Promotion Concerning Oral Health Of Children: Born To Brush

Target Group outline

Discuss About The Promotion Concerning Oral Health Of Children.

The oral health is one of the essential concerns in order to maintain a healthy life. The practice of making the life healthy should be taught at childhood which can sow the idea of the health and hygiene in the mind of a child (Oredugba et al., 2014). This paper highlights the health promotional activities aiming the oral health of children and introducing the toothbrush to children in a more attractive way. The paper explains the execution process of the health promotion along with the process of evaluation. Stakeholders are also identified and criticised regarding their duties in this health promotional activity. Additionally, the paper introduces a promotion plan from the management perspective in order to ensure its commercial effectiveness along with its social impact. The purpose of this paper is to examine this health-related promotional event and its significance along with its potentialities to be more successful and productive, concerning both social and commercial value.

Targeting the group allows the promotional activities to work within more specific and precise field of execution. The health promotional program is conducted to introduce the toothbrush to the children as early as possible as a basic component healthy lifestyle. 50 Childcare centres in Hobart from all suburbs and the age of the children are ranged from 0 to 5 years. This age group is specifically selected because of their tendency to be encouraged about every interesting factor prom their persecution. The parents and caregivers of the children are also included in the targeted group because of their responsibilities on children’s health and daily practices.

The Title of the health promotion is ‘Born to Brush’ where the toothbrush is introduced as an interesting material to the targeted children group. To achieve its goals and finalize its objectives the health promotion conducts different events and activities. Parents and the caregiver are instructed about the way of teaching the use of toothbrush to children; even if the children are refuse to learn (Jürgensen & Petersen, 2013).  Introducing this essential practice to their children also reduces the rate of oral disease at childhood age. In the health promotion, the utilization of toothbrush is presented from various secondary perspectives, such as a bath toy, having more than one brush for chewing and others. Children from o to 5 age range have a common practice to place their toys in their mouth that can be unhygienic or even harmful. However, introducing the toothbrush as a chewing material can reduce the chance of getting infected and improve the healthiness (Chrisopoulos, Harford & Ellershaw, 2016).

Health Promotion

Plaque is a soft, sticky and almost invisible layer of bacteria that forms on the teeth every day. Any other activities cannot remove the plaque except regular toothbrush. At the age of 0 to 5 years old, children are usually found with the initial stage of the oral cavity, plaque stone and other oral infections (Nash et al., 2014). Usually, children are not introduced to their daily activities like brushing, bathing as a part of their well being. As a result, most of the children refuse to cooperate with their parents, caregivers to maintain their hygienic activities on regular basis. Therefore, to improve the overall oral healthcare condition especially for children of age 0 to 5 years old, introducing toothbrush in more attractive and playful way can be very effective aiming to make them more interested about daily use of a toothbrush (Blinkhorn et al., 2015). Henceforth, this health promotion is focused on this strategy of health improvement.

The aim of this health promotion is to introduce the toothbrush to children of 0 to 5 years of age in order to make them more interested in this healthy practice. The caregivers, teachers, and parents have to be informed about the process of introducing and incorporating this practice into the daily life of their children (Gussy et al., 2016). The goal of this health promotion is to reduce the rate of child age oral problems and increase the hygienic lifestyle by making the target group more cautious of their health.

In order to touch the goal of this health promotion successfully the objectives are planned to be achieved. The objectives are as follows:

• To compare the cost of providing by various childcare centres
• To save cost by improving the dental health of children
• To avoid treatments such as dental extractions, fillings and potential treatments
• To see whether the introduction of the toothbrush at a daycares centre at an early age actually reduces caries amongst young children

(S)- Specific	To be specific and precise about the goal of the program or the target to introduce toothbrush and monitor the oral healthcare of the children.
(M)- Measurable	To quantify the targets and objectives of the program by specific evaluation procedure.
(A)- Achievable	To analyze the attempt if it’s achievable or not.
(R)- Realistic	To investigate if there are enough resources to reach the targets or the objectives of achieving healthcare facilities for the children.
(T) -Timed	To analyze the time duration required to achieve the target and execute the promotional plan for the improvement of oral health among the children.

The health promotion management perspective allows analysing the target group, aim and the effective strategies of the health promotion concerning their values as primary prevention, secondary prevention and Tertiary prevention (Staberg et al., 2014).  The primary prevention of target group is the children of 0 to 5 years old. As secondary prevention, the children, who have some early problems with the unhealthy dental condition are considered. However, the tertiary prevention is the children group having existing oral problems. Similarly, as secondary prevention, the aim of this promotion is to observe the changes in the regular practices and oral health of these children. However, as tertiary prevention, reducing the rate of early age dental problem is concerned. Although the initial strategy is to make the promotional event and associated programs attractive, as secondary prevention the feedback will be collected after a certain period. Ultimate measurement of the improvement rate of oral health will be more effective as the tertiary concern of this program (Vujicic & Nasseh, 2014). The progressive management plan for this promotion has been presented below.

Health Promotion Goals and objectives

Figure1: Promotion Management

Source: (created by author)

Stakeholders are the most critical concern while making any promotional activity successful. The participants’ stakeholders are 50 childcare centres in the state of Tasmania in the city of Hobart. The parents of targeted children group and the teacher and caregivers of the childcare centres are essential stakeholders. Teachers of respected schools and preschools are selected as additional stakeholders because of their responsibility to make the children aware of their daily practices regarding oral care (Nasseh, Vujicic & O’Dell, 2013). From commercial aspect the dental supply company namely Colgate powered this promotional event. Additionally, the oral health therapists and Dental officers at the State government level are also invited as Community Consultant of this promotional event.

The purpose of this health promotion is to introduce the toothbrush at the early age in order to measure the resultant outcomes on the overall oral health condition and the acceptability. The primary objective of the health promotion is to introduce the toothbrush to children and to make their parents, caregivers and teachers aware of the effect of introducing toothbrush at the early age concerning the oral health improvement for future generation. Therefore the promotional activities are structured to achieve the initial objectives of this event. The activities are as follows

Activity: In an introduction session with parents, they will be requested to encourage their children for participating in the Born to Brush promotion. This promotion will help the children to use the toothbrush on a daily basis.

 The programme would include an interactive group session at the child care centres where all children are supplied with an oral health show bag, consisting of an age-appropriate toothbrush, floss sample, Foss mate floss handle, and toothpaste with junior fluoride. In the interactive group sessions, the health professionals observe the individual child and their intention towards using the toothbrush. The children can be engaged by teaching them the proper techniques to use this toothbrush and making them aware of the health benefits from the practice of the daily usage.

After the participation and enlisting the identity details of the children the names of children participated will be shared with the state government and the Oral Health Service to maintain authentic and legal documentation of this health promotion. Apart from that it also will help to collect feedback and conduct other permitted procedures.

At the end of this health promotion, School children will be entitled to free government dental care from Oral Health Service centres, which is financed by the commercial partner of this event named Colgate.

Health Promotion management perspective

To evaluate the promotional program discussed above the governing organization has to ensure the Utility, Accuracy, Feasibility, and Propriety of the event as well as the entire evaluation stage. The lifecycle of this evaluation process includes various activities, such as Engaging stakeholders, developing the program, making the program executable, designing the evaluation stage, gathering credible feedbacks, measuring the success of the program and establish proper guideline from the learning. The planned activities which are not considered as the primary objectives or primary concerns are all fall into the stage of the evaluation process (Hockenberry & Wilson, 2014). From the business management perspective, secondary and tertiary prevention is considered as the base of the evaluation part of this health promotion.

Figure 2: Cycle of the evaluation process

Source: (Arrow, Raheb & Miller, 2013)

In order to ensure the accuracy and feasibility, a feedback collection team is created to conduct a survey of the parents, teacher, caregivers and children who have participated in this event. The numerical and quantitative analysis will be processed to measure the achievement of this health promotion. From the investigation, the operations lags will be also found which will help to justify the conclusion of the initial execution of the cycle. As per this conclusion, a recommendation for the future promotional plan will be generated in order to improve the quality of the program. According to the recommendation, the next promotional plan will be built. After the secondary plan, the stakeholders will be engaged as per their reliability. Finally, the execution part will be conducted as per the operational policy. As the initialization for next cycle, the management will focus on the subsequent evaluation process following the execution of the program.

Conclusion

From the health promotion activity discussed above, it can be said that introducing toothbrush in more attractive and playful way can be very effective aiming to make them more interested in the daily use of the toothbrush among the children. On the other hand, the child ranged from 0 to 5 years age group is specifically selected because of their tendency to be obsessed with every factor that they find interesting. As per the above discussion, it is clear that the purpose of this health promotion is to introduce the toothbrush at the early age in order to measure the resultant outcomes on the overall oral health condition and the acceptability. Moreover, in order to ensure the Utility, Accuracy, Feasibility, and Propriety of the event evaluation plan is also an essential section of the overall health promotional event. From the analytical part, the operational lags can be found which will help to justify the conclusion of the further execution of the health promotional program.

Stakeholders and community consultation involved

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