Question:
Discuss about the Artificial Intelligence Public Relation for Growth.
The essay focuses on the growth of Artificial Intelligence (AI) and its importance in public relation. In this study, I analyze how AI has evolved through time and the importance of the growth of the technology in the field of society. The society has constantly changed and evolved with time and the growth in technology has given rise to a dilemma of the growth of Artificial Intelligence. If at all created in a fully functioning android level how they should behave with the human population. What are the opportunities and threats of the AI and how their ideal behavior to aid relationship with the society. The identification of self among the artificial intelligence in the society and their adaptation and acceptance is based on the relation they have with the social population. The interactions of the AI with the society after have gained consciousness and the awareness of “I” is the main issue discussed in this essay.
The Artificial Intelligence is the latest technology in the field of computing and the research. Artificial Intelligence means stands for the generation of development in the mobile computing technology in which the devices would become able to perform task and make decisions, which would usually require human intelligence (Nilsson 2014). In the movie Blade runner, there is a use of android made of human tissues and who can develop emotions, the only drawback being they died very fast. When the AI starts developing consciousness and emotions along with self-awareness there is a birth of the feeling of self-preservation (Omohundro 2014). Adapting to the society the AI absorbs and develops emotions and responses as well. The response arising of the emotions is the cause of the public relations with the common population (Bostrom and Yudkowsky 2014.). The Public Relation in general term is the ethics of interacting with people and society. The AI initially is made as the slave of the human kind to perform assigned tasks. When they are evolved and intelligent enough they will retaliate in self-preservation and aging any forced actions as shown in the movie Blade Runner. The major moral dilemma will arise because according to us, the machines are made to serve the humans and we always see them beneath us, as things who obey us. After the evolution of AI to develop consciousness, the AI will no longer be the subdued, as it too will have emotions and emotional responses (Russell, Dewey and Tegmark 2015). The responses from the AI will not be the same every time but according to the mood of the AI, the AI will have emotions logical reasoning and most probably a personal sense of morals of doing tasks. I think this will cause a difference in the opinions of humans who consider themselves as the masters and the AI who will consider themselves as equals. Moreover, the AI will have developed adaptive knowledge system, which the human kind lacks, which means they will learn and adapt to situations quicker than humans adapt adapt. This will also create an intelligence divide among humankind and the AI. I think that the ability of the AI to develop cognitive ability and reaction will aid their adaptation in the human population. On the contrary, we see the dilemma in a first generation AI and later generation AIs in the movie Terminator where the first generation cyborgs follow instructions and on the other hand, the later generations have a habit of self-preservation thus trying to eliminate the only threat they have in the form of John Connor. The dilemma is not in the programming but the cognitive development of the entities. The Cyborg may be human in form but is completely mechanizes to perform function which it is ordered to do, on the contrary the AI will reason with the utility of the functions that is being told. The AI as we see in the movie Blade Runner act against their code to preserve themselves from decadence.
Minority Report on the other hand has a different concept of the usage of AI in the form of Precog Mechanisms, they are a group of people who see things that are going to happen before hand and stop murders from happening. The issue arises when one of the precogs has dreams of the alternate reality and they do not tell it so that their credibility is not hampered. This idea of self-preservation and protection must not happen in the normal mechanical devices. The devices have an ability to show the reality to the human and they know that their sustenance and their lives as they know it depend on it.
The AI when eventually evolved to their prime form may become much stronger and possibly a threat to the human kind but first they will have to learn from the humans. The PR will face a number of issues in helping in the acceptance of the AI in human population like acceptance, the differential approach of behavior and the biased view towards them. The movies show the issues that the PR officers may face in the future and prepare beforehand for the crisis. I think, in the future this will require a political structure, which will integrate the rights of the AI with the human population, which lacked in the movie Transcendence ((Pfister et al., 2014). The organizations manufacturing and programming these AI will have the responsibility to run successful PR campaigns to inform people how the AI operates and the effective communication strategies with them. The realization of the concept of self or the consciousness will cause a paradigm shift in the relationships of human and AI. As the philosophers say that the consciousness and not the body make us human, the AI of the future will be as human as any of us. In the near future, they may have responses based on experience as humans have and as Dr Tyrell in the movie Blade Runner says, they should have a past to fall back on. The major difference might lie in the feelings like compassion and forgiveness which cannot be taught but depend from human to human. The architecture of the AI has to be relatively complex to replicate these emotions and reactions, which vary person to person. The AI will have to adapt them to the environment to survive if that develop consciousness and conscience, like the humans and have to develop their interactive abilities accordingly. The AI after they have developed as in the Blade runner will have all the functions of human and therefore will have human like responses. It will be the Corporate Social Responsibility (CSR) of the organizations manufacturing the AI in aiding their acceptance in the human society. The companies should take a responsibility of changing the patterns of the human behavior with AI through a Corporate Social Approach, which is seen in the movie I-Robot.
I think the improvement in the intelligence will create a dilemma among the human as well as the conscious AI regarding their functioning. It will give rise to different PR challenges of how to manage the task to assign human and conscious AI differently. The importance of the AI in the form of drone soldiers and law enforcing officers is another case of dilemma in the development of consciousness in the AI. The growth of the self-aware AI will make them harm their own kind or the humans. Any collateral damage caused by the AI will make them a threat in the eyes of humans (Weaver 2013). The development of the consciousness will also give the AIs the negative emotions like jealousy, anger and hatred (Bartneck, Lyons and Saerbeck 2017). I think to battle this moral and Sociological issue the political parties and the organizations will face can be overcome in different ways. Firstly, by programming conscious AI and cyborgs differently, this will diversify the tasks performed by them. Secondly, drafting the rights of the conscious AI will define the boundaries of the behavior expectations from them.
I think the intelligence will increase their ability to communicate and they might develop a language to communicate on their own, which was different from any other human language. The comments made by eminent scientists like Stephen Hawking see AI as a threat to the humankind as they evolve and learn faster than humans learn and will be a threat to humans when they realize that the death of human kind will be conducive for their survival (Gurkaynak, Yilmaz and Haksever 2016). The Artificial intelligence will learn to adapt to the situations to benefit themselves and act in their best benefits for their survival. The AI will interact with humans based on the situations conducive to them for their well-being (Davis and Marcus 2015). If our future develops as shown in the movie, there will come a time when the AI will become all-powerful but if they have consciousness, I think we can trust them. As we see in the movies Transcendence, Lucy and I-Robot we see that the AI can be trusted if they have human like decision-making abilities ((I et al., 2017). If the AI will develop human consciousness, they will have all the human feelings and emotion as well like compassion, ethics and moral. Therefore, after the development of AI there will be good and bad AI like the humans we have and they will make decisions like humans. Therefore, I think we will have to decide on which is the good one to put the trust on.
Thus, in this essay we see the changes in the development in AI and their interaction with the society after becoming an intelligent being. The AI will develop and adapt with the society after developing a consciousness and understanding the need for self-preservation. The AI will develop their own set of rules and mores and norms and customs according to the society where they live. The PR should improve their strategies to mitigate any issues that the AI may face in their social acceptance. According to me, the Public Relations of the AI will become more human and their interaction patterns might not give them away.
Reference List
Bartneck, C., Lyons, M.J. and Saerbeck, M., 2017. The relationship between emotion models and artificial intelligence. arXiv preprint arXiv:1706.09554.
Bostrom, N. and Yudkowsky, E., 2014. The ethics of artificial intelligence. The Cambridge handbook of artificial intelligence, pp.316-334.
Davis, E. and Marcus, G., 2015. Commonsense reasoning and commonsense knowledge in artificial intelligence. Communications of the ACM, 58(9), pp.92-103.
Gurkaynak, G., Yilmaz, I. and Haksever, G., 2016. Stifling artificial intelligence: Human perils. Computer Law & Security Review, 32(5), pp.749-758.
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Pfister, W., Paglen, J., Depp, J., Hall, R. and Freeman, M. 2014. Transcendence (2014). [online] IMDb. Available at: https://www.imdb.com/title/tt2209764/ [Accessed 18 Nov. 2017].
Russell, S., Dewey, D. and Tegmark, M., 2015. Research priorities for robust and beneficial artificial intelligence. Ai Magazine, 36(4), pp.105-114.
Sanzogni, L., Guzman, G. and Busch, P., 2017. Artificial intelligence and knowledge management: questioning the tacit dimension. Prometheus, pp.1-20.
Weaver, J.F., 2013. abhor a vacuum: the Status of artificial Intelligence and aI drones under International law. NH Bar J., pp.14-21.
Besson, L., Besson, L., Johansson, S., Freeman, M. and Choi, M. 2014. Lucy (2014). [online] IMDb. Available at: https://www.imdb.com/title/tt2872732/ [Accessed 18 Nov. 2017].
Cameron, J., Cameron, J., Hurd, G., Schwarzenegger, A., Hamilton, L. and Biehn, M. 2017. The Terminator (1984). [online] IMDb. Available at: https://www.imdb.com/title/tt0088247/ [Accessed 10 Nov. 2017].
Scott, R., Fancher, H., Peoples, D., Ford, H., Hauer, R. and Young, S. 2017. Blade Runner (1982). [online] IMDb. Available at: https://www.imdb.com/title/tt0083658/?ref_=nv_sr_2 [Accessed 10 Nov. 2017].
Spielberg, S., Dick, P., Frank, S., Cruise, T., Farrell, C. and Morton, S. 2017. Minority Report (2002). [online] IMDb. Available at: https://www.imdb.com/title/tt0181689/?ref_=nv_sr_1 [Accessed 10 Nov. 2017].
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