Discuss About The Border Supply Chain In Automobile Industry

Computer Industry

Discuss About The Border Supply Chain In Automobile Industry?

Globalization plays an important role in increase of International trade and this kind of trade becomes an integral part of globalization after the Second World War (Dinnie, 2015). The concept of protectionism was introduced during that time and the government was limited to this kind of trade so that they can save local traders like farmers and other businesses from competition externally. It contains various elements like import tariffs, subsidies, quotas, local enterprises and state level intervention until the till the time of liberalization has begun (Hung and Tseng, 2016).  The report will discuss in detail about various global companies across different industries and their branding and supply chain strategy. The aim of the going global is the rise in interdependence of the whole world and the people from every part with issues for the people in rest of the world. It happens at the expense of local development and self-based interest. The concept of globalization becomes a world famous from early 90s and people mostly talk about economic development. In the present time, it is garnering more and more attention from many companies all across the world.

The company Acer has been changing to discuss the fact that how Acer has been looking at the international market that attempts to make its place between its current brands. There is split or change which is large in terms of geography and the company is constantly trying to push gateway in the countries like US and Far East of Europe. All these kind of geographical areas is based on firms that can be recognized with the help of six different kinds of customers which are also targeting its brand. These initiation with diverse tech based leaders whom it looks and more likely to be INQ based readers (Ferretti and Parmentola, 2015). They also understand as well as use the technology in an extensive manner with no money to spend on the kit. There is another kind of group as well which is less techie and more conscious about the price. The company has also been very focused on the laptop range which its things will conquer and further expect to be number one in coming time. The management has also claimed that just by becoming the top producer, the company can also become the world’s top producer in PC as well. The company Acer, has offered a cost-effective laptop for many years now and sometimes still must deal with an image issue in specific areas.  The penetration is bad in the countries like US. To deal with this issue, the organization will have to buy up the methods like gateways to deal with the problems (Freidberg, 2017).  In the current time, the president and CEO of the company is leading the complete charge to clearly deal with how the brand has been looking at the international market for the sake of PC and is also attempting to look up between diverse brands. The differentiation is mainly based on geography and it pushes away the Gateway in US and there is East, Packard Bell as well wherever and whenever it can. There are different geographical areas for the organization that has been recognized by six distinct types of consumers at which it targets the product.  The basic start with diverse technology based leaders whom it may look like is based on INQ people. They gain clarity and usage of technology is also done in an extensive manner.

Microsoft

With the changing times, the major focus has been on the trends which include the approach that works towards IBM operating and working over the operational systems. Here, the core CPU range with the shift in the demands for the software and the components is more than usual for the product lines. The outsourcing means that the company can easily work on reducing the costs like IBM and work on the increased activities for the customization, comparing the prices online and making the changes to the products. The trends are also relevant to take hold of the demand dynamics and the other structures, market and the distribution trends which will help in setting the new plans and the product directions. The globalization of the computer industry is motivated by the factors which is for reducing the costs and setting the ability to reach the globalization market. Through this, the standards are set to define the competitiveness in the industry and then focus on the core capabilities which will help in properly scaling the economy.

Over the years, Microsoft has tried a lot to properly extend the brand name of Window. Recently the company has come across as a loser. For instance, when a new operating system has been launched by the company for ultra-small computers, it has been named as Windows CE. The system was promoted heavily but it could never take off and the company lost an early stage of benefits what finally transformed the tablet market and has been dominated by Google and Apple (Sawhney et al., 2017).

The company has also seen a lot of failure recently in Windows Live and is also part of collective name for about a lot of applications with web services and mobile services. Recently the company also announced and it is based on retiring the windows live brand. The concept of window live is based on the brand extension lacking the enthusiasm among the consumers about the product line of the company. The fundamental or basic mistake committed that company keep forming and the need to gain clarity. It’s been a very long time since people are hearing about occasional praises of the product (Sawhney et al., 2017).  In addition, it also looks like every time, when a new kind Window is released, the main crucial point for selling seems like Microsoft is trying to get it right.

At this company, everyone is encouraged every day related to how the consumer will use the software to find creative based answers for many business issues with the growth of different breakthrough concepts and stay close to what is crucial for the team. The company runs the organization usually in the same manner with a belief that there are five diverse business based divisions that helps in offering the great level of potential to serve the consumers.  

Globalizing the supply chain

There is Windows Live Division which consists of many Window based products associated with family and is also accounting for the relationship with PC producers as well as online developers of software and services with the help of Window Live. Then there is server and various tools based on services as well as solutions including operating system, SQL servers, Silverlight and many more (Matsuo, 2015). There is also an online service based division based on online advertising platforms which offers advertisers and publishers with many kinds of online information and channels.

The supply chain activities in business are based on a chain of many functions which goes from product development to provide the finished product to the consumers. The company Kellogg’s has followed a more socially responsible way at every level along with its supply chain. The company follows specific processes that are taken in the current supply chain management and these activities ensure that the product produced and made available in the present supply chain management system (Freidberg, 2017). These kinds of operations also ensure that product is well manufactured and made available to final customers. Following are the three sectors of supply chain followed by the company: –

1. Primary sector: this is the part where the raw material is provided to the organization worldwide.
2. Secondary sector: this is the part where the product is manufactured by using the raw material which is supplied as well as shipped to varied wholesalers and stores in well-structured warehouses.
3. Tertiary sectors: this sector is used by the company in the secondary form which uses to optimize or gain advantage with varied business processes. There are different kinds of sectors as well as functions which are well coordinated since it works at one place throughout the supply chain system and include purchasing, quality based check along with sales, transportation and distribution procedures (Freidberg, 2017). It is also a crucial part of the strategy for any business to focus upon since it is easier to get raw material from best current sources and how different kind of raw material will be utilized to a producer (Chabowski et al., 2013).

The company is involved in diverse kind of food items of business since it falls under the part of secondary sectors.  It is also crucial for a company like Kellogg’s to get the best possible material and ensure the product reaching the final customers is of standard quality.

The company PepsiCo is primarily a food and beverage based company with annual revenue of sixty-three billion dollars and is best known for its soft drinks in carbonated form. The customer is now moving towards nutritious food preferences.

The company uses five priorities based globally that can impact the supply chain which are building of brand, innovation, implementation, driving the cash returns and productivity. In connection to the innovation, the supply chain particularly based on three important drivers which are sustainability based on environment, advantages from technology as well as digitization the current value chain (Chalikias and Skordoulis, 2016).

PepsiCo Inc. has maintained to have a strong base for collaboration since it is most crucial for the supply chain. For example, the organization has been an initiator in the growth of direct store delivery also called as DSD model. The overall concept of this model is based on removing the steps in warehouses while being part of the process of getting high amount of turnover with high volume like soft drinks or snacks in the market. The supplier of DSD usually free up the warehouse space for number of retailers and are also able to get better handle for the product sales as well as inventories (Chalikias and Skordoulis, 2016).

At the time of working with many grocery stores based chain, the division is leased with retail floor and space for shelf from the grocer specifically. At the same time, Pepsi also took over the management of inventory for the products that exist within the stores. By properly managing the products in retail culture, the company was also able to properly leverage the sales with high margin product after properly maintaining the sales with fast moving however with low margin product in beverages (Chalikias and Skordoulis, 2016).

At the same time, the company subsidiary namely PepsiAmericas Inc, based on producing bottle for Pepsi products has also adopted a strategy in pre-sell phase which is a kind of DSD where an owner of the brand must place the order right before the date of delivery. With the help of incorporating the technology of wireless, the company has accounted for sales managers that can take order on site and is also sometime upload a central based order along with routing system with the help of wireless connection (Robertson et al., 2016).

Conclusion

The report has discussed in detail about globalization provides an opportunity that more company is able to expand the business for competitive based market. People spend less in operating cost and manufacture a lot of products as well as services by using the resources for diversification (Nakamichi et al., 2016). It effectively decreases the main cause of the risk of organization and interest based on diverse cases. Also, deregulation is an integral part that helps in boosting the level of competition and maintains the level of free trade.

Reference

Chabowski, B.R., Samiee, S. and Hult, G.T.M., 2013. A bibliometric analysis of the global branding literature and a research agenda. Journal of International Business Studies, 44(6), pp.622-634.

Chalikias, M. and Skordoulis, M., 2016. Implementation of FW Lanchester’s combat model in a supply chain in duopoly: the case of Coca-Cola and Pepsi in Greece. Operational Research, pp.1-9.

Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.

Ferretti, M. and Parmentola, A., 2015. The Firm-Driven LISs. In The Creation of Local InnovMicrosoftphers, pp.1-18.

Hung, S.C. and Tseng, Y.C., 2016. Extending the LLL framework through an institution-based view: Acer as a dragon multinational. Asia Pacific Journal of Management, pp.1-23.

Matsuo, H., 2015. Implications of the Tohoku earthquake for Toyota? s coordination mechanism: Supply chain disruption of automotive semiconductors. International Journal of Production Economics, 161, pp.217-227.

Nakamichi, K., Hanaoka, S. and Kawahara, Y., 2016. Estimation of cost and CO 2 emissions with a sustainable cross-border supply chain in the automobile industry: A case study of Thailand and neighboring countries. Transportation Research Part D: Transport and Environment, 43, pp.158-168.

Robertson, R.W., Parmenter, C. and Low, P., 2016. Theory and Practice of Corporate Social Responsibility. i-Manager’s Journal on Management, 10(4), p.1.

Sawhney, M., Sawhney, M., Buenneke, B., Buenneke, B., Jackson, L., Jackson, L., Kulick, L., Kulick, L., Kulick, N., Kulick, N. and Norton, E., 2017. Microsoft Corp.: Branding and Positioning. NET. Kellogg School of Management Cases, pp.1-27.