a.The given case study stated the number of changes in the market trend that are posing challenges for Globalcast. Similar to majority of the contemporary business sectors, it is important for Globalcast also to change their existing organizational approaches and practices in accordance to the market trend. However, it should also be noted that apart from inevitable market changes, Globalcast can also have a few positive factors also in their current business operation (Seuring 2013). One of their major potentialities of Globalcast will be their diverse offerings. This is due to the reason that in the case study it is stated that they supply components to almost every industry. Thus, the market change will have gradual impact on the business operation of Globalcast due to the fact that the entire industrial sector will not face the radical market change at once. This will provide more time to Globalcast to cope up with the changes (Brandenburg et al. 2014).
Another potential factor for Globalcast is their extensive production facilities in different countries around the world with having their presence in all the continents. In addition, it is also stated that Globalcast is having their production facilities majority in the emerging locations that denotes their organizational capability to tap the advantages of the local region. In addition, having more than 100 manufacturing facilities also denotes they are having their presence in the developing regions as well (Golicic and Smith 2013). Thus, they can gain the access to lower cost production process and can offer the components in more competitive price. However, this competitiveness will be limited for them due to having limited presence in the developing regions. This can be further enhanced by having more manufacturing facilities in the developing countries.
In the current price sensitive global markets, competitiveness can be gained by offering more facilities to the customers over the competitors. In the case of Globalcast, it is stated in the case study that they offer their customers the option for purchase of molds that can helps the customer in retaining the ownership of the molds. This can be used further by them without paying for designs in the further stage. Offering of these facilities will have more customer loyalty and satisfaction and will help Globalcast to maintain the customer retention level. With the increase in price sensitiveness in the global market, providing the customers with the facility reducing the cost of designing will help in gaining competitiveness. In addition, as per the available information, Globalcast is having number of manufacturing facilities with having the advantages of strategic location close to the customers (Yu et al. 2013). This can also help in regulating the cost of transportation of the components in the long term.
The major problem to be faced by them is maintaining the universal price for their products across all the manufacturing facilities around the world. This is difficult due to the differences in price of the raw materials in different regions along with difference in the cost of other resources. Thus, the competitiveness can be gained if entire production process of Globalcast can be shifted to the developing countries with having lower level of production cost. This will help Globalcast to have the lowest price of their products. On the other hand, this will also reduce the number of manufacturing facilities for them along with reducing the number of price options for the customers (Martinez-Jurado and Moyano-Fuentes 2014). This is due to the reason that the less will be the number of manufacturing facilities; the lower will be the price options for the customers. It can be concluded that Globalcast is having number of potentialities with their current business practices and approaches to gain competitiveness provided that they will meet the change in the customer demand effectively.
b.(1) The changes that had started taking place in the external environment have played an important role in the challenges. The company thereby tried to provide value to the customers with the development of factories in the areas where the products are being supplied. This was helpful in increasing the speed of operations and increasing the satisfaction levels of the customers as well. The major challenge that was faced by the company was based on the levels of the services which were thereby provided to the customers like Dell, Ford, Hewlett Packard (Sweeney, Grant and Mangan 2015).
(2) The other challenges that were being faced by the company are based on the change that have taken place in the design based standards of products. The costs related to labor and other overhead based costs have also changed due to the levels of variation in the costs based production. The selling based prices of the products have also been affected by the changes that have taken place in the external environment. The needs based on the value addition related demands of the suppliers are also an important part of the challenges that are faced by the company. Globalcast will thereby need to implement agility in the processes in order to implement the changes that have taken in the environment (Kache and Seuring 2017).
The different competitive forces have been able to affect the sales based on needs of the customers. The needs to decrease the levels of the lead time in different processes of the company will play a keypart in increasing the levels of profitability. The suppliers of the company and the large customers who are quite highly demanding in nature. Globacast needs to make higher investments in the testing based equipments, the storage based facilities, assembly lines, finished goods, systems and inventory in an effective way (Ho et al. 2015).
The logistics based activities of the company can also be improved in the process in order to develop the processes in an effective manner. Globalcast can thereby become a global supplier in the market in order to create its position in the industry. The delivery based schedules of the customers also need to be maintained by the company in order to develop the market base effectively. The strategic plan can thereby be developed by the company in such a manner which will help in developing the operations. The major challenges of the company can be mitigated with the help of agility and active operations (Tseng et al. 2018).
c.The strategic supply chain management decision of Globalcast can be termed as both proactive and reactive. This is due to the reason that some of their elements are proactive and ahead of its time and on the other hand, some of their elements are going to change in accordance to the external market situation (Youn et al. 2013). However, it can be concluded that majority of the supply chain management elements for Globalcast are reactive in nature rather than being proactive. This is due to the fact that their pricing strategies are not at par to the current changes in the market and they are going to change accordingly. In addition, they are currently not having assembly line as expecting by the customers. This is another major example of reactive approach of the supply chain management of Globalcast (Beske and Seuring 2014). However, on the other hand, it is also being identified that offering the facility of purchasing the design molds is an example of proactive approach due to the reason that that was first in the entire industry being initiated.
It is recommended that product development capability can help Globalcast in making the supply chain management more agile and resilient. This is due to the reason that the more will be the diversity of the produced components for Globalcast, the more will be the opportunity for them to tap larger customer section. In addition, it is also stated that product design should also be changed. In the current time, there are number of instances where product components are designed in such a way that it will have alternate uses and have the provision for remanufacturing. Thus, it will provide Globalcast the opportunity for adding lesser new components in manufacturing new materials. It will also enable the customers of Globalcast to have more competencies in terms of manufacturing of new items if they have the provision for remanufacturing. If the customers are having the provision for remanufacturing, then they will also have the advantage to provide less input in further manufacturing process.
The current supply chain managementt for Globalcast is not flexible and it is having the risks of getting hampered in times of drastic change in the market requirement and trend. Another capability that can also help in making the supply chain management more agile is risk management. There are number of risks being relevant in the supply chain process. In the case of Globalcast, the major risk is the change in the market trend in sudden. This will make their existing process obsolete (Ho et al. 2015). Thus, it is recommended that Globalcast should have a contingency plan in place in order to counter the probable risk of change in market trend. This will help to initiating the contingency plan in case of change in market trend. In addition, some of the ways such asinsuring the consignments will help Globalcast to reduce the risk of loss in transportation. Moreover, it is also effective for them to have continuous process of risk assessments and audit. This can help Globalcast in identifying the possible risk and future trend and initiate supply chain approach accordingly
d.
Recommendation Plan |
Rationale & Objectives |
Measurements |
Changes |
Benefits of recommendation |
||
1) |
Creating more business sites in the underdeveloped and developing countries |
1.1 |
The expansion of the business activities of Global Cast would lead to the attraction of the company to more potential clients. Companiessuch as Hewlett Packard, Dell, Ford, and Decker, which are starting up new factorieswould favor the company for their “value added work”. |
· New customer acquisitions · Change in sales revenue |
People Processes Technologies |
The expansion of the venture in the developing countries will be helping the business in maximizing its scopes of sustenance and profitability as per the changing market trends. |
1.2 |
It will be helping the concerned organization in maximizing the scope of profitability of the business and thereby maintain a steady market position. |
|||||
2) |
Determining standard prices and justifying the high price denomination like citing high corporate tax rate or high wage rate in many countries. |
2.1 |
The stability of cost rate would attract the favor of potential companies. |
· Change in sales revenue. · Change in income after taxation. |
People Processes Technologies |
The recommended action will be helping the organization in delivering the product offerings at a similar price range in all their units |
3) |
Decreasing the cost of operating in the different emergingmarkets |
3.1 |
This would help the company to invest excess for promotional activities in new markets. |
· Change in profitability · Change in income after tax |
People Processes Technologies |
The recommended action will be helping the organization in upholding the smooth and efficient functioning of the processes as per the objectives of market expansion. |
4) |
Assembling the different components as completed products |
4.1 |
Assembling the different components and thereby presenting them as a finished product will be helping the concerned organization in adhering to the change in the needs of the business. The organization undertakes a B-to- B application where the identification of the needs of the other businesses acts as a medium of competitive advantage. |
· Increase in customer segments · Inclusion of new customers. |
The customer diversity of the company would enhance and contract orders would come in surplus to the company. People Processes Technologies |
The recommended action will be helping the organization in maintaining the proficiency of the functions as per the expectations of the client organizations. |
5) |
Suitable management steps for purchasing and supplying the molds in the different regions |
5.1 |
Maintaining the suitable supply chain will be helping the organization in upholding the proficiency of the business operations |
· Increase in sales revenue. · Introduction of new products. |
Proficiency in the supply chain logistics and the distribution channels of the molds |
The recommended action will be helping the organization in maximizing the distribution of its product offerings in the different markets |
References
Beske, P. and Seuring, S., 2014. Putting sustainability into supply chain management. Supply Chain Management: an international journal, 19(3), pp.322-331.
Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for sustainable supply chain management: Developments and directions. European Journal of Operational Research, 233(2), pp.299-312.
Golicic, S.L. and Smith, C.D., 2013. A meta?analysis of environmentally sustainable supply chain management practices and firm performance. Journal of supply chain management, 49(2), pp.78-95.
Ho, W., Zheng, T., Yildiz, H. and Talluri, S., 2015. Supply chain risk management: a literature review. International Journal of Production Research, 53(16), pp.5031-5069.
Ho, W., Zheng, T., Yildiz, H. and Talluri, S., 2015. Supply chain risk management: a literature review. International Journal of Production Research, 53(16), pp.5031-5069.
Kache, F. and Seuring, S., 2017. Challenges and opportunities of digital information at the intersection of Big Data Analytics and supply chain management. International Journal of Operations & Production Management, 37(1), pp.10-36.
Martínez-Jurado, P.J. and Moyano-Fuentes, J., 2014. Lean management, supply chain management and sustainability: a literature review. Journal of Cleaner Production, 85, pp.134-150.
Seuring, S., 2013. A review of modeling approaches for sustainable supply chain management. Decision support systems, 54(4), pp.1513-1520.
Sweeney, E., Grant, D.B. and Mangan, D.J., 2015. The implementation of supply chain management theory in practice: an empirical investigation. Supply Chain Management: An International Journal, 20(1), pp.56-70.
Tseng, M.L., Lim, M.K., Wong, W.P., Chen, Y.C. and Zhan, Y., 2018. A framework for evaluating the performance of sustainable service supply chain management under uncertainty. International Journal of Production Economics, 195, pp.359-372.
Youn, S., Yang, M.G.M., Hong, P. and Park, K., 2013. Strategic supply chain partnership, environmental supply chain management practices, and performance outcomes: an empirical study of Korean firms. Journal of Cleaner Production, 56, pp.121-130.
Yu, W., Jacobs, M.A., Salisbury, W.D. and Enns, H., 2013. The effects of supply chain integration on customer satisfaction and financial performance: An organizational learning perspective. International Journal of Production Economics, 146(1), pp.346-358
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