Organizational Marketing And Market Segmentation: A Study On Samsung And Apple

Establishing Market Reality through Organizational Marketing

Question:

Discuss about the Marketing Reality in Business Operation.

Organizational marketing reality is a kind of service that can enhance the business opportunity and provide the quality construction of the product by realizing the need of people. Most of the ethical manufacturing practices have been accomplished by the organization and for that reason; the organization has explored the market forces. Low price rate, identify the locality and product quality and size are the important aspects of establishing market reality, however, the market segregation and imposed some strategy is also important for business enhancement. The three new business reality forces are fixed permanent budgeting, Measurable marketing tactics, and competitive job market (Armstrong et al. 2015). These are the marketing understanding that most of the organization had tried to implement in their sector but all the management is quite imposed in every time.

Permanent budgeting is the chief and proactive element that initiated the business operation. The amount of investment that a business has imposed in that process wants to get back at least that money. There are some purchase factors, leads and conversions rate that might consider as the central issue of business. In that case, a minimum amount of company share is needed to hand for the future understanding.

Measurable tactics are used for the classic offline marketing activities and the new technological association is important for the online marketing tactics also. In case of social engagement model, a better marketing orientation is needed and that can only be provided by the social promotion of business (Hollensen 2015). The social engine has imposed a promising situation that can be analyzed the growth of the company by enrolling their product or services in worldwide. 

There are lots of competitive markets in the same field of products. In that case, companies have to take some innovative strategy so that they can sustain their marketplace. More focus on the increase production and the expenditure pattern of the company can be maintained by company executives and that formulated as the success procedure of the company.

In future, business understanding has changed a bit, companies are modern enough to use technological devices in every sector, less manual power is needed and lastly, through the promotional sources, the business has accelerated their market. There are certain scientific revolutions also found in the modern business scenario and the improved business is required better knowledge for the long-term business run (Perreault Jr, Cannon and McCarthy 2013). In future, more awareness in business is required thing that can be established by the huge accumulation of efficient employees. There are certain fields in which organization development is linked in, so efficient accumulation of employees is another change that company and imposed in their business. In future, unique situation handling by the employees and skill development through the training process is another change that needed to be implemented for the development of the business. 

The Three Forces of Organizational Marketing

Markets are constantly looking for the new innovation new trends. In this process, the brand culture of the market can be evaluated. There is some innovativeness that company has established in their belongings and that ultimately evaluated to the growth of the organizations. The new trends include the increase of mobile devices in marketing (Stark 2015). The focus of smaller screen is very much relevant and influencing than the bigger one. The leveraging powers of Smartphone are the shifting reality that business has imposed on. The transparency in case of the relationship between company and customer is another major aspect that affects the business marketing. There are some conventional marketing models but most of the cases innovations are coming for the segmental change that leaders are implementing in their organization and that can direct to the strong change in marketing (Baker 2014). Social media post, blogs, online reviews can make the positive impact on the brand. There are some small brands in market that people come to know by the promotional they are going to do for their marketing development. This creativity and the positional change in the marketplace are important for the long-term run in business. Broader marketing facility can be generated by this process (Bloom, Sadun and Van Reenen 2015). There is some potential channel that imposed over the marketing section and all the revenue has come by that process. So these modern trends are important for the marketing development of the organization.

Samsung is one the biggest electronic company in the world who has segmented their levels of the age group for their best possible revenue generation. Samsung has segmented the market by four ways like Segmented marketing, Niche marketing, Local marketing and Individual marketing (Jung 2014). This market segmentation is relying on the product quality and durability. There are lots Smart phones available from the company which are not user friendly for elder people where are there are some keypad phone or the conventional phone which are not suitable for the younger generation, so the confront mannerism will be there in the business but the segmentation is really efficient by the company so that they can separate the target market.

Samsung target market has mainly two sections which are considered as multi-segmented targeting. The company has segmented the positioning of upper-middle-class professionals and school, college and graduate students. School and college students want more technological innovation on their phone at the limited price (Alden et al. 2013). So the company has to take this on the mind and produce some Smartphone like this so that all those requirements of those customers can be mitigated. In case of Samsung S4, the company has targeted all these two sections and implements their positioning strategy for the marketing of this phone. The particular phone is less priced and it has some innovative features that other Samsung phones haven’t. On-demand TV and video services and the watch on the application are on this phone along with the drama shot, dual shot, air gesture facility. The upgraded version of Samsung hub and group play facility is there that also creates college students attraction on the phone. Samsung S4 can enhance the everyday mobile handing experience for the customers (Song and Lee 2014). The phone initially priced for $899 and this is one of the reasonable prices that Samsung has offered the particular phone with this much of facility.

Market Segmentation and Imposed Strategies for Business Enhancement

The phone is suitable for the youth generation as the phone is the contemporary latest brand that Samsung has produced. It has a 5-inch screen; 2 GB Ram, expandable storage and 2600 mAh battery that encore the outer form of the phone then it has imposed lots of technical aspects to attract young people to the particular brand. This is an android version that college student admire most and as the price is also very cheap thus company has highlighted that fact for the development of the brand.

Apple is another biggest business organization based on the technological implementation. Apple has segregated their customer for more business advancement and the company has a niche market that generated the maximum amount of revenue for the organization. Apple target market is basically the Business market and the high economic people as they are the sole customers of their business upholding (Abraham 2014). The phones of Apple are costly enough that it is not possible for every young age students or college going people to grab this phone as the pricing standard so high; however, Apple provides a quality product and that evaluated by their service and products. In case of Apple iPhone 7 Plus the level of pricing issue determining concern for the buyers and for that reason, it is not affordable for students. For 256 GB iPhone 7 Plus the price become $1569 which is quite bigger and better than other phones. The difference in between prices is the quality they provide and the brand culture. Brand culture is initiated with products and those people are using the same company after every time they need phones. Apple has designed their phone as the imaginary thing and people imagination and necessitate are meeting by their products (Kang and Suarez 2016).

 The new generation phone and model is very impressive from the perspective of management and customers. However, all this amount of money is not available for all the people so that need some innovative ideas to implement same quality phone in less price and this has introduced by the company effectively then Apple market share must increase as the school college and graduate students also have this phone (Ebert 2014). The iOS system is another concern for some of the people and some particular application are not initiated in this kind of phone so if Apple has taken some giant step to segregate a particular section for android version then this is one of the major enhancement and marketing strategies that implemented by them. Thus the problem lies in the innovative changes and less monetary factor other than this is the most powerful brand in the world.     

References

Abraham, M., 2014. Five Leadership skills that made Steve Jobs transform Apple.

Alden, D.L., Kelley, J.B., Riefler, P., Lee, J.A. and Soutar, G.N., 2013. The effect of global company animosity on global brand attitudes in emerging and developed markets: Does perceived value matter?. Journal of International Marketing, 21(2), pp.17-38.

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.

Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.

Bloom, N., Sadun, R. and Van Reenen, J., 2015. Do private equity owned firms have better management practices?. The American Economic Review, 105(5), pp.442-446.

Ebert, C., 2014. Software product management. IEEE Software, 31(3), pp.21-24.

Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.

Jung, S.C., 2014. The analysis of strategic management of samsung electronics company through the generic value chain model. International Journal of Software Engineering and Its Applications, 8(12), pp.133-142.

Kang, H.Y. and Suarez, F., 2016, January. Moving ahead of Rivals: Gaining Product Market Advantage via Product Imitation in Apple App Store. In Academy of Management Proceedings (Vol. 2016, No. 1, p. 12109). Academy of Management.

Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013. Basic marketing. McGraw-Hill Higher Education.

Song, H.K. and Lee, G., 2014. The Choice that Samsung Electronics Made in the Monetary Crisis of 1997. In Management of Enterprise Crises in Japan (pp. 49-63).

Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp. 1-29). Springer International Publishing.