Discuss about the Social Media in the Workplace to Communicate.
The use of social media in business communication will be mainly discussed with Facebook. In general, social media are considered as the service which enables the users to interact and share content via online communities. The most popular form of the social media platform Facebook is mainly known for its information sharing technologies and videos with the users. It has been further able to include the different types of the features such as making effective online communication with public messages and responses. In 2016, Facebook has a total 1.79 billion people which uses the site each month around the world. In addition to this the application is seen as the popular means of communicating with the individuals to stay in touch with family and friends. In several business contexts Facebook has been seen to be considered as the main tool to communicate with the individuals in staying in touch with clients and vendors. Business in several countries is increasingly seen to use Facebook by establishing Facebook pages. As per the 2016 Sensiss survey of 1900 business has used Facebook more than 48% of small businesses, 54% of medium-sized businesses and 79% of large businesses. Facebook business pages have been seen to be most useful in establishing cultural, recreational and personal business services (Oldmeadow et al., 2013).
Facebook has been seen as the most useful platform to organize business groups in form of the several types of means. This has been further seen to be discerned in form of features such as Facebook groups, messages services and business pages. Facebook groups has been seen to be effective in terms of enhancing communication within the business, allowing the employees for sharing of information, questionnaires and images in board like environment. The business will be able to use the various types of information in private groups closed and secret. If the group is set as a closed one, the individual will be able to see the existing groups and check the content on the group page (Huang et al., 2014). The group feature has been seen to be highly reliable as it allows the privacy setting as per the business needs and include the competitors as well. It has been further discerned that Facebook message features allows the business to send quick business communication to the employees. The message function of Facebook has been seen with sending updates to all the members of the department (St?íteský et al., 2015). The employees will be also able to use the Facebook message feature for communication and collaboration. The small scale short term project has seen to be effective in terms of adopting the Facebook messaging services. Facebook Pages has been discerned to be most effective in creating new business page for local business, Institution, brand or community (Escobar-Rodríguez & Bonsón-Fernández, 2017). Each of the individual pages is seen to offer drop down menu feature which has been seen to be conducive in selection of the correct page and types of business which is able to fit into different pages than thought originally. Facebook has been further seen to offer the different types of the categories as per the best option. The Facebook page has been also able to allow to add photo in the business and several number of business page which has included physical product, professional photo and logo. It has been also discerned that Facebook has been able to create and add a cover for the Facebook page based on the adding a cover button in the upper left corner in the cover photo space (Shih, 2013).
Facebook has been considered as the most effective platform in terms of implementing several strategies which has resulted in knowing about the customers, increasing growth and profit of Facebook. Some of the main form of the profit and growth strategies has been evident with lower options to exercise the marketing strategy. It has been further discerned that Facebook is seen to be ideal in facilitating the external business communication sharing of the information across related business. It has been discerned that Facebook allows an easy creation of business pages on social network. It has been further inferred that the business owners are able to effectively promote their services to draw customers. Facebook can be further discerned to be useful in owning significant benefits which can be provided only by Facebook (Ainin et al., 2015).
This particular form of the social network is able to allow the business to communicate with the existing and prospective clients. This has been also able to allow the customers to directly contact with the business in the Facebook pages and the customers are able to get in touch with the automated business mail. Some of the various types of tho her external benefits to the customers are further seen to be discerned in form of communicate with existing and prospective clients. It has been discerned that Facebook allows the customers to directly contact with the business on their Facebook Page and this gives a personal touch in compare to the automated business email (Wu, 2015).
The other form of the benefits of this form of the social media has been further able to allow the users to respond quickly with the queries and solve the same with developing relationships. The Website on the Facebook has been able to post interesting business content, as the customers will be able to get the necessary information from the page while making the necessary purchases. It has been further discerned that Facebook acts as an effective tool for achieving multilevel marketing. This has been further able to discern that if the Facebook page is liked and people will be able to receive the updates made by the business and even the friends will be able to see the same directed towards the page (Tao & Wilson, 2015).
Facebook has been discerned as the effective media channel in which the business will be able to grow to a wide range of population and especially directed towards the customers. Any size of the business needs to consider online sales and this is seen as the main opportunity to get a following around the brand and creating a specific platform for the customers and discuss about the products and spreading of the same with the required qualities (Frampton & Child, 2013).
In order to ensure that Facebook is able to ensure the effective strategy Facebook allows the users to make ads and drive traffic to the website. It has been further discerned that Facebook uses the appropriate business strategy where the visitors will be able to make their purchase on a specific web shop and manage the visitors who are willing to make a purchase. Facebook has been further discerned as the straightforward way to advertise the business and it is mostly directed towards external-website ads. In any instance when the users want to use Facebook for business advertising, it is able to deliver the business results right away. A direct comparison of the Facebook has been further discerned with the revenues incurred for business and the companies able to tweak the features of the page (Celebi, 2015).
The Facebook is able to use the specific functions for the business as it will be able to deliver the specific service by clicking on the external website link. The main feature of Facebook is seen with perfect choice for any type of the business. This has been seen to be evident with the raising of awareness associated to the different types of the business such as clothing store or restaurant. The overall USP of Facebook in business point of view has been identified with that business which has been mainly focused with the photographs of the products (Augar & Zeleznikow, 2014).
Some of the other prominent feature of Facebook has been discerned with communicating with the clients and responding to the respective queries faster.
It has been further seen to be discerned that Facebook has been seen as the main source of the platform for communicating with the customers in the most effective manner. Facebook is seen as the main platform to respond customer queries in an effective manner. This has been further discerned with an increased level of customer satisfaction and enhancement of personal relationships thereby promoting brand loyalty (Su & Chan, 2017). The various types of the other facilities provided to the customers has been further see to be discerned with the customers getting the necessary information from the Facebook Page and converting the purchases. Some of the various types of other services provided by the application have been identified with liking and sharing feature. The important form of the tools has been further seen with the effective use of the multi-level marketing and the users are able to receive the updates for the business and even direct the business towards the friends (Junco, 2013).
The main rationale for the application has been seen with the big fan base which has been discerned to be more than any other social media. Facebook is also seen to offer effective customer car support which has been accepted by a large number of customers. The main reason for the large acceptability of the fan base of Facebook has been identified with running modern IT Company. One of the main benefits of Facebook has been discerned with supporting of small business which allows competing Facebook with larger corporations (Van Dalen et al., 2015). It has been further discerned that Facebook allows the users to setting up campaign with live chat support and allows the customers have a clear overview of the costs. It has been further discerned that the various types of the other facilities offered by Facebook has been conducive in creating and publishing ads. The advertising executives are also able to generate reports of your advertising results in an easier way than any other way. It has been further discerned that the traffic management in Facebook is seen to be the best form with the efficient use of the features and establishing the necessary statistics (Child & Westermann, 2013).
The main form of demographics has been identified with knowing about the demographics for the product. This is seen with providing right audience along with the right product and services. It has been discerned that Qwaya offers a powerful tool to be implemented in a small business on Facebook. This may be seen to be used in small-business marketing on Facebook which may be due to driving traffic to a web or advertising of fan page. Qwaya is further seen with use of tools in small business strategies in creating a user friendly interface and have a clear overview of the costs (Hansson et al., 2013).
Conclusion
The study has been able to identify the Effectiveness of Facebook in internal communication in terms of Facebook has been seen as the most useful platform to organize business groups in form of the several types of means. This has been further seen to be discerned in form of features such as Facebook groups, messages services and business pages. Facebook groups has been seen to be effective in terms of enhancing communication within the business, allowing the employees for sharing of information, questionnaires and images in board like environment. The message function of Facebook has been seen with sending updates to all the members of the department. The employees will be also able to use the Facebook message feature for communication and collaboration. The small scale short term project has seen to be effective in terms of adopting the Facebook messaging services. Facebook Pages has been discerned to be most effective in creating new business page for local business, Institution, brand or community. Each of the individual pages is seen to offer drop down menu feature which has been seen to be conducive in selection of the correct page and types of business which is able to fit into different pages than thought originally. Facebook has been further seen to offer the different types of the categories as per the best option.
References
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