Discuss about the Mobile Business Solution for Sencha Platform.
The paper focuses on “mobile business solution” for customers that are considered as one of the expensive as well as complex proposition for an organization to implement. It is identified that organizations mainly prefers mobile business solution in spite of its cost as well as complexities because mobile based solutions assists in boosting the productivity of the organization (Joorabchi, Mesbah and Kruchten 2013). In addition to this, it is identified that mobile business solution will be helpful in providing other benefits that include enhancing loyalty, reinforcing brand, enhancing visibility as well as accessibility.
In this report, various technologies, platforms, success factors as well as enablers for successful implementation of mobile business solutions are elaborated. The report also illustrates various other cost factors as well as components of mobile solution. It is identified that various case studies are utilized in this report for supporting different arguments of the report.
It is quite important to understand properly about the choices of the technology that is mainly involved for implementing mobile business solutions properly. It is analyzed that native mobile app technology is best suited for the organizations as it is the technology that is supported in various platform including Apple, iOS, Windows and more. The principal advantage of utilizing this technology is that it helps in optimizing the experience of the user (MobiLoud 2017). It will help in operating more quickly as it is specifically designed for the platform. Building for Android requires Java, which is one of the common languages. It is identified that the tools as well as technologies that are available for creating mobile business solutions are quite helpful. In addition to this, it is found that native app technology is the best option if the enterprise has developers who have proper knowledge as well as skills in context to the language (Vallon et al. 2015). It is identified that Apple and Google helps in offering developers own development tools, standardized SDK as well as interface elements for the development of the native app relatively quite easily.
It is identified that in order to develop mobile based solutions, there are number of platforms that can be utilized. However, it is identified that the use of Sencha platform is quite advantageous. Sencha mainly utilizes web centric approach for developing mobile based solutions by making is effective for organizations with lot of JavaScript as well as native development expertise. The Sencha touch application is generally based on HTML 5 (Shih et al. 2013). It is identified that recently it sealed a deal with SAP that helps in allowing customers to utilize Sencha Touch.
It is identified that with outstanding commitment with different web technologies, Sencha dramatically helps in reducing both the cost as well as complexity of developing and delivering proper applications to different types of devices. The lifecycle of the platform helps in enabling companies to properly build, test, as well as deploy the platform (Yamagata et al. 2013). In addition to this, the platform also assists developers for building data intensive, cross-platform web applications. It is identified that Accenture utilizes “Sencha platform” due to its number of advantages. Some of the benefits include high speed, customizable user interface, and proper management of data as well as appropriate flexibility.
There are number of factors that help in making the implementation procedure of mobile business solutions successful. The success factors include:
Embed the correct analytics: Mobile business solutions assist in providing proper opportunity for capturing as well as analyzing interactions. Thus, this type of insights must be utilized properly for segmenting users as well as for understanding preferences as well as behaviours (Iacob, Harrison and Faily 2013). It is identified that these benefits can be achieved if the mobile business solutions generally incorporate rich analytics from the start.
Building reliability as well as resilience: It is found that mobile services generally require information from different system so it is quite important that both must be resilient. Therefore, it is important to plan as well as demand pattern for mobile business solutions so that it is quite different from other competitors.
Integrating with other systems: Mobile system must be linked properly to other systems and the business organization must avoid the situation in which the customers are left waiting for the service (Green et al. 2013). Therefore the business needs to utilize proper caching as well as multi-tier architecture that is helpful in handling interactions.
Tackling the proliferation of device types: It is identified that delivering proper experience is considered as one of the difficult task when the type of device on which it is used is not known properly. Therefore, in order to provide proper service it is quite important to know proper sort of devices as well as OSes for targeting market, customers as well as employees. In addition to this, it is very much important to balance both the mobile services as well as cost as per the devices.
The organization “PowWow” wants to utilize mobile business solutions as they identified that the average time of an employee can be saved by 7.5 hours in a week if an enterprise utilizes mobile business solutions (Gregoire and Gregoire 2017). The organization verifies the enablers that are helpful in successfully implementing the mobile solutions within business organizations. The enablers that are identified are as follows:
Simple and Intuitive User experience: It is identified that utilization of simple as well as intuitive experience is found to be advantageous as with the help of the mobile app the employers can complete all the different operations of the organizations (Li and Halfond 2014). It is found that simplicity in mobile apps helps in speeding the business operations.
Easy capability of sharing: It is identified that if the users are not capable of navigating then the business will not be able to achieve the desired amount of profit to the organizations. Therefore, the business organization must provide proper capability of sharing with the help of mobile solutions so that the customers do not face any challenge during the procedure of information sharing.
Proper graphic design: It is identified that proper graphic design helps in carrying the brand message properly which symbolizes that utility is one of the biggest success factors (Doub et al. 2015). Proper graphic design is considered as one of the enablers for successful implementation as effective graphic design assist in captivating to the eyes of the consumers.
Mobile business solutions are considered as one of the powerful tool that helps in enhancing the sales, growth as well as advertisement of a company. According to Brien (2017), a recent study reflects that Americans generally spend more than three hours on mobile devices for purchasing. Therefore, it is quite important for the organizations to understand the various key drivers of cost that will be helpful for taking cost effective decisions in order to deliver proper return on investment. The various factors include:
Devices and operating systems: Developing mobile business solutions for internal users is found to be less expensive than for external environment. For external users, the company must ensure that that app must work properly in all the mobile devices as well as platforms (Mota et al. 2017). Prior to this, it is quite important to focus on the operating system.
User authentication or authorization: This is considered as one of the significant consideration for business organizations. It is identified that the development cost for non-secure applications are quite low in comparison to secure integration channel (Kulkarni et al. 2015). It is identified that proper decision on authorization as well as authentication must be done with the help of the cooperation that exists between enterprise system development team as well as app development team.
Integration with enterprise systems: The cost that is associated with enterprise integration generally extends to enterprise web services as well as data access (Kulkarni et al. 2015). Therefore, the architect of the organization must provide proper advice so that the integration requirement will be helpful in supporting the mobile solution irrespective of the infrastructure of the organization.
Maintenance, support as well as enhancement: Mobile business solutions do not end with deployment procedure. It is identified that the feedback from the customers or users usually highlights problems as well enhancement requests (Yamagata et al. 2013). It is one of the significant tasks for an organization to retain the development team even after the period of deployment so that negative feedback of the clients can be utilized for fixing the problems associated with the app.
The various components of mobile business solutions are as follows:
Focus on experience: Mapping out the experience of the user is one of the key components. It is identified that mobile business solutions starts with the idea of interaction and thus the main goal is to create proper interface that helps in providing customers exactly what they want. According to the CEO of AndPlus, many times, the customers the design interface must be pleasing to the eye (Kony 2017).
Success: It is identified that success is considered as one of the important factor, which mainly starts with the experience of the user, but it generally needs to incorporate the empowerment of the developer. The main goal is to make the experience of the customer as one of the driving force.
Build in monetizing mechanism: It is identified that it is one of the significant component of mobile business solutions (Mota et al. 2017). Free apps are considered much easier within the market in an app store than most of the apps that are highest earning. It is found that this strategy or components help in setting benchmarks for envisioning the timeframe for scaling the backend.
Conclusion
It can be concluded that implementation of mobile business applications are quite advantageous for the business organization as implementation of mobile business solutions helps in providing number of benefits, which include enhancing loyalty, reinforcing brand, enhancing visibility as well as accessibility. It is identified that in order to develop mobile based solutions, there are number of platforms that can be utilized. However, it is identified that the use of Sencha platform is quite advantageous. On the other hand, it is found that native mobile app technology is best suited for the organizations as it is the technology that is supported in various platforms including Apple, iOS, Windows and more. The paper illustrates that there are number of factors as well as enablers that help in making the implementation procedure of mobile business solutions successful. The paper discusses that if the users are not capable of navigating then the business will not be able to achieve the desired amount of profit to the organizations. Therefore, the business organization must provide proper capability of sharing with the help of mobile solutions. In addition to this, the paper also elaborates the significance of various key components of mobile business solutions.
References
Brien, J., 2017. The Key Components of a Mobile App Strategy. [online] Mashable. Available at: https://mashable.com/2013/08/28/mobile-app-strategy/#b0WCbI_iLmqB [Accessed 4 Oct. 2017].
Doub, A.E., Levin, A., Heath, C.E. and LeVangie, K., 2015. Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp.114-129.
Green, L.S., Hechter, R.P., Tysinger, P.D. and Chassereau, K.D., 2014. Mobile app selection for 5th through 12th grade science: The development of the MASS rubric. Computers & Education, 75, pp.65-71.
Gregoire, A. and Gregoire, A., 2017. Case Study: Increased Efficiency and Competitive Advantage with Enterprise Application Mobility. [online] PowWow Mobile. Available at: https://www.powwowmobile.com/case-study-increased-efficiency-competitive-advantage-enterprise-mobile-apps/ [Accessed 4 Oct. 2017].
Iacob, C., Harrison, R. and Faily, S., 2013, November. Online reviews as first class artifacts in mobile app development. In International Conference on Mobile Computing, Applications, and Services (pp. 47-53). Springer, Cham.
Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app development. In Empirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on (pp. 15-24). IEEE.
Kony.,2017. RES-Blog-8-factors-mobile-app-dev-pricing. [online] Available at: https://www.kony.com/resources/blog/8-factors-affect-mobile-app-development-pricing [Accessed 4 Oct. 2017].
Kulkarni, S.S., Klassner, F., Gehlot, V., Dougherty, I.I.I., Metzger, S.M. and Wagner, W.P., 2015. Mobile App Development: A Cross-Discipline Team-Based Approach to Student and Faculty Learning. The Journal of Engineering Entrepreneurship, 6(2), pp.69-82.
Li, D. and Halfond, W.G., 2014, June. An investigation into energy-saving programming practices for android smartphone app development. In Proceedings of the 3rd International Workshop on Green and Sustainable Software (pp. 46-53). ACM.
MobiLoud., 2017. Native, Web or Hybrid Apps? What’s The Difference?. [online] Available at: https://www.mobiloud.com/blog/web-hybrid-native-apps/ [Accessed 4 Oct. 2017].
Mota, J.M., Ruiz-Rube, I., Dodero, J.M. and Arnedillo-Sánchez, I., 2017. Augmented reality mobile app development for all. Computers & Electrical Engineering.
Shih, F., Seneviratne, O., Liccardi, I., Patton, E., Meier, P. and Castillo, C., 2013, August. Democratizing mobile app development for disaster management. In Joint Proceedings of the Workshop on AI Problems and Approaches for Intelligent Environments and Workshop on Semantic Cities (pp. 39-42). ACM.
Vallon, R., Wenzel, L., Brüggemann, M.E. and Grechenig, T., 2015. An Agile and Lean Process Model for Mobile App Development: Case Study into Austrian Industry. JSW, 10(11), pp.1245-1264.
Yamagata, C., Coppola, J.F., Kowtko, M. and Joyce, S., 2013, May. Mobile app development and usability research to help dementia and Alzheimer patients. In Systems, Applications and Technology Conference (LISAT), 2013 IEEE Long Island (pp. 1-6). IEEE.
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