Question:
Discuss about the Marketing Concept and Marketing Realities.
The report gives focus on the marketing concept. Marketing is related to promoting the goods and services in an effective manner. In the first phase of the report, the new marketing realities are discussed. The last phase of the report gives focus on the other forces that might give direct impact on marketing.
It is evaluated that the marketplace in the recent scenario is very different as compared to the earlier times. The three key forces that drive the new marketing realities are:
In the digital era, it is evaluated that the marketing can be done in an effective manner. Technology is one of the new marketing realities that have given emphasis on attaining the success. The revolution related to digitalization has created an information age that gives assurance to offer accurate levels of production and also to target the large communication area. The advancement in transportation, shipping and communication has made the process easy to market the products. It has also given impact on the buying pattern of the consumers (Scott, 2015).
Consumers can easily buy the products by sitting anywhere in the world. International travel has also enhanced as there are many people who conduct the activities in different countries (Babin and Zikmund, 2015). Technology also considers the state as a mode or medium that assists the marketers to propagate with the deliverables to the end user. The best result of bringing in technology has been innovation. Technology has brought a drastic change in conducting the activities of the organization and also to survive in the competitive environment. The technology is considered as dynamic by considering from television advertisements to internet marketing. It has given success to many companies and also the promotion of the products is done in a proper manner. With the use technology, the consumers can easily purchase the items and the company can easily promote the products. Technology plays a great role in enhancing the sale of products and services in the market.
It is concerned with the change that takes place globally and also it is seen that we are moving away from a more integrated world. It is a change in the organization that takes place from the single country to one that operates in multiple countries. The impact of globalization on business can be divided into two categories:
By considering marketing, it is evaluated that social responsibility is an important factor. The practice consists of giving focus on the efforts of attracting customers who want to make positive differences with the purchases. There are many companies that take into consideration social responsibility strategies in marketing. It assists the community to produce the services and products that give benefit to the society (McWilliams, 2014).The initial investment is important to divide the profits attained. Social responsibility in marketing gives emphasis on promoting a positive image that can give direct impact on the productivity and profitability of the organization. The companies that take into consideration social responsibility are Dabur, Hindustan Unilever Ltd, P&G.
The large brands can easily create campaigns that work across social media and also display advertising. The brands consider the website and mobile applications that have given change in the nature of marketing. To promote the products, marketing is always taken into consideration so that the customers can easily get the knowledge about the products and services. In future also it can be easy for the large companies to promote the products and can easily communicate with the large mass of audience (Hollensen, 2015).
Every business is affected by some forces. They can give increase and decrease in the needs and wants of the product. It is essential for the organization to analyze the forces that give direct impact on the business. The forces that affect marketing are:
The change in the laws gives effect on all the aspects of the business including marketing. The new taxes imposed by the government can give impact on the Bottom line and also it needs a reduction in the amount of marketing that is produced. New restrictions that are imposed by the government can affect the ability of the customers to shop for the brand. The new law that governs the age limits of the consumers and also the other factor can hinder the opportunities to sell the products. In many cases, it is seen that the new laws can be directed to control the marketing efforts directly. For example: The laws related to privacy can remove the valuable access to the consumers and can give change in the marketing strategy altogether (Sheth and Sisodia, 2015).
Competition level is one of the factors that affect marketing. If the competition level is high in the market, then it is important for the company to enhance the marketing strategies. If the marketing strategies are not enhanced, then it can give negative impact on sales of the products. It is essential to monitor the activities of the organization and also effective design strategies should be considered so that the controllable variables can be used.
Conclusion
By evaluating the report, it is concluded that the new marketing realities that are discussed in this report are technology, Globalization, and social responsibility. Marketing is considered as an important part of the organization. It is important to survive in the competitive environment and also to enhance the growth. The forces are also discussed that will bring change in the future. In the last phase of the report, the discussion is made by considering the forces that can give direct impact on marketing.
References
Amin, S., 2014. Capitalism in the age of globalization: The management of contemporary society. Zed Books Ltd..
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Baylis, J., Owens, P. and Smith, S. eds., 2017. The globalization of world politics: An introduction to international relations. Oxford University Press.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, 78(3), pp.20-37.
McWilliams, A., 2014. Economics of Corporate Social Responsibility. Edward Elgar Publishing.
Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need reform?: Fresh perspectives on the future. Routledge.
Skinner, B.F., 2016. The technology of teaching. BF Skinner Foundation.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download