Discuss about the Case Study of Hockey Queensland.
The report is based on the case study of Hockey Queensland. The State Hockey Centre is located in the southeast area of Queensland which is at a distance of around five kilometers from Brisbane which is the capital city of Queensland (Hockeyqld.com.au 2017). The mission of the Hockey Queensland board is promoting, fostering, preserving and encouraging the growth of the sports of Hockey mainly for the people related to the sport.
The strategies that the board pursues are mainly, the ability to attract the people towards the sport and retain them, building the profile of the board in an innovative manner, to work and also communicate with the stakeholders in an effective manner, trying to stay a leader in the game, helping the minorities to get access to the sport and finally, trying to lead the way towards governance that is effective for the sport (Adriaanse and Schofield 2013).
The Board consists of the different positions as follows. The Patron – The Governor of Queensland Paul De Jersey AC, the President – Steven Stewart, the Vice President- Tara Diamond, Board of Directors- Steven Stewart, Patricia Hansen, Darren Cavanagh, Tara Diamond, Graham Astbury, Victoria Carthew, Colin Murphy and Finance Director – Paul Mantell.
Many events are organized by the board throughout the year. Some them are Australian Open Indoor Championships, Australian U21 Indoor Championships, Australian U13 Indoor Championships (Breitbarth et al. 2015). The structure of the board of Hockey Queensland has a direct influence on the way the board functions and the ability it has to attract the board members and also the players. The ability of the board governance assists the organizations so that they can overcome the challenges that are posed towards the structure of the board.
The Board consists of members are directly related the game like Steve Stewart is a player of social hockey. Similarly, Darren Cavanagh also played hockey for more than 25 years. Patricia Hansen was also a hockey player. Sports organizations have different styles of governance (Ferkins and Bottenburg 2013). There are some rules regarding the governance structure of different organizations. The structure of two bodies should not be same.
The rules regarding the governance structure include, enabling guidance regarding the strategy of the organization, ensuring the effectiveness of the monitoring the management that is done by the board, the responsibilities, the roles and the powers of the board are clarified. The board comprises of five to nine members (Blanco 2017). The members should have a sufficient amount of expertise and the skills required for the board. The board should have a clear perception about the purpose of the sports organization. The process of the election of the board members followed by the process of appointment is quite challenging for the sports organizations.
In this case the Hockey Queensland Board should ensure that the members of the board have the appropriate skills and are experienced enough to be in the governing position in the organization. The process of this election and followed by the appointment process is not followed by all sports organizations. The time that is invested in this process matters a lot for the future of the organization. This will have an impact on the functioning of the organization. The reason being that the appointment is being done in the governance level of the organizations and due to this the process should be taken care of. The Board also has a process of evaluating the skills and auditing them.
This process is important to fulfill the gaps that are there in the governance of the board. This will also help in the recruitment process of the board members and appointing only those who are suitable for the position (Garling et al. 2013). An election kit is used by the board during the recruitment process of the board members. This consists mainly of the Nomination Form for the board members, the description of the role of the board members and the code of conduct used by the board. The board has proper induction process which supports the organization to help the new members appointed in the board to be informed properly, get proper support so that they feel welcomed in the board (Sotiriadou and De Bosscher 2013).
The induction process of the board needs to be well developed so that the new members are properly oriented about the processes in the organization and they can actively take part in the decision making process of the board. The process of induction takes care of the major issues related to the recruitment of the members.
This helps in ensuring that the members have the appropriate knowledge levels to support the operations of the organization, should understand the operations related to the business of the organization, should also understand the circumstances related to the financial aspect of the organization, should understand the organizational strategy, should be well aware of his roles and responsibilities, should have adequate knowledge about the risks related to the business and should be able to access information that is relevant (Hopwood, Skinner and Kitchin 2012).
The evaluation of the performance of the board is important so that a feedback can be obtained on the way the board has performed collectively and if necessary then the improvements need to be implemented on the skills of the members. The contribution of each and every board member is assessed. This is important for the proper functioning of the board and the developments related to the same. The evaluation process of the performance of the board is monitored by a body which is independent and helps to ensure that the board performs well and also provides the feedback on the strengths of the members and recommendations are provided for the future improvements (Shilbury and Ferkins 2015).
The governance of the board and its members is important so that it can be ensured that the board performs effectively and helps to lead the organization in a proper way. The policy that is formed for monitoring the performance of the board and the evaluation should contribute in the process by which performance is assessed. The Hockey Queensland board also has a proper performance evaluation policy. This evaluation is done with the help of survey. The process of surveys acts as a way which is convenient and also confidential. The annual reports of the board for the year 2015 and 2016 is analyzed in this case study (Pedersen and Thibault 2014).
The findings of this case is related to the analysis of the financial statements of Hockey Queensland Inc. for the years 2015 and 2016. The current assets of the organization which is mainly the liquid cash of the company, the receivables of the company and also the inventory falls under this category. The current assets of the company has decreased from the year 2015. The non-current assets have also decreased to a considerable level (Sherry, Schulenkorf and Phillips 2016). In the same manner, the current liabilities have also decreased from the year 2014 to 2015. As a result, the net assets of the company has decreased from 2014 to 2015.
The total funds of the association have decreased from 2014 to 2015. The cash flows of the organization has decreased from the year 2014 to 2015. The cash flow of the organization mainly comes from the operating activities, investing activities and also the financing activities. The cash at the end of the year has hugely decreased from 2014 to 2015(Ferkins and Shilbury 2012). Further analysis is based on the financial statements of 2016. By detailed analysis it is evident that the revenue of the organization has decreased from 2015 to 2016. The expenditure has also decreased considerably from 2015 to 2016. The revenue in this case includes the grants given by the government, the affiliation income, the sponsorships given by different companies and many more (Scherer and Rowe 2013).
The expenditure related to the organization includes the fees, the costs related to insurance, development of the athletes, costs related to marketing. The net surplus income has decreased from 2015 to 2016. The debtors of the organization has increased from 2015 to 2016. The total assets of the organization has decreased from 2015 to 2016. On the other hand the liabilities related to the organization has increased. Finally, the total funds of the association has decreased from the year 2015 to 2016 (Söderman and Dolles 2013).
Therefore, the cash at the end year has decreased from the year 2015 to 2016. From the analysis done from the financial statements of the organization shows that the organization is not in a very good position as the assets and income has decreased and the liabilities of the organization has increased (Vanessa 2012).
The main problem of the organization related to the income statements of the company is the decrease in the income levels of the company and the increase in the liability which is mainly related to the expenditure and the debts of the organization (O’Boyle and Hassan 2014). The administration cost has increased and the revenue related to the sponsorships, facility hiring has decreased. Due to this the total funds of the association has decreased considerably. The cash flow has decreased in a considerable manner. The cash flow from the investing activities has decreased. There is huge difference between the cash at the beginning of the year and the cash at the end of the year for the year 2016 (Hoye et al. 2015).
The solutions which are feasible for this problem are, trying to increase sponsorship for the sport, involving more and more young people in the sport, trying to involve people from the rural areas as well in the sport, improving the infrastructure, that is, acquiring more fields and areas for games and practice, providing more facilities to the less privileged but talented players, trying to promote the game so that the popularity increases and in turn, income can be generated. In this manner, the problem which the organization is facing can be solved and the income will also increase (O’Boyle and Shilbury 2016). The debts and the liabilities of the organization will decrease with the help of which the net funds of the organization will increase. This fund can be utilized for the welfare of the players and for increasing the popularity and awareness of the game.
Conclusion
From the above discussion it can be concluded that the organization is not in a good position as is evident from the income statements of the years 2015 and 2016. The analysis of the income and expenses of the years 2014 and 2015 shows that the income of the organization has increased considerably. On the other hand, there is a huge increase in the expenditure as well. There is an increase in the maintenance costs, cost related to the competitions, the marketing costs which shows a huge increase, the bar and canteen costs also shows a enormous increase. On account of the net deficit of the organization also shows a huge increase.
Similarly the income statement of 2016 shows that the revenue and expenditure both have decreased considerably, as a result of which there was again a deficit of funds in the year 2016. In the years 2014 and 2015 the total assets have decreased and the total liabilities have also shown a huge decrease. Although, in spite of this situation the total funds of the association did not show any improvement. The solution to this issue would be the search for ways to increase income and revenue.
This can be done with the help of government grants, sponsorships from different companies for the sport, registration of new members. This is possible only if initiatives are taken by the board to promote the game among the youth and encourage them to join the clubs so that they can showcase their talent. The initiatives should be mainly taken by the board with the help and support of the government. The grants provided by the government and the sponsorships can be used to provide equal opportunities to the under privileged, but talented candidates. In this way more and more youth will get involved in the game, which in turn will make the game more popular.
From all the available solutions the most feasible one would be the promotion of the game in the rural areas of the state. This will help the under privileged children in these areas who have talent in the game to be able to showcase their talent, first in the state level and then in the national level as well. This can be made possible with the support of the government. As is evident that the board already has a deficit of funds, the financial support from the government will play an important role in this case. The promotional activity of the game can be done in these rural areas so that they can know about the game also choose it as their future career. Volunteers are also required who can provide training in the basic level to the potential players. This training will help them to improve their potential.
The implementation process of the solution starts from the level of the board of directors. The problem needs to be analyzed, which is mainly the shortage of funds. Following this the given solution and the cost related to this will be detected. Then, the ways of approaching the government and the sponsors comes into play. The players who are already registered with the organization will act as the volunteers. They need to take the responsibility to give the basic training to these players. After the players are selected from the rural areas, coaches need to be appointed to give them proper professional training so that they showcase their talent in the state and the national level as well.
References
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Breitbarth, T., Walzel, S., Anagnostopoulos, C. and van Eekeren, F., 2015. Corporate social responsibility and governance in sport:“Oh, the things you can find, if you don’t stay behind!”. Corporate Governance, 15(2), pp.254-273.
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