Discuss about the Neurobiology of Emotional Development System.
The current paper aims to formulate a business plan for early childhood whole brain development programme in Malaysia. The business will be registered under Bebetots (Malaysia) Sdn Berhad and it will be located at Johor Bahru- Bandar Skudai in Malaysia. The standard fee of the school will be RM340 per student irrespective of their age. Thus, the paper would aim to discuss the key partners associated with the organisation. The major activities and resources would be highlighted along with the key value proposition and relationships with the customers. Finally, the paper would shed light on the distribution channels, customer segments, cost structure and revenue streams of the organisation management.
The mission and vision statement would be the primary foundation of the business plan and the vision is developed further from the core values and principal of the business. The business plan summary could be illustrated with the help of the following business model canvas:
The vision and mission of Bebetots Sdn Berhad is to enable the children to develop better learning skills in future when they will take primary, secondary and university education.
In order to initiate the business in Malaysia, Bebetots Sdn Berhad will enter into partnership with My Little Genius Singapore. My Little Genius is established in 2008 with the intention of providing young children with quality education in relation to brain simulation. In the recent times, there is a rising trend of the Chinese families speaking only English at houses by ignoring the Chinese language. With the development of the child brain and maturity, any input that is provided to the children at a future date would be encountered with resistance; in case, the child has not faced it. Hence, one of the primary aims of this organisation is to develop a strong interest amongst the children in learning languages for enabling in comprehensive learning abilities (Armor 2017). This organisation would provide the entire syllabus of the whole brain development programme for kids aging from 6 months to 5 years. In addition, it would provide the entire set of teaching materials to Bebetots Sdn Berhad.
The business will be registered under Bebetots (Malaysia) Sdn Berhad and it will be located at Johor Bahru- Bandar Skudai in Malaysia. The standard fee of the school will be RM340 per student irrespective of their age. The centre would aim to provide coaching on English and Chinese language to the children of Malaysia in order to make them well-versed with the higher education system before joining colleges and universities.
The organisation will be Johor Bahru – Bandar Skudai and it will be embedded within 1 storey shop lot with approximate size of 2,800 square feet. The residential shops surround the location. The centre will be located strategically, as it will be easy to access from Johor Bahru Town, Kulai, Mount Austin through Coastal Highway, Pasir Gudang Highway and Skudai Highway. It will be just behind the main street and it could be easily found as well.
There will be certain key activities for carrying out the overall operations of the organisation. The subjects that would be taught in the centre will include English and Chinese. This will be considered in the form of bilingual teaching (Gordon and Browne 2015). In the bilingual system of education, the content of the subject will be delivered into two languages, which is the most feasible technique in order to prepare the children for college and university education along with international business. The teachers that would be appointed for educating the children in the centre would be graduates from universities. In addition, appropriate training would be provided to the teachers so that they could be well-equipped with the teaching methods and provide utmost care to the students (Henderson and Denny 2015).
Along with this, there are other key activities that Bebetots Sdn Berhad needs to take into consideration. One such activity is to help the kids in creating and enquiring mind along with ability of mixing and getting along with others so that they could be able to enter the colleges and universities with utmost confidence (Wilkinson 2017). The other key activities of the centre will be as follows:
The company will be established under the name of Bebetots Sdn Berhad in the Companies Commission Malaysia. The Bebetots trademark will be registered with the MyIPO. Mr. Tan Ngiap Koon will establish the centre alone. The centre layout of the organisation is represented as follows:
|
Strengths |
Weaknesses |
|
The centre that will aim to enhance the practical memory skill and learning capabilities of the children |
Restricted availability of capital |
|
The founder has effective knowledge of the whole brain development programme |
New establishment of brand and hence, there is lack of time to develop reputation |
|
The centre will be located strategically having the prospect of greater potential |
The quality of the trainers need to be evaluated for ensuring the involvement of the customers and thus, ineffective trainer selection could result in unhappy customers |
|
Quality facilities and equipment |
In order to ensure whole child brain development programme, an organisation often needs various kinds of resources for sustaining in the market. In case of Bebetots Sdn Berhad, the needed resources could be evaluated with the help of the value chain structure. In this context, Kermani and Aldemir (2015) cited that value is mainly a mix of service, price and quality. Value chain analysis is an organised procedure for exploring the competitive advantage growth. The chain consists of a group of activities that a firm carries out in forming, developing, support and marketing of its products and services. The offering of product or service will be ensured, if satisfaction and value are delivered to the target customers selecting between different market options based on their perceptions for holding greater value (Van Den Driest, Sthanunathan and Weed 2016).
In case of Bebetots Sdn Berhad, the inbound logistics will be those children enrolled for studying both Chinese and English languages. Emphasis would be placed on enhancing the practical memory skill of the students. This is because after the end of the five-year programme, the students will be able to learn 2,000 English and 2,000 Chinese words.
The outbound logistics for the centre will be to ensure effective learning and hygiene environment and the student progress development report (Lu and Montague 2016). In addition, it will provide additional emphasis on quality care for ensuring effective word of mouth to be spread.
The main difference of taking admissions in Bebetots Sdn Berhad over other centres is that it will limit enrolment to small group size of 25 students approximately. In addition, it will assure that adequate staffs are pre sent to provide satisfying experience to both children and their parents (Magnuson and Duncan 2016). In case of introverted or shy children, they might find them uncomfortable most often in a large group. The staffs will have prior knowledge of the growth and development of the children and they will create a point to adapt their interaction styles to the specific needs of a child. The centre will offer premium services of child care, which is gauged with the help of activities and curriculum offered, educational level and experience of the instructors and the engagement of the parents. Hence, this would help in delivering value to the potential customers of the business.
Along with this, Bebetots Sdn Berhad would enable the students to adopt greater learning skills in future regardless of whether it is primary, secondary or university. Furthermore, the parents could observe that their children have adopted increased memory skills for having greater learning ability above an average student. After the end of the five-year programme, the students will be able to learn 2,000 English and 2,000 Chinese words. As a result, this will help in developing the creativity level of the students, which, in turn, would increase the satisfaction level of the parents.
In case of Bebetots Sdn Berhad, the primary customers of the centre will be the parents sending their children for obtaining education. The teachers that would be appointed for educating the children in the centre would be graduates from universities (Petersen 2017). In addition, appropriate training would be provided to the teachers so that they could be well-equipped with the teaching methods and provide utmost care to the students. In case of introverted or shy children, they might find them uncomfortable most often in a large group. The staffs will have prior knowledge of the growth and development of the children and they will create a point to adapt their interaction styles to the specific needs of a child. The centre will offer premium services of child care, which is gauged with the help of activities and curriculum offered, educational level and experience of the instructors and the engagement of the parents. Hence, this would help in delivering value to the potential customers of the business (Otto 2015).
For strengthening the relationships further with the customers, it will make utilisation of referral programme, online or social media platform for finding new students. Along with this, the following costs will be incurred in order to ensure the career development of the students:
It has been identified that the primary channels used on the part of the competitors of Bebetots Sdn Berhad for reaching their customers constitute of social media, road shows, fliers and pamphlets (Millei and Jones 2014). Along with this, marketing in the child care sector relies heavily on referral and reputation. Word of mouth could be used as another effective instrument, since people trust in their neighbourhoods rather than media and print advertisements. Hence, it will provide additional emphasis on providing quality care for spreading effective word of mouth.
The main customers of the organisation would be the parents that lay more stress on the learning of their children. This segment could be described as follows:
As the joint family system is breaking up in the recent era, there is rising phenomenon of nuclear families (Roskos 2017). As a result, it has necessitated the need for the working women to obtain support in relation to substitute, care, quality for their children, while they are at work. The centre will offer premium services of child care, which is gauged with the help of activities and curriculum offered, educational level and experience of the instructors and the engagement of the parents. Hence, this would help in delivering value to the potential customers of the business (Schonert-Reichl and Roeser 2016).
The critical success factors in the child care sector comprise of service, price, certification and reputation (Schore 2015). Bebetots Sdn Berhad will compete effectively in the market by providing competitive fee structure, greater quality services of child care coupled with greater educational programmes having certified and university graduate instructors. In addition, it will be involved in maintaining effective reputation with the parents and the overall community it will be serving. The target customers will be the dual income middle class families valuing child care and the overall education quality (Shapiro et al. 2015).
In case of Bebetots Sdn Berhad, the children enrolled for studying both Chinese and English languages will be the primary focus. Emphasis would be placed on enhancing the practical memory skill of the students. Along with this, the centre will aim to ensure effective learning and hygiene environment and the student progress development report (Lu and Montague 2016). In addition, it will provide additional emphasis on quality care for ensuring effective word of mouth to be spread.
In order to initiate its business in Malaysia, Bebetots Sdn Berhad needs to take into account certain costs that it will incur. These costs include copyright fee to be paid only once, renovation cost, one-time teaching material fee and operation reserve fund for two years (Tayler 2015). The cost structure for this business is presented as follows:
|
Particulars |
Amount (in RM) |
|
Copyright fee |
120,000 |
|
Renovation |
300,000 |
|
Teaching material fee |
120,000 |
|
Operation reserve fund |
300,000 |
|
Total |
840,000 |
Table 1: Cost structure for the proposed business of Bebetots Sdn Berhad
(Source: As created by author)
The teachers that would be appointed for educating the children in the centre would be graduates from universities. In addition, appropriate training would be provided to the teachers so that they could be well-equipped with the teaching methods and provide utmost care to the students. Hence, training cost will be considered as well that will tend to rise in future.
The main streams that will help in generating revenue for Bebetots Sdn Berhad include the school fees of the students and increasing the overall capacity of the centre. The revenue expected for this business is presented as follows:
Along with this, Bebetots Sdn Berhad would enable the students to adopt greater learning skills in future regardless of whether it is primary, secondary or university. Furthermore, the parents could observe that their children have adopted increased memory skills for having greater learning ability above an average student. After the end of the five-year programme, the students will be able to learn 2,000 English and 2,000 Chinese words. As a result, this will help in developing the creativity level of the students, which, in turn, would increase the satisfaction level of the parents. As the satisfaction level of the parents increases, more students will come to take admissions in the centre and this would further add to the revenue margin of the organisation (Valavanis and Vachtsevanos 2015).
Based on the financial forecasts of the profit and loss statement, balance sheet statement and cash flow statement, it has been evaluated that the profit level of the organisation is expected to increase over the years. This is because more children will be taking admissions in the centre with the passage of time. As a result, the cash base and working capital availability of the organisation would increase. In addition, the asset base of the organisation would increase as well due to the rise in number of admissions and it will lease additional properties in future for increasing its capacity (Refer to Excel spreadsheet for detailed calculations).
Conclusion:
Based on the above discussion, it could be evaluated that Bebetots Sdn Berhad will enter into partnership with My Little Genius Singapore. My Little Genius is established in 2008 with the intention of providing young children with quality education in relation to brain simulation. In the recent times, there is a rising trend of the Chinese families speaking only English at houses by ignoring the Chinese language. With the development of the child brain and maturity, any input that is provided to the children at a future date would be encountered with resistance; in case, the child has not faced it. Hence, one of the primary aims of this organisation is to develop a strong interest amongst the children in learning languages for enabling in comprehensive learning abilities.
The main difference of taking admissions in Bebetots Sdn Berhad over other centres is that it will limit enrolment to small group size of 25 students approximately. In addition, it will assure that adequate staffs are pre sent to provide satisfying experience to both children and their parents. In case of introverted or shy children, they might find them uncomfortable most often in a large group. The staffs will have prior knowledge of the growth and development of the children and they will create a point to adapt their interaction styles to the specific needs of a child.
The critical success factors in the child care sector comprise of service, price, certification and reputation. Bebetots Sdn Berhad will compete effectively in the market by providing competitive fee structure, greater quality services of child care coupled with greater educational programmes having certified and university graduate instructors. In addition, it will be involved in maintaining effective reputation with the parents and the overall community it will be serving. The target customers will be the dual income middle class families valuing child care and the overall education quality. In order to initiate its business in Malaysia, Bebetots Sdn Berhad needs to take into account certain costs that it will incur. These costs include copyright fee to be paid only once, renovation cost, one-time teaching material fee and operation reserve fund for two years. Finally, the main streams that will help in generating revenue for Bebetots Sdn Berhad include the school fees of the students and increasing the overall capacity of the centre.
References:
Armor, D., 2017. Maximizing intelligence. Routledge.
Gordon, A. and Browne, K.W., 2015. California edition beginning essentials in early childhood education. Cengage Learning.
Henderson, J. and Denny, K., 2015. The resilient child, human development and the “postdemocracy”. BioSocieties, 10(3), pp.352-378.
Jackman, H., Beaver, N. and Wyatt, S., 2014. Early education curriculum: A child’s connection to the world. Cengage Learning.
Kermani, H. and Aldemir, J., 2015. Preparing children for success: integrating science, math, and technology in early childhood classroom. Early Child Development and Care, 185(9), pp.1504-1527.
Lu, C. and Montague, B., 2016. Move to learn, learn to move: Prioritizing physical activity in early childhood education programming. Early Childhood Education Journal, 44(5), pp.409-417.
Magnuson, K. and Duncan, G.J., 2016. Can early childhood interventions decrease inequality of economic opportunity?. RSF.
Millei, Z. and Jones, A., 2014. The Australian early childhood curriculum and a cosmopolitan imaginary. International Journal of Early Childhood, 46(1), pp.63-79.
Mylittlegenius.com.sg., 2018. My Little Genius. [online] Available at: https://www.mylittlegenius.com.sg/aboutus.php#aboutus [Accessed 15 Apr. 2018].
Otto, B., 2015. Literacy development in early childhood: Reflective teaching for birth to age eight. Waveland Press.
Parker-Rees, R. and Leeson, C. eds., 2015. Early childhood studies. Learning Matters.
Petersen, A., 2017. Brain maturation and cognitive development: Comparative and cross-cultural perspectives. Routledge.
Roskos, K.A. ed., 2017. Play and literacy in early childhood: Research from multiple perspectives. Routledge.
Schonert-Reichl, K.A. and Roeser, R.W. eds., 2016. Handbook of mindfulness in education: Integrating theory and research into practice. Springer.
Schore, A.N., 2015. Affect regulation and the origin of the self: The neurobiology of emotional development. Routledge.
Shapiro, S.L., Lyons, K.E., Miller, R.C., Butler, B., Vieten, C. and Zelazo, P.D., 2015. Contemplation in the classroom: A new direction for improving childhood education. Educational Psychology Review, 27(1), pp.1-30.
Tayler, C., 2015. Learning in Early Childhood: experiences, relationships and ‘Learning to Be’. European Journal of Education, 50(2), pp.160-174.
Valavanis, K.P. and Vachtsevanos, G.J., 2015. Future of unmanned aviation. In Handbook of unmanned aerial vehicles(pp. 2993-3009). Springer Netherlands.
Van Den Driest, F., Sthanunathan, S. and Weed, K., 2016. Building an insights engine. Harvard business review, 94(9), pp.64-74.
Wilkinson, P.F., 2017. In celebration of play: an integrated approach to play and child development. Routledge.
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