Question:
Write about the Article Review and Presentation for Sustainable Development.
The article enhances the clarity of the personnel regarding the importance of business models in the business activities. As a matter of specification, the focus of the article is on licensing for the technologies, which the downstream specialists use for the performing the allocated projects. Strategic approach towards licensing the technologies helps the personnel to keep a track of their utilization (Gambardella & McGahan, 2010). Along with this, the strategies enable the personnel with innovative strategies to maintain the pace in the competitive ambience with the contemporary brands. Review of the strategies helps in the creation of the knowledge based assets, which lures the candidates towards the brands. This creation can be considered as one of the prospective means for the recruitment and selection process.
Along with this, modifications in the identified strategies help the personnel to assess its effectiveness in terms of the values, which the technologies hold for the downstream specialists. Here, adherence to the business model proves effective in terms of exposing proper attitude towards developing policies for the license (Gambardella & McGahan, 2010). This adherence nullifies the aspects of unpredictability. However, the personnel need to expose a conscious attitude towards the utilization of the technologies by the downstream specialists. Negligent attitude towards the specialist performance would make the courtly interventions inevitable. Envisioning innovation within the theoretical perspectives helps the industry personnel to achieve infrastructural development. Maintaining consistency in this innovation improves the organizational capability.
The article points the fact that the firms undertaking business models for shaping the organizations emerge as “legends” in the competitive ambience. This success improves their confidence in terms of inspiring their associate partners to follow business models (Gambardella & McGahan, 2010). Seeking innovative means for enhancing the self-efforts reflects the inner essence of the word “legend” in case of the companies and organizations. The focus of the article is on firms like Google and Apple computers, who are known as the business model innovators. The major drive behind this innovation is improving the relationship with the customers.
Next, the article sheds light on the importance of business model. According to business terminology, business model possesses flexibility for the companies and organizations to generate high sales revenue and add maximum value to the profit margin. Here the main determinants need to be reasonable cost for creating and capturing value in an efficient and effective manner (Gambardella & McGahan, 2010). According to critiques, business model reflects the hypothetical attitude of the managers regarding the satisfaction of the needs, demands and requirements of the customers effectively. Effective and judicious utilization of the resources helps the firm to generate high profit. The major drive behind this is the activities, which makes a clear demarcation between the operating cost and the revenue. Herein lays the appropriateness of strategies.
Commercialization of the assets reflects the approach of the firms towards using business models. Here, the article takes the example of Certicom, where mapping the prospective avenues of knowledge-based assets has been the patent activity for achieving competitive advantage. With the advancement of civilization and science, many scientific discoveries have taken place, which possess flexibility for the technological licenses to achieve a better placement in the competitive ambience of the market (Gambardella & McGahan, 2010). However, there are challenges, which act as an obstacle for the firm personnel in terms of measuring the applications of the general-purpose technology. Countering this, the operations of the firms are not general; instead, they are specific to the requirements of the firm. As the competitions become intense, there would be advancements in the approaches towards the efficient execution of the business activities in terms of reaching up to the expectation of the customers. This perspective redefines the parameter of research and development in the firms. Evaluation of the current strategies holds flexibility for the firm personnel to think out of the box and come up with something creative (Gambardella & McGahan, 2010).
One of the other challenges here is absence of predictability. This occurs due to the lack of oriental approach of the personnel towards fulfilling the identified and specified goals and objectives. This absence compels the firm personnel to lag behind the contemporaries in terms of assessing whether the provided license proves effective for commercializing the technical avenues of the downstream specialists. The article makes special mention of forecasting in case of the technological licensing, one wrong step can make the firms fall prey into scandals.
The main aim behind undertaking business model is to create and capture maximum value through the provision of cheaper costs. Exposing a strategic approach towards adherence to business model yields positive results (Gambardella & McGahan, 2010). Delving deep into the aspect of decision-making, theoretical approach plays an important role. For example, current business model involves a detailed research regarding the effective utilization of the organizational resources for catering to the needs, demands and requirements of the stakeholders. Herein lays the need for effective decision-making. The section of revenue stream assessment is directly related with the decisions regarding the achievement of financial flexibility. Undertaking the classical model of decision-making helps the firm personnel in evaluating the specified enterprise for catering to the needs and requirements of the stakeholders. This evaluation includes assessment of the revenue, which the enterprises are receiving for this job (Gambardella & McGahan, 2010).
Innovations in business model relates with the quest of the firm personnel in terms of upgrading the standards and quality of their performance. Herein, “commercialization of the firm assets” indicates experimentation with the existing technological license for speculating the audience approach. These experiments can alter the traditionalism of the firm however; adherence and compliance to the values would keep the traditionalism intact. Rational thinking in these experiments assists the firm managers to achieve positive results in securing the market position within the competitive ambience (Gambardella & McGahan, 2010). Perceiving this aspect from the technological aspect, “rising technology” relates with the modern designs in the technological gadgets. Along with this, there has also been a rise in the licenses, which the employees have been provided for utilizing the technologies. Along with this, there has also been a rise in the instances of cyber crimes, compelling the firms to lose their confidential data. In view of all these aspects, license acts as a legal document for the firms in terms of averting such illegal instances.
In the present scenario, the firms sell rights to the associate partners instead of undertaking direct marketing for the technological licensing. This has adversely affected the relationship between the firms, stalling the productivity (Gambardella & McGahan, 2010). Delving deep into the issue, this aspect compels the managers to re-conduct the decision-making process regarding the selecting the stakeholders, that is, the enterprises. In most of the cases, it has been seen that the firms face challenge regarding licensing for the technological parameter. One of these challenges is convincing the licensee to buy a technology, which is not used by the supplier. This attaches an interrogative parameter to the orders placed to the suppliers regarding the licenses for using the technologies. Viewing it from the other perspective, this kind of instigations is a breach of contract, which compels the managers of the firms to put on their thinking caps in terms of deciding the compensation values (Gambardella & McGahan, 2010).
It can be said that narratives related to licensing of technology represents the approach of the firm personnel behind bringing innovation in the business models. Application of rational thinking in these innovations possesses enough flexibility to increase the intellectual capital. If this increase is envisioned, then the personnel need to set realistic and achievable goals. Mere setting of the goals would not serve the purpose. The identified and the specified goals need to be evaluated consistently in order to upgrade the standard and quality of the firm performance (Gambardella & McGahan, 2010).
References and Bibliography
Anadon, L. D., Chan, G., Harley, A. G., Matus, K., Moon, S., Murthy, S. L., & Clark, W. C. (2016). Making technological innovation work for sustainable development. Proceedings of the National Academy of Sciences, 113(35), 9682-9690.
Benn, S., Dunphy, D., & Griffiths, A. (2014). Organizational change for corporate sustainability. Routledge.
Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
Boons, F., & Lüdeke-Freund, F. (2013). Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, 9-19.
Cañeque, F. C., & Hart, S. L. (Eds.). (2015). Base of the Pyramid 3.0: Sustainable development through innovation and entrepreneurship. Greenleaf Publishing.
Gambardella, A., & McGahan, A. M. (2010). Business-model innovation: General purpose technologies and their implications for industry structure. Long range planning, 43(2), 262-271.
Halme, M., & Korpela, M. (2014). Responsible Innovation toward sustainable development in small and medium?sized enterprises: a resource perspective. Business Strategy and the Environment, 23(8), 547-566.
Miller, T. R., Wiek, A., Sarewitz, D., Robinson, J., Olsson, L., Kriebel, D., & Loorbach, D. (2014). The future of sustainability science: a solutions-oriented research agenda. Sustainability science, 9(2), 239-246.
Shrivastava, P., Ivanaj, S., & Ivanaj, V. (2016). Strategic technological innovation for sustainable development. International Journal of Technology Management, 70(1), 76-107.
Weaver, P., Jansen, L., Van Grootveld, G., Van Spiegel, E., & Vergragt, P. (2017). Sustainable technology development. Routledge.
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