Question:
Discuss about the Challenges of Sports Facilities and Projects.
To begin with, what has been recorded or documented in the history of sports takes us back at least 3,000 years (Bellis 2017). Sport is something every individual can relate to. Be it indoor games or outdoors, almost every human being enjoys spending a certain amount of time everyday indulging in some sort of physical activity. Be it swimming, gyming or even just playing video games, sports and games are recreational activities that give us human beings a moment to pause and shift our attention from the stress and boredom of our daily lives. They also bring people together as they are able to share not only their love for the sport but also share joyful experiences with one another. The sports industry has become a large industry globally in today’s time. It has a huge organization that manages the small as well as the big things related to sports. In the present times, this industry is fast growing and evolving manifolds to become better each day. This report discusses the present scenario of the structure of sports industry, what it is comprised of, how it functions. It also talks about the challenges that are faced by the sports management authorities such as drug use, ethical issues- and much more. Lastly and finally, the report discusses what the future of the sports industry holds for it. With current prevailing advancements and overgrowing number of researched and innovations, the future of the sport industry seems to be something unlike anything we have ever seen, heard of or experienced. The report discusses the much technological advancement that are due and how these shall change the game, literally. These advancements have not taken place in terms of construction of building facades that play live videos of games inside a sports arena, but also refer to the modification to the human body to make the modern athlete more capable, efficient and strong.
Before discussing the future and the changes it shall bring along in the sport industry, it is essential we discuss the status of the sports industry available to us in the present. As already mentioned above, the sports industry is growing day by day and yeah by year. More and more people are becoming interested in it and influenced by it. In this report, we shall discuss about the present state of the industry and the 4 pyramids that hold it together.
Sports have played a crucial part in to lives of Australians. In addition to its economical aspects, sports also bring people and the community together into celebration. The sport management in Australia is quite complicated and a vast study in itself. It comprises of a number of major different components that are essential to its formation. These include the Anti doping authorities, the community and the division of health and age. In addition to these, there are other stakeholders as well. These are sport organizations and associations, sports academies as well as government institutions dedicated to sports training. All of these form essential components of the sport management system in Australia. Together, they combine to form the sports industry. Sport management requires a lot of study and can be defined as the management of issues related to sports. These issues could be ranging from a wide variety of things such as organizing sports events, managing accounts and economy related to the sports industry to ensuring legal activities being followed by athletes and sportsperson. The sport management in Australia has been able to do a great job, far better than what it was decades ago when we had traditional sports. With the advancements in technology, there have been better ways discovered to manage the sports Industry as well.
As already mentioned above, sports play an important part in the lives of Australians. The country try celebrates its sports with much enthusiasm and also attracts tourists from other countries. Despite this, there are certain issues in the management systems that can create troubles occasionally. This includes mismanagement, complications and inefficiencies on the part of the institutes handling different activities. However, these mismanagement issues can be solved given the right amount of time and effective understanding of the funcr8of the Industry.
Sports management is a large organization that mainly deals with issues pertaining to sports event organization, their funding, management of sportspersons and all the issues related to sports in general. In modern days of keen competition, success depends upon management skills of high grades (Sound 2010). The current scenario in the sports management system comprises of management of sportsperson and any or all issues related to them. The management can be divided into groups that are also known as clusters, depending upon the niche they are dealing with. There are four cluster, the first being organizational management. This deals with any issues pertaining to the management of sportsperson events. The second cluster may be defined as information management, which deals with collection, processing and analysis of information related to sports persons. The third is general management task. As the name itself suggests, the cluster deals with the overall management of things. The last cluster is known as the exercise and sport science. This division is responsible for the study and research of science related to sports and performance of athletes. Sports associations and governing bodies should change their mindset and should issue serious job roles with ex sports men on decision-making posts (Sound 2010).
The sports structure is based on a four pyramid structure that ensures fair and effective functioning of activities within the industry. The overall layout can be seen as a combination of two areas. The first one, which may be called as the “outer ring”, comprises of all the sports activities at a community level. Local governing bodies and small sports academies or institutions are what regulate the overall functioning at this level. They provide the bridge to the sportspersons to reach the next level which is the inner circle. The inner circle is handled by the governing bodies that fund and make policies related to the sports industry. At the local level, most organizations are small in size and do not have sufficient funds. They depend on volunteering for their most activities. The jump from the outer circle to the inner circle represents advancement in the career of a sportsperson. The bodies regulating the inner circle are capable of providing the facilities and funding that is required by the sportspersons to play at national and International level and to pursue their respective sports as a career. The current system is a little flawed in the sense that it has reached a stagnant stage. This is leading to formation of clusters. These clusters can be defined as merging of two independent bodies in synergy to provide benefit to both the parties. In the present day, stakeholders and leagues have come together to form an alliance that is able to secure the future if the sport by sponsorship through media advertisements and partnerships. Therefore, the pyramid structure has a loophole and needs to reconsider its structure.
As within any organization, there are a number of issues and challenges that are faced by those managing it. The sports management organization is no different. There are a number of challenges faced by the sports industry and the sports management system. These challenges in the current scenario are pertaining to issues such as ethical, racial and environmental issues. Gender considerations as well as bias on the basis of race, equity and class elements are growing concerns in the sports industries. There was a time when sport was played in black and white, not in terms of television coverage, but in terms of racial segregation (Wolff 2015). The stakeholders of the industry want options in regards to having alternate ways to make the sports industry flourish while having minimum to no impact on the environment. A large number of resources are utilized every single day for the manufacturing of sports good, the construction of sports centre, and much more. The stakeholders want to be responsible members and are therefore considering the impact the industry has on the environment and the global society as well. Below are discussed in detail a few of the current challenge being faced by the sports industry.
Resources- A large number of competitors and organizations are contributing their money into investments for the future of Sports. Countries such as the USA and China have large economies. Therefore they can easily afford such investments.
Resources, as we already know, are available to us in a limited quantity. It is a very well known fact that these resources are depleting in large quantities every single day. The sports industry has some major contribution in the depletion of these resources well. Enormous amounts of resources are utilized for the manufacturing, processing, production and delivery of sports goods and equipment. The sports industry also relies heavily on marketing and advertising for its survival. This entails further utilization of resources. The construction of sports academies, arena, sports stadiums and related infrastructure also utilizes the natural resources that we have. Although, a number of innovations have been done in the field of architecture, their implementation is slow. However, it is said that the future of sports infrastructure entails the use of smart technology that shall be responsible and have less impact on the environment. This is due to the utilization of materials that are local, cheap, and innovative and have less carbon footprint. It is essential to preserve the environment and hopefully the sports industry shall make its contribution to the same.
Drug use and abuse- The sport industry has faced this issue since long. Many top level sportsperson and athletes have been accused of and even caught taking drugs and performance enhancers to win their respective sports. Performance-enhancing drugs (PEDs) include anabolic steroids, stimulants, human growth hormone and supplements like androstenedione, which helps the body process testosterone (Keller 2013). These are unfair means of winning a particular sport as they un-level the play field. While the use of such drugs has been banned all over the world, improper supervision and lack of strictness renders the ban useless. Such an issue also deeply impacts the motivation and passion of sincere athletes as their hardworking goes to waste. It comprises with the fairness in a competition.
Ethical issues- Ethical issues in the sport industry are wide spread. Politicians, millionaires and people of influence have been found to rig competitions for personal gains. This is illegal and should be taken very seriously. The same corrupt behavior has also been found in sportspersons as well. Many athletes and sportspersons have been found comprising their performance in order to get paid by competitors. Because of this, there are some agents out there that are more than willing to bend and break the rules in order to land a big client which definitely hurts the honest ones (Thomas 2012). This compromises with the integrity of the player and costs the nation more than just money.
Management issues- The number of sports as well as the number if people interested in playing sports and taking it up as their careers is growing day by day. Sport participation has been a long-standing issue in sport studies (Feng 2016). All of this requires management. However, the current Australian management system is not efficient enough to handle the growing number of participants. There is a dire need of implementation of proper systems, recruitment of more employees and a number of changes are in order to be able to make the management system efficient again. Even after the recruitment of enough number of people, it is essential that they may be trained properly to deal with their respective jobs. Inefficiency is a major cause of developing management issues and leads to wastage of resources, time and money.
The sport industry is a vast field. The innovation in this field is going to be extraordinarily advanced. From stadiums being able to change their forms to self parking cars to genetically enhanced athletes, the future of this industry shall see a major change. Below are some of the major changes and trends that shall be seen in the future of the sports industry.
The world has seen a major shift in technology I’m the past decades. From the cars we drive to the computers we work on and the phones that we use, everything has transformed over the years. The sports industry or the stadium, as one may say, is no different. In the beginning, sports and technology didn’t always seem like the most natural pairing (TURNER 2013). The stadiums that we see today are very different from what we had a few years ago. But the stadiums of the future are going to be even more advanced. Today’s stadiums have seen technological advancements in the way the audience can better see the players on the field. This has been made possible with the help of large LED screens being put up inside the stadium for greater visibility. What is relatively new is the ability to capture these moments on video or to share these stories on mainstream or social media (Shropshire 2015). However, the future of the stadiums holds greater technological advancements than just LED display screens. According to the document, there are going to be significant advancements in the structure of the stadiums as well. As home entertainment systems become ever more elaborate, allowing fans to watch the action from every conceivable angle in ultra-high-definition, the conventional football stadium is having to up its game to lure people from the comfort of their homes (Wainwright 2017). Light weight materials such as carbon fiber shall be used in the construction of the stadiums. These will allow the morphing and molding of the roof structure into varying organic forms. The use of such advn8materials shall also bring down construction costs, and be safer for the environment as well. There have also been predictions in regards to the construction of video walls in the stadiums. The concept behind this is that the huge surface area that is available in the form of the stadium walls cm be utilized to actually stream videos of the sport, providing the users with a one of a kind experience.
The whole idea behind advancements in the stadium of the future is to give the viewers and the audience an experience they have never had before. The present stadiums vary in the capacity of fans they can hold, which is around 65000 to 80,000 per stadium. Although this number is huge, the stadium of the future will be built in such a way that it shall be able to accommodate more number of people in a smaller area. There aren’t many ways to extend the seating area. However, there are going to be certain changes made to the arena itself as it is supposed to extend outwards, rendering the fans to be able to experience the game in a number of different ways. Instead of being tied to their seats, the fans shall be able to roam the entire complex and experience the many different aspects of the viewing experience itself. Enormous screens shall allow amazing view of the players on the field. The segregation of the viewers shall be done on the basis of the choice of the fan to view the game. There will be luxury boxes that provide ultra HD view of the game while amusement parks and much more for the kids and families coming o the sports complex.
Ticketing systems shall no longer consist of having to stand in long queues waiting for turns. Instead, softwares shall have facial recognition that will allow the user to book tickets online. This shall also enable the stadium authorities to know exactly who is inside the premises. There shall also be a change in the parking systems. Instead of fans having to drive back and forth in the parking lots to find space for parking, self parking cars shall enable the visitors to be free from the fuss. The cars shall drop the fans outside the entrance to the building from where they can walk inside to the complex, while the cars shall park themselves. This shall be a great innovation as it will help save an enormous amount of time, resources, export and also decrease the footprint of the stadium premises overall. This shall also allow stadiums to be built closer to the interiors of the city, without the authorities having trouble over parking and crowd control issues. Self-driving, self-parking cars free up lots of space from what used to be parking lots (Brady 2016).
With significant changes in technological advancements, the modern day scientists have been able to make changes to the genes of humans. There’s no question that a lot of players are ready to contribute much sooner than in years past (Paul 2015). This has opened gates of opportunities for the athletes of the future and rendered them with the ability to perform better. The future of athletes holds mind boggling advancements that will change the game for better.
Genetic modification has been advancing rapidly. Scientists have been able to make significant changes to the human body to make it perform better. Changes at the gene level will allow the athletes to run faster, have fitter bodies that heal more quickly, gain more muscle mass in a shorter period of time and do many more things.
Today’s athletes are guilty of using doping methods to enhance their performance. And while, the doping does allow them to perform better, not only is it illegal, but it also significantly impact the overall health of the athlete. With gene modification, this is not the case. Gene modification allows a legal and safe way for the athlete to have slight changes in his body which shall have enhance the physiological aspect of his bodily functions. Different types of genes are responsible for different factors. Small changes shall allow bigger differences in performance. For example, a change to the gene by the name ‘EpoR’ shall increase the number of red blood cells in the athlete’s body. This will lead to greater amount of oxygen available to the heart. Another example of the modification to the SCN9Agene, which shall block the nerve pathways, will enable the athlete to feel less or no pain in case of small injuries. Another modification in the ACE gene shall allow the human body to climb to a height of 8000 meters without requiring oxygen. Scientists have also discovered that when they disable the MSTN gene, the human body is able to gain double the muscle mass in the same amount t of time. Alterations to the PEPCK gene allow the human body to run for 60 percent longer time periods as it burns the fatty acids and utilizes this energy. This also does not produce and lactic acid which tends to slow the body down. Another gene LRP5 can be modified to strengthen the bone and make them unbreakable by increasing the bone density.
All of this and much more is possible by genetic modification. The scientists already have the technology for the implementation of some if these changes, while some other require more research and in depth study. However, amazing things are possible in the future of the athletes. Scientists have already been able to re-grow body parts such as ears nose fingers etc. This is not the technology of the future but that of the present. In the future, however, things might even be more advanced. Scientists are already working on what they’re call fracture putty. This shall allow broken bones to be healed within a matter of days as opposed to weeks. Also, they’re able to replicate artificial organs to such finesse that one cannot tell the difference between natural and artificial body parts anymore.
Changes in the delivery system of the sports industry are in order. Efficient use of resources has already begun. With the help of technological advancements, more and more people shall be able to enjoy their favorite sports without comprising with the already devastated condition of the environment. Resources put to good use shall be able to give back to the planet in ways which can heal it. A large amount of money goes into research of methods and ways that can make the sports industry one that belongs to the future. Many large organizations are already investing heavily into the research and science of sports, equipment, infrastructure, the sportsperson itself as well as the gaming experience. Management needs a boost in the sports industry, especially in Australia. A number of things can be changed and upgraded. Top level institutions need to realize the role of every stakeholder in order to build a large community that is effective, fair and advanced in its being. There needs to be a change in the current global and local issues that are challenging traditional ways of thinking about and delivering sport (Anagnostopoulos 2016).
Conclusion
Technology has emerged as a powerful tool in the 21st century and has affected everything it has touched. The implications are both positive and negative and the same can very well be seen in the sport industry as well. While the current structure and industry related to sports is not unknown to technology, the future holds the key to advancements yet to be experienced by us. The sports industry all over the globe is developing and evolving at a rapid pace. More and more innovations are taking place every day. All of this enhances the experience of the viewers and fan who are as enthusiastic about sports as their favorite sport celebrities. With innovations already taking place in scientific labs, the day is not far away when the modern athlete shall become nothing short of a super human. Scientists have already been able to grow different body parts in their labs and implant them onto actual human beings. It is fascinating that what was once thought of as technology of the future and impossible has already become possible. Having said that, one must always keep in mind that there is always more to come. This is of course, going to only be possible and a pleasurable experience if there are definite changes made to the management systems in the sports industry. Like any human endeavor, sports evolve over time (Borel 2014). A large amount of changes still need to be done to the existing structure in order to incorporate changed for the better of one and all.
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