Discuss About The Economics Innovation Technology Structural.
The digital disruption helps in determining the different aspects of the transition in the functioning and the structure of the organization in the market. The digital disruption that occurred at Amazon has helped the organization in bringing forth improvements in terms of the functioning of the business as per the needs of the customers (Antonelli 2014). The technological change in the organization has affected the value proposition in the market. On the other hand, there are other implications based on the functioning of the human workforce who were substituted with the utilization of machine and the artificial intelligence. It has affected the functioning of the organization as peer the needs of the consumers in the market.
The main purpose of the report is based on the understanding of the different aspects of the transition in the business model in the organization and the value that is being proposed by the organization in the market. it also helps in determining the competitive position of the same in the market. The report enumerates the assessment of the effect of the digital disruption through the work centered analysis before and after the disruption. It also enumerates the recommendations and an implementation plan for the organization, which will be helping the same in coping up with the challenges of the disruption.
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CUSTOMERS · Young and potential customers within the age limit 18- 67 years. · Urban and rural customers · Switchers and the soft core loyal customers depending on the regions of functioning |
PRODUCTS & SERVICES · The company facilitates the customers with a wide range of products from electronic gadgets to the home decors that are suitable for the wide variety of the customer needs. |
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WORK PRACTICES (MAJOR ACTIVITIES AND PROCESS) · Undertaking an analysis of the customer needs through the determination of the feedbacks. It helps the organization in maintaining the balance in the functioning of the organization in determining the trends that affects the performance of the organization in the market. · Locating the customer through the utilization of the radar to deliver the needs of the customers · Utilization of the human resource to reach out to the customers in the respective market |
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PARTICIPANTS The suppliers and the collaborators of the business are regarded as the main participants on, which the organization determines the smooth functioning of the same. |
INFORMATION · The usage of the employees database and the determination of the feedbacks of the customer and registering them in the database helps the organization in bringing forth continuous modifications in the functioning of the business. |
TECHNOLOGIES · The AI technology that is used by the organization helps in determining the preferences of the customers. |
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INFRASTRUCTURE |
• The infrastructure of the organization and the systems that are undertaken by the business clearly supports the activities that are planned by the organization. The large warehouses and the retail outlets have helped in reaching out to the consumers. On the other hand, the different facilities that are provided by the organization relating to the customer services is also facilitated through their service centre. |
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ENVIRONMENT |
• The political and the legal environment has supported to the growth of the organization in the market. On the other hand, the different aspects of the environmental fluctuations affect the functioning of the organization while transporting their products to the different regions. |
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STRATEGIES |
• The strategies that are applied by the organization in the market conditions reflect the objective of the organization to retain the loyalty of the customers. |
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CUSTOMERS · The potential customers ranging from the amateurs to the professionals · The hard core loyal customers and the switchers · Urban and the rural customers |
PRODUCTS & SERVICES · The costly commodities and the gadgets that the customer can use on a daily basis ranging from home décor to the personalized products |
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WORK PRACTICES (MAJOR ACTIVITIES AND PROCESS) · The analysis of the needs of the customers through the feedbacks · Recordkeeping of the demand of the customers based on the region and the cultural backgrounds of the customers · Undertaking the collaborations with the different companies in the regions to satisfy the needs of the customers · The utilization of the CMS and the AI technology for identification of the needs of the customers · The utilization of machinery in the place of the human workforce for efficiency in the practices |
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PARTICIPANTS · The collaborators · The suppliers · The customer care units for providing after sale services |
INFORMATION · The maintenance of the database of the clients to determine the demands · A team of experts to adhere to the requirements of the clients through the analysis of the feedbacks · |
TECHNOLOGIES · The implementation of the AI technology · The usage of the CMS to design the proper functioning of the webpage that are made available to the customers · The implementation of the smart machinery to replace the human workforce for maintaining the efficiency of the performance |
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INFRASTRUCTURE |
· The expansion in the infrastructure of the business in order to facilitate the huge demands of the customers · The warehouse facilities for the storage of the goods in a safe and secured manner |
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ENVIRONMENT |
The political and the legal environment is favorable for the expansion of the company in the different countries. The quality management systems of the organization have helped the same in exceeding the benchmark. On the other hands, the stable economic condition of the business has helped the same in keeping away from the fluctuations in the market. |
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STRATEGIES |
The strategies that are implemented by the organization has helped in the growth of the same in the market structure and the functioning of the business in the market. |
The company,Amazon, is an American e-commerce organization that was founded by Jeff Bezos in the year 1994. Since its inception, the company has undertaken various technological innovations that have helped the company in bringing forth improvements in the structure and the functioning of the business in the international markets. Before the year 2012, the company took steps to identify the different needs of the consumers through their traditional manner of documentation. It helped the organization in recommending new commodities to the customers in the market (Miller and Rice 2013).
On the other hand, the human workforce was engaged in order to perform the smooth functioning of the processes that were undertaken by the organization. It has affected the organization through the expansion in the costs that the company had to spend for undertaking their specific operations. The revenue of the company in the year 2012 was US$ 74,452, which was higher than that of its previous year revenue (Annualreports.com 2018). However, the competitive position of the organization was lagging due to its chief competitors in the market. The major aspects of the change in the fiscal year were based on the developments that were undertaken by the company based on the understanding of the needs of the customers (Christensen 2013). However, the structure and the functioning of the organization faced challenges due to the strikes and the malfunctioning of the workforce, which affected the smooth functioning of the organization.
The other aspects that affected the functioning of the organization was based on the lack of the utilization of the proper digital media channels which affected the company’s understanding relating to the needs of the customers (Camisón and Villar-López 2014). It has affected the functioning of the organization relating to the determination of the change in the preferences of the customers. The company was unable to track the different needs of the customers, which affected their offerings and the value proposed by the same in the market.
The digital disruption that was undertaken by the company in the year 2014 has reflected the profitability through the revenue that was created by the organization by the end of the year 2015, which was around US$ 107,006. It reflected the positivity of the disruption and the manner in which it has affected the value proposition of the organization in the market (Annualreports.com 2018). The organization invested their resources on the implementation of the different technologies that are aimed at bringing in the change in the functioning of the organization in the marketing (Antonelli 2012). The installation of the artificial intelligence and the usageof the software for tracking the preferences of the customerhave helped the organization in making recommendations based on the preferences. Suppose for example, a customer looks into their webpage for buying an Android, the CMS (Content Management System)and the AI(Artificial Intelligence) technology of the organization recommends the customer to make a buy of the compatible headsets. It has helped the organization in increasing their sales worldwide (Behrendt 2012).
On the other hand, the implementation of the machinery has helped the organization in bringing in efficiency in their functioning in the markets (Castelvecchi 2015). The proper utilization of the machinery has helped the organization in bringing in transition in their business models and the functioning based on the identification of the preferences of the customers (Topol and Hill 2012). The intelligent mechanism system of the organization enhanced the functioning of the workforce, as it is an accurate means of undertaking the processes that are planned by the organization.
The transition that was undertaken by the organization has helped in determining the technological innovation and the sustenance of the same in the international market (Scholz 2017). The transition that was undertaken by the company added to the value proposition that is promised by the organization to the customers. On the other hand, the determination of the preferences of the customers has helped the organization in amending the customers with their requirements (Priceand Flach 2017). The determination of the requirements of the customers has helped in determining the change in the structure and the functioning of the organization in the market. The digital disruption has helped the company in bringing forth improvements in the structure based on the understanding of the requirements of the customers and he smooth functioning of the processes that are undertaken by the same.
The recommended functions that might be undertaken by the organization is based on bringing in the modifications in the situation of the same in the international markets. This section of the report enumerates the recommended actions that might be undertaken by the organization in order to facilitate the improvements on the structure.
The determination of the different customer based on their preferences and thereby segmenting the target customers based on the preferences will be helping the organization in bringing in changes in the products that are offered by the same. The digital disruption that is being undertaken by the organization offers certain challenges based on the uncertainties as per the market conditions. The installation of the CMS and the AI has helped the organization for understanding the needs of the organization. However, the proper implementation of the different technologies might be a challenge for the organization.
he understanding of the capability of the organization helps in determining the change in the structure and the functioning of the business in the market. The determination of the capabilities of the organization helps in implementing the correct approach of the technology as per the requirement of the organization.
An internal audit must be undertaken by Amazon in order to determine the possible threats that might be faced by the company through the transition that is planned by the same. On the other hand, the implementation of the technology will help the company in excluding the interference of the human workforce. However, the company must also take steps to ensure that the technological processes function accordingly based on the changes in the situation of the organization in the market. An audit on the uncertainties will be helping the organization in determining the possible threats that might be encountered by the organization while determining the change in the processes of the organization.
This section of the report is aimed at forming an implementation plan, which will be helping the organization in order to determine the improvement that is planned by the organization in the market.
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Elements |
Time required |
Status |
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Implementation of the CMS |
2 months |
The proper implementation of the CMS has helped the organization in bringing in the required changes based on the understanding of the systems of the transition in the market. |
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Implementation of the AI |
7 months |
The utilization of the AI helps the organization in reading the preferences and the choices of the customers and thereby recommends products accordingly. |
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Implementation of the high tech machinery |
4 months |
The high tech machinery of the organization has helped the organization in excluding the human workforce thereby enhancing the functioning. |
Conclusion
Therefore, from the above analysis it can be stated that the technological advancements that are undertaken by Amazon is based on the understanding of the change in the environment and the market. On the other hand, the determination of the needs of the customers has helped the organization to undertakethedigital disruption. The disruption has helped the organization in maintaining its sustenance in the international market. The enumeration of the challenges and the recommended actions that might be undertaken by the organization in sticking on to the transition helps in determining the growth of the organization.
References
Annualreports.com (2018). [online] Annualreports.com. Available at: https://www.annualreports.com/HostedData/AnnualReportArchive/a/NASDAQ_AMZN_2014.pdf [Accessed 9 Apr. 2018].
Antonelli, C., 2012. The economics of localized technological change and industrial dynamics (Vol. 3). Springer Science & Business Media.
Antonelli, C., 2014. The economics of innovation, new technologies and structural change. Routledge.
Behrendt, W., 2012. The interactive knowledge stack (IKS): A vision for the future of CMS. In Semantic technologies in content management systems (pp. 75-90). Springer, Berlin, Heidelberg.
Camisón, C. and Villar-López, A., 2014. Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of business research, 67(1), pp.2891-2902.
Castelvecchi, D., 2015. Artificial intelligence called in to tackle LHC data deluge. Nature, 528(7580), pp.18-19.
Christensen, C., 2013. The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.
Kaufer, D.S. and Carley, K.M., 2012. Communication at a distance: The influence of print on sociocultural organization and change. Routledge.
Miller, E.J. and Rice, A.K. eds., 2013. Systems of organization: The control of task and sentient boundaries. Routledge.
Price, S. and Flach, P.A., 2017. Computational support for academic peer review: A perspective from artificial intelligence. Communications of the ACM, 60(3), pp.70-79.
Scholz, T., 2017. Uberworked and underpaid: How workers are disrupting the digital economy. John Wiley & Sons.
Topol, E.J. and Hill, D., 2012. The creative destruction of medicine: How the digital revolution will create better health care (p. 2). New York: Basic Books
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