Discuss about the Implications Of Effectiveness Of The Communication.
Communication has an essential role to play in any business organization. Clarity in communication in all levels of the organization will ensure the effectiveness of the organizational performances and success. Irrespective of any industry in which a business organization operates, it is essential to ensure good and positive communication (Austin & Pinkleton, 2015). This assignment highlights a multi-national business organization, that operates in various countries such as Australia, India, Oman as well as Nigeria. This business organization manufactures agricultural equipments and distributes it to the local as well as the international clients. The organization is a big one, with more than 8000 employees, in the five countries (Beamer & Varner, 2011). The customer base of the multi-national organization is huge. They have more than 1 million customers, all over the world. However, in the recent years, the company has been facing various communication issues. The challenges included lack of timely communication with the clients, along with communication breakdown from the top management, as well as from the lower level employees (Brownell, 2015). The communication issues also encompassed taking feedback from the clients, communication using the local languages (Suter et al., 2009). Cross-cultural issues as well as lack of adequate development in the digital literacy were also some of the major communication issues, faced by the multi-national company. This assignment highlights some of the good practices of communication, in business organizations, in order to ensure that the organizational operations are successfully completed. Moreover, various strategies are proposed that could be used by the business organization, in order to ensure the mitigation of such communication issues. The implications of the effectiveness of the communication and the mitigation of the issues will also result in the successful enhancement of the organizational performances.
Communication is one of the most essential activities that need to be carried out by any business organization (Grunig & Dozier, 2013). Communication is essential in the business organizations to ensure that the information is circulated among the various levels of the employees smoothly (Brownell, 2015). With lack of communication, the employees of the business organization will lack in knowledge and information, and will not have an idea, what is to be done, in order to fulfil the organizational goals (Beamer & Varner, 2011). Communication issues are common in business organizations. However, the best practices, which are followed by various other organizations, include the following strategies.
It is important that the employees of the business organization abide the 7 c’s of communication. The 7 c’s of communication are:
The business organizations engaging in effective communication, engages in formal business communication. This includes effective formal communication with the employees, along with communication with the clients. Formal communication includes business meetings as well as exchange of e-mails (Booth, 2009). Video conferencing is also an effective way of communication to connect the clients and the employees, located in different geographical locations. Thus, even though geographical constraint is faced during communication, yet, it is easily overcome with the efficient use of technology.
Oral as well as written communication is an essential part of effective communication. It is important that written communication be also given adequate importance (Sageev & Romanowski, 2011). The business organizations that ensure effective communication, engages in written communication as well (Brownell, 2015). Moreover, engaging in written communication, acts a proof of communication with the employees as well as the clients.
The communication with the clients has to be well-documented. This is important to ensure that none of the parties, in the communication can deny the exchange of information later (Grunig & Dozier, 2013). Thus, it is essential that the communication with the client is well-documented, and the document is shared with the concerned people (Robbins, 2009).
The flow of communication among the various levels of the hierarchy has to be maintained, such that the top-level employees are able to communicate effectively with the lower level employees and vice-versa (Leonard, Graham & Bonacum, 2014). This ensures a positive organizational culture and organizational behaviour among the employees of the business organization (Austin & Pinkleton, 2015).
Thus, the business organizations that follow the effective communication diligently ensure a positive work culture and impart effective fulfilment of the organizational goals. If these practices could be implemented by the business organization, then it i possible to mitigate the organizational communication issues, that is faced by them.
The first challenge that the multinational company faces is the lack of timely communication with the staffs and the clients. In order to ensure that this challenge is not faced, a regular communication with the client has to be done (Leonard, Graham & Bonacum, 2014). The basic structure of the organization has to be changed. The top-level employees need to ensure that they engage into open conversation with the staffs from time to time. This will be helpful in mitigating the challenges, faced by the company (Maguire & Pitceathly, 2012). Moreover, the reliability of the business organization will also increase if timely communications with the clients are maintained. The issues faced by the clients could be highlighted as soon as it occurs, thus mitigating the issues, sooner. This in turn will ensure customer satisfaction and customer retention. Thus, repeat customers will be obtained by the business organization.
Another challenge that the company faces is the communication breakdown from top-level management to the front line employees and vice versa (Leather & Eaves, 2015). However, in order to ensure that this challenge is not faced by the business organization, the top-level managements have to communicate from time to time with the clients as well as the staffs (Cenere et al., 2015). The changes in the organizational culture have to be incorporated, such that clarity of communication could be implemented among the front line employees and top-level staffs (Sageev & Romanowski, 2011).
The feedback from the clients is essential in order to ensure that the feedback on the products is collected and the areas of improvement are implemented in the upcoming products (Townsend, DeMarie & Hendrickson, 2013). In order to ensure that the feedback are collected from time to time, the clients should be given feedback forms (Eisenberg, 2014). Moreover, employees who are a part of the customer service team should be given the duty to collect timely feedback from the local as well as the international clients and make sure that the changes demanded by the clients are incorporated, if feasible (Beamer & Varner, 2011). Moreover, it is also essential that the clients be informed about the collection of their feedback and incorporation of changes requested by them (Zalabak, 2014).
Since the company operates in 5 different countries, adopting to the local language of these five countries is a major issue (Leonard, Graham & Bonacum, 2014). Thus, it is recommended that the company should recruit people form from the local countries, which have the knowledge of the local language (Yule, 2013). This will be helpful in mitigating the issues with the local language (Hovland & Lumsdaine, 2017). Moreover, since the clients are local as well as international, hence a common platform for the communication with the clients should also be ensured (Leather & Eaves, 2015). English could be chosen as a common platform for communication for the employees and the local and international clients (Ulmer, Sellnow, & Seeger, 2013). Irrespective of the country, to which the employees belong, it is important that all the employees should be given the minimum training on technology, that are essential for the fulfilment of the organizational goals. This will help in mitigation of the communication issues and communication using social media could be carried out successfully, without any barrier.
Cross-cultural issues are also a major barrier in organizational communication (Yule, 2013). Since the company operates in various countries, hence the employees belong to different culture. In order to ensure that the cross-cultural communication is carried out effectively, the employees have to be made aware of the culture of each other (Halawah, 2015). This could be done, if the employees engage themselves in cross-cultural extracurricular activities (Maguire & Pitceathly, 2012). Moreover, the employees need to be made aware of the culture of each other and ensure that they respect the culture of each other, in order to retain organizational harmony (Hovland & Lumsdaine, 2017). Along with these, each of the employees has to be open to accept differences of option. Moreover, active listening and observing the body languages of each other, is effective in mitigating cross-cultural differences in communication (Leonard, Graham & Bonacum, 2014). Along with the mitigation of the language barrier, hostile stereotypes are to be removed as well (Austin & Pinkleton, 2015). The differences of behaviour that is incorporated in a person, as an impact of culture, has to be mitigated. Respecting the culture of each other, ensures in the mitigation of the cross-cultural issues.
The multi-national company operates in 5 different countries, among which some of them are developed countries, while some being developing ones. Hence, the digital literacy among the countries varies widely (Maguire & Pitceathly, 2012). Thus, the employees of Australia, are much more advanced and tech savvy, than those of Nigeria or Oman. India being a developing county has been able to impart considerable digital literacy, among the people (Cenere et al., 2015). Thus, the employees of the company, who are in India have some digital knowledge, and thus, are able to communicate using advanced technology. Thus, if the employees from all the five countries are communicating with each other, the people of the countries of Oman and Nigeria might not be able to join the other countries, as they lack technological development (Hovland & Lumsdaine, 2017). Thus, it is recommended that all the employees of the company should be given the same training, to equip themselves well with the organizational culture and the technological developments (Henderson, Stackman & Lindekilde, 2016).
Thus, the above recommendations and future strategies are effective in ensuring the mitigation of the faced barriers.
Conclusion and implications
Communication is an essential activity for any business organization. The multi-national company has been facing various communication issues. However, it is essential to ensure that the organizational issues regarding communication should be mitigated. The above-mentioned recommendations should be followed, in order to ensure that the organizational issues are mitigated. However, if the issues of communication faced by the company are not mitigated, then it implies that the recommendations are not diligently incorporated. New strategies and implementation plan needs to be imparted such that the communication issues in the business organization could be curbed down. Before the strategies are applied in the organizational context, it is essential that the organizational structure is evaluated to be effective for the application of the communication strategies. Moreover, communication is an essential activity. So, even if the recommended strategies do not enhance the communication, other potential solutions are to be highlighted, in order to ensure effectiveness of communication in the organization. It is to be noted that if the employees are trained effectively and aligned with the organizational goals, then the employees will be able to get themselves freed from the communication issues. Imparting effective training to all the employees, irrespective of the country they belong to, is helpful in mitigating cross-cultural issues as well as discrepancy in the technological knowledge. The implications of the communication in the organization are to ensure that all they employees are able to communicate with each other with clarity and courtesy. Moreover, it also implies that the organizational goals as well as the steps needed to be taken, in order to fulfil the goals are communicated effectively. This ensures the enhancement of the organizational performances, along will achievement of client satisfaction.
References
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