Question:
Discuss about the Diversity Perspectives in Organizations.
Coca Cola company which is based in United States of America provides products which are carbonated soft drinks. The company was established by John Pemberton. The company has its variants of its products such as Diet Coke, Caffeine Free Coca Cola, Coca Cola Life, Coca Cola Cherry and so forth. In the year 2013, the products of the coke are sold over 200 countries having the consumers who are downing more than beverage servings each day at 1.9 billion company (Coca-Cola Company).The competitors of the company are Pepsi, Dr. Pepper Snapple Group which is regarded as the third largest manufacturer of soft drinks which are available widely. In the Southern and Central America, the Kola Real, also known by the name RC Cola in the country Mexico, is a developing competitor of Coca Cola. In Sweden, Julmust is another important soft drink manufacturer which has surpassed Coca Cola during the Christmas season. Worldwide, the company has competitors and they are growing gradually in order to defeat the Coca Cola Company through their larger sells (Coca-Cola Company). The jobs and services that are provided by the company are Part time Assistant Manager, Technological Administer, QA tester, Sales Representative of Office Sales, Manager in the retail sales, Specialist jobs in the support to Customers, Associate of the Retail sales of the company, Independent contractor and so forth. Therefore, by keeping this background in mind, it is important to judge the diversification of the Coca Cola Company and the way it practices diversification in order to embrace inclusiveness (Barak and Michalle).
The enterprise of Coca Cola is looking forward to increase a four percent in sales to $5.6 billion in the second quarter as the company is looking forward to reframe its operations in the midst of the changing demand of the consumers in the market of soft drinks. Right now Coca Cola is selling more than 35,000 products around the world. The company has expanded its practices through their offerings of products which are the greater examples for the case studies for the business seeking revenues (Barak and Michalle). The company looks forward to diverse the markets, capitalizing the company’s inclusive culture in order to attract, develop and retain the worldly talent mix in order to give force to the competitive advantages (Coca-Cola Company)
Coca Cola looks forward to make diversity as the core area in their business strategy. They look forward to create a working environment which would provide the associates with the equality to access information, opportunity and development. Coca Cola Company is right now is as well looking forward to recruit people having diversified talents and ideas. The company practices its inclusion to embrace the world of multiculturalism both in the work place as well as in the market place (Barak and Michalle). The company practices inclusiveness of the company through conducting the formal surveys by taking the feedbacks of the employees by conducting the educational programs and programs which are Resolution Resources based, where the associates are involved to solve the issues that are being faced by the workers of the company. To make the workplace diversify, the Coca Cola company focusses on developing and framing out strategies in order to make the workforce to resemble the community that one is operating (Lauring). The company believes in asking for the referrals to the existing employees, involved in talking with the organizations of the community to help out the candidates. The company as well provides training based on diversity in the workplace (Coca-Cola Company; Patrick et al.)
The company looks forward to Human and Workplace rights which further increase the diversification in the workplace. These two important practices are regarded as important elements which would provide growth to the sustainable environment. The company therefore, makes sure that the people in the workplace are treated with respect and dignity. The workers have their own fundamental rights in order to provide healthier and safer workplace (Lauring). The KORE (Coca Cola Operating Requirements) defines the standards, policies and requirements for controlling the safety, the quality and environment through their operations, therefore, the people from different background are being respected and safety is provided to them (Barak and Michalle; Coca-Cola Company).
The current practices in the workplace which incorporates diversification and inclusiveness provide more benefits to the organization which has made the Coca Cola company to increase its productivity (Patrick et al) The workplace diversity benefits the managerial tools and challenges to the company. The productivity is successful in terms of bringing competitive advantages to the company. The employers can provide solutions to the customers and the managers as well helpful in brining creative methods and skills to the employees working under him. The workforce diversity also enhances creativity because the employees who are hailing from different backgrounds come up with different creative ideas and methods in order to make the products unique. The taste of Coca Cola varies with the diversification in the countries and its products achieve inclusiveness in terms of its variety and the authentic taste of culture of the company. Thus, it can be said, the absorption of idea is necessary from the people of different countries in order to give products, the different taste and the feeling of culture in their mind. This creativity lead the company to expand more in their sphere of development (Podsiadlowski).
The Coca Cola Company is a global market which gains advantage from the lingual diversity taking place in the workplace (Harvey et al.) The organization recruit people who are multilingual so that the employee knowing a particular international language would feel comfortable while communicating with the other representatives knowing that particular language. This is known by the terms language diversity. This has benefited the company to increase its sales in a worldwide manner (Coca-Cola Company).By outlining the KORA guidelines, it can be said that the company embraces diversity through the adoption of International Human rights which supports inclusiveness and render protection to the employees working in the firm (Harvey et al; Rice).
Coca Cola practices good policies in terms of its diversification. As Coca Cola has gained competitive advantages and grew many competitors regional or world wise, the company needs to coordinate its values for its future strategies. The company needs to define the term of diversity management, which is not only limited to religion, gender or ethnicity but also the organization should be defined as not the one size takes care of all the solutions. The organization needs to be realistic while setting the goals, which incorporate everyone who takes keen interest in diversity.
The company accordingly must meet the expectations of the people who would take part in the decision making process. The company must focus on bringing diverse senior executives to the company in terms of various industries and disciplines. The organization in future must be stick to its vision and mission plan in terms of its diversification in the workplace, the company as well by following the diversity management strictly, must follow the rules of treating everyone with equal respect and dignity, also providing opportunities for the people who are working in the company (Sabharwal).
Establishment of the new motivational strategy will be helpful for Coca Cola company to enhance the workplace diversification. However, motivational strategy will be helpful for this organization to increase the employee relation belong from the different cultural backgrounds. Application of motivational techniques will allow this organization to bring diversification in the workplace by influencing their employees. Establishment of effective communication should be taken by this organization to carry out the workplace diversification. However, Pepsi on the other hand, in many companies, the participation of the female workforce has been followed, from this perspective, it is important for the Coca Cola Company to expand its diversification, by taking into account the overall female participation. Pepsi thinks that their company and working becomes stronger, when the females participate and contribute together. Coca Cola like Pepsi can also recruit individuals who are disabled. This gives birth to equal opportunity to the disabled people. Coca Cola can come across an innovative program, which has to be developed with the help of more than 30 impaired associates, in order to bring diversities to the environment of the company.
Conclusion
Therefore to conclude, it can be stated that Coca Cola company is regarded as one of the important multinational companies who practices diversification in its work place. The vision and mission of the company is to look forward for providing inclusiveness for the employees and increases its productivity and creativity, which has given the company to earn competitive advantages in the market place. The current practices of diversification incorporate good practices which increases the importance of the employees from the different multicultural background. The students who are looking forward to pursue their career in this organization, can learn the importance of the workplace and how it is useful for the firm to increase productivity. Workplace diversification will be good initiative for Coca Cola to motivate the employees and to insist them in their work. Diversification is associated with the creativity and the productivity in the workplace. However, workplace diversification establishes a good relationship between the employees belong form different cultures and the different religions. In order to bring the workplace diversification Coca Cola needs to develop vital strategies. However, application of the motivational techniques will be beneficial for this organization to motivate the employees and to make a good communication with their co-workers. Coca Cola practices diversification and in the end of this assignment, the diversification can be improved if they take examples from the company Pepsi. The comparison has been drawn between the two companies and the way Coca Cola must incorporate those practices to make its diversification stronger. There are many other companies which follow specific diversity process and environment and accordingly they make the employers feel satisfy about their working conditions. It is always not the heavy work, which brings the profit to the business, the working environment, and diversification matters a lot, which inculcate people all around the world to work together. The diversification of the coca cola company has to be so and in this regard, the company’s environment needs to be comprehensive enough. The company each year comes up with new policy of diversification and this is being practiced properly, this lead to the increase of the number of employees working in the company. The company even managed to follow the amicable instructions that would render positivity to the working of the business. It encourages the employees to dedicate themselves into the working environment and make enough contribution for the company. The multiculturalism and diversification together have provided a base for the growing nature of the company. Therefore, it can be said it is important to have diversification in the company because it is possible for the company to recruit people having different cultural background and it would make the company to inculcate the various ideas of the people, which are necessary for the growth of the company. The different ideas would promote diversification and company can make their policy comprehensive, this idea of the firm would reflect to the world about a no-boundary entity and would focus on the idea “United We Stand”.
References
Barak, Michàlle E. Mor. Managing diversity: Toward a globally inclusive workplace. Sage Publications, 2016.
Coca-Cola Company,. “Coca-Cola Journey Homepage.” The Coca-Cola Company, 2017, https://www.coca-colacompany.com/.
Harvey, Carol P., and M. Allard. Understanding and managing diversity: Readings, cases, and exercises. Pearson, 2015.
Lauring, Jakob. “International diversity management: Global ideals and local responses.” British Journal of Management (2013): 211-224.
Patrick, Harold Andrew, and Vincent Raj Kumar. “Managing workplace diversity: Issues and challenges.” Sage Open2 (2012): 2158244012444615.
Podsiadlowski, Astrid, et al. “Managing a culturally diverse workforce: Diversity perspectives in organizations.” International Journal of Intercultural Relations2 (2013): 159-175.
Rice, Mitchell F. Diversity and public administration. ME Sharpe, 2015.
Sabharwal, Meghna. “Is diversity management sufficient? Organizational inclusion to further performance.” Public Personnel Management2 (2014): 197-217.
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