Question:
Discuss about the Competitive Strategies being involved by Pizza Club in their Business Operation.
Identifying and describing the strategies and plans which can be adopted by the management and the senior level in an organization for the attainment of the goals and targets is the mechanism of strategic management (Pearce and Robinson, 2013). The concept can be implemented within the organizational structure for maintaining a high level of performance and also attainment of competitive advantage. The company is said to be at the competitive advantage when the profitability is more than it average profitability in the industry. The term can also be defined as the acts or the decisions which are to be taken by the managerial staff on the basis of the outcomes of the performance of the entity. Right and appropriate decisions are required to be taken by the managers and for that, the entity should a thorough knowledge and analysis of competitive environment within the industry. SWOT analysis can be proven as a great option for analyzing the business environment for the entity. The concept can also be considered as a preparation or planning for predictable and unfeasible contingencies. Strategic management offers the employees with a broader point-of-view which will enable them to understand about their job and how it suits to the organizational plans and also related with the other employees. The below-executed analysis has been made focused on Pizza club which has been ranked as one of the leading organizations. The business corporation is into offering the diverse range of pizza in the regions of New Zealand. They entity have total 10 branches in the New Zealand, eight branches in Auckland one in Hamilton and one in Tauranga. The below-presented report has been focusing on the strategic management plan.
Leadership and culture have been considered as an integral component in the concept of strategic planning and also plays a crucial role in the same process. The organizational culture includes the beliefs, thoughts, norms, and regulations of the Pizza Club. The basic requirement for a successful strategic plan is to be a well-coordinated alignment with the organizational culture followed in the Pizza Club. It has also been seen that the company has to adopt team culture within the organization. It not only reduces the efforts of each individual but it also enhances the productivity of the firm. Teamwork reduces the error generation chances and hence the goals of the firm can be achieved in a better way. It is the role of the leader to make sure that they implement team culture within the organization (Vogel and Güttel, 2013). Culture is built up by the existing workers of the firm by their activities and till the time, present stakeholders will not follow the basic regulations and policies. It also assists in making professional decorum in the workplace. Apart from this, it is a role of the management to motivate their employees at various time intervals. This is also due to the fact that enthusiasm of stakeholders also helps in building positive and effective working culture. Better leadership always helps in managing a human resource in the appropriate manner. Since the leaders have a very important role in arranging resources as per the requirement of the firm. The below mentioned are some of the characteristics of the organizational culture of Pizza club which can be considered as very much significant for developing a successful strategic plan:
Flexibility and adaptability: The organizational culture should be flexible in nature as this will embrace and develop an environment which will enable high productivity and open communication amongst the employees. This will be proven very much beneficial for the success of the strategic plan. It is also important for the firm to adopt changes as per the requirement of the strategic management. It can only be possible if the management monitors the whole process that on a regular basis.
Goal unification: Strong, flexible and unified culture will develop a positive approach towards strategic implementation and this will also affect the process of implementation in a positive manner, by the alignment of goals (Merkert and Hensher, 2011). When the focus is on productivity and accomplishment of a primary mission then goals can come into alignment. It will help a company in achieving the goals and objectives at a much faster rate.
And the same is with leadership, as an implementation of strategic plans and corporate strategy requires team efforts. Team efforts can be obtained in an effective manner if there is a provision of appropriate leadership. For motivating the employees the leaders should have involvement in the team and the tasks performed. Leadership has to make sure that they improve the performance of the firm by enhancing the skills of their employees. For proper implementation of the firm’s strategic management leadership needs to be strong. If the company leadership is weak then they may not handle all the operations. The management has the role of making good relationship with the employees of the firm which it can utilize in the time when an issue arises.
The concept of strategic management has been described by making use of a number of approaches and theories. By making utilization of the approaches the business organization can make fulfillment of the requirements of the stakeholder in a systematic manner. Management and the allocation of the resources amongst the stakeholders are the two significant operations which are executed by the adoption of the mechanisms of strategic management.
Strategic management is a wider scope that has multi-dimensional aspect and has to be taken care off. It is necessary for the firm to make continuous improvement in this strategy so that it helps in gaining the competitive advantage over other competitors. Since in the fast food industry the number of the company is increasing at much faster rate and hence it is important for the company to make the most effective business strategy.
Implementation of sustainability and CSR approach has been done by Pizza Club for attracting the investors and making them invest in the entity and this will aid and assist the firm in expanding the business in the global grounds (Molina-Azorin, 2012). Corporate social responsibility is one of the basic things that company has to manage. It helps in making the good image of the company. This kind of strategy helps in expanding to many other parts of the world as well as retaining the base customers.
Stakeholders are those people who are directly or indirectly connected with the functionalities of the firm like employees, customers, directors etc. These all people are an integral part of the organization and its business. They all have the distinct role in the success of the organization. They help in fostering the growth of the firm. Any strategy made inside the firm must be based on their consent as well as they must be involved in strategic management procedure in order to make it strong, innovative and smooth. It is also important for the firm to take all stakeholders in the process of making decisions as well as in making of the strategic management (Priem, Li and Carr, 2012). Stakeholders have to make sure that add value to the consumers.
Strategic management is the procedure using which plans and policies for achieving the goals and objectives set by the firm. It is also known as the blueprint of the plan that will be implemented for performing the operations of the firm so as to achieve desired targets which were pre-set. Decisions like setting up the targets, availing useful resources that will be used in the operations, planning and implementing strategies so as to gain competitive advantage etc. procedures are done under the strategic management concept.
At present time business, it has become important for the firms to take immediate as well as crucial actions. It is necessary if the firm has to achieve its goals in a smoothly. Sometimes it happens that management fails to take decisions that are effective. It increases the chance of failure and in order to reduce the chances it, decisions must be taken by stakeholder management, strategic management concept is developed (Gumerov et al., 2015). For enhancing the efficiency of firm concept related with strategic management plays the crucial role. Some of the elements of strategic management that defines the relevance of strategic management concept in regards to Pizza Club New Zealand:
The external analysis has been considered as one of the integral concept for the strategic management. The analysis of external analysis aids the concept of strategic management on various grounds. This analysis provides the entity with the detailed information and knowledge of competitive environment and the competitors, the perceptions and consumers behavior, the political and economic stability of the region in which the business is operated etc. These all are the components which can be used by the entity while developing the strategic plans. And hence the external analysis has been considered as very much relevant in strategic management. In order to conduct external analysis the most widely used tool is Porter’s five forces. For this company it is as follows:
Internal analysis: Internal analysis is the approach or the methodology which can be executed for developing an understanding over the strength and weakness of the business entity. The analysis also provides a detailed knowledge about the threats present in the business environment and also about the upcoming opportunities which are required to be grabbed by the b8usiness organization for growth and development of the business. Knowing the strength and weakness will enable the entity in development of the strategic management plans. These plans will bring developments and boost the growth rate of the entity. Moreover, getting aware of the threats will aid the Pizza Club to develop strategic plans for tackling the barriers and competitors. And thus internal analysis has been considered as very much relevant for strategic management. For doing internal analysis SWOT tool can be highly effective.
Strengths
Weakness
Opportunities
Threats
By performing internal and external analysis it has been observed that there is cut throat completion in the industry and it is important for the Pizza club to make sure that they apply capable strategies for coming into the business.
Figure 1Role of strategic management
There are several tools that are used in Strategic Management. For Pizza Club concept to strategic management for achieving competitive advantage in a global market is as follows:
Goals and Objectives: It is one of the first likely performed tasks in strategic management concept. It involves setting up of goals and objectives in regards to the value of the firm (Hill and Jones, 2013). Other than this it also involves the processes using which goals and objectives can be achieved. From the views of Pizza Club, Their main aim is to achieve more market share in the industry of fast food in New Zealand (Bull et al., 2016). Apart from this they also aim to increase their customer base by creating the positive image in the minds of a target market.
These two are the statements that act as baseline using which company can achieve its business goals. Both of them have almost similar flavors but are the distinct expectation of the firm (Bohari, Hin & Fuad, 2017). Here in regards to Pizza Club mission statement will define the functionality that is required to be performed by the firm for achieving their target. On the other hand, Vision statements describe the actions that will perform in near future. For example promotional and advertisement strategies which will increase the demand for the product (Biancamaria, Lettenmaier, & Pavelsky, 2016).
Conclusion
From the above-based report, it can be concluded that Fast food industry is changing at very faster rate due the changing habits of the people. This has attracted many customers in the country like New Zealand. For the smaller companies such as Pizza Club, it is important to make effective strategies so as to make sure that they achieve growth at the expected speed. It is also important for the firm to have strategic management plan so as to ensure that made strategy is implemented in a better way. It helps in achieving the goals and objectives of the firm in smoother ways. In this regards role of leader and culture becomes very crucial. Culture helps in dealing with the various issues that arise in the strategic management process. On the other hand, strong leadership helps to handle all these in a better way.
References
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