Discuss about the Role of social media in marketing strategy of Australia.
The social media play an imperative role in the business as it will provide the opportunity to an organization for promoting their goods and services. In addition, the traditional approach supports the organization to make their unique image in the marketplace. The primary aim of social media is to enable the company to enlarge their market in specified time and cost. It is also examined that the social media is effective tool for developing brand awareness at international level. But, at the same time, it is found that the traditional approach is not sufficient to increase the awareness of brand at the global level. This research proposal is focused on the role of social media in marketing strategy, Australia.
The aim of this research report is to explore the role of social media in marketing strategy, Australia. The research aim will be accomplished by using the following objectives:
This proposal is imperative for enhancing the depth knowledge about the role of social media in business, Australia. Social media practices could direct impact on the business as it would inspires the researcher to start their research on this particular issue (Armstrong, et al., 2015). In addition, the depth knowledge about social media practices could support the company to improve their financial performance. Besides this, the researcher will also be capable to make their career in the social media marketing department in future. This proposal will also support the organization to obtain the competitive benefit in less time. In current business scenario, an organization practises social media to keep capabilities of workforces and firm (Aral, et al., 2013). This report could also be supportive to take an appropriate decision at the workplace as it would be significant to increase the profitability of the firm.
According to the Kwok and Yu (2013) social media is a technique that enables the organization to attain success in less time. Through this, an individual can be capable to post their opinion and thought towards anything. It is stated that the social media is a cheap source to promote their product and services among a large number of consumers. Hence, small organizations use the social media in their workplace and gain their productivity.
In support of this, Leung, et al., (2013) illustrated that Australia is multicultural based country hence organizational unable to comprehend the each consumer’s need in less time and cost. Hence, organizations use the social media and marketing strategy and gain their understanding of different opinion, views, and needs at same time and cost. Consequently, an organization could be able to develop the favourable relation with their potential consumers and gain their productivity. An organization uses social media as a marketing strategy for enhancing product awareness in the market as it will help to accomplish the specified goal. Moreover, Company uses many sources like blogs, social media tool, and articles and share adequate information towards research problem. In addition, it is also illustrated that more than 7 million of people have used social media to interact with each other hence it can be said that this method could be effective for easily gaining the product awareness (Trainor, et al., 2014).
Organizations not practiced social media in their business process that declines chance of growth. It is also analyzed that lack of understanding of the social media practices and modern technology will decline the possibility of success. Hence, it can be said that this research proposal presents the role of social media and marketing strategy in an organization, Australia (Scott, 2015).
Ho: There is significant relation amid social media and organization performance
H1: There is no relation between social media and organization performance
The research methodology is effective for determining the appropriate techniques about the current research concern. The research methodology section considers certain methods like research approach, research strategy, research approach, research design, data collection method, data analysis method, sampling method, research limitation, and ethical consideration (Hays, et al., 2013). These factors are discussed as below:
Research philosophy of this research study is being evaluated by research questions. It is complex for the researcher to select suitable research philosophy hence the research scholar will gain their understanding of the types of research philosophies. Interpretivism, positivism, and realism philosophy are considered in research philosophy (Zeng and Gerritsen, 2014). In this research study, the researcher is used the Interpretivism philosophy to obtain opinion and perception of research participants about the research participants. It will also help the researcher to obtain a feasible outcome in the context of research matter. In this, the positivism and realism will not be considered by the researcher.
The research approach is also imperative for gathering the data about the research matter. The inductive and deductive approach is included in the research study to collect the data regarding research matter. The indicative approach is practiced by the investigator as it will be helpful for getting theoretical information about current research dilemma (Tiago, et al., 2014). The inductive approach is used to improve the quality of research outcome. Beside this, the deductive approach is used to get information about research matter. The deductive approach enabled the researcher to develop a hypothesis (Chauhan and Pillai, 2013). The developed hypothesis will reject and accept on behalf of collected data. In this research study, investigator will practice deductive approach rather than inductive approach because it facilitates the researcher to accept and reject their developed hypothesis. Through this research approach, a research scholar will be capable to obtain feasible outcome towards the role of social media and social marketing in business, Australia.
The research design is effective for the research study because it supports to collect the information about research issue (Neuman, 2013). There are two kinds of methods such as qualitative and quantitative research design. In this research, the investigator will use qualitative research design method. Further, the qualitative research design helps the researcher to increase their knowledge about underlying causes, motivations, and opinions (Kumar, 2014). It also supports to develop the hypothesis for the measurable research. Besides this, the quantitative research is practiced to quantify the issue by the way of developing numerical information regarding research issue. It is practiced to measure the opinion, attitudes, behaviors, and other factors to obtain the factual information regarding the research issue (Taylor, et al., 2015). Thus, it can also be said that the researcher will not use the quantitative research design to obtain reliable information about the research issue.
Research strategy helps to accomplish the specified objectives and aim of research. For this report, researcher will practice survey through questionnaire and literature review method for collecting accurate data regarding research subject. The survey through questionnaire strategy enables the researcher to obtain the factual data regarding research issue (Flick, 2015). Apart from this, the literature review method to support to get the theoretical data regarding research issue. It enables the researcher to get the reliable and valid outcome regarding the research.
The data collection method is supportive to get appropriate data in specified time and cost. In the research study, two kinds of information polling techniques are considered like primary and secondary data collection method (Neuman and Robson, 2014). A research scholar will use both primary and secondary data collection method to get suitable information about current research concern. In this, the primary data collection will provide first-hand data through questionnaire and observation method. Besides this, the secondary data collection enables the researcher to collect the data from available information. In this, the researcher will sue many sources like online and offline sources, company sites, journal article, and book.
Sampling will assist the researcher to collect the appropriate sample size for conducting research and get a favorable result. In this, two kinds of methods are considered like probability and non-probability sampling method. Furthermore, the probability sampling method will aid the researcher to select the research participants for conducting the current research. In the research, non-probability sampling method facilitates the investigator to choose research participants on behalf of age, gender, education, and experience (Hastings and Domegan, 2013). In this research, the researcher will use probability sampling method to attain the research aim and objectives. A research scholar will select respondents from Woolworth’s retail organization. The research candidates will be selected by the different area of Australia. The probability sampling method eliminates the biases from the research. Researcher will not practice non-probability sampling method as it could create biases in the research study (Tiago, et al., 2014).
In the research study, the data analysis method is used to evaluate the collected information about the research issue. In this, two kinds of techniques are used by the researcher like qualitative and quantitative method. A researcher will imply statistical analysis method to examine the collected data and get positive outcome regarding current research concern (Chauhan and Pillai, 2013). The research scholar will practice MS-Excel software and attain the objectives of the research. There are many tools like a bar diagram, column, chart, and pie chart to evaluate information regarding the research matter.
The research limitation could influence the research outcome. Furthermore, it is analyzed that researcher will include many factors to get the reliable outcome such as lack of data manipulation, plagiarism, appropriate reference, and follow university guidelines (Kumar, 2014). Beside this, it is also analyzed that lack of time, cost and resources could decline quality of the result. In this, the researcher will also practice the e-mail method and directly communicate with the researcher as it will be effective to solve the issue of research participants.
Ethics is effective in the research study because it can be supportive to obtain feasible outcome about the role of social media and marketing strategy in the business process, Australia. In this, researcher will practice the ethical norms to conduct the research dilemma and get a favorable outcome (Flick, 2015). For this, the researcher will use ethical consideration act 2000 and secure the confidential information of researcher as it will also be imperative for developing an effective relationship with respondents in long-term. For eliminating the ethical issue from the researcher, the researcher will use proper referencing, university instruction, and data manipulation.
The research timeline is effective for conducting the research on specified time and cost. The research plan is discussed as below:
Research Plan
Conclusion
From the above discussion, it can be summarized that research methodology will help the researcher to collect appropriate result regarding research matter. It is also analyzed that there are many methods of research approach, research strategy, data collection method, data analysis method, sampling method, research limitation, and ethical consideration. Moreover, it is also found that researcher will exercise these methods to get feasible outcome about the role of social media and marketing strategy in business, Australia. It is also illustrated that the research limitation could decline the performance of the organization.
References
Aral, S., Dellarocas, C., and Godes, D. (2013) ‘Introduction to the special issue—social media and business transformation: a framework for research’, Information Systems Research, 24(1), pp. 3-13.
Armstrong, G., Kotler, P., Harker, M., and Brennan, R. (2015) Marketing: an introduction. USA: Pearson Education.
Chauhan, K., and Pillai, A. (2013) Role of content strategy in social media brand communities: a case of higher education institutes in India. Journal of Product and Brand Management, 22(1), pp. 40-51.
Flick, U. (2015) Introducing research methodology: A beginner’s guide to doing a research project. USA: Sage.
Hastings, G., and Domegan, C. (2013) Social marketing: From tunes to symphonies. UK: Routledge.
Hays, S., Page, S. J., and Buhalis, D. (2013) ‘Social media as a destination marketing tool: its use by national tourism organisations’, Current issues in Tourism, 16(3), pp. 211-239.
Kumar, R. (2014) Research methodology: A step-by-step guide for beginners. USA: Sage.
Kwok, L., and Yu, B. (2013) ‘Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications’, Cornell Hospitality Quarterly, 54(1), pp. 84-94.
Leung, D., Law, R., Van Hoof, H., and Buhalis, D. (2013) ‘Social media in tourism and hospitality: A literature review’, Journal of Travel and Tourism Marketing, 30(1-2), pp. 3-22.
Neuman, W. L. (2013) Social research methods: Qualitative and quantitative approaches. USA: Pearson education.
Neuman, W. L., and Robson, K. (2014) Basics of social research. USA: Pearson Canada.
Scott, D. M. (2015) The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. USA: John Wiley and Sons.
Taylor, S. J., Bogdan, R., and DeVault, M. (2015) Introduction to qualitative research methods: A guidebook and resource. USA: John Wiley and Sons.
Tiago, M. T. P. M. B., and Veríssimo, J. M. C. (2014) ‘Digital marketing and social media: Why bother’, Business Horizons, 57(6), pp.703-708.
Trainor, K. J., Andzulis, J. M., Rapp, A., and Agnihotri, R. (2014) ‘Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM,’ Journal of Business Research, 67(6), pp. 1201-1208.
Zeng, B., and Gerritsen, R. (2014) ‘What do we know about social media in tourism? A review,’ Tourism Management Perspectives, 10, pp. 27-3
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