Attend a event Identify and Critically analyse the Postitive and Negative Impact of the event Utilising the Principal of Sustainability and the tripple bottom line approach.
The Australian day is a day duly planned where many events will take place in several venues; Port Macquarie, Manning valley, the great lakes, Wingham, Wauchope, Gloucester, Nambucca Valley, Kempsey, and at the Camden Haven. Examples of some of the events that will be carried out that day will be, flag raising and marketing ceremonies and racing and fun running. This day gives the citizens of Australia a chance to unite and celebrate their country’s culture and understand the significance of living in one of the best countries in the world (Biasutti et al. 2016). The Australian honor their heroes and heroines by recognizing and giving them awards on that day.
I will attend the event that will be held at Port Macquarie. The event will start at 8:00 am, where traders will be allowed to display and demonstrate their goods at the markets and food stalls in Town Green. There will be a short kids’ session at 10:00 am, and they will play their games. From 10 in the morning to three in the afternoon, there will be all kinds of entertainments and music. At 10:30 am, the water-based will sail across the river Hastings, all the way to Town Green, and go to Mclnherney pack. At 10:45, Leslie Williams, the Port Macquarie’s MP will give a judgment on the boat that will be dressed the best. Between 11:00 and 11:30, race competitions will be held at a river near Town Green (Dowson and Bassett 2015). The thirty minutes before noon will mark the climax of the event because there will be an open-air display. Forty-five minutes after noon, the Marine Rescue port will stage an artificial rescue. Finally, the Australian day will be celebrated at the Town case, but the venue might change to Glass House Theatre if it rains. There will be reading of speeches at the ceremony, the welcoming of B.I O’ Brien into the country, and introducing the people who will receive awards for the day. The individuals who have served the community and the society will be rewarded and recognized.
I will base my analyses on the positive and the adverse effects of holding the event on the principles of sustainability and the triple bottom line approach (Elkington 2008). The law of sustainability applies the process of simultaneous change, where the manner of exploiting the resources, mode of investing, and the focus in technological advancement occur concurrently and they potentially able to fulfill human needs and requirements. Sustainable development meets the people’s current needs and requirements, and it does not impair the future generation from meeting their needs (Zwaithoed 2017).The principle of sustainability applies three aspects; environmental, social, and economic issues. The triple down approach means evaluating the social, environmental, or the financial method of assessing something to gain enough knowledge of it. In this case, we will analyze both the positive and the negative impacts of the event using the social, environmental (ecological factors), financial (economic) factors.
Positive impacts: The positive effects regarding the social factors are; it maintains the people’s culture. It brings people from diverse regions together, and they can appreciate their values and ways of life (Friedman and Scholnick 2014). The significance of the event regarding the economic factors is that when different people come together, they increase businesses opportunities and improve the profitability of these businesses. The government gets revenue, and this improves the economy of the area. The positive effects of this event about the environmental factors are that people are educated on how to take care of their environment (Genadinik 2015).
Negative impacts: The adverse effects relating to social factors are; places where there are many people are the targets of social evils such as robbery, raping, bombing, and many other crimes. It may also bring discrimination according to social classes. The economic factors would be high costs incurred to host these events. One negative environmental related factor could pollution of the environment. A place where there are many people is usually polluted in the form of waste polythene bags, foodstuffs, and other pollutants.
I would recommend that the event managers create more venues for the event to accommodate more people. Recent research and feedback showed that many people would have liked to attend the Southport events but were limited by the limited venues and space. I would also request them to add more recreational, sports, and entertainment activities to make the day more interesting. The events of the days are somehow formal with fewer entertainments. Imposing new forms of entertaining the Australians on that day will make the event more enjoyable. I would also recommend the managers to consider changing the format of the events every year. When there is the only single mode of routines every time, the event becomes boring. A change of routines will encourage more creative ideas on the improving the Australian day. It would be a better idea for the event managers to consider awarding as many people as possible. By this I mean that they should reward even the slightest significant effort they do, this will encourage people to put more efforts in their community developments. The managers should find better ways to curb pollution and social evils in the venues where the events will be held. They should ensure very strict authorization to the people entering and leaving the sites. They should provide tight security to protect the people of Australia because overcrowded places are the targets of social evils.
Special events and festivals are vital in every society, and they include, sports, religious gatherings, cultural activities, and many others (O’Sulliran et al. 2009). Festivals and social events refurnish the people’s culture, for instance, the drama and the music festivals play a big role in reminding people of their cultures. They show the diversity in culture that exists among the humans of different tribes, communities, countries, and races and helps in maintaining these cultures. These events are the best forms of entertainment, and they help people discover and utilize their talents and hobbies. They also help the individuals to use their leisure time appropriately. They bring people from different backgrounds and localities together. An example is the Fifa world cup and the Olympics games which brings the whole world together. Some social events provide a way for people selling their heritage to attract tourists. Some events that have boosted the tourism sector when the citizens entertain the tourists thus learning their culture and social life. Some festivals and cultural activities bring about industrial developments in their areas of applications. The world cup and the Olympics games are considered globally vital, and as a result, they have led to the industrial development of the cities where they host the events. It also gives employment to many people, the players, the teams’ managers, the residents, and the business people (Ziakas 2014). It brings revenue for the governments after hosting these activities. This revenue results from, the VAT since the value of goods sold increases, the taxes the outsiders pay as they enter the country, and many other forms of income.
The first process of the event industry is planning. Planning is vital to ensure the success of any event. For strategic planning, some elements must be taken into consideration the purpose of creating the event (Allen et al. 2018). When preparing an event, you must know the people you are holding it for, the reason behind it, its benefits. The event managers of the Australia day Southport events created the event for the citizens of Australia with the aim of uniting them to help them celebrate their culture and help understand the importance of living in one of the best countries in the world. The second process of planning is determining the time and the location of the event. The event managers of the Australian day allocated several venues for the day’s event. They also gave a precise time allocation of activities at each site (Yeoman et al. 2012). The third step is providing each member of the organizing and the event manager committees their specific roles. The organizing committee and the event managers planned on the proper acquisition of duties at each site to ensure the event was a success. The fourth step of planning is budgeting; all the finances that will be spent to host the event must be accounted for. On the other hand, all the income received from the event must also be considered. This will help the company know whether the event is worthwhile (Paris et al. 2010). The event and the finance managers calculated all the costs that would be incurred when holding the Australian day event, and the revenue they would earn from it. They discovered that it was profitably beneficial for them to keep the event. Another vital step in planning is checking the legal requirements and approvals. If the event is to be held in public places, the event managers must have all the legal requirements and the permits to hold the event (Genadinnik 2015). The event managers had assessed all the venues of the Australian day and ensured that they had permission to hold the events at the designated places.
Holding the event had both positive and negative impacts which were based on the on the political, socio-cultural environmental and the economic factors. The positive impacts regarding the social factors are; it maintains the people’s culture (Lee and Arcodia 2011). It brings people from diverse regions together, and they can appreciate their values and ways of life. The significance of the event regarding the economic factors is that when different people come together, they increase businesses opportunities and improve the profitability of these businesses. The government gets revenue, and this improves the economy of the area (Henriques and Richardson 2004). The positive effects of this event about the environmental factors are that people are educated on how to take care of their environment. The positive factors relating to political factors were that the event helped the citizens of Australia appreciate their leadership for holding a countrywide event for them.
The adverse effects relating to social factors are; places where there are many people are the targets of social evils such as robbery, raping, bombing, and many other crimes. It may also bring discrimination according to social classes. The economic factors would be high costs incurred to host these events. One negative environmental related factor could pollution of the environment (Gursoy et al. 2004). The adverse effects associated with the event was that the political leaders had limited power in the planning of the event and so they could not use the event for their benefit A place where there are many people is normally polluted in the form of waste polythene bags, foodstuffs, and other pollutants. The management had to find ways to curb, pollution, insecurity, and ensure governmental support in their event (Hall 2011). After the successful implementation of security and pollution-control measures, the event managers recorded few incidents of social evils and minimum levels of pollution.
Conclusion
I attended the meeting, and sure it was a success. It united people; helped people from different backgrounds understand each other and helped rebuild the country of Australia as a nation. The annual culture of holding the event should continue and should be adopted by most states.
References
Allen, J. (2013). The business of event planning: behind-the-scenes secrets of successful special events. Hoboken, N.J., Wiley. https://rbdigital.oneclickdigital.com
Allen, J., O’toole, W., Harris, R. and McDonnell, I., 2012. Festival and Special Event Management, Google eBook. John Wiley & Sons.
Biasutti, M., Baz, T.D. & Alshawa, H. 2016, “Assessing the Infusion of Sustainability Principles into University Curricula”, Journal of Teacher Education for Sustainability, vol. 18, no. 2, pp. 21-40.
Dowson, R., and Bassett, D. (2015). Event Planning and Management: A Practical Handbook for PR and Events Professionals. Retrieved from
https://sbiproxy.uqac.ca/login?url=https://international.scholarvox.com/book/88828789
Elkington, J., 2008. Partnerships from cannibals with forks: The triple bottom line of 21st?century business. Environmental Quality Management, 8(1), pp.37-51.
Friedman, S.L. and Scholnick, E.K., 2014. The developmental psychology of planning: Why, how, and when do we plan?. Psychology Press.
Genadinik, A. (2015). Event planning: management & marketing for succesful events. Middletown, DE, Amazon.
Gursoy, D., Kim, K. & Uysal, M. 2004, “Perceived impacts of festivals and special events by organizers: an extension and validation”, Tourism Management, vol. 25, no. 2, pp. 171-181.
Hall, T.J., 2011. The triple bottom line: what is it and how does it work?. Indiana business review, 86(1), p.4.
Henriques, A., and Richardson, J. (2004). The Triple Bottom Line: Does It All Add Up. London, Earthscan. Retrieved from
https://public.eblib.com/choice/publicfullrecord.aspx?p=430036
Lee, I. and Arcodia, C., 2011. The role of regional food festivals for destination branding. International Journal of Tourism Research, 13(4), pp.355-367.
O’Sullivan, D., Pickernell, D. & Senyard, J. 2009, “Public sector evaluation of festivals and special events”, Journal of Policy Research in Tourism, Leisure and Events, vol. 1, no. 1, pp. 19-36.
Paris, C.M., Lee, W. and Seery, P., 2010. The role of social media in promoting special events: acceptance of Facebook ‘events’. Information and Communication Technologies in Tourism 2010, pp.531-541.
Spring Management Review (2012). Event planning business: everything you need to start a successful business! [New York], Entrepreneur Press. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=589198
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012. Festival and events management. Routledge.
Ziakas, V., 2014. Planning and leveraging event portfolios: Towards a holistic theory. Journal of Hospitality Marketing & Management, 23(3), pp.327-356.
Zwarthoed, D. 2017, “Why Sustainability Principles should integrate Global Justice Concerns”, Ethics, Policy & Environment, vol. 20, no. 3, pp. 251.
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