This report divulges the CSR activities of the Australian Dairy Farms Group. The CSR activities are accompanied with the corporate citizenship program, Corporate Conscience and sustainable business practices undertaken by company. These programs strengthen the work program and increase the overall output available to society at large.
Australian Dairy Farms Group is an Australian retailer of the consumer goods, specialized in the games, Ultra HD blue rays and home appliance program and other services programs.
The stock price of Australian Dairy Farms Group is Australian Dairy Farms Group AHF (ASX) A$ 0.17 0.00 (+1.18%) is having its headquartered in Australia. The total revenue of company is 27 million AUD (2016) which is 12% higher as compared to last year data. The business operations of Australian Dairy Farms Group is managed to strengthen the social economic and environmental factors which are considered under the CSR activities. Company has to comply with the domestic and international rules and regulation to lower down the harm of its business practices on the society.
It is analyzed that to respond the rapid busienss economic growth, Australian Dairy Farms Group needs to comply with the ethical and legal work practice which will increase the overall CSR work program in determined approach. This report focuses on the methods which used to evaluate the responses of the company towards the expectation of the shareholders. It will not only increase the overall outcomes of the company towards the stakeholders. The main objective of this report is analysis the CSR practice of Australian Dairy Farms Group and the theories of Wartick and Cochrane’s Typology to identify the benefits of the society oriented work practice towards the internal and external stakeholders (Fadun, 2014).
The main objective of the CSR activities of the company is to mitigate the adverse busienss practice of the company and its impact on the society at large. The CSR activity provides the frameworks which company needs to follow to implement the strategic program which will add value and increase the overall wellness of the society. It is analyzed that Australian Dairy Farms Group has installed the eco system and adding 5 % of its five year average net profit in its CSR activities which includes funding to NGO for their works, arrangement of the work program which will add value to society for their large benefits.
Carroll’s Pyramid
There are several benefits programs which are undertaken to strengthen the CSR activities program. The Carrol’s pyramid is undertaken to exhibit the way or process functions which each and organization need to meet the CS requirement and compliance program. The shape of the pyramid is accompanied with the stages and compliance program such as ethical considering, philanthropic, social benefits and environment development program (Lahouel, Mansouri, and Peretti, 2015).
This pyramid has shown that each and every organization needs to establish the linkage between the organizational development and social development at large. The main objective of company is to earn profit and for that it has to operate its busienss in society. This may result to harm to society. The pyramid given above reflects that the legal and ethical consideration and CSR compliance program which needs to be undertaken by Australian Dairy Farms Group to strengthen he benefits program for the society and increase the sustainability of the business at large (Fadun, 2014).
It is the process to serve or give back to society what organization has taken from them while running the business. The transparency of the busienss process of the Australian Dairy Farms Group has been strengthening by using proper CSR program and reporting frameworks in determined approach.
As per the requirement of the CSR activities program and pyramid undertaken it is considered that these ethical and legal compliance program works on the major parts such as legal shows the compliance of the rules and regulation, ethical part reflects the moral behaviour of company towards its society and philanthropic divulges the discretion and benefits in terms of charity given to entity or person. However, this theory emphasises upon the profit factors and avoid the philanthropic requirement which company undertakes to strengthen the work practice in long run (Grayson, and Jane, 2017).
This methodology reflects the benefits available to society and other benefits program which company undertakes to run the business effectively
Wartick and Cochrane’s Typology
This theory emphasises upon the economic and society benefits available to stakeholders. The on Carrol’s pyramid model is accompanied with the the legal, ethical and moral responsibilities which needs to be undertaken by the organization if it wants to strengthen the work functions program in determined approach. This model works on the assumption that all the CSR rules and compliance program should be undertaken by the company if it wants to wok or operates its business on sustainable basis. This model divulges that the CSR process and management of social issues have distinctions impacts on the business operation s of the organization. This model reveals the corporate sustainability of Australian Dairy Farms Group and provides that the CSR activities and corporate sustainable practice needs to be undertaken by organization after considering the CSR work practice. Nonetheless, this model apply the best interest theory and strengthen the benefits available to society. It also push management to give more benefits and link the organization growth with the organization development (Long, 2015).
The legitimacy theory of the corporate social responsibilities program reflects the mandatory efforts which need to be made by company for the benefits of stakeholders and society at large. Every company needs to undertake proper work program in such a manner which would be highly acceptable by the stakeholders such as social activities, employees, government organization and other business process functions. These all the stakeholders are expecting the following benefits from the company which are given as below.
The sustainability report of Australian Dairy Farms Group has shown that company has strengthened the transparency program and increase the overall output to society at large. The implemented CSR program and sustainable business practice have shown that company has increased its business outcomes with the effective manner.
After analysing all the details of the company, it is inferred that company should adopt the international CSR work practice to increase the social benefits available to society at large (Salminen, et al. 2018). The increased business complexity and failure to work functions program have shown adverse impact of its business son the society. Company should consistently use the social development benefits program to mitigate the negative impact of society. Compliance with the international rules such as workman compensation act, Human safety right and labour act should be followed by company for the better benefits program of the employees and society at large. The anti-corruption polices and program should also be adopted by Australian Dairy Farms Group to lower down the wrong busienss practice. These policies should be made to encounter the mental health issues of the employees. In addition to this, company should also set up the proper internal control system process to identify the deficiencies of the set up program to increase the overall outcomes and benefits to society at large (Wrana, 2017).
Conclusion
After analysing the case study program of the Australian Dairy Farms Group, it is inferred that company has already followed effective CSR program to strengthen the benefits and long term sustainable business program. However, the success of the organization is based on the operational practice and CSR program undertaken by the company. Nonetheless, it is analyzed that the with the ramified growth of the business operiatons of the Australian Dairy Farms Group, Company has already impacted the society and environment at large. Therefore, it has become impracticable for the company to avoid these negative impacts on the society. CSR activities are the process to lower down or mitigate the negative impact of the business on the society. If these CSR practice are not taken by company effectively then it may negatively impact the sustainable business practice in long run. The various CSR program such as employee oriented work practice, installing the ECO system and investing funds and capital for the projects which are set up for the better and effective benefits program of the society at large
References
Fadun, S.O., 2014. Corporate social responsibility (CSR) practices and stakeholders expectations: the Nigerian perspectives. Research in Business and Management, 1(2), pp.13-31.
Grayson, D. and Jane, N., 2017. Corporate responsibility coalitions: The past, present, and future of alliances for sustainable capitalism. Routledge.
Lahouel, B.B., Mansouri, N. and Peretti, J.M., 2015. 13 Corporate Social Responsibility Disclosure and Institutional Legitimacy. Organizational Change and Global Standardization: Solutions to Standards and Norms Overwhelming Organizations, p.207.
Long, H.C., 2015. The impact of market orientation and corporate social responsibility on firm performance: evidence from Vietnam. Academy of Marketing Studies Journal, 19(1), p.265.
Mayes, R., 2015. A social licence to operate: corporate social responsibility, local communities and the constitution of global production networks. Global Networks, 15(s1).
McGuire, J.B., Sundgren, A. and Schneeweis, T., 2008. Corporate social responsibility and firm financial performance. Academy of management Journal, 31(4), pp.854-872.
Mena, S., Rintamäki, J., Fleming, P. and Spicer, A., 2016. On the forgetting of corporate irresponsibility. Academy of Management Review, 41(4), pp.720-738.
Ngai, E.W.T., Law, C.C., Lo, C.W., Poon, J.K.L. and Peng, S., 2018. Business sustainability and corporate social responsibility: case studies of three gas operators in China. International Journal of Production Research, 56(1-2), pp.660-676.
Rafael, G., Gonçalves, G., Santos, J., Orgambídez-Ramos, A. and Sousa, C., 2017. Explanatory contribution of Social Responsibility and Organizational Justice on Organizational Commitment: An exploratory study in a Higher Public Education institution. Polish Psychological Bulletin, 48(4), pp.470-480.
Salminen, H., Vanhala, M., von Bonsdorff, M. and von Bonsdorff, M., 2018. Perceived High Involvement Work Practices and Retirement Intentions. Electronic Journal of Business Ethics and Organization Studies, 23.
Wrana, J.B., 2017. Multinational Enterprises, Corporate Social Responsibility, and Regional Institutional Change in Vietnam(Doctoral dissertation, Universität zu Köln
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