Discuss about the Blogs And Reviews Of The Customers.
Blogs and reviews of the customers play an important role in the present scenario. Before purchasing a product the customer focuses on the reviews and blogs given by the customer or the bloggers. The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015). After experiencing the service or the product the customer gives feedback. The feedback which is given by the customers can be in a negative way or in a positive manner.
Blogging is a platform where the bloggers give information about specific product or service by posting images and pictures on their page or on social media sites (Harmeling, Moffett, Arnold & Carlson, 2017). Through this, they also interact with a large mass of audience in less time. It is an effective source of information for the people and is also one popular search engine optimization tool. It has been seen that Yahoo and Google emphasize on the blogs which are updated by the public on a routine basis. Blogs posted by the bloggers are considered as a source of media that assist to spread the information among the public at large.
Therefore, in this paper, the discussion will be made on how blogs and reviews are considered as an important aspect that affects the purchasing decision of the consumers. With the help of the internet, the customers can gather the information of a particular product and service they want. The feedback given by the customers and bloggers change the mindset of the customers (Ho, Chiu, Chen & Papazafeiropoulou, 2015). The thinking pattern changes after reading blogs and customers reviews of a specific product or service. The customers start trusting the information which is given by the customers or the bloggers through websites or blogs (Ballantine & Au Yeung, 2015).
In the recent situation, it has been seen that consumers are focusing more the latest digital technologies and also people are taking information with the help of digital sources. Digital technologies help the customers to purchase the products through ordering. Now day’s people are ordering with the help of latest technologies by sitting at home (Ahuja, 2015). The customers explore the reviews and also the blogs of the different bloggers so that exact information can be gathered. When they are satisfied with the information gathered then they take their decisions which help them to select the right product. Blogs and reviews of the customers assist to introduce the products to the market by posting their images on their page. Also, when customers give review it is read by many people who get awareness about the new product or the service in the market (Lobel, Patel, Vulcano & Zhang, 2015).
Review of the customers and blogs impact the decision related to purchasing the products and services. It has been analyzed that people are spending more time on reading blogs and reviews and through that only they gather the information of different products and services. The thinking pattern of the customer is affected by reading blogs and reviews of the customers. If the customer gives reviews in a negative way then it also gives negative impact on the mindset of the people. Also, there are various blogs and review of the customers that helps to introduce new products and make consumers aware of the products in the market (Colton, 2018).
The purchase decision is affected by the reviews of the customers and blogs and it is seen that now day’s people rely on the post and reviews given by the other people. If the customer is having negative views for a product or service then it can be changed by reading blogs and reviews of the customers. It is a nature of a person to take into consideration the information which is given by others. They trust the information which is given without availing the services or the products by themselves (Kim, Kiousis & Molleda, 2015).
If an individual says that a specific product or service is not worth buying then another person will also rely on the information and will not purchase or try in future. By focusing on the online medium it can be simple for an individual to gather the information about the price and quality of the products and services offered in the market.
When a person gets confused in buying the products then they take helps from the blogs and customer reviews for selecting the best option from a variety of products. Wrong feedback given by the blogger can create a negative image in the customer’s mind and can also make the negative image in the market. If a negative image is created in the market for the products or services then it is difficult for the customers to make the trust again and they will ignore the services and products offered by the company. So, it can be evaluated that consumers can only decide by focusing on the blogs and customer reviews given by the other people who have experienced it (Leal, Hor-Meyll & de Paula Pessôa, 2014).
When an individual read blogs and customer reviews then it can be simple to choose the product with less risk. When bloggers and customers write their blogs or reviews then it can assist the consumers to analyze the actual utility of the products and services offered in the market. If the product utility matches the need of customers then they will choose to purchase the products by not giving a second thought. To buy the products customers always go through blogs and reviews of the customers so that they can take a correct decision in selecting a product from a range of products or service.
The customer always emphasis on blogs and reviews because they take it is a source which is reliable to collect the information of the products and services. They have a feeling of security at the time of buying the products and services. By reading blogs and reviews the customers will face less risk with the quality of the products or the services. They will prefer those products or services on which the reviews or the blogs are positive as they think that risk will be less if they consider it or purchase it (Molinillo, Japutra, Nguyen & Chen, 2017).
When bloggers experience any service or the product they post their feedback and opinion which induces customers to avail the services or the products. Also, there are many businesses who call the bloggers of the city so that they can promote their services on their page and due to this popularity also enhances among a large audience in less time (Lemon & Verhoef, 2016). It is considered as an opportunity for the organization to promote the product on a social media platform through which popularity can be achieved in less time in the market. By experiencing the services or the products offered by the company the bloggers also give their views and feedback to the owner so that improvements can be made easily and through this, it can be possible for the company to achieve growth in the market (Chen & Lin, 2015).
Bloggers give emphasis on quality of the products. If product quality is not good then they give suggestion to improvise the products and services of the company. This can also be considered as a form of a quality check which is done by the bloggers of the city. This is also considered as a marketing strategy which is considered by the people so that growth can be achieved in the competitive market. By reading the blogs the consumers feel good and satisfied and they purchase or avail the service without having any fear. They are various bloggers who engage the customers or induces the customers towards their page by posting attractive images on their walls (Mehmood & Abedin, 2017).
Bloggers give feedback and also share their views and experience with the people by posting the picture on the blogs so that customers can gather the information and can avail the services and products in a proper manner. Rating is also given by the customers and also by the bloggers. If a low rating is given by them then it can give negative impact on the image of the business and the mindset of the customer changes from positive to negative. Overall sales and profits of the business it affected if negative comments or reviews are posted on the social media sites (Floyd, Freling, Alhoqail, Cho & Freling, 2014). The good rating is related to the good quality of the products and services. The good rating is given by the customers and bloggers by having good experience of the product and services availed by them. By good comments and feedback, it can be easy for the company to achieve success in the competitive market (Krestel & Dokoohaki, 2015).
For instance: the food blogger is invited to many outlets or the cafes so that they can give their feedback and views on the product or service offered to them. They also post the pictures and images of the food served to them. They try to take pictures which induce the customers to purchase the products in a proper manner. If the blogger posts the blogs related to the good quality food then the customer will be induced to purchase the product and will also visit the outlet or the café. Through this demand for the product and also the image of the business enhances in a proper manner. Through blogs, the business can easily promote their products and services as there are many followers who are following the page of the bloggers. By posting the image the followers get the information and they avail the services. There are also many organizations send their products to the bloggers so that they can review it and give their suggestions on it accordingly. The products which are sent are samples so that the bloggers can taste or review the product and can give suggestion accordingly. When bloggers post the pictures of the sample then it can be analyzed that customers get influenced and change their purchasing decision.
Blogs and reviews of the customers are linked with the society or it enhances the social connections. By posting the pictures on the social sites the bloggers try to enhance the social connection with the public. Also, the customers connect with the bloggers so that they can get the accurate or correct information about the products or services offered by the business (Jarreau & Porter, 2018). Consumer gives emphasis on gathering the information related to the products or the services which can be purchased easily from the market. Customers give emphasis on gathering the information from different sources and take one solution which can assist in achieving the best service.
It has been analyzed that bloggers are popular on both the platforms online as well as offline. The bloggers help the customers in taking right decisions related to purchasing the products. The information which is given by the bloggers is related to the quality, price, and taste. The motive of the bloggers is to give information which can be useful for the customers and they can avail the best services in the town. There are also many queries of the customers which are solved by the bloggers and on the basis of this, it can be easy for them to select the best products. So, in this manner, it can be easy to make decisions and the decisions of purchasing are affected if the consumers emphasize on the reviews of the customers and blogs (Scherer, Wünderlich & Von Wangenheim, 2015).
Blogs and review of the customers help the customers to consider best products and emphasizes on increasing the overall customer satisfaction. When the consumers think to purchase the product or the service they first choose the option to read the blogs or the reviews of the other customers.at the time of purchasing the product of the high cost the customer focuses on considering the feedback from the blogs, relatives and also read customer reviews so that the experience of the other customer can be evaluated (Park & Nicolau, 2015).
It has been evaluated that the retail outlets focus on inducing the consumers to purchase their products and services but they also emphasize on considering the feedback and views of the other customers so that they can make changes according to their negative feedbacks. There are also many websites who are launching their products on their sites. They advertise their products on social media sites so that information can be given to the customers. Also, they ask their customers to give feedback on the product page or on the website so that other customers can also get knowledge. By seeing the page or the website the person gets confused about purchasing the products. So, through this method, it can be easy to take the accurate decision of whether to purchase the product or not. It also saves the times and enhances the sale of the business (Wu, Hsieh, Chen, Yang & Fanghuizhu, 2017). The reviews given by the consumers are essential as it helps to increase the overall sales of the product and also maintain the image in the market. The customer gives feedback by giving a rating or by writing comments on the page of the product or on the websites.
For instance: if a person is confused in purchasing the product from the sites related to e-commerce and focuses on purchasing the products of good quality, then it has been seen that customer review plays a great role to help the customers. They can easily gather the information by reading the blogs and reviews of the other customers. To analyze the negative and positive aspect the consumers also read the customer reviews of the customers so that they can get the knowledge of the product which they are deciding to purchase. So, it is considered as an important factor that helps to bring change in the mindset of the customers and also helps to consider the right decisions.
In the present situation, it can be evaluated that bloggers have many followers and to enhance the demand of the products the companies create an effective contact so that they can reach a large number of people in less time. the review of the customers also has a great role as it has been evaluated that if reviews given by the customers are negative then it is not simple for the organization to induce the customers towards the products and services which are offered in the market. This can also give negative impact on the overall goals and objectives of the company. To induce the customers it is important that bloggers should write positive blogs so that company can enhance in the market and it can help to enhance the overall profits of the company (Sari, Alamsyah & Wibowo, 2018).
Therefore, by evaluating the paper it is concluded that in the present scenario people are giving more emphasis to reading the blogs and customers reviews. The blogs and reviews are given by the customers and bloggers assist them in taking the right decision in context to the products and services offered in the market. By sitting anywhere the customers can easily read the blogs and reviews of the customers and can take accurate decision to purchase the products or the services of the company. This platform also gives assistance in influencing the decision of the customers related to purchase.
References
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