Discuss about the Management Innovation in Hotel Industry.
Since the last two decades, the tourism and hospitality services have played a very important role in the industrialized nations’ economy. The business models and innovative technologies have transformed the entire tourism environment. The technologies have revolutionized the tourism and hospitality industries. Some examples of such innovations are mobile self check-in, phone key cards, mobile booking, lobby media panels, self-service check-in, electronic tags, Smartphone boarding pass, voice over internet, tablet menus, online table reservation services and many more. These innovations have taken place in the frontline of the services where the customers got highly benefitted.
The hospitality and the tourism industries have witnessed much change in ways of booking as well as enquiry. In modern generation, customers can get anything over the internet, starting from the hotel availability information to booking them online on the basis of the previous customers’ reviews or ratings. In addition to this, the hotels are also emphasizing upon using as well as sharing. The concept of using and sharing is that the visitors can click their snaps and share on the social media, which are being used for marketing tactics. These snaps are being used by the marketers who encourage the customers to upload their clicks on the social media platform and in return they receive credits.
The aim and objective of the research is to use emerging business models, novel marketing opportunities, distribution channel, customer and talent management, service discovery and delivery tools;
Most of the traditional hotels are now getting more and more concerned regarding the growing pressure from Airbnb. The services of Airbnb have gained immense popularity in the field of hospitality and tourism industry. Therefore, the open ended questions for further research are as following;
The use of innovative technologies and business models has marked its contribution in the transformation of the delivery services in tourism and hospitality field. Innovation has brought in innovative services into the way of operations carried out by the hotels. Such changes have influenced the hospitality industry to a huge extent and changed the way they operate. In addition to this, these particular innovative changes have changed the form of timing, placement of both individual and collective procedures in relation to their clients and also, the entire organization.
H0: Innovative Technologies can change the face of hospitality and tourism industry.
H1: Innovative Technologies cannot change the face of hospitality and tourism industry.
According to Nieves and Segarra-Ciprés (2015), innovation has always played a major role in the development of tourism and hospitality industry. It helped the industry in keeping up with the new technologies as well as customers’ high expectations. In the past two decades, many researchers have approached with tourism innovation and developed several business models in this field. In addition to this, they have analyzed the types of innovation that have taken place over time in the hospitality and tourism industry. Research in the services innovation has evolved in a huge way from the generic perspective to the demarcation perspective, in order to differentiate the product innovation in a synthesis perspective.
There are several researchers who still research on the sort of innovative ideas brought into the hospitality industry by Airbnb. According Zaitseva, Goncharova and Androsenko (2016), Airbnb has launched several trips for its target customers in order to lure the travelers all across the globe. Moreover, in a humanitarian effort, Airbnb has also launched an Open Home program in the year 2017, which allow the hosts to offer accommodation to the displaced travelers, refugees and those who seek shelter after any disaster. On the other hand, Guttentag (2015) has mentioned that Airbnb has brought in huge disadvantages in the tourism and hospitality sector, than advantages.
Airbnb has managed to provide shelters to its target consumers as per their convenience. The business is both feasible and innovative. Feasibility can be referred to the abilities of providing innovative services as compared to the traditional styles of accommodation. Majority of the target customers are getting attracted to the services that are being provided by Airbnb, because of their innovativeness. On the similar note, Zervas, Proserpio and Byers (2017) mentioned that Airbnb not only provides its customers with rooms, but also apartments who can rent them and stay as long as they want to stay. In this manner, the maintenance of security as well as privacy of the clients gets enhanced.
As per Hjalager’s (2018) opinion, business models as well as innovative technologies have revolutionized in Australia to a huge extent. It has enhanced the practices of the tourism and hospitality industry to a huge extent. Tourism marks its contribution to the country’s overall economy, on a large note. Some of the innovations mainly include; introduction of mobile phones as key cards, mobile booking services, self check-in services, check-in kiosks, lobby media panel and many more. Such innovative services can be utilized by different operations for increasing their security as well as efficiency as per Bilgihan and Nejad (2015). On the other hand, Varma et al. (2016) mentioned that the innovative services that include customer relationship management or CRM are not being observed by the guests. Therefore, these are the major parts that the hoteliers need to enhance as well as customize in order to maintain the order histories. Moreover, it will enable them in understanding the needs of their customers and thus, increasing loyalty.
The following chapter aims to describe the different types of the methods that will be employed to deduce the results of the main research. The methodology chapter is considered to be the key to the research proposal as it throws light on the particular path that is going to be taken by the formulator of the particular research. The methodology part of the research will thus provide a solid structure to the main research.
The following research will be using the positivism research philosophy to investigate the innovation in hospitality and tourism industry and get an idea of the different ways by which this innovation is implemented in the mentioned industry. The positivism research philosophy selected for this particular research will derive sensory based experiences for the following research and is also objective in nature. The following characteristics are taken into consideration while selecting the following data in the business. Apart from this the hypothesis of the innovation in hospitality and tourism industry can be developed by means of inductive reasoning. This type of reasoning on the other hand will be tested during the research process.
The determination of the results of the innovative measures followed by the hospitality industry will follow a certain approach which will ensure the success of the particular research. The research will be formulated by means of the deductive research approach that is based on the existing theories of hospitality industry and other concepts of hospitality and tourism. The deductive research approach helps in the appropriate selection and formulation of the hypothesis based on the existing theory of hospitality industry innovations like that of different new trends, measures and many more as such.
The most common and the most popular research design will be selected to conduct the research properly. The descriptive research design will be selected because of the capability of the particular research design to provide a detailed and deep analysis of the innovations in hospitality industry and also provide the research and help the readers to gain the knowledge about the different types of concepts and theories related to the following subject.
The analytical or descriptive design is thus used in this particular research to describe the different concepts of innovation in tourism and the hospitality industry.
The main findings of the research will be based on both the primary as well as the secondary data. The primary data will be collected through survey and interviews whereas the different secondary resources will be collected through the different books, news, articles related to the latest developments and trends of the modern world and also the different types of earlier researches that were conducted on the same topic (Boyack Smith and Klavans 2018). The focus shall be there on the different practices and strategies followed by the management of the hotels or the Governments of the countries to manage the tourism industry according to the choices of the customers.
The systematic method that is used to collect the different types of the information from a selected group of different individuals is collectively referred to as survey. The different types of responses are used for the construction of the different types of the qualitative descriptors of the different attributes of the larger population for which the entities acts like the members. The survey has a number of different aims and objectives that needs to be attained. The more accurate will be the responses, the more accurate will be the analysis and in turn the results of the survey.
The formulator of the following research will be using the open or the close ended questions to complete the particular research. The research will be using the qualitrics survey for conducting the research. The qualitrics is basically subscription software for determining, collecting and analyzing the data for a research. The information that will be received is analyzed for conducting market research and other different kinds of tests that will be used by the research. A nominal measurement system will be used in the following research.
The primary data will generally consist of the different types of responses that are received after surveying the research topic with the different participants of the research. The analysis of the secondary data on the other hand can be done by performing a thematic analysis. The thematic analysis will help to examine and record the patterns within the collected data (Boyack Smith and Klavans 2018).
The sampling method for the following research on innovative tourism will involve purposeful sampling method that will involve the use of pre selected criterion that will be based on the different forms of question generated in the following research. The sampling will be based on the qualitrics survey that will be used to collect and analyze the data.
The sample size of the research will be pre determined and the people who will be participating in the research will generally involve some tourists, managers and employees of tour operating companies, local people and the guides of the different tours. A sample size of 50 participants will be chosen for the following research.
The first and foremost task of the researcher is to ensure the maintenance of ethics before venturing to start the research work. The first duty in the proper maintenance of ethics lies in being honest and maintaining integrity throughout the research. The maintenance of the research integrity is important for the business and the researcher will have to see that the contents of the research are not plagiarized in nature. Apart from this the researcher must also make sure that the participants of the primary research and their responses are not made public. Safety and security of the participants must be the topmost priority of the research.
The research might get a number of limitations that may happen as a result of the use of inappropriate concepts and theories (Boyack Smith and Klavans 2018). This may lead to the deviation of the research. The research may also get hampered as a result of shortage in funds or different other internal or external factors that hamper the cause of the research.
|
Task Name |
Duration |
Start |
Finish |
|
Research Proposal Timeline |
82 days |
Fri 6/1/18 |
Mon 9/24/18 |
|
Selection of the Research Topic |
1 day |
Fri 6/1/18 |
Fri 6/1/18 |
|
Approval of the Research Topic |
2 days |
Mon 6/4/18 |
Tue 6/5/18 |
|
Researching and the Development of the Aims and Objectives |
6 days |
Wed 6/6/18 |
Wed 6/13/18 |
|
Preliminary Investigation |
10 days |
Thu 6/14/18 |
Wed 6/27/18 |
|
Assembling all the Preliminary Data |
5 days |
Thu 6/28/18 |
Wed 7/4/18 |
|
Researching the Data |
6 days |
Thu 7/5/18 |
Thu 7/12/18 |
|
Compiling the Data |
10 days |
Fri 7/13/18 |
Thu 7/26/18 |
|
Submission of the Draft |
1 day |
Fri 7/27/18 |
Fri 7/27/18 |
|
Continuation of the Research |
20 days |
Mon 7/30/18 |
Fri 8/24/18 |
|
Assembling New Informations |
10 days |
Mon 7/30/18 |
Fri 8/10/18 |
|
Identification of the Sample |
1 day |
Mon 8/13/18 |
Mon 8/13/18 |
|
Selecting The Number of Sample Size |
4 days |
Tue 8/14/18 |
Fri 8/17/18 |
|
Interviewing The Sample Population |
5 days |
Mon 8/20/18 |
Fri 8/24/18 |
|
Researching on the Avialable Data |
21 days |
Mon 8/27/18 |
Mon 9/24/18 |
|
Compiling the Total Data |
10 days |
Mon 8/27/18 |
Fri 9/7/18 |
|
Assembling and Preparing the final Report |
10 days |
Mon 9/10/18 |
Fri 9/21/18 |
|
Final Submission |
1 day |
Mon 9/24/18 |
Mon 9/24/18 |
Conclusion
The following proposal provides a brief yet compact proposal and idea on the main research and the research elements that are to be discussed in the main course. The providence of the timeline will help to get a transparent idea on the start and completion of the research which is helpful to determine the result of the research.
References
Bilgihan, A. and Nejad, M., 2015. Innovation in hospitality and tourism industries. Journal of hospitality and Tourism Technology, 6(3).
Boyack, K.W., Smith, C. and Klavans, R., 2018. Toward predicting research proposal success. Scientometrics, 114(2), pp.449-461.
Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Coldwell, W. (2014). Airbnb’s legal troubles: what are the issues?. [online] the Guardian. Available at: https://www.theguardian.com/travel/2014/jul/08/airbnb-legal-troubles-what-are-the-issues [Accessed 16 May 2018].
Creswell, J.W. and Creswell, J.D., 2017. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism, 18(12), pp.1192-1217.
Hjalager, A.M., 2018. Strategic innovation in tourism business. Strategic Management in Tourism, CABI Tourism Texts, p.102.
Kurtz, M. (2014)Airbnb’s Inroads into the Hotel Industry. [online] Available
Marczyk, G., DeMatteo, D. and Festinger, D., 2017. Essentials of research design and methodology. John Wiley.
Neuman, W.L., 2016. Understanding research. Pearson.
Nieves, J. and Segarra-Ciprés, M., 2015. Management innovation in the hotel industry. Tourism Management, 46, pp.51-58.
Patten, M.L., 2016. Proposing empirical research: A guide to the fundamentals. Taylor & Francis.
Varma, A., Jukic, N., Pestek, A., Shultz, C.J. and Nestorov, S., 2016. Airbnb: Exciting innovation or passing fad?. Tourism Management Perspectives, 20, pp.228-237.
Zaitseva, N.A., Goncharova, I.V. and Androsenko, M.E., 2016. Necessity of changes in the system of hospitality industry and tourism training in terms of import substitution. International Journal of Economics and Financial Issues, 6(1).
Zervas, G., Proserpio, D. and Byers, J.W., 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), pp.687-705.
Zervas, G., Proserpio, D.,and Byers, J.W., (2014).The rise of the sharing economy: Estimating the impact of airbnb on the hotel industry. Journal of marketing research.
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