers to resolve their various types of issues. Management in the security features will be the greatest achievement of this innovation. Nokia Corporation should take the copyrights and the patents on the innovation developed by them. This will help them to gain the competitive advantage and in the scenario, when some other wishes to use the same innovation, they need to take the permission from the Nokia Corporation first.
There are number of benefits available to the users of smartphones and to the mobile manufacturing companies (Grant, 2016). Following are the top innovations which have turned the smartphones into an intelligent and very useful device:
Processor: With the introduction of Android operating system, smartphones’ processor has also been upgraded to boost up the speed and performance of the phone. It also enhances the experience of its users as they get the boost up performance of their phones in comparison with the previous smartphones’ processor (Halme & Korpela, 2014).
Displays: Mobile manufacturing companies has also enhanced the display feature of the smartphones. In modern world, bar phones are converted into touch screen phones and along with this, screen resolution has also been modified in order to provide better experience to its users while playing any video, game or any other stuff (Hough & Mattson, 2016).
Battery: Being a smartphone and with various unique features, battery life of the phones has also been enhanced in order to meet the customers’ expectation. Improvement in the battery life of the smartphones has been a great advantage to its manufacturers as well as to its consumers because it promotes its users to use the phone with adequate battery backup (Migliori, et. al., 2014).
Face detection unlocking system: Face detection unlocks system is the new innovation developed by Nokia Corporation in order to enhance the security and safety to the data stored in the smartphone. Prior to this, finger print scanning, pin lock and pattern lock was introduced. In face detection process, phone will only be unlocked with the face recognised of the official user added in the smartphone (Richter, 2013).
Government could also adopt the innovation developed by Nokia Corporation in order to enhance the security measures. There are number of confidential matters and information is available with government whose leakage could leads to various issues. As most countries’ governments have also adopted the digital mediums to store their data, information, etc. And to keep those information, certain other measures are also being adopted, hence; the face detection measure will be quite beneficial for the organization if this would be applied in the governmental workplace.
Core benefits to update the features and programs of the smartphone are necessary in order to keep constant or to increase the demand of the smartphones in its users. The unique features are also added in the smartphones with a view to resolve the issues of the consumers. Mobile manufacturing organization constantly research the market as well as conduct various feedback and survey programs in relation to analyse the demand of the consumers in terms of smartphones. The more, the smartphone will fulfil the demand of its users, the more will be the demand (van den Ent, et. al., 2017).
Apart from these unique features, there are number of features are available which are adopted by Nokia in their upcoming models in order to increase the demand of their smartphone in global market. All the latest techniques from processor to the screen resolution, camera, sound, etc. all are added in the upcoming models of Nokia for increasing the productivity as well as for enhancing the performance of the organization and to gain the lost image in the consumer electronic market (Rocha, et. al., 2016).
This is the procedure to analyse the effectiveness of the plan introduced in the global market in order to increase the demand and to build effective market image. In relation with smartphones, dummy models are launched in order to provide the user imaginary feel of the phone. These are also launched in order to test the importance of the features introduced in the smartphone to its users. Under this plan, advertisement and the promotional techniques are also adopted. These are useful in spreading awareness in relation to the new product launched by the company. Nokia Corporation needs to use this feature adequately with a view to spread the awareness of the new smartphone launched through unique advertisement and promotional techniques and the techniques are also useful in the process of spreading awareness in the consumers of various parts of the globe (Zailani, et. al., 2015).
Promoting the new products includes various techniques and the trending techniques of advertisement are print medium and the electronic medium. Print medium of advertisement includes advertisement through newspapers, pamphlets, board hoardings, displays shows, etc. These are also known as traditional form of promotional techniques which can be used to promote the new products launched and to introduce a new business outlet in the domestic as well as international market (Page, 2015).
Apart from the print medium of advertisement, electronic medium of promotion of new products are launched exists. Under this term, organization is able to aware the public in large number in relevance with new product or business launched in the international market. This medium is bit costly but it also helpful in covering large number of public in relation to the spreading awareness in relation with the products. Nokia Corporation is using both these techniques with highlighting the two main features included in their smartphones i.e. face detection feature which will increase the security of the smartphone as well as the adaptation of latest operating system used in their smartphones. Along with these two unique features, organization is has also added some attractive features which has enhanced their phone’s performance (Boons & Lüdeke-Freund, 2013).
Apart from these techniques for promoting the new smartphone, Nokia could also use the technique of display shows, sponsorship of an event, etc. These are very trending these days as well as result oriented also. Nokia Corporation needs to adopt some more attractive strategies which could be helpful in generating curiosity in the customers’ mind in relation with the smartphones launching in the global market after a long period. Launching trailer of the smartphone, description in relevance with the new features added, display size and its result, etc. can be included in the strategic plan for introducing the smartphone in the global market (Huang, et. al., 2016).
As Nokia Corporation is retaliation in the mobile industry after a period, they need to adopt and follow a set of strategies in terms of successful leaching of their phones in the international market. Along with this, Nokia Corporation could also utilize the latest advertisement and promotional techniques as per the market conditions. Display shows, sponsorships of crucial events and electronic media needs to be followed strictly in relevance with retaliation in the consumer electronic market.
Project option analysis is the selection technique of the suitable technique in relation with the promotion of the new product launched by the organization and the particular strategy needs to consider policies, rules and regulations built up by the management as well as well as the external stakeholders.
This process is conducted with the view to analyse the effectiveness of the project as well as it also helps to avoid the disturbance in the performance of the organization. For instance, an organization is involved in the manufacturing and distribution of alcoholic drinks in the United States of America and now there are planning to expand their business in international market and they have chosen India as their preferred option. Hence, that particular organization needs to take permission from the Indian government in relevance with trading of alcoholic drinks in India. This includes rules, regulations, tax system, etc. Along with this, appropriate documentation is also needs to be followed by the organization in order to meet the core objectives of the organization (Zou, et. al., 2017).
According to this, Nokia Corporation needs to follow all the policies of all countries in which they are planning to launch their new smartphones with unique features. Apart from this, organization needs to take copyrights from its primary competitors in order to remove the glitches in the trading activities of the organization. Under project option analysis, Nokia Corporation needs analyse the effectiveness of each and every available option in terms of entering into consumer electronic goods. In the same, some points from the company’s perception needs to be considered as well. Amongst the requirement of the company, the initial objective of the organization is matching the product’s quality set up by the management of the organization. Quality measures are built up in order to maintain the safety to the users while using smartphones (Smith, et. al., 2014).
In these days, most of the mobile manufacturing companies have given contracts to the China in relation to reduce the cost of production. Hence, safety, quality as well as other requirements needs to be clearly mentioned in the contract and those should be tested while receiving the order from the contractor. Apart from checking the quality measures, CBA analysis could also be used. This analysis includes various platforms through which effectiveness of the selected technique is measured. Comparing Net Present Value (NPV) and the internal rate of return are the major terms which are measured under CBA analysis to measure the effectiveness of the appropriate plan.
In these days, most of the mobile manufacturing companies have given contracts to the China in relation to reduce the cost of production. Hence, safety, quality as well as other requirements needs to be clearly mentioned in the contract and those should be tested while receiving the order from the contractor. Apart from checking the quality measures, CBA analysis could also be used. This analysis includes various platforms through which effectiveness of the selected technique is measured. Comparing Net Present Value (NPV) and the internal rate of return are the major terms which are measured under CBA analysis to measure the effectiveness of the appropriate plan.
Apart from the above analyses, there are other measures are also available through which organization is able to select the most appropriate technique. Multi-criteria analysis is another a crucial aspect through which organization could determine all the subjects such as features, result of their phone, performance, etc. could be evaluated combine. Cost-effectiveness is also a good option through which project’s importance could also be measured in order to attain the goals and the objectives of the organization (Schmidt & Huenteler, 2016).
In order to attain the cost benefit analysis, organization needs to adopt some adequate strategies through which they could be able to cut unnecessary costs of the production. Such effective techniques are cost-effectiveness technique. In these types of strategies, organization is able to settle the unnecessary costs incurred for the production (Smith, et. al., 2014).
The capital incurred for the production of the innovation will be incurred from the analysis done by the management. As Nokia Corporation is not doing business since a long period of time, their goodwill in the consumer electronic goods market has also been reduced. In order to raise their goodwill, organization needs to adopt certain measures through which appropriate funds could be raised for introducing the effective innovation done by the research and development department of the organization. Nokia Corporation could raise the funds through issuing public shares, taking loans and the advances, etc. (Zailani, et. al., 2015).
Major risk factor for the organization will be the aggressive competitive strategies used by their primary competitors. Nokia needs to adopt certain qualitative strategies through which they could be able to gain their lost position in the consumer electronic goods again (Zou, et. al., 2017).
For the same reason, they will develop aggressive and competitive type of strategies to beat its competitors and for this, market research analysis would be quite beneficial, hence; that task should be regulated in an appropriate manner to understand the strategies used by its competitors.
From the above analysis, it is observed that the mobile manufacturing and designing companies needs to introduce new and advanced features in order to enhance the performance of the phones as well as to increase the effectiveness of the same. In the scenario of Nokia Corporation, they are recommended to adopt all those techniques which will help the organization to develop its separate image in the competitive market. Nokia Corporation requires adaptation of those strategies which could help them to establish unique market presence in order to achieve desired goals and to attain lost position in the consumer electronic goods market. Adaptation of adequate promotional and the advertisement strategies are also necessary for the Nokia Corporation in order to retaliation of the organization.
Conclusion
It has been concluded from the above analysis that Nokia Corporation needs to adopt some effective and adequate strategies in order to develop their distinctive image in the competitive market. Apart from this, organization is also required to adopt some effective strategies in relation with the promotion and the advertisement of the products. Nokia Corporation’s products’ demand is not adequate hence; they lost their market presence in the mobile manufacturing companies. To manage the adequate resources of the organization in an adequate manner, all the strategies and the methods needs to evaluated in such a manner that could develop and able to gain some competitive advantage.
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